Episodios

  • Discover How Audience Intelligence Can Help You Know Your Audiences Better Than Their Own Mothers

    Discover How Audience Intelligence Can Help You Know Your Audiences Better Than Their Own Mothers
    Jul 25 2024
    Businesses today are constantly struggling to truly understand their audiences. Despite making significant investments in social media and digital marketing, many find it challenging to decode complex consumer behaviors and preferences. Traditional analytics often fall short, providing only surface-level insights which fail to drive impactful decisions. This lack of deep understanding leads to missed opportunities, ineffective marketing strategies, and ultimately, lower ROI. Imagine continually pushing out campaigns that don't resonate, wasting valuable resources, and seeing little to no engagement. The frustration grows as businesses realize that knowing their audience is no longer a 'nice-to-have' but a 'need-to-have' for survival and growth in a competitive landscape. That’s what Jonathann Mingoia is here to help us with. Jonathann Mingoia is a renowned audience intelligence specialist with over a decade of experience in the field. Currently serving as the Chief Enterprise Solutions Officer at Audiense, Jonathann plays a pivotal role in driving the company’s vision to bring consumer research into the digital era. His expertise spans across social media, digital intelligence, and e-reputation management. With a robust background in utilizing data-driven approaches to understand consumer behavior, Jonathann has helped numerous businesses enhance their marketing strategies, optimize their operations, and achieve significant growth. His passion and insights make him a sought-after expert in the realm of audience intelligence. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Jonathann Mingoia about: 🔶Transformative Insight: Jonathann will explain the concept of audience intelligence and how it goes beyond traditional social and digital intelligence to provide deep, actionable insights that drive marketing success. 🔶Behavioral Decoding: Learn how platforms like Meta can be used for behavioral analysis, enabling businesses to decrypt complex audience behaviors and improve their marketing initiatives. 🔶Strategic Advantages: Discover the common challenges in implementing audience intelligence and how to overcome them, along with concrete examples of how agencies can leverage these insights to win new clients and enhance operations for better client outcomes. Register to tune in live and ask questions, then join the Social Media Pulse Community afterwards for The MarTech Show After Party! Learn more about Jonathann Mingoia Connect with Jonathann Mingoia on LinkedIn Resources & Brands mentioned in this episode Audiense Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Everything Announced At WWDC 2024: ‘Apple Intelligence’ And More Group M in Belgium Soprism Meta knows us better than our own family  Show Notes & Transcript: https://www.agorapulse.com/blog/audience-intelligence-can-help-you-know-your-audiences Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    51 m
  • Exploring TikTok’s Advertising Platform & Certification Options

    Exploring TikTok’s Advertising Platform & Certification Options
    Jul 3 2024
    TikTok sports over 170 million users and 7 million businesses in the United States alone and, more importantly, on average, users are spending a movie's worth of time watching content daily, which makes it a treasure trove for marketers and advertisers. Users from every generation and background are highly engaged on the platform - both for entertainment as well as education and search - and that’s led to tremendous growth in advertising revenue reaching tens of billions of dollars. How can agencies leverage TikTok on behalf of their clients? And how is the platform helping advertisers demonstrate their expertise and land more deals? That’s what Mark Wallrapp is here to help us with. Mark is currently a Team Lead on the SMB Agency team at TikTok, where he leverages his experience in team building, negotiations, and marketing strategy to manage a high-performing team out of Culver City, CA. Previously, he served as the Principal of the Deal Desk at Reddit, overseeing global deal structuring and policy development, and contributing to over $360 million in revenue through annual agreements. His tenure at Meta (formerly Facebook) as an Industry Manager further highlighted his ability to manage digital media-focused sales teams to achieve meaningful revenue milestones. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Mark about: 🔶The advertising opportunities for agencies and marketers on TikTok 🔶What training and certification options are available 🔶Current trends and best practices in TikTok advertising Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Mark Wallrapp Connect with Mark Wallrapp on LinkedIn Resources & Brands mentioned in this episode TikTok for Business TikTok Media Buying Certification Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community TikTok for Business Spark ads A Book: Ultimate Guide to Social Media Marketing TikTok Creative Center TikTok Creative Challenge TikTok Creative Assistant TikTok shop SEO for TikTok Why Great Retailers Care About Product Feed Management on Social TikTok Academy Agorapulse Agency Summit Antonio Reyes: Strategic Partnerships Manager At TikTok Show Notes & Transcript: https://www.agorapulse.com/blog/exploring-tiktoks-advertising-platform-certification-options Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    32 m
  • Advanced Advertising Strategies for the Cookieless Era

