HOW TO RETAIL MORE IN YOUR BUSINESS SHORT COURSE

In this episode, Katie Godfrey discusses the importance of having cancellation and no-show policies in place for businesses. She recommends implementing a 48-hour cancellation policy instead of 24 hours to allow for better scheduling and profitability. Katie also emphasises the need to create urgency in bookings by not showing all available appointments and instead promoting limited last-minute spaces. By doing so, businesses can create a sense of scarcity and encourage clients to book in advance. She advises being strict with policies and not being afraid to let go of clients who do not respect them.

Takeaways

1. Implementing cancellation and no-show policies can help businesses deal with client cancellations and protect their profitability.

2. A 48-hour cancellation policy allows businesses more time to fill cancelled appointments and ensures they are still profitable.

3. Creating urgency in bookings by not showing all available appointments can help businesses maintain a fully booked schedule.

4. Being strict with policies and not being afraid to let go of clients who do not respect them is important for the success of the business.

Quotes

"Unfortunately, this is the policy because we're guided by that."

"When there is a fee in place, it stops the client from canceling because they don't want to pay a fee."

"Let the clients go that don't appreciate your business and your time and your worth and make room for the clients that do appreciate your time."

Timestamps:

00:00 Introduction and Overview

13:38 Creating Urgency in Bookings

23:17 Letting Go of Clients Who Do Not Respect Policies

Sponsor

Sky Premium Life Products https://skypremiumlife.co.uk/

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JOIN THE MASTERMIND

From solo therapist to 3 staff & fully booked.

We have the beautiful Ebonie with us from Blush Beauty. She is a new mum and a successful salon owner.

Over the past year she has gone from being solo and fully booked. To building a team of 3 and stepping out her salon to have her little girl.

We have the chance to hear about her journey, the challenges she faced, and the secret to her success.

It was the scariest thing, and everyone thought it was insane because...

Time Stamps

2:48-3:50

Our guest speaker shares what it means to be a new mum managing a business. She talks about the struggles, and how she copes up knowing that with entrepreneurship we don't get maternity leaves and still have to manage things while taking care of a newborn baby.

4:15-8:10

Here, Ebonie shares what inspired her to start a career in the beauty industry as an entrepreneur. It's quite exciting to see how she turned what her childhood self loved doing into something that could generate her an excellent income. Sounds like a dream come true to me!

Key Takeaway

Importance of Learning

Entrepreneurship is all about learning and growing. It's very important to stay up to date with all the recent advancements to level up your skills. So, try to actively search for courses relevant to your niche, and don't hesitate to expand your skill sets. Trying new things can get intimidating but the struggle pays off eventually!

Key Quote

● "We have to make it work."

Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!

https://www.instagram.com/ebonieblush?igsh=MWZpaXM0bHN6c24xeg==

Sponsors

Sky Premium Life Products https://skypremiumlife.co.uk/

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JOIN THE MASTERMIND!

Get fully booked using social media.

In this episode today we have with us Hannah who is the owner of lashology in England. She helps lash artists in their business to get fully booked using social media.

And today she gives our listeners tips and tricks on exactly how to do this.

They wanna wait until they feel comfortable and confident, I think this is the biggest mistake

Time Stamps

1:09-2:43

From working an 9 to 5 job to joining the lash industry, this segment features Hannah's story, initial struggles, and what inspired the transition to leaving her 9-5.

6:35-8:10

Starting a business from scratch with 0 clients can come off as intimidating and you may not have any clue on where to start. But does it always have to be this way? Not with the right guidance. So if you're looking for some advice on how to get started, make sure to not miss out on this segment.

Key Takeaway

Social Media Is Key

A lot of the time the ultimate secret to getting fully booked is leveraging social media the right way. (Not a secret anymore but take notes!) Social media platforms like Instagram, YouTube, and Twitter can be excellent means for you to share your work and attract customers.

Key Quotes

● “I don't even think using social media is an option now, I think you have to do it, if you want to grow.”

● “Always continue to learn.”

Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!

