Episodios

  • #91_How to Build a Brand That Commands Premium Prices

    #91_How to Build a Brand That Commands Premium Prices
    Nov 6 2025
    In this episode, Mariana Dalto delves into the art of attracting full-price customers through the power of branding. She addresses overcoming impostor syndrome and shares successful branding stories from small businesses. The discussion highlights branding's impact on revenue and first impressions, offering strategies applicable to both small businesses and corporations. Mariana outlines principles for building a premium brand, explores the role of personal branding, and provides actionable steps for effective branding. The episode covers evaluating and improving brand impact, crafting a compelling brand story, and emphasizes the importance of branding professionals, concluding with next steps for listeners.
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    35 m
  • #90_The Hidden Reason Your AI Tools Aren’t Working

    #90_The Hidden Reason Your AI Tools Aren’t Working
    Nov 4 2025
    In this episode, Mariana Dalto introduces AI and its foundational role in data strategy for small businesses. She discusses the importance of leveraging tools and ensuring data readiness, as well as defining roles and governance within a data strategy. Mariana explains data maturity and readiness, alongside developing a data plan with privacy considerations. The conversation covers analytics and decision-making frameworks, transitioning to goal-aligned metrics, and visualization. She outlines steps for implementing data strategies and examines AI's role in shaping these strategies. The episode concludes with final thoughts, next steps, and a call to action, including a mention of Mariana's AI data readiness workshop.
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    36 m
  • #89_Marketing Funnels for Beginners: 4-Step System to Automate Your Lead Generation

    #89_Marketing Funnels for Beginners: 4-Step System to Automate Your Lead Generation
    Oct 24 2025
    In this episode, Mariana Dalto discusses strategies for generating leads and sales without experiencing burnout, highlighting the importance of building scalable systems. She delves into the foundation of marketing funnel strategy and introduces the OVO sequence to make effective offers. Mariana breaks down the components and types of marketing funnels, providing guidance on choosing the right one for your business. The conversation includes key takeaways and a call to action, offering free resources to help implement these strategies. The episode concludes with a weekly challenge to maintain momentum and closing remarks to inspire listeners.
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    32 m
  • #88_How to Build a Self-Running Business with CRM Systems & Marketing Automation

    #88_How to Build a Self-Running Business with CRM Systems & Marketing Automation
    Oct 16 2025
    In this episode, Mariana Dalto explores CRM systems and lead follow-up strategies, emphasizing the benefits of thinking like a CMO. She discusses leveraging CRM for content creators, the importance of owning your data, and the evolution of CRM systems. Mariana introduces funnels with simple and complex examples, covering traffic channels, paid ads, and conversion rate optimization. She explains integrating CRM, funnels, and traffic for seamless automation, offers guidance on choosing the right CRM, and provides a free CRM strategy call. The episode concludes with a weekly challenge and encouraging remarks.
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    32 m
  • #87_Master Ethical AI: 5 Pillars Every Small Business Needs Now

    #87_Master Ethical AI: 5 Pillars Every Small Business Needs Now
    Oct 9 2025
    In this episode, Mariana Dalto delves into the realm of ethical AI for small businesses, outlining the advantages and providing an overview of its significance. She examines the economic impact and benefits of adopting AI agility and emphasizes the importance of regulation readiness through a five-pillar framework for ethical AI. Mariana explores the pillars of Risk, Transparency, Privacy, Accountability, and Management, discussing how to address AI risks and capitalize on opportunities. The conversation includes a comprehensive action plan for ethical AI implementation, offering practical steps for businesses. The episode concludes with closing remarks and ways for listeners to engage further.
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    33 m
  • # 86_Overwhelmed by AI? Here's Why Your Brain Fights Change

    # 86_Overwhelmed by AI? Here's Why Your Brain Fights Change
    Oct 2 2025
    In this episode, Mariana Dalto explores the intriguing intersection of neuroscience and artificial intelligence, focusing on the brain's natural resistance to AI. She discusses the brain's inherent priorities and the unique challenges posed by AI adaptation. The conversation delves into the barriers our brains create against AI integration and introduces neuroscience-based strategies to overcome them. Mariana emphasizes the importance of cultivating adaptation skills for thriving in an AI-driven world. The episode wraps up with final thoughts and actionable next steps for listeners aiming to enhance their AI integration skills.
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    24 m
  • #85 Secrets Behind Press Release: Success Revealed with Mickie Kennedy

    #85 Secrets Behind Press Release: Success Revealed with Mickie Kennedy
    Sep 26 2025
    Join Mariana Dalto as she chats with Mickie Kennedy about his entrepreneurial journey and the growth of eReleases. Discover the impact of partnering with PR Newswire and strategies to overcome email reach challenges. Mickie clarifies the roles of Newswire services and distinguishes press releases from articles. Learn how to avoid common press release mistakes and enhance impact using industry surveys. The discussion covers crafting effective survey questions, maximizing media exposure, and leveraging surveys for SEO and entertainment. Gain insights into PR training and hiring Mickie for expertise. Concludes with resources for further exploration.
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    31 m
  • #84 How Human Design Can Help Your Business Grow with Liz Forman

    #84 How Human Design Can Help Your Business Grow with Liz Forman
    Sep 18 2025
    In this episode, Mariana Dalto welcomes Liz Forman to discuss her unique marketing approach, emphasizing the role of human design for business owners. They explore how leveraging individual strengths can optimize business operations and the risks of misaligned frameworks. Liz shares insights on fine-tuning messaging to reach the right audience and integrating story brand with human design. A case study on the Generator type highlights practical applications, while the discussion on using one's body's voice aids business decisions. Listeners learn about obtaining a personalized human design report and effective communication strategies. The episode concludes with a success story on revenue growth and contact information for further engagement.
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    32 m