Episodios

  • # 86_Overwhelmed by AI? Here's Why Your Brain Fights Change

    # 86_Overwhelmed by AI? Here's Why Your Brain Fights Change
    Oct 2 2025
    In this episode, Mariana Dalto explores the intriguing intersection of neuroscience and artificial intelligence, focusing on the brain's natural resistance to AI. She discusses the brain's inherent priorities and the unique challenges posed by AI adaptation. The conversation delves into the barriers our brains create against AI integration and introduces neuroscience-based strategies to overcome them. Mariana emphasizes the importance of cultivating adaptation skills for thriving in an AI-driven world. The episode wraps up with final thoughts and actionable next steps for listeners aiming to enhance their AI integration skills.
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    24 m
  • #85 Secrets Behind Press Release: Success Revealed with Mickie Kennedy

    #85 Secrets Behind Press Release: Success Revealed with Mickie Kennedy
    Sep 26 2025
    Join Mariana Dalto as she chats with Mickie Kennedy about his entrepreneurial journey and the growth of eReleases. Discover the impact of partnering with PR Newswire and strategies to overcome email reach challenges. Mickie clarifies the roles of Newswire services and distinguishes press releases from articles. Learn how to avoid common press release mistakes and enhance impact using industry surveys. The discussion covers crafting effective survey questions, maximizing media exposure, and leveraging surveys for SEO and entertainment. Gain insights into PR training and hiring Mickie for expertise. Concludes with resources for further exploration.
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    31 m
  • #84 How Human Design Can Help Your Business Grow with Liz Forman

    #84 How Human Design Can Help Your Business Grow with Liz Forman
    Sep 18 2025
    In this episode, Mariana Dalto welcomes Liz Forman to discuss her unique marketing approach, emphasizing the role of human design for business owners. They explore how leveraging individual strengths can optimize business operations and the risks of misaligned frameworks. Liz shares insights on fine-tuning messaging to reach the right audience and integrating story brand with human design. A case study on the Generator type highlights practical applications, while the discussion on using one's body's voice aids business decisions. Listeners learn about obtaining a personalized human design report and effective communication strategies. The episode concludes with a success story on revenue growth and contact information for further engagement.
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    32 m
  • #83 From AI Chaos to AI Success: The Paradigm Shift Framework for Business Leaders

    #83 From AI Chaos to AI Success: The Paradigm Shift Framework for Business Leaders
    Sep 11 2025
    In this episode, Mariana Dalto delves into the transformative power of AI and presents a framework for success in this evolving landscape. She explores the paradigm disruptions caused by AI, contrasting finite and infinite thinking in its context. Mariana discusses how AI democratizes capabilities and redefines value contribution in the modern era. She examines AI's significant impact on content creation and the necessary psychological adaptations for AI-driven work. The episode also highlights the human paradigm shifts and mindset changes required to embrace AI technology, offering listeners insights into navigating this new technological frontier.
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    21 m
  • #82 The 3-Tier Podcast Strategy That Converts Listeners to Clients

    #82 The 3-Tier Podcast Strategy That Converts Listeners to Clients
    Sep 5 2025
    Join Mariana Dalto as she chats with Tom Schwab about the power of podcasting in building trust and credibility. They discuss acquiring qualified leads, podcasting's global reach, and its role as a branding tool. Tom shares insights from his book "Podcast Guest Profits" and differentiates podcast guesting from traditional marketing. Discover common mistakes, Interview Valet's unique approach, and strategies for successful podcast appearances, including AI's role. Learn key metrics for measuring benefits, overcoming self-doubt, and the importance of comfort in conversations. Plus, find out how to connect with Tom Schwab.
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    28 m
  • #81 Avoid AI Failures: Build a Solid Data Foundation for Success

    #81 Avoid AI Failures: Build a Solid Data Foundation for Success
    Aug 28 2025
    In this episode, Mariana Dalto explores common pitfalls in AI implementation, using business examples like a Swiss museum case study. She highlights the importance of a strong data foundation to enhance AI value and outlines ten ways to amplify its impact. By comparing successful and failed implementations, Mariana shares consulting insights and the benefits of AI in digital marketing. She provides a practical framework to assess data readiness and build an AI roadmap. The episode introduces an AI mini data assessment tool and clarifies the difference between AI and automation, offering actionable next steps for listeners.
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    38 m
  • #80 Want People to Listen in 7 Seconds Try This!

    #80 Want People to Listen in 7 Seconds Try This!
    Aug 21 2025
    In this episode, Mariana Dalto underscores the significance of capturing attention through a compelling value proposition. She presents a framework for transforming businesses, highlighting common mistakes and the importance of clarity. Mariana critiques the pitfalls of labeling professions and emphasizes the need for a mindset shift amidst daily opportunities. She introduces the audio logo tool as a means to enhance business communication. The episode stresses the importance of specificity and the benefits of laser-focused targeting. Mariana guides listeners in creating clarity in their business foundation and mastering their value proposition. The episode concludes with closing remarks and a teaser for the next episode.
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    20 m
  • #79 What If AI Agents Replaced Your To-Do List?

    #79 What If AI Agents Replaced Your To-Do List?
    Aug 14 2025
    In this episode, Mariana Dalto introduces the concept of AI agents in business automation and explores their key features and levels of integration. She discusses how individual AI agents can be utilized for business growth, offering recommendations for AI agent tools. Mariana provides workflow examples that incorporate AI agents and guides listeners on building AI workflows with automation tools. A 30-day roadmap for AI agent implementation is outlined, along with insights into high-level business activities where AI can make a significant impact. The episode concludes with a call to action, encouraging listeners to explore an AI category guide and schedule a strategy call, while reflecting on AI's future role in business.
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    23 m