    Advanced Advertising Strategies for the Cookieless Era
    Jun 19 2024
    Digital ad revenue is expected to exceed $600 billion worldwide this year, and yet despite such a lucrative and growing industry, it seems like it’s never been more challenging to be a paid ads manager or consultant. We talked in a previous episode about iOS changes, cookies going away, and all of the other challenges and changes facing digital advertising. As a result, advertisers are not only turning to new strategies, they’re employing new tools and leveraging AI any way they can to find the seam. Where should you turn your attention, and what advanced advertising strategies can we reliably turn to? That’s what Maryna Burushkina is here to help us with. Maryna is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped hundreds of multinational companies (such as Allianz and Philips) reshape their marketing to drive accelerated growth over the last decade. And she is building an AI technology to solve marketing inefficiencies using the power of data and micro-segmentation. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Maryna about: 🔶What advanced advertising strategies are available to marketers today 🔶How marketing agencies in particular can drive success for their clients 🔶Why such strategies and tactics are necessary in today’s landscape Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Maryna Burushkina Connect with Maryna Burushkina on LinkedIn Resources & Brands mentioned in this episode Growth Channel Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community a previous episode about iOS changes Google's annual developer conference, I/O Google I/O 2024: Everything Revealed in 12 Minutes Larry Kim Distillery Feedonomics The episode with Scott Brinker, the chief Martech and the chief Ecosystem Officer of Hubspot Show Notes & Transcript: https://www.agorapulse.com/blog/advanced-advertising-strategies-for-the-cookieless-era Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    28 m
  • The Future of MarTech

    The Future of MarTech
    Jun 5 2024
    On the back of AI, the marketing technology landscape has exploded to over 14,000 products and solutions. Covering everything from Advertising to Social Media Relationships. From Business Intelligence and Interactive Content to Data Visualization and Compliance and Privacy. How do we process such rapid growth, and what takeaways can we glean from the past year’s developments? That’s what Scott Brinker is here to help us with. Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Scott Brinker about: 🔶The impact of AI on marketing technology 🔶Key developments and distinctions marketers need to know 🔶Where MarTech is headed in the coming years Learn more about Scott Brinker Connect with Scott Brinker on LinkedIn Connect with Scott Brinker on Twitter Resources & Brands mentioned in this episode 2024 Marketing Technology Landscape PDF and Report Chiefmartec HubSpot Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Martech Day the Chief Martec blog Book: Hacking Marketing Book: The New Automation Mindset Martech Tribe Zapier OpenAI GPT store Gartner Previous episode with the CMO of Uptempo Show Notes & Transcript: https://www.agorapulse.com/blog/the-future-of-martech Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    34 m
  • How To Streamline & Monetize Comment Moderation Using AI

    How To Streamline & Monetize Comment Moderation Using AI
    May 22 2024
    According to research from Microsoft, 74% report that their perception of a brand improves when it is clear the company responds to customers' social media inquiries. And yet, the average response rate for brands is only 7%! Why are so many companies failing to engage with and deal with comments on social media? And more importantly, for agencies or large brands who are seeing tremendous volume, how are they supposed to keep up with and moderate all these comments? That’s what Matthew McGrory is here to help us with. Matthew McGrory is the CEO and co-founder of Arwen AI Limited, a tool to help enterprise brands revolutionize their social conversations. Arwen uses market-leading AI to put you in control of your social media paid and organic comments: automatically removing spam and toxic comments, detecting and managing negative comments, and spotting the opportunities to amplify the positive. Matt's previous experiences include roles such as Data Centre Engineer, CIO, and Technology Sales Director. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Matthew McGrory about: 🔶Why brands need to stay on top of comments 🔶How technology can help and turn negatives into positives 🔶What brands and agencies need to prioritize Register to tune in live and ask questions, then join the Social Media Pulse Community afterward to learn more! Learn more about Matthew McGrory Connect with Matthew McGrory on LinkedIn Connect with Matthew McGrory on X Resources & Brands mentioned in this episode Arwen Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Chiefmartech.com Arwen AI Limited Stoney Creek Media Engage Twitch Reddit Trustpilot Google Reviews Formula One Red Bull Mercedes Toyota Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-streamline-monetize-comment-moderation-using-ai Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    30 m
  • Are We Investing Too Much In Marketing Technology?

