Episodios

  • Driving Demand Orientation with Angla Lee

    Driving Demand Orientation with Angla Lee
    Jul 23 2024
    Angela Lee, founder of Formation Marketing, shares why marketing starters need to be demand-oriented vs lead-oriented to succeed with CEOs. Connect with Angela at formation-marketing.co Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 m
  • How Knowledge of Departmental Challenges Makes you Better with Uana Coccoloni

    How Knowledge of Departmental Challenges Makes you Better with Uana Coccoloni
    Jul 9 2024
    From getting started at Apple, to working with startups for over 15 years, Uana Coccoloni has mastered how to maintain a helicopter view within the organization and understand how marketing can contribute to solving departmental challenges. Connect with Uana at uanacoccoloni.com Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 m
  • Leveraging Forgotten Marketing Channels with Phil Goodhart

    Leveraging Forgotten Marketing Channels with Phil Goodhart
    Jun 25 2024
    Believe it or not, direct mail isn't dead! Neither is TV, radio, or any other forgotten channel in this age of digital marketing. Phil Goodhart, fractional CMO and marketing leader, shares how marketing starters can stand out with old-school channels of marketing. Connect with Phil on Linkedin Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 m
  • Balancing the Strategic and the Creative with Chris Greene

    Balancing the Strategic and the Creative with Chris Greene
    Jun 11 2024
    Marketing starters have many challenges and balancing being strategic and creative may take the top spot. Chris Green, fCMO and founder of Maverick & Co., sat down to share how he approaches working with startups and scale-ups to lead the way while coming up with fresh ideas. Connect with Chris on LinkedIn and at maverickandco.io Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 m
  • Marketing-Led Forecasting with Lindsey Breitwieser

    Marketing-Led Forecasting with Lindsey Breitwieser
    May 29 2024
    Just like a weatherman, marketing starters must be able to properly forecast where the business is heading in order to build strategies that work. Lindsey Breitwieser has mastered just that and she shares her tactics in this episode Connect with Dana on LinkedIn or at thecmolab.co Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 m
  • Implementing Multi-Channel as a Team of One with Dana Salman

    Implementing Multi-Channel as a Team of One with Dana Salman
    May 13 2024
    B2B full lifecycle marketing leader, Dana Salman, shares how she tackles doing all things multi-channel as a team of one and how to make it successful. From planning, to tactics, to hiring; she's done it all. Connect with Dana at danasalman.com Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 m
  • Distilling Customer Insights into Actionable Objectives with Oliver Osborne

    Distilling Customer Insights into Actionable Objectives with Oliver Osborne
    Apr 30 2024
    Agency founder, event marketer, and customer whisperer, Oliver Osborne, shared his take on how to capture, understand and take action with customer insights. Connect with Oliver on LInkedIn or ohcool.ca Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 m
  • How Marketers Can Use AI to Power Their Brands with with Dorothea Bozicolona-Volpe

    How Marketers Can Use AI to Power Their Brands with with Dorothea Bozicolona-Volpe
    Apr 16 2024
    Dorothea Bozicolona-Volpe, founder of Social Espionage, shares how marketers must be mindful and heed caution when deploying AI. She shares how AI leads to great efficiencies, but less great for authenticity. Connect with Dorothea at Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 m