Episodios

  • #15 Journey in Book Publishing and Marketing Strategies for Aspiring Authors with Magnus Carter

    #15 Journey in Book Publishing and Marketing Strategies for Aspiring Authors with Magnus Carter
    Aug 15 2024
    Mariana Dalto interviews Magnus Carter about his journey into book publishing. They discuss his transition from IT to publishing, the challenges he faced, and the importance of book titles, covers, and handling competition. Magnus shares the main problems he solves for authors, effective marketing strategies, and the growing popularity of audiobooks. He offers advice for aspiring publishers and reflects on the most satisfying moments and lessons learned in his career. The episode concludes with information on how to contact Magnus and learn more about his work.
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    23 m
  • #14 How to Invite Your Customer into a Story to Close More Deals

    #14 How to Invite Your Customer into a Story to Close More Deals
    Aug 13 2024
    Mariana Dalto introduces the Customer's Hero Framework, outlining its steps to enhance customer-centric positioning. She delves into identifying customer problems, presenting solutions, and creating a plan. Mariana discusses the importance of urgency and a strong call to action, providing a guide to crafting an effective Customer Hero Sales Script. The episode highlights the benefits of focusing on customer needs and recaps key points. Mariana previews the next episode and concludes with closing remarks and a call to action.
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    12 m
  • #13 Leveraging Leadership Genetics for Business Success with Dan Edds

    #13 Leveraging Leadership Genetics for Business Success with Dan Edds
    Aug 8 2024
    Mariana Dalto interviews Dan Edds, who shares his professional journey and insights from his book "Leveraging the Genetics of Leadership." They discuss the concept of leadership genetics and the common gaps in organizational leadership. Dan provides examples and practices, including insights from the U.S. Army, and explores how these leadership concepts can be applied to small businesses. The episode also touches on Dan's legacy, his hopes for the future, and how to contact him. It concludes with closing remarks, a call to action, and a sign-off.
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    32 m
  • #12 How to Clarify Your Marketing Message with a BrandScript

    #12 How to Clarify Your Marketing Message with a BrandScript
    Aug 8 2024
    Mariana Dalto discusses the importance of communication in marketing and how to define problems while positioning products effectively. She delves into identifying customer needs and brand positioning, offering tips for crafting a clear call to action. The episode covers integrating various elements of a marketing strategy and includes a sponsor segment about free resources and a brand script framework. Mariana concludes with a preview of the next episode and closing remarks.
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    15 m
  • #11 Navigating your SEO and Retargeting Success with Rob Ratliff

    #11 Navigating your SEO and Retargeting Success with Rob Ratliff
    Aug 1 2024
    Mariana Dalto interviews Rob Ratliff about his entrepreneurial journey and early challenges. They discuss marketing strategies, the evolution of AI, and service diversification. Rob shares insights on SEO success, content quality, and expanding to paid ads and social media. They explore his book "Critical Point Marketing," common client challenges, retargeting strategies, and the GROW framework for email re-engagement. Rob offers targeting tips, advice on avoiding marketing mistakes, and provides additional resources. The episode concludes with a subscription reminder and final goodbyes.
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    27 m
  • #10 Unlocking Creativity and Overcoming Mindset Challenges with Susie deVille

    #10 Unlocking Creativity and Overcoming Mindset Challenges with Susie deVille
    Jul 25 2024
    Mariana Dalto interviews Susie deVille, who shares her entrepreneurial journey and how she overcame the 2008 crisis. They discuss the role of creativity in business success, common entrepreneurial mindset issues, and the importance of authenticity in marketing. Susie reflects on her biggest business mistake and offers insights on unlocking client creativity and potential through practical exercises known as the five M's. A client success story illustrates the impact of these exercises. The episode also explores Susie's book, "Buoyant," and provides information on where to learn more about her work.
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    31 m
  • #9 Master Leadership, Story Branding and Success with Jonathan Sheeley

    #9 Master Leadership, Story Branding and Success with Jonathan Sheeley
    Jul 18 2024
    Mariana Dalto interviews Jonathan Sheeley of Sheeley Executive Consulting. They discuss the benefits and challenges of working from home, identifying and attracting ideal clients, and coaching leadership teams. Jonathan shares insights on implementing the Story Branding Framework, developing internal brand scripts, and embracing the double win lifestyle. The episode concludes with ways to engage with Jonathan's services, accessing business assessment tools, and a call to action to subscribe and review.
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    27 m
  • #8 Leveraging AI in Ads, Social Media Strategies, and Avoiding common Marketing Pitfalls with Noel Cuarezma

    #8 Leveraging AI in Ads, Social Media Strategies, and Avoiding common Marketing Pitfalls with Noel Cuarezma
    Jul 4 2024
    Mariana Dalto interviews Noel Cuarezma, founder of Soaring High Marketing Solutions. They discuss his inspiration, key client solutions, and tips for organic social media versus advertising. Noel addresses myths about online ads, leveraging AI, the importance of backlinks, common mistakes, and handling underperforming campaigns.
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    24 m