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Jade Mancuso, owner of Oolala Lashes and Brows, shares her journey in the beauty industry and how she built her successful salon. She started in the industry straight out of school and faced challenges finding a job due to lack of experience. She eventually found a job at a sunbed shop and gained experience in acrylic nails. After working in various salons, Jade decided to start her own business and opened a small unit.

Through word of mouth and client demand, the salon grew and expanded to a larger space. Jade emphasises the importance of building relationships with clients, creating a salon experience, and being consistent in marketing efforts.

She also discusses the challenges she faced during COVID-19 and the cost of living crisis, and how she adapted her business to overcome them.

Jade credits her growth and success to her participation in coaching programs, which helped her develop as a businesswoman and gain a deeper understanding of her salon's operations.

Takeaways

• Building relationships with clients and providing a personalised experience is key to building a strong client base.

• Participating in coaching programs can help salon owners develop business skills and overcome challenges.

• Consistency in marketing efforts, both online and offline, is crucial for attracting and retaining clients.

• Expanding services and offering a variety of treatments can increase client loyalty and average spend.

Chapters

00:00 Introduction and Background

03:00 Starting in the Beauty Industry and Overcoming Challenges

13:28 Accidental Salon Owner: From Small Unit to Full Salon

27:27 The Power of Coaching and Overcoming Struggles

34:08 Expanding Services and Achieving Success

Follow Jade Here

Sponsors:

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Today we have Roxie Resali on the podcast. She shares her journey from law to lashes to aesthetics. She emphasises the importance of training and mentoring in the beauty industry and discusses her involvement in the Beauty and the Brand Female Collective which I had the pleasure of speaking at one of the events recently.

Roxie also talks about the challenges and rewards of running her own business, the significance of branding and rebranding, and the need for regulation in the aesthetics industry. She shares her plans for expanding her services and the training academy.

Takeaways

• Events and in-person connections are invaluable for networking and personal growth in business.

• Branding is crucial in the beauty industry, as it helps build trust and connect with clients.

• Rebranding can be a necessary step to align with personal growth and attract the right audience.

• Regulation in the aesthetics industry is needed to ensure safety and professionalism.

• Setbacks are part of the entrepreneurial journey, and resilience is key to overcoming challenges.

Chapters

00:00 Introduction and Background

04:28 The Importance of In-Person Connections and Events

23:47 The Significance of Branding in the Beauty Industry

30:07 Regulating the Aesthetics Industry

33:10 Expanding Services and Future Plans

Connect with Roxie here: www.roxieresali.com

Sponsors Of The Show

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

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Alice Widdows, owner of Wynyard Therapy, shares her journey from the luxury yacht industry to the beauty salon business. She emphasises the importance of delivering a luxury service and creating a VIP experience for clients. Alice discusses the challenges of transitioning from the yacht industry to the beauty space and the importance of surrounding yourself with the right people. She also talks about the need to raise prices to reflect the value of the services and the challenges of getting clients on board with the changes.

Alice highlights the importance of consistency, commitment, and resilience in running a successful business. Alice Widdows shares her experience of running a luxury salon and the benefits of creating a luxury brand. She discusses the importance of consistency in showing up for clients and the value of offering multiple services under one roof. Alice also talks about the challenges and rewards of buying an existing business and the importance of collaboration and community in the industry. She highlights the role of coaching and masterminds in her business growth and shares her plans for future events and expanding her wellness destination.

"The devil is in the detail."

"You can't just leave something that's not working."

"Surround yourself with the right people."

"Slow and steady is the long game."

"The fact that he supports me in everything that I do and how I show up for the business made a really big difference."

"I really recognise that the clients really value [getting two or three services under one roof]."

Chapters

00:00 Introduction and Background

07:57 Learning from Successful Business Owners

24:30 Surrounding Yourself with the Right Team and Mentors

32:48 The Value of Offering Multiple Services in a Luxury Salon

39:55 The Pros and Cons of Buying an Existing Business

46:28 Collaboration and Community: Keys to Success in the Beauty Industry

https://wynyardtherapy.com/

Sponsor:

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15

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