Episodios

  • #72 The #1 Fix to Attract Better Clients Without More Content

    #72 The #1 Fix to Attract Better Clients Without More Content
    Jun 26 2025
    In this episode, Mariana Dalto welcomes listeners to the show and explores the art of crafting a strong value proposition tailored for small business owners. She delves into the concept of "selling without selling," focusing on the mindset and messaging strategies that drive revenue growth. Mariana emphasizes the power of specificity in business communication, illustrating how precise messaging can enhance engagement. She introduces the Lead Flow Program, designed to help businesses unlock effective messaging strategies. The episode wraps up with closing remarks and a call to action, encouraging listeners to apply the insights shared to elevate their business communication and growth strategies.
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    14 m
  • #71 From Invisible to In-Demand: 8 Ways to Drive Traffic Without Ads

    #71 From Invisible to In-Demand: 8 Ways to Drive Traffic Without Ads
    Jun 23 2025
    In this episode, Mariana Dalto delves into the essential components of effective marketing for small businesses. She begins by discussing the critical role of a chief marketing officer and the importance of data-driven decision making. Mariana explores CRM systems and the use of behavioral data to enhance marketing funnels, followed by strategies for leveraging social media for lead generation. The conversation shifts to identifying traffic sources and optimizing conversion rates. Practical action steps for implementing a comprehensive marketing strategy are provided, and the episode concludes with closing remarks and a call to action, encouraging listeners to apply the insights shared.
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    20 m
  • #70 AI vs. Automation: What Every Smart Business Owner Needs to Know

    #70 AI vs. Automation: What Every Smart Business Owner Needs to Know
    Jun 18 2025
    In this episode, Mariana Dalto explores the profound impact of AI on small businesses, introducing the concept of AI Strategy Studio membership. She outlines the seven key AI value drivers that can enhance business operations and distinguishes between automation and AI transformation in managing business tasks. Mariana shares real-world examples that illustrate the effective combination of automation and AI, providing insightful takeaways for listeners. The episode concludes with an invitation to join the AI Strategy Studio, offering further exploration into leveraging AI for business success.
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    11 m
  • #69 How to Use AI in Marketing and Sales Without Overwhelm

    #69 How to Use AI in Marketing and Sales Without Overwhelm
    Jun 16 2025
    In this episode, Mariana Dalto explores the integration of AI in small businesses, discussing its role and practical applications for enhancing business operations. She addresses how AI can improve efficiency and highlights common mistakes businesses make when implementing AI solutions. Mariana delves into the concept of prompt engineering and offers an action plan for effectively integrating AI into business strategies. The episode concludes with a promotion for AI membership training and final remarks, expressing gratitude to the audience for their continued support.
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    13 m
  • #68 The 3 Pillars Every Small Business Needs for Predictable Growth

    #68 The 3 Pillars Every Small Business Needs for Predictable Growth
    Jun 12 2025
    In this episode, Mariana Dalto delves into the critical elements of building a successful small business, starting with foundational concepts and common pitfalls to avoid. She emphasizes the importance of goal setting and strategic planning, and explores how mission, vision, and core values play into effective business modeling. The discussion extends to sales, marketing, and optimizing the client journey, while highlighting essential metrics and operational systems for business efficiency. Mariana introduces GoHighLevel CRM as a tool for streamlining operations, and wraps up with insights on the Lead Flow Foundation Course. The episode also features a sponsor offering a free guide to building revenue.
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    19 m
  • #67 How Brain Science Can Help Your Business Grow Fast with Dr. Thomas Trautmann

    #67 How Brain Science Can Help Your Business Grow Fast with Dr. Thomas Trautmann
    Jun 4 2025
    In this episode, Mariana Dalto interviews Dr. Thomas Trachman, who shares his journey into the field of neuromarketing and the founding of Happy Brains. The discussion delves into the origins of neuromarketing strategies and how leveraging subconscious frustrations can influence decision-making. Thomas explains techniques for identifying and targeting these frustrations to craft unforgettable customer experiences. Additionally, they explore the complexities of brand management and the importance of understanding consumer behavior. Thomas offers encouragement to delve deeper into neuromarketing and shares his final thoughts and advice. The episode concludes with show notes, contact information, a teaser for a potential follow-up episode, and closing remarks.
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    27 m
  • #66 Can A Dog Sanctuary Change The World? with David Kerpel

    #66 Can A Dog Sanctuary Change The World? with David Kerpel
    May 29 2025
    In this episode, Mariana Dalto interviews David Kerpel, founder of Forever Home Dog Sanctuary. David shares his journey from legal practice to managing a nonprofit, highlighting the challenges and rewards of this transition. They discuss the importance of securing land and rallying community involvement, treating a nonprofit with a business mindset, and the significance of partnerships and community support. David offers valuable tips for those interested in starting a nonprofit and explains how listeners can support Forever Home Dog Sanctuary. The episode wraps up with David's thoughts on perseverance in nonprofit work, followed by expressions of appreciation and closing remarks.
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    25 m
  • #65 The Hidden Skill That Makes You Stronger in Business and Life with Jeff Patterson

    #65 The Hidden Skill That Makes You Stronger in Business and Life with Jeff Patterson
    May 22 2025
    In this episode, Mariana Dalto welcomes Jeff Patterson to discuss his journey in meditative and martial arts, and the founding of Northwest Fighting Arts and the Yielding Warrior Program. Jeff shares insights from his book, focusing on the concept of yielding and its three aspects: physical, mental, and emotional. They explore how life practice and meditative arts can aid in stress management, and how yielding principles apply to both business and personal life. Jeff emphasizes the importance of consistency and motivation in meditative practice and shares insights from visionary meditation experiences. The episode concludes with tips for effective meditation, resources, and a call to action for listeners.
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    31 m