Are you interested in being featured in top publications, TV shows, and other media outlets? Are you having trouble getting noticed by new and fresh audiences or gaining credibility? In this episode of The Marketing Channel, I talk about how you can use public relations as a marketing tactic for your business, detailing the best media exposure options and how to execute them.

“I’ve never worked with an entrepreneur that wasn’t interested in using publicity as a marketing tactic for their business.”   - Britt’ni Fields

What are the pros and cons of public relations as a marketing tactic, you ask?

Advantages: Cost, Credibility, Exposure, and Status.

Disadvantages: The possibility of reaching the wrong demographic + It’s time-consuming and challenging!

You’ll learn four steps for approaching publicity the right way, including integrating PR into your marketing plan, ensuring you have the time and resources needed to implement your PR efforts, having the willingness to start small, and having enough of your products or services ready to sell after you get this incredible exposure. You don’t want to be left with a ton of demand and nothing to sell, right?!

Now that you know what you need to know before putting yourself out there… are you wondering how to get started? Tune in to hear some of the most effective methods of getting publicity, such as being a content contributor. (Psst! When in doubt… hire a PR specialist!) Be sure to stick around for this week’s Marketing Minute, where I share actionable tips for employing these PR tactics on your own and with limited time available.

If you gained something from this episode, make sure to give it a rating and review and tune in next week for more expert marketing tactics from The Marketing Channel!

To get in touch with me and find tons of valuable marketing resources, visit my website and subscribe to my newsletter for regular updates and magical marketing tips: www.themarketingchannel.co

Resources mentioned:

The Marketing Channel Resources & Pitch Template: www.themarketingchannel.co/resources

Skillshare: www.skillshare.com

UpWork: www.upwork.com

PR Volt: www.prvolt.com