Episodios

  • #96_The Reputation Formula: Social Proof Secret to Double Sales

    #96_The Reputation Formula: Social Proof Secret to Double Sales
    Dec 12 2025
    In this episode, Mariana Dalto welcomes listeners and recaps the previous episode with Carl White before diving into online reputation management and the growing influence of AI. She explores the critical connection between reputation and revenue, discussing how poor reputation management can be identified and addressed. The conversation highlights the importance of building trust in today's economy and offers practical strategies for enhancing online reputation. Mariana explains the four pillars of reputation engines and how to leverage internet platforms for improvement. She outlines key action items for effective reputation management, concluding with an episode summary and her closing thoughts.
    Más Menos
    24 m
  • #95_How to Get More Online Reviews for Your Business with Carl White

    #95_How to Get More Online Reviews for Your Business with Carl White
    Dec 4 2025
    In this episode, Mariana Dalto introduces Carl White, founder of Marketvisory Group, and delves into his marketing philosophy and the launch of his business. Carl shares how his family's business influenced his career, highlighting the significance of small businesses and strong customer relationships. The conversation shifts to the critical role of online reviews, discussing their importance and strategies for managing them effectively. Carl reveals key business lessons he's learned and shares insights on maintaining motivation. The episode provides information on how to contact Carl and the services he offers, concluding with closing thoughts and expressions of gratitude.
    Más Menos
    31 m
  • #94_Are You Missing This Secret to More Sales?

    #94_Are You Missing This Secret to More Sales?
    Nov 27 2025
    In this episode, Mariana Dalto highlights the significance of packaging in enhancing product visibility for small businesses. She discusses successful re-packaging strategies and the importance of understanding customer desires. The conversation explores different learning preferences and product types, delving into digital product categories, pricing, and effective sales strategies. Mariana also covers service offers that allow for deeper client access. She provides a practical cheat sheet for selecting your first product, guiding listeners through the decision-making process. The episode concludes with closing remarks and a farewell message.
    Más Menos
    29 m
  • #93_Thriving in the AI Era: Strategies for Entrepreneurs

    #93_Thriving in the AI Era: Strategies for Entrepreneurs
    Nov 20 2025
    In this episode, Mariana Dalto introduces the concept of AI agents in business and explores their adoption and the evolving role of entrepreneurs. She delves into the emerging agent economy, emphasizing the importance of securing value in this landscape. Mariana outlines key principles for entrepreneurial success in the AI era, focusing on strategy, creativity, and maintaining human relevance in AI-driven businesses. She provides actionable steps for engaging with AI and encourages listeners to stay curious about its potential. The episode concludes with final thoughts on the transformative impact of AI, offering insights for navigating this new business frontier.
    Más Menos
    37 m
  • #92_From 10% Better to 10x Growth with AI

    #92_From 10% Better to 10x Growth with AI
    Nov 13 2025
    In this episode, Mariana Dalto explores AI's transformative impact on small businesses, beginning with the importance of a positive mindset and addressing overwhelm when adopting AI tools. She references insights from John Asraf and Peter Diamantis on AI-induced stress and its future implications. Mariana simplifies AI for business integration, encouraging a shift from fear to curiosity, with lessons drawn from Kodak's experience. She outlines tactical steps for leveraging AI and emphasizes owning critical assets. The discussion includes defining your business's transformation purpose with AI, strategies for team alignment and managing change, and concludes with three anchors for adapting to AI, along with closing remarks.
    Más Menos
    30 m
  • #91_How to Build a Brand That Commands Premium Prices

    #91_How to Build a Brand That Commands Premium Prices
    Nov 6 2025
    In this episode, Mariana Dalto delves into the art of attracting full-price customers through the power of branding. She addresses overcoming impostor syndrome and shares successful branding stories from small businesses. The discussion highlights branding's impact on revenue and first impressions, offering strategies applicable to both small businesses and corporations. Mariana outlines principles for building a premium brand, explores the role of personal branding, and provides actionable steps for effective branding. The episode covers evaluating and improving brand impact, crafting a compelling brand story, and emphasizes the importance of branding professionals, concluding with next steps for listeners.
    Más Menos
    35 m
  • #90_The Hidden Reason Your AI Tools Aren’t Working

    #90_The Hidden Reason Your AI Tools Aren’t Working
    Nov 4 2025
    In this episode, Mariana Dalto introduces AI and its foundational role in data strategy for small businesses. She discusses the importance of leveraging tools and ensuring data readiness, as well as defining roles and governance within a data strategy. Mariana explains data maturity and readiness, alongside developing a data plan with privacy considerations. The conversation covers analytics and decision-making frameworks, transitioning to goal-aligned metrics, and visualization. She outlines steps for implementing data strategies and examines AI's role in shaping these strategies. The episode concludes with final thoughts, next steps, and a call to action, including a mention of Mariana's AI data readiness workshop.
    Más Menos
    36 m
  • #89_Marketing Funnels for Beginners: 4-Step System to Automate Your Lead Generation

    #89_Marketing Funnels for Beginners: 4-Step System to Automate Your Lead Generation
    Oct 24 2025
    In this episode, Mariana Dalto discusses strategies for generating leads and sales without experiencing burnout, highlighting the importance of building scalable systems. She delves into the foundation of marketing funnel strategy and introduces the OVO sequence to make effective offers. Mariana breaks down the components and types of marketing funnels, providing guidance on choosing the right one for your business. The conversation includes key takeaways and a call to action, offering free resources to help implement these strategies. The episode concludes with a weekly challenge to maintain momentum and closing remarks to inspire listeners.
    Más Menos
    32 m