Lina Polimeni, Eli Lilly and Company’s chief corporate brand officer, tells Senior Editor Jack O'Brien how the drugmaker will use a marketing push at the 2024 Paris Summer Olympics to build authentic relationships and burnish its image.

In our Trends segment, we explore how President Joe Biden dropping out of the 2024 presidential race affects the Democrats' approach to health policy.

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Bayer’s Emma Fountain, VP of R&D projects and a breast cancer survivor, explains how the Inspired By You global campaign has raised cancer consciousness by showcasing members of its oncology team and what inspires them.

In lieu of our Policy and Trend segments, we talk about this weekend’s attempted assassination of Donald Trump, explore whether the former president and Republican presidential nominee may add any kind of gun control to his agenda and recap the healthcare record of his running mate, Ohio senator JD Vance.

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Dr. Bill Maurice, president and CEO of Mayo Collaborative Services and Mayo Clinic Laboratories, and board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare, in conversation with Senior Editor Jack O’Brien.

Senior Reporter Lecia Bushak recaps a new bill – the PREVAIL Act – that could affect pharma drug patents.

Plus, the ongoing medical mystery surrounding President Joe Biden tops our Trends segment, along with the sentencing of Outcome Health’s former CEO and why Sam Altman and Arianna Huffington are building a personalized AI health coach.

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Collette Douaihy, 2024 Cannes Lions Pharma jury president, CCO at Dentsu Health and 2024 MM+M Health Influencer, explains the dearth of award-caliber, regulated pharma work from this year’s festival in the south of France.

Plus, Marc Iskowitz, Lecia Bushak and Jack O’Brien review recent Supreme Court decisions impacting healthcare. These include the court’s biggest abortion-related rulings since overturning Roe v. Wade two years ago to its rejection of the Purdue Pharma nationwide opioid settlement to its rollback of the 40-year-old Chevron defense.

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In the evolving world of brand and brand experience, healthcare and pharmaceutical companies are redefining their identities and strategies — all as brand purpose and health and wellness trends continue to push the industry into new territories. Join Jamey Hardesty, SVP of scientific and healthcare strategy at Jack Health, Lynne Field, head of strategy at FutureBrand North America, and MM+M's Marc Iskowitz, as they delve into the transformation journey of corporate and consumer healthcare brands and its impact on your most important audiences.

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