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The MM+M Podcast

De: The MM+M Podcast
  • Resumen

  • MM+M editors Marc Iskowitz, Jack O'Brien, and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.
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Episodios
  • Inside Eli Lilly’s multi-year Team USA partnership
    Jul 24 2024

    Lina Polimeni, Eli Lilly’s chief corporate brand officer, tells Senior Editor Jack O'Brien how the drugmaker will use a marketing push at the 2024 Paris Summer Olympics to build authentic relationships and burnish its image.

    In our Trends segment, we explore how President Joe Biden dropping out of the 2024 presidential race affects the Democrats' approach to health policy.

    Music by Sixième Son

    Check us out at: mmm-online.com

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    To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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    42 m
  • Bayer puts its global oncology team on display
    Jul 17 2024

    Bayer’s Emma Fountain, VP of R&D projects and a breast cancer survivor, explains how the Inspired By You global campaign has raised cancer consciousness by showcasing members of its oncology team and what inspires them.

    In lieu of our Policy and Trend segments, we talk about this weekend’s attempted assassination of Donald Trump, explore whether the former president and Republican presidential nominee may add any kind of gun control to his agenda and recap the healthcare record of his running mate, Ohio senator JD Vance.

    Music by Sixième Son

    Check us out at: mmm-online.com

    Follow us:

    YouTube: @MMM-online

    TikTok: @MMMnews

    Instagram: @MMMnewsonline

    Twitter/X: @MMMnews

    LinkedIn: MM+M

    To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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    40 m
  • Clinical lab industry faces a new test
    Jul 10 2024

    Dr. Bill Maurice, president and CEO of Mayo Collaborative Services and Mayo Clinic Laboratories, and board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare, in conversation with Senior Editor Jack O’Brien.

    Senior Reporter Lecia Bushak recaps a new bill – the PREVAIL Act – that could affect pharma drug patents.

    Plus, the ongoing medical mystery surrounding President Joe Biden tops our Trends segment, along with the sentencing of Outcome Health’s former CEO and why Sam Altman and Arianna Huffington are building a personalized AI health coach.

    Check us out at: mmm-online.com

    Follow us:

    YouTube: @MMM-online

    TikTok: @MMMnews

    Instagram: @MMMnewsonline

    Twitter/X: @MMMnews

    LinkedIn: MM+M

    To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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    51 m

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