Description: Join the Marketing Madmen, Nick Constantino and Trip Jobe, as they dive into the intoxicating world of wine marketing with Beth Nowak and Michael Smith from Copper Cane Wines. Discover the blend of tradition and innovation that makes Joe Wagner’s wines a hit and learn how the hospitality industry is adapting to the evolving tastes and expectations of today’s consumers.

Key Takeaways:

• Joe Wagner’s entrepreneurial journey and his innovative approach to winemaking.
• The significance of understanding and catering to the evolving American palate.
• The importance of creating memorable experiences in the hospitality industry.
• The need for strategic portfolio management and brand evolution to meet customer needs.
• The shift towards unique and flexible hospitality experiences influenced by platforms like Airbnb.

Keywords: Wine Marketing, Joe Wagner, Copper Cane Wines, Hospitality Industry, Customer Experience, Brand Evolution, American Palate, Pinot Noir, Entrepreneurial Spirit, Marketing Strategies.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

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Dive into the dynamic world of pickleball and the entrepreneurial spirit of Michael Gottfried, founder of PCKL, in our latest podcast episode. Discover the strategies that transformed a passion for manufacturing into a thriving sports equipment brand, and explore the marketing insights that are shaping the future of this rapidly growing sport.

Key Takeaways:

• Pickleball’s explosive growth is creating new opportunities in sports marketing and equipment manufacturing.
• Michael Gottfried’s manufacturing expertise was pivotal in establishing PCKL as a leading brand in pickleball equipment.
• Understanding product-market fit and customer needs is crucial for effective marketing and product development.
• The importance of brand identity and adaptability in a competitive market cannot be overstated.
• Pickleball is poised for continued growth, with community engagement and accessibility at its core.

Keywords: Pickleball, PCKL, Michael Gottfried, Sports Marketing, Brand Building, Entrepreneurship, Product Development, Community Engagement, Competitive Market, Sports Equipment.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.

Join host Moira Vetter and guest Zakia "Kia" Holland, VP Brand Marketing of Sony Pictures Television. They discuss how Kia's path led her to the exciting world of entertainment marketing, the importance of taking time to reflect, and focusing on the things that matter.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

See omnystudio.com/listener for privacy information.