DOWNLOAD YOUR CONTRACTS & POLICIES HERE

Alice Widdows, owner of Wynyard Therapy, shares her journey from the luxury yacht industry to the beauty salon business. She emphasises the importance of delivering a luxury service and creating a VIP experience for clients. Alice discusses the challenges of transitioning from the yacht industry to the beauty space and the importance of surrounding yourself with the right people. She also talks about the need to raise prices to reflect the value of the services and the challenges of getting clients on board with the changes.

Alice highlights the importance of consistency, commitment, and resilience in running a successful business. Alice Widdows shares her experience of running a luxury salon and the benefits of creating a luxury brand. She discusses the importance of consistency in showing up for clients and the value of offering multiple services under one roof. Alice also talks about the challenges and rewards of buying an existing business and the importance of collaboration and community in the industry. She highlights the role of coaching and masterminds in her business growth and shares her plans for future events and expanding her wellness destination.

"The devil is in the detail."

"You can't just leave something that's not working."

"Surround yourself with the right people."

"Slow and steady is the long game."

"The fact that he supports me in everything that I do and how I show up for the business made a really big difference."

"I really recognise that the clients really value [getting two or three services under one roof]."

Chapters

00:00 Introduction and Background

07:57 Learning from Successful Business Owners

24:30 Surrounding Yourself with the Right Team and Mentors

32:48 The Value of Offering Multiple Services in a Luxury Salon

39:55 The Pros and Cons of Buying an Existing Business

46:28 Collaboration and Community: Keys to Success in the Beauty Industry

https://wynyardtherapy.com/

Sponsor:

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15

Diso Dissolvable Supplements

https://mydiso.com/

Code for 10% off - KG10

HOW TO RETAIL MORE IN YOUR BUSINESS SHORT COURSE

In this episode, Katie Godfrey discusses the importance of having cancellation and no-show policies in place for businesses. She recommends implementing a 48-hour cancellation policy instead of 24 hours to allow for better scheduling and profitability. Katie also emphasises the need to create urgency in bookings by not showing all available appointments and instead promoting limited last-minute spaces. By doing so, businesses can create a sense of scarcity and encourage clients to book in advance. She advises being strict with policies and not being afraid to let go of clients who do not respect them.

Takeaways

1. Implementing cancellation and no-show policies can help businesses deal with client cancellations and protect their profitability.

2. A 48-hour cancellation policy allows businesses more time to fill cancelled appointments and ensures they are still profitable.

3. Creating urgency in bookings by not showing all available appointments can help businesses maintain a fully booked schedule.

4. Being strict with policies and not being afraid to let go of clients who do not respect them is important for the success of the business.

Quotes

"Unfortunately, this is the policy because we're guided by that."

"When there is a fee in place, it stops the client from canceling because they don't want to pay a fee."

"Let the clients go that don't appreciate your business and your time and your worth and make room for the clients that do appreciate your time."

Timestamps:

00:00 Introduction and Overview

13:38 Creating Urgency in Bookings

23:17 Letting Go of Clients Who Do Not Respect Policies

Sponsor

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15

JOIN THE MASTERMIND

From solo therapist to 3 staff & fully booked.

We have the beautiful Ebonie with us from Blush Beauty. She is a new mum and a successful salon owner.

Over the past year she has gone from being solo and fully booked. To building a team of 3 and stepping out her salon to have her little girl.

We have the chance to hear about her journey, the challenges she faced, and the secret to her success.

It was the scariest thing, and everyone thought it was insane because...

Time Stamps

2:48-3:50

Our guest speaker shares what it means to be a new mum managing a business. She talks about the struggles, and how she copes up knowing that with entrepreneurship we don't get maternity leaves and still have to manage things while taking care of a newborn baby.

4:15-8:10

Here, Ebonie shares what inspired her to start a career in the beauty industry as an entrepreneur. It's quite exciting to see how she turned what her childhood self loved doing into something that could generate her an excellent income. Sounds like a dream come true to me!

Key Takeaway

Importance of Learning

Entrepreneurship is all about learning and growing. It's very important to stay up to date with all the recent advancements to level up your skills. So, try to actively search for courses relevant to your niche, and don't hesitate to expand your skill sets. Trying new things can get intimidating but the struggle pays off eventually!

Key Quote

● "We have to make it work."

Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!

https://www.instagram.com/ebonieblush?igsh=MWZpaXM0bHN6c24xeg==

Sponsors

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15