Episodios

  • SPECIAL SERIES: Dealing with Haters | Bathroom Break #14

    SPECIAL SERIES: Dealing with Haters | Bathroom Break #14
    Jul 29 2024
    So you just got your first official hater… Congratulations! Seriously, it’s not as bad as you think. Sometimes, negative feedback is a good thing— it means you’ve reached enough people for some of them to have an opinion about you. Without any haters, you’re never going to have stark raving fans. But how much should you care about what your haters are saying? Jay and I chat about our experiences with negative feedback and explain how to reframe that negativity and channel it into something positive. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    10 m
  • 272 -How to do A/B Testing, with Alex Nazarevich, VP of Growth at Unbounce

    272 -How to do A/B Testing, with Alex Nazarevich, VP of Growth at Unbounce
    Jul 26 2024
    Looking to improve your marketing strategies and drive more conversions? Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing. How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the customer’s perspective to prioritize what drives the most conversions. What elements should you start testing first? And how can A/B testing help businesses to navigate oversaturated industries and rising customer acquisition costs? Alex also provides his perspective on when to consider a test statistically significant and explains why you should be testing across the marketing funnel, from ads to landing pages. Drive better results and enhance your marketing strategies today with this top-tier advice from one of marketing’s brightest minds. 00:01:50 - Importance of Data and A/B Testing 00:03:37 - Focus on Customer Conversion Counts 00:05:50 - Optimize Landing Pages with A/B Testing 00:09:08 - Testing and Openness is Key for Marketers 00:12:47 - Using A/B Testing for Conversion Optimization 00:16:07 - Optimizing Landing Pages for Marketing Success 00:18:20 - Test Marketing Funnel for Best Results 00:23:33 - Document Every Marketing Test Hypothesis 00:30:49 - Marketing to People, Not Businesses Follow Alex: LinkedIn: https://www.linkedin.com/in/alexnazarevich/?originalSubdomain=ca Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    37 m
  • 271 - How To Create a Viral Social Media Campaign, with Mike Chambers, CEO of SMASHD (formerly Mixoloshe)

    271 - How To Create a Viral Social Media Campaign, with Mike Chambers, CEO of SMASHD (formerly Mixoloshe)
    Jul 24 2024
    She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign. Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars. Mike breaks down exactly why Mixoloshe chose to ditch the name and rebrand into SMASHD and explains how their unique, community-driven approach built any army of rabid followers. How did the journey of Nicole the intern captive the internet’s attention by trying to prove that smashing cans was more effective than her boss’s entire marketing strategy? And what tips does Mike have when it comes to going viral? Plus, find out why Mike believes organic social media is the most powerful marketing tool and how it can be leveraged for brand success. 00:02:24 - Struggles with Name Lead to Viral Campaign 00:10:16 - Video Planning: Quality vs. Views 00:12:42 - How to Make Content Go Viral 00:15:12 - Social Teams Need Dedicated Content Creators 00:19:00 - Rebranding Success: From Mixoloshe to SMASHD 00:24:12 - Full Funnel Campaign Drives Website Traffic 00:28:20 - Adaptive Mindset is the Key for Marketers 00:32:25 - Rebranding Journey: Building the Brand 00:36:25 - Harnessing the Power of Organic Social 00:37:57 - Celebrity Brands Face Challenges 00:42:01 - Non-Alcoholic Cocktail Company Expands Distribution Follow SMASHD: Instagram: https://www.instagram.com/thebestmarketingstrategyever/ Website: https://smashd.com/ Follow Mike: LinkedIn: https://www.linkedin.com/in/chambers-mike/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    41 m
  • SPECIAL SERIES: Here's How Often You Should Post Content | Bathroom Break #13