Connect with Katie

http://www.kgbusinessmentor.com/

http://www.instagram.com/kg_katiegodfrey

Connect with Hannah

Freebies | Lashology England

Hannah Bramwell-Lash Tech Mentor (@lashologyengland) • Instagram photos and videos

Sponsors

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15

TNB Skills Training

Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/

JOIN THE MASTERMIND TODAY

From £3,000 months to £20,000 months.

In this episode today we have with us Amy who is the owner of Bellissima Beauty and Aesthetics and specialises in beauty treatments and facial aesthetics.

With over a decade of experience in the beauty niche, Amy has built her business from scratch to now £20,000 months!

It then can be really difficult to look at it as, I need to keep her in a job or no actually this is my business, you need to leave....

Time Stamps

2:11-6:41

From never having a passion for beauty to owning a 10-year-old business specialising in the beauty niche, this is how Amy chose the beauty niche and built her business.

9:34-10:11

Here, Amy shares her drive, what keeps her motivated to keep going further, and the role of her parents in her career as a business owner.

13:08-13:40

Are you struggling with finding the right staff for your business? Well, so did Amy! Don't miss this segment because it will help you understand that you're not alone in the struggle.

Key Takeaway

Don't let your failures define you

Might sound cliche but life doesn't end with bad GCSE grades or a career not working out for you. So, it's always a good idea to take on an active role and seek opportunities that will prove to be beneficial in the long run.

Key Quotes

● “If you don't have a choice, you have to do it, no one is coming to save you.”

Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!

https://bellissimabeautyandaesthetics.co.uk

Sponsors

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15

TNB Skills Training

Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/

DOWNLOAD YOUR FREE PLANNER

How many times have you heard about people leaving their high-paying jobs, to build a business empire that doesn't have much to do with their education or work experience? I'm sure the answer is not many but some people like our guest for today Melody McCloskey have.

From being a product manager to the founder of a successful business StyleSeat, this superwoman is living proof that trusting your abilities can help you achieve wonderful things.

It was a really intimidating process for me but I had to go out there and just do it..

Key takeaways

#1 Transformation in the beauty industry

15 years ago, beauty standards were like the cover of Vogue magazine, if you didn't fit in the skinny white girl type, you didn't fit in at all but now beauty standards are so much more inclusive now which does not only affect us at an individual level but also as professionals in the beauty industry. There is now much more scope to express your natural creativity, therefore, right now is the golden opportunity to join the beauty industry if you are passionate about it.

#2 Effective failure management

Failure sound intimidating to you? As an entrepreneur, it shouldn't. If you want to build a business that lasts, get comfortable with experiencing failures. Accept the situation, adapt, and use it as a valuable learning opportunity.

Timestamps

0:12-4:36

Melody shares how she built her business StyleSeat which empowers beauty professionals by helping them increase revenue through efficiency and client acquisition. She also discusses the financial battles she fought to pursue entrepreneurship.

34:41-37:26

Melody provides valuable social media marketing advice for beauty salon owners who want to establish a strong portfolio and digital presence, and explains how simple things when practised consistently, create a huge impact.

Key Quote

“As an entrepreneur, you need to understand that even when you get successful, you will have to deal with problems, that rollercoaster is a constant, no matter how big you grow.”

Make sure to check out our podcast for more beauty content.

About Guest

https://www.styleseat.com/m/ CODE: LKG25

Sponsors

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15

Flawless Beauty Accounting - 50% OFF your first month using code: KG50

https://flawlessbeautyaccounting.co.uk/

Instagram: @flawlessbeautyaccounting

TNB Skills Training

Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/

CHECK OUT MASTERMIND DETAILS HERE

Application only!

One business per location!

DM me on instagram "Growth" if you want to grow to £6,000 months and get fully booked.

Or

DM me "Scale" if you're already taking over £7,000 a month and want to scale past £15,000 months working half the time!

DOWNLOAD YOUR GOAL PLANNER HERE

The thought of managing two salon businesses along with a training academy sounds intimidating to most people but our guest for today Lisa is not one of them. Let's hear her inspiring story of entrepreneurship, and get to know the business secrets that keep her thriving in the beauty industry.

