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🧠 Most lawyers chase ads, SEO, or slick websites — but they’re skipping the most powerful marketing tool of all: social proof. In this episode, Mike and Eddie break down why referrals, testimonials, and real client stories convert better than any clever campaign. From smashing the "lawyers can't be trusted" stigma to using video to show results, this convo gets real about how law firms can win hearts (and cases) by showcasing the receipts.

📌 Key Takeaways:

• Why social proof builds instant trust when ads fall flat.
• How to turn client wins into credibility gold without sounding salesy.
• The psychology behind why people choose you — not just any lawyer.

👉 8 Ways to Get Clients FAST

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💬 Most law firm websites boast credentials—but overlook the one page that actually builds trust. In this episode, Mike Pelletier and Eddie Dzialo dig into the subtle yet powerful section of your site that makes clients feel understood. It’s not about where you went to school—it’s about why you do what you do, and how to show it.

📌 Key Takeaways:

• Your story matters more than your accolades when building connection.
• Empathy on your website isn’t optional—it’s your silent pitch.
• Small changes to one overlooked page can boost conversions dramatically.

👉 8 Ways to Get Clients FAST

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🧠 What if your marketing is failing not because of your strategy—but because you're ignoring one critical human element? In this episode, Mike Pelletier and Eddie Dzialo break down the emotional foundation that separates forgettable firms from unforgettable ones. With insights dating back to 1923 and failure rates that’ll make your jaw drop, this conversation reveals what most law firm owners still overlook in their messaging—and how to finally fix it.

📌 Key Takeaways:

• 75% of product launches fail when this emotional factor is missing.
• Claude Hopkins called it over 100 years ago—modern marketers still get it wrong.
• Your clients don’t care about your hours—they care about this one thing.

👉 8 Ways to Get Clients FAST

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🧠 Most small law firms are hiring wrong—and it’s holding them back. In this episode, Brett Trembly breaks down the proven hiring mindset and systems that helped him scale from solo to a team of 35+. From why you should hire people more experienced than you, to how to train, manage, and retain team members (even virtually), this is the no-fluff hiring playbook law firm owners have been waiting for.

📌 Key Takeaways:

• Why “cheap” hires usually cost you more.
• How to flip the hiring script and find true A-players.
• The step-by-step system to filter, test, and train top talent.

👉 Visit Brett here

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💸 Most law firm owners are stuck doing the one task that drains their time and delays their income—because they haven’t made this critical hire. In this episode, Brett Trembly explains why a full-time billing person isn’t a luxury—it’s a growth multiplier. From emotional detachment to consistency in collections, he lays out exactly why skipping this role is holding you back.

📌 Key Takeaways:

• Why “part-time billing” leads to part-time results.
• The pizza shop analogy that’ll change how you view collections.
• The real cost of doing your own invoicing—and how to fix it fast.

👉 Visit Brett here

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🚀 Most law firms are hiring the wrong way—and it's costing them time, money, and sanity. In this episode, Brett Trembly reveals a hiring process that flips the script: repel 90% of applicants to find the perfect fit faster. No fluff, no resume worship—just real strategies that work. If you’re tired of staff who talk a good game but can’t deliver, this one's for you.

📌 Key Takeaways:

• Why your job ad should scare most applicants away.
• The resume myth that’s ruining your hiring process.
• The one test that instantly reveals top-tier candidates.

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📞 Hiring new team members can feel like a leap of faith—but without the right training system, that leap can turn into a crash landing. In this episode, Brett Trembly joins Danny Decker to unpack the real reason so many hires don’t work out: it’s not about finding “the one”—it’s about building them into it. Learn why consistent feedback beats one-and-done orientation and how your own habits may be setting your staff up to fail.

📌 Key Takeaways

• Training is a skill—treat it like learning an instrument.
• Don’t rely on memory: record and document your onboarding.
• Weekly coaching beats one-time training every single time.

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🚀 Are you still hiring based on who you can afford—not who can actually move the needle? In this powerful conversation, Brett Trembly shares the hiring mindset shift that helped him scale faster, make more money, and get his time back. From mentors to money fears, he breaks down why the smartest decision you can make is to not be the smartest person on your team.

📌 Key Takeaways:

• Why “cheap hires” often cost way more in the long run.
• How experienced employees can unlock serious growth without training drag.
• The mindset shift that helps lawyers scale faster—with fewer mistakes.

👉 Visit Brett here

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