Description: Join the Marketing Madmen, Nick Constantino and Trip Jobe, as they dive into the intoxicating world of wine marketing with Beth Nowak and Michael Smith from Copper Cane Wines. Discover the blend of tradition and innovation that makes Joe Wagner’s wines a hit and learn how the hospitality industry is adapting to the evolving tastes and expectations of today’s consumers.

Key Takeaways:

• Joe Wagner’s entrepreneurial journey and his innovative approach to winemaking.
• The significance of understanding and catering to the evolving American palate.
• The importance of creating memorable experiences in the hospitality industry.
• The need for strategic portfolio management and brand evolution to meet customer needs.
• The shift towards unique and flexible hospitality experiences influenced by platforms like Airbnb.

Keywords: Wine Marketing, Joe Wagner, Copper Cane Wines, Hospitality Industry, Customer Experience, Brand Evolution, American Palate, Pinot Noir, Entrepreneurial Spirit, Marketing Strategies.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

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Dive into the dynamic world of pickleball and the entrepreneurial spirit of Michael Gottfried, founder of PCKL, in our latest podcast episode. Discover the strategies that transformed a passion for manufacturing into a thriving sports equipment brand, and explore the marketing insights that are shaping the future of this rapidly growing sport.

Key Takeaways:

• Pickleball’s explosive growth is creating new opportunities in sports marketing and equipment manufacturing.
• Michael Gottfried’s manufacturing expertise was pivotal in establishing PCKL as a leading brand in pickleball equipment.
• Understanding product-market fit and customer needs is crucial for effective marketing and product development.
• The importance of brand identity and adaptability in a competitive market cannot be overstated.
• Pickleball is poised for continued growth, with community engagement and accessibility at its core.

Keywords: Pickleball, PCKL, Michael Gottfried, Sports Marketing, Brand Building, Entrepreneurship, Product Development, Community Engagement, Competitive Market, Sports Equipment.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

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Join host Moira Vetter and guest Zakia "Kia" Holland, VP Brand Marketing of Sony Pictures Television. They discuss how Kia's path led her to the exciting world of entertainment marketing, the importance of taking time to reflect, and focusing on the things that matter.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

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Join Nick Constantino on Marketing Madmen as he and Josh Nelson, CEO of Nelson Elder Care Law, slice through the complexities of elder law in Atlanta. Discover the genuine care and smart strategies that set Nelson Elder Care Law apart in a bustling market.

Key Takeaways:

1. Elder law is more than contracts; it’s about understanding and navigating the fine print of life.
2. Josh Nelson offers a unique approach by providing essential legal documents for free, emphasizing education over intimidation.
3. Medicare isn’t all-encompassing; Medicaid could be the crucial support many overlook.
4. In the digital age, having immediate access to important legal documents on your smartphone is key.
5. Quality trumps quantity in the competitive elder law market of Atlanta; authenticity is paramount.
6. Nelson Elder Care Law stands out by crafting personal life stories, not just legal documents, fostering trust and building lasting relationships.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

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Join the Marketing Mad Men as they delve into the transformative world of branding with Brett Player of Play Agency. Discover the art of efficacious design, the emotional power of packaging, and the future of sustainability in marketing. Tune in for a session that blends the artistry of design with the precision of marketing analytics, and learn how to tell your brand’s story in a way that resonates with today’s eco-conscious audience.

• Branding
• Design
• Sustainability
• Marketing Analytics
• User Experience
• Emotional Connection
• Packaging Design
• Logo Development
• Marketing Trends
• Digital Transformation

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

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In this episode, Nick Constantino interviews Cassius Butts, an entrepreneur, business leader, and educator. Cassius shares insights from his diverse upbringing and experiences, emphasizing the importance of embracing different perspectives and the "grind and grit" required for entrepreneurship. The conversation explores how their backgrounds influenced their career paths, with one speaker initially wanting to be an industrial-organizational psychologist but realizing the value of understanding human motivation for effective leadership

They discuss the significance of building rapport, finding common ground, and diversifying one's experiences for success. The speakers reflect on how their grandfather's involvement in local politics inspired them to pursue a career in government, aiming to positively influence people while avoiding partisan politics. They share their experiences navigating urban development and housing policies at HUD during the Bush administration, highlighting the importance of financial literacy and addressing the challenges faced by marginalized communities

The conversation also touches on the resilience and opportunities for growth that can arise from navigating adversities, using examples like New Orleans' recovery from natural disasters. Thasunda Brown Duckett, the first African-American Administrator of the Small Business Administration (SBA), discusses the critical role small businesses play in the US economy and how the SBA supports access to capital for these businesses. Overall, the episode emphasizes the power of perseverance, bipartisanship, community engagement, and leveraging existing resources to empower small businesses and minority-owned enterprises

Chapters

00:02:56 - Trailblazing the SBA as the First African-American Administrator

00:19:06 - Navigating the Political Landscape: A Bipartisan Approach

00:21:03 - Scaling a Business: Strategies for Growth and Community Engagement

00:27:19 - Thriving Through Challenges: Helping Businesses Scale

00:32:20 - From Podcast to Published: My Book Tour Journey

00:39:44 - Teaching at Morehouse: Lessons Learned

00:45:06 - Fixing the Education System: Bridging the Skills Gap

00:46:26 - Nurturing Competitive Spirit in Education

Key Lessons

1. The importance of embracing different perspectives and diverse backgrounds in shaping one's entrepreneurial journey and leadership approach.
2. The "grind and grit" of entrepreneurship, which Cassius Butts now imparts to his students as an educator, highlighting the value of resilience in navigating challenges.
3. The speakers' involvement in politics and government, and how their experiences in the public service have influenced their career paths and leadership style.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

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This episode features a meaningful discussion with Scott Johnson, the founder of The Warrior Alliance, about the organization’s efforts to support veterans. The hosts, Nick Constantino and Ed Kennedy, facilitated a conversation that shed light on the challenges veterans face when transitioning to civilian life and the common misconceptions about them. Scott shared his personal journey and the pivotal experiences that led him to establish The Warrior Alliance, particularly his involvement with a double amputee veteran named Cedric during the Boston Marathon.

The episode highlighted the generational changes in how veterans are perceived, from the celebrated returnees of World War II to the stigmatization post-Vietnam. It underscored the importance of a continuum of care for veterans, as they often encounter a complex web of issues that can escalate without comprehensive support. The Warrior Alliance’s innovative approach involves engaging with service members before their military discharge, offering a network of various service providers to address their multifaceted needs.

Furthermore, the conversation delved into the marketing strategies necessary to effectively communicate and support veteran organizations. The upcoming radio show, supported by the Atlanta Braves Foundation, aims to broaden the reach of veteran support messages through radio and other media forms like podcasts and videos. This initiative is designed to use radio as a starting point to disseminate information and empower veterans, ensuring widespread access to resources and support.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

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In this episode Nick and Trip take questions from listeners. We cover budgets, the different marketing channels, full-proof strategies, and what NOT to do. To submit questions for a future episode email madmen@xtra1063.com!

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

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