    Are We Investing Too Much In Marketing Technology?
    May 15 2024
    ChatGPT would introduce this topic by talking about the vast and swiftly expanding landscape of marketing technology, and it would be right to do so. According to Scott Brinker at ChiefMartec.com, we’ve seen a 500% increase in martech solutions over the past decade and, ironically, thanks to ChatGPT and AI, we’re poised to see even more growth in the years to come. These solutions are coming into existence to help marketers with incredible challenges and opportunities, such as understanding increasingly complex customer journeys and data sets - but at great cost. Not just financial costs, but also costs in efficiency, direction, and even internal influence. How should marketing teams approach the challenges of today, before turning to yet another piece of marketing technology? That’s what Jim Williams is here to help us with. Jim brings over 25 years of perspective on the profound changes that continue to shape the business of marketing. In leadership roles at category-creating martech companies, he’s both witnessed and contributed to the creation of the massive martech ecosystem and explosive growth of marketing operations. He was the first marketing operations leader at Eloqua, where he helped implement and evangelize modern demand practices, then went on to pioneer customer advocacy and the power of word-of-mouth marketing in B2B, and now serves as CMO for Uptempo. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Jim Williams about: 🔶How Martech spending today is harming CMOs 🔶What marketing departments need to focus on to succeed 🔶Why marketing agility is so desperately needed Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Jim Williams Connect with Jim Williams on LinkedIn Connect with Jim Williams on X Resources & Brands mentioned in this episode Uptempo Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Scott Brinker Chiefmartec.com Apple's Vision Pro headset Meta's Quest Ming Chi Kuo medium post about Apple’s Vision Pro Gartner Marketing Symposium Darryl HubSpot Cisco Uptempo huddle Show Notes & Transcript: https://www.agorapulse.com/blog/are-we-investing-too-much-in-marketing-technology Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    32 m
  • Save Time and Increase Leads With a Robust Distribution and Repurposing Tool

    Save Time and Increase Leads With a Robust Distribution and Repurposing Tool
    May 8 2024
    Are you struggling to maintain a consistent and active social media presence? Are you spending a lot of time creating great podcast or video content, but then find yourself with not enough time to promote those new episodes? Listen, I know how hard it can be to carve out even more time to talk about your latest post or episode when you’ve already devoted hours to it. But the fact is, that distribution is the most important piece! As Mark Schaefer put it, the economic value of content that isn’t seen is zero. So how do we make sure that every great piece of content is shared and repurposed? That’s what Hani Mourra is here to help us with. Hani is a dad, husband, and CEO & Founder of Repurpose.io, an easy-to-use automation tool that has helped hundreds of thousands of influencers, content creators, businesses, social media managers, and digital marketers maximize their exposure without spending hours publishing to multiple platforms. He is extremely passionate about creating automation tools to help content creators grow their online presence. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Hani Mourra about: 🔶When automation and repurposing is an asset 🔶What the difference is between repurposing, distributing, and reposting 🔶How to make the best use of automation for yourself, or your agency clients Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Hani Mourra Connect with Hani Mourra on LinkedIn Resources & Brands mentioned in this episode Repurpose.io Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Mark Schaefer Nancy Myrland Fifth and Cor MyJotBot Show Notes & Transcript: https://www.agorapulse.com/blog/save-time-and-increase-leads-with-a-robust-distribution-and-repurposing-tool Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    33 m
  • How To Leverage First Party Data In A Cookieless World

    How To Leverage First Party Data In A Cookieless World
    May 1 2024
    Google is beginning to block third-party cookies in Chrome. Apple has removed tracking parameters in ad links. Meta is rolling out ad-free versions of their platforms. It’s a troubling time for businesses and marketers who are trying to leverage paid ads to drive targeted audiences to their websites. When a retargeting ad - an ad specifically targeted to someone who you know has already visited your website - tends to convert at 10X the rate of typical display ads, suddenly losing access to that kind of audience could be devastating to advertisers. Is this the end of retargeting ads? How should businesses go about collecting and leveraging their own data, that first-party data, going forward? That’s what Larry Kim is here to help us with. Larry founded WordStream, a PPC marketing company, which was acquired by USA Today in 2018. He went on to build a new solution that’s all about customer data solutions, Customers.ai. Larry is a guest lecturer at MIT, Harvard, and Boston University and a contributor to CNBC and Inc. Magazine, as well as a frequent speaker at marketing conferences, helping businesses and audiences understand the power and potential of their data. The MarTech Show hosts Robin Dimond and Mike Allton talked to Larry Kim about: 🔶 What happened with Google and Meta 🔶 How those changes have impacted marketers and social media advertising 🔶 Where marketers can turn today to improve ad spend & performance Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Larry Kim Connect with Larry Kim on LinkedIn Connect with Larry Kim on Twitter Resources & Brands mentioned in this episode Customers.ai Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Airchat Wired post on Airchat Volley USA Today WordStream Show Notes & Transcript: https://www.agorapulse.com/blog/cookieless-world/ Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    41 m