    SPECIAL SERIES: Here's How Often You Should Post Content | Bathroom Break #13
    Jul 22 2024
    Get in the Goldilocks Zone. When it comes to social media, you don’t want to post too much or too little. So what’s the golden ratio for your content posting schedule? Jay Schwedelson and I unravel the secret formula to keeping your audience tuned in to your content and engaged. How are relevancy and frequency tied together? And should you keep posting content to maintain frequency, even if you don’t really have a lot to say? Let’s just say the answer may surprise you… Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    11 m
  • 270 - How to Monetize a Podcast, with George Macdonald

    270 - How to Monetize a Podcast, with George Macdonald
    Jul 19 2024
    Anyone can start a podcast. But not anyone can monetize one. I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium? Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships. Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience. 00:01:53 - Creating High-Performance Podcasts for Partnerships 00:06:16 - UK Sees Massive Growth in Podcast Consumption 00:09:51 - Brands Utilizing Podcasts for Advertising 00:15:46 - Podcasting Boosts Client Consideration and Awareness 00:17:42 - Promote Podcasts Across Various Channels 00:22:30 - Podcast Talent: Engaging and Relatable 00:24:36 - Balancing Ads and Content in Podcasts 00:27:40 - Qualities for Successful Podcast Partnerships 00:30:55 - Questions to Ask Before Podcast Sponsorship 00:32:25 - Podcasting: The Best Medium Out Follow George: LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk Podcast: https://www.thehighperformancepodcast.com/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    33 m
  • 269 - The Future of SEO, with Abby Gleason

    269 - The Future of SEO, with Abby Gleason
    Jul 17 2024
    Googling anything is sooooo 2015. If you aren’t using Reddit, then LITERALLY, what are you doing? SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks down the best ways to optimize your traffic for platforms like Reddit and Quora. Plus, how has TikTok shaken up the Google search landscape? Abby shares her insights into the ever-evolving search engine industry and dispenses her top predictions for the future of search— will AI change the game forever? 00:00:27 - Falling into SEO by Accident 00:03:01 - Rise of Reddit and Quora 00:05:09 - Investing in Reddit for SEO 00:06:25 - Reddit's Success and Affiliate Marketing 00:07:58 - SEO Strategies to Compete Online 00:11:31 - TikTok Trends Challenge Google Search 00:16:34 - SEO Faces Threat from AI 00:19:27 - AI as a Tool for Writers 00:28:34 - Identify Top Traffic Sources for Impact 00:31:12 - Future of SEO Beyond Google Follow Abby: LinkedIn: https://www.linkedin.com/in/abby-gleason/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    39 m
  • SPECIAL SERIES: Win-Back Campaign Strategies | Bathroom Break #12

    SPECIAL SERIES: Win-Back Campaign Strategies | Bathroom Break #12
    Jul 15 2024
    As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.” The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts. What’s the one marketing line you should avoid like the plague? And is it true that bots can interfere with your one-click unsubscribe button? Tune in now to find out! Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    13 m
  • 268 - The Ultimate Brand Strategy Playbook, with Kara Redman

    268 - The Ultimate Brand Strategy Playbook, with Kara Redman
    Jul 12 2024
    On the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community? Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redman reveals the secret sauce behind some of the most powerful personal brands within companies and shares her most actionable steps for positioning your product. If you want to build a winning brand strategy, these tips are too good to be true. Learn why emotional intelligence is a game-changer in marketing and get Kara's top tricks for creating a vibrant community. Don't miss this chance to elevate your brand and connect with your community on a deeper level. 00:01:13 - Components of a Successful Brand Strategy 00:06:36 - Building Community Through Consistent Brand Messaging 00:12:07 - Positioning Your Product for Success 00:16:41 - Crafting a Go-To-Market Strategy 00:18:04 - Organic First, Then Amplify with Paid 00:23:01 - Aligning Personal and Corporate Brand 00:25:23 - Personal Brands vs. Creators 00:26:55 - Emotionally Intelligent Brands Succeed in Marketing Follow Kara: LinkedIn: https://www.linkedin.com/in/kararedman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    28 m