Episodios

  • #93_Thriving in the AI Era: Strategies for Entrepreneurs

    #93_Thriving in the AI Era: Strategies for Entrepreneurs
    Nov 20 2025
    In this episode, Mariana Dalto introduces the concept of AI agents in business and explores their adoption and the evolving role of entrepreneurs. She delves into the emerging agent economy, emphasizing the importance of securing value in this landscape. Mariana outlines key principles for entrepreneurial success in the AI era, focusing on strategy, creativity, and maintaining human relevance in AI-driven businesses. She provides actionable steps for engaging with AI and encourages listeners to stay curious about its potential. The episode concludes with final thoughts on the transformative impact of AI, offering insights for navigating this new business frontier.
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    37 m
  • #92_From 10% Better to 10x Growth with AI

    #92_From 10% Better to 10x Growth with AI
    Nov 13 2025
    In this episode, Mariana Dalto explores AI's transformative impact on small businesses, beginning with the importance of a positive mindset and addressing overwhelm when adopting AI tools. She references insights from John Asraf and Peter Diamantis on AI-induced stress and its future implications. Mariana simplifies AI for business integration, encouraging a shift from fear to curiosity, with lessons drawn from Kodak's experience. She outlines tactical steps for leveraging AI and emphasizes owning critical assets. The discussion includes defining your business's transformation purpose with AI, strategies for team alignment and managing change, and concludes with three anchors for adapting to AI, along with closing remarks.
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    30 m
  • #91_How to Build a Brand That Commands Premium Prices

    #91_How to Build a Brand That Commands Premium Prices
    Nov 6 2025
    In this episode, Mariana Dalto delves into the art of attracting full-price customers through the power of branding. She addresses overcoming impostor syndrome and shares successful branding stories from small businesses. The discussion highlights branding's impact on revenue and first impressions, offering strategies applicable to both small businesses and corporations. Mariana outlines principles for building a premium brand, explores the role of personal branding, and provides actionable steps for effective branding. The episode covers evaluating and improving brand impact, crafting a compelling brand story, and emphasizes the importance of branding professionals, concluding with next steps for listeners.
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    35 m
  • #90_The Hidden Reason Your AI Tools Aren’t Working

    #90_The Hidden Reason Your AI Tools Aren’t Working
    Nov 4 2025
    In this episode, Mariana Dalto introduces AI and its foundational role in data strategy for small businesses. She discusses the importance of leveraging tools and ensuring data readiness, as well as defining roles and governance within a data strategy. Mariana explains data maturity and readiness, alongside developing a data plan with privacy considerations. The conversation covers analytics and decision-making frameworks, transitioning to goal-aligned metrics, and visualization. She outlines steps for implementing data strategies and examines AI's role in shaping these strategies. The episode concludes with final thoughts, next steps, and a call to action, including a mention of Mariana's AI data readiness workshop.
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    36 m
  • #89_Marketing Funnels for Beginners: 4-Step System to Automate Your Lead Generation

    #89_Marketing Funnels for Beginners: 4-Step System to Automate Your Lead Generation
    Oct 24 2025
    In this episode, Mariana Dalto discusses strategies for generating leads and sales without experiencing burnout, highlighting the importance of building scalable systems. She delves into the foundation of marketing funnel strategy and introduces the OVO sequence to make effective offers. Mariana breaks down the components and types of marketing funnels, providing guidance on choosing the right one for your business. The conversation includes key takeaways and a call to action, offering free resources to help implement these strategies. The episode concludes with a weekly challenge to maintain momentum and closing remarks to inspire listeners.
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    32 m
  • #88_How to Build a Self-Running Business with CRM Systems & Marketing Automation

    #88_How to Build a Self-Running Business with CRM Systems & Marketing Automation
    Oct 16 2025
    In this episode, Mariana Dalto explores CRM systems and lead follow-up strategies, emphasizing the benefits of thinking like a CMO. She discusses leveraging CRM for content creators, the importance of owning your data, and the evolution of CRM systems. Mariana introduces funnels with simple and complex examples, covering traffic channels, paid ads, and conversion rate optimization. She explains integrating CRM, funnels, and traffic for seamless automation, offers guidance on choosing the right CRM, and provides a free CRM strategy call. The episode concludes with a weekly challenge and encouraging remarks.
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    32 m
  • #87_Master Ethical AI: 5 Pillars Every Small Business Needs Now

    #87_Master Ethical AI: 5 Pillars Every Small Business Needs Now
    Oct 9 2025
    In this episode, Mariana Dalto delves into the realm of ethical AI for small businesses, outlining the advantages and providing an overview of its significance. She examines the economic impact and benefits of adopting AI agility and emphasizes the importance of regulation readiness through a five-pillar framework for ethical AI. Mariana explores the pillars of Risk, Transparency, Privacy, Accountability, and Management, discussing how to address AI risks and capitalize on opportunities. The conversation includes a comprehensive action plan for ethical AI implementation, offering practical steps for businesses. The episode concludes with closing remarks and ways for listeners to engage further.
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    33 m
  • # 86_Overwhelmed by AI? Here's Why Your Brain Fights Change

    # 86_Overwhelmed by AI? Here's Why Your Brain Fights Change
    Oct 2 2025
    In this episode, Mariana Dalto explores the intriguing intersection of neuroscience and artificial intelligence, focusing on the brain's natural resistance to AI. She discusses the brain's inherent priorities and the unique challenges posed by AI adaptation. The conversation delves into the barriers our brains create against AI integration and introduces neuroscience-based strategies to overcome them. Mariana emphasizes the importance of cultivating adaptation skills for thriving in an AI-driven world. The episode wraps up with final thoughts and actionable next steps for listeners aiming to enhance their AI integration skills.
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    24 m