Timestamps

00.49-6:11

Lisa shares how she got into business after completing her education in hairdressing and beauty along with her exciting school experiences.

16:09-17:20

The two discuss how Lisa's money-spending mindset, which involves very conscious spending and strict financial calculations, impacts her pricing decisions. She also shares how losing her parents created some nervousness while dealing with money.

Key takeaways

#1 Hair and Beauty don't go together very well

Looking for some advice on how to set up a salon business? You can start by ensuring your salon has separate areas for hair and beauty work if you want to incorporate both of these services. This will help create a better atmosphere for your clients since hair salons generally are louder and crazier as compared to salons for beauty treatments that have a calmer atmosphere. Along with offering valuable services, being mindful of client comfort will help you benefit from repeat customers and improve customer satisfaction.

#2 Effective stock management

The struggles of managing stocks effectively can be intense and draining but there are a few things that can help you keep a strict check on your inventory. These include well-formulated policies, strong ethics, and partnering with companies that don't have massive minimal spending. (Tune in to learn more about each of these!)

“If you've got the passion, you will do well!”

About Guest

Www.perfect10nailsandbeauty.com

Www.avenueacademy.co.uk

Sponsors

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15

Flawless Beauty Accounting - 50% OFF your first month using code: KG50

https://flawlessbeautyaccounting.co.uk/

Instagram: @flawlessbeautyaccounting

TNB Skills Training

Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/

DOWNLOAD YOUR FREE GOAL PLANNER TODAY!

In this podcast episode, we are joined by Ali Majed who is a successful beauty content creator. Join us as he shares his inspiring career story, the challenges he faced on his journey, and most importantly how he started his career.

Timestamps

0:17- 4:02

Ali starts by introducing himself and his work as a beauty content creator who started his journey on Tiktok. The two also talk about their first meeting in Saudi Arabia and Ali’s experience filming and posting his first public video.

6:08-7:07

Influencer life is not always as glamorous as it appears on screen. Ali and Katie shed some light on this topic and how the masses tend to make generalisations based on a few clips they see online. Ali also shares the reality of dealing with finances as a new content creator in the industry and how it takes a lot of time and effort before you get the true value of the work you do.

7:08-9:00

Katie and Ali have a detailed discussion on the importance for entrepreneurs and content creators to connect with their audience and show up with their authentic personality no matter how difficult it may appear at first.

15:52-17:44

Here, Ali shares his thoughts about how to choose people/brands to work with and the benefits big companies can get by collaborating with micro-influencers.

26:41-30:11

Before wrapping off the podcast, Ali talks about some of his favourite influencers and content creators and what made him look up to them along with some genuine advice for anybody who is looking to enter the industry.

Key takeaways

#1 Avoid Over Excessive Planning

When you're starting something new, especially something that requires you to get out of your comfort zone, don't overthink. Your first attempt at anything will not be perfect and it doesn't have to be perfect. What's important is that you start and stay consistent while maintaining a strong learning mindset.

#2 Niche down

Content creation and entrepreneurship can be soul-sucking sometimes especially when you're handling all of your work yourself. However, having a specific niche that you truly enjoy can reduce your work stress significantly since you are enjoying what you do. So, it's not always a good idea to chase after the most high-paying or popular niches, sticking to where your strength and passion lie can do wonders too.

Key Quotes

• “You just have to have passion, be patient for yourself, and know that it's a lot of work.”
• “You are setting yourself up for lowkey disaster if you continue to present a version of yourself that is not authentic, that is not true to yourself because it will just make the work and the exhaustion much worse.”

About Guest

Ali Majed (@mushumajed) | TikTok

https://www.instagram.com/mushumajed/

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15

Flawless Beauty Accounting - 50% OFF your first month using code: KG50

https://flawlessbeautyaccounting.co.uk/

Instagram: @flawlessbeautyaccounting

TNB Skills Training

Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/