Episodios

  • #99_Why AI Isn't Recommending You (And How to Fix It in 90-180 Days)

    #99_Why AI Isn't Recommending You (And How to Fix It in 90-180 Days)
    Dec 29 2025
    In this episode, Mariana Dalto explores AI's role in client recommendations and its impact on conversion rates, introducing AEO (Answer Engine Optimization). She explains how AI determines content recommendations, compares SEO and AEO, and evaluates success metrics using the EEAT framework. Mariana shares tactics to boost AI visibility, like building a question bank and creating an FAQ page, and emphasizes consistency across platforms. She discusses tools and timelines for implementing an AEO strategy and steps to test visibility on AI platforms, concluding with insights on establishing authority and her closing remarks.
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    31 m
  • #98_Why Your Digital Marketing Isn't Working: The 10X Frequency Rule Most Business Owners Miss

    #98_Why Your Digital Marketing Isn't Working: The 10X Frequency Rule Most Business Owners Miss
    Dec 25 2025
    In this episode, Mariana Dalto addresses common misconceptions about digital marketing, shedding light on the realities of the field for small business owners. She guides listeners through the process of selecting and utilizing the most effective marketing channels tailored to their specific needs. The discussion emphasizes the art of crafting compelling marketing hooks that capture attention and drive engagement. Mariana further explores strategies for optimizing these hooks through rigorous testing and strategic implementation, offering actionable insights for enhancing marketing efforts. The episode provides a comprehensive overview of digital marketing strategies, concluding with practical takeaways for listeners.
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    21 m
  • #97_From Self-Sabotage to Success: The Belief System Work No One Teaches Entrepreneurs

    #97_From Self-Sabotage to Success: The Belief System Work No One Teaches Entrepreneurs
    Dec 18 2025
    In this episode, Mariana Dalto addresses the challenges of rejection that entrepreneurs often face, offering strategies for resilience and growth. She explores the concept of finding a deeper "why" in business, guiding listeners through steps to uncover and embrace their core motivations. Mariana discusses how to transform perspectives on rejection, turning setbacks into opportunities for development. The episode emphasizes the importance of building an unshakable belief system, essential for achieving business success. Through practical insights, Mariana empowers entrepreneurs to navigate rejection and maintain a strong, purpose-driven approach to their ventures.
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    29 m
  • #96_The Reputation Formula: Social Proof Secret to Double Sales

    #96_The Reputation Formula: Social Proof Secret to Double Sales
    Dec 12 2025
    In this episode, Mariana Dalto welcomes listeners and recaps the previous episode with Carl White before diving into online reputation management and the growing influence of AI. She explores the critical connection between reputation and revenue, discussing how poor reputation management can be identified and addressed. The conversation highlights the importance of building trust in today's economy and offers practical strategies for enhancing online reputation. Mariana explains the four pillars of reputation engines and how to leverage internet platforms for improvement. She outlines key action items for effective reputation management, concluding with an episode summary and her closing thoughts.
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    24 m
  • #95_How to Get More Online Reviews for Your Business with Carl White

    #95_How to Get More Online Reviews for Your Business with Carl White
    Dec 4 2025
    In this episode, Mariana Dalto introduces Carl White, founder of Marketvisory Group, and delves into his marketing philosophy and the launch of his business. Carl shares how his family's business influenced his career, highlighting the significance of small businesses and strong customer relationships. The conversation shifts to the critical role of online reviews, discussing their importance and strategies for managing them effectively. Carl reveals key business lessons he's learned and shares insights on maintaining motivation. The episode provides information on how to contact Carl and the services he offers, concluding with closing thoughts and expressions of gratitude.
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    31 m
  • #94_Are You Missing This Secret to More Sales?

    #94_Are You Missing This Secret to More Sales?
    Nov 27 2025
    In this episode, Mariana Dalto highlights the significance of packaging in enhancing product visibility for small businesses. She discusses successful re-packaging strategies and the importance of understanding customer desires. The conversation explores different learning preferences and product types, delving into digital product categories, pricing, and effective sales strategies. Mariana also covers service offers that allow for deeper client access. She provides a practical cheat sheet for selecting your first product, guiding listeners through the decision-making process. The episode concludes with closing remarks and a farewell message.
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    29 m
  • #93_Thriving in the AI Era: Strategies for Entrepreneurs

    #93_Thriving in the AI Era: Strategies for Entrepreneurs
    Nov 20 2025
    In this episode, Mariana Dalto introduces the concept of AI agents in business and explores their adoption and the evolving role of entrepreneurs. She delves into the emerging agent economy, emphasizing the importance of securing value in this landscape. Mariana outlines key principles for entrepreneurial success in the AI era, focusing on strategy, creativity, and maintaining human relevance in AI-driven businesses. She provides actionable steps for engaging with AI and encourages listeners to stay curious about its potential. The episode concludes with final thoughts on the transformative impact of AI, offering insights for navigating this new business frontier.
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    37 m
  • #92_From 10% Better to 10x Growth with AI

    #92_From 10% Better to 10x Growth with AI
    Nov 13 2025
    In this episode, Mariana Dalto explores AI's transformative impact on small businesses, beginning with the importance of a positive mindset and addressing overwhelm when adopting AI tools. She references insights from John Asraf and Peter Diamantis on AI-induced stress and its future implications. Mariana simplifies AI for business integration, encouraging a shift from fear to curiosity, with lessons drawn from Kodak's experience. She outlines tactical steps for leveraging AI and emphasizes owning critical assets. The discussion includes defining your business's transformation purpose with AI, strategies for team alignment and managing change, and concludes with three anchors for adapting to AI, along with closing remarks.
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    30 m