Today I’m excited to welcome Rachel Marie Martin, known for her impactful quotes and inspiring social media presence. We’ll discuss Rachel’s famous quote that hit 20 million views and dive into her journey through personal challenges and how they inspired her writing.

Rachel Marie Martin is the writer behind the site FindingJoy.net and author of Get Your Spark Back (releasing 8/27/24), Mom Enough and The Brave Art of Motherhood. She is a founding partner in Audience Industries – a company designed to train and equip entrepreneurs in their ventures. Her articles have been translated into over 25 languages and her site reaches millions of visitors per month.

Her content has been featured in The Today Show, NPR, The Huffington Post, Star Tribune, Tiny Buddha, iVillage, Stuff New Zealand, John Tesh, PopSugar, Motherly, Parents, What to Expect, Independent Journal Review, Dr. Greene, Power of Positivity, Her View From Home, and many more. She speaks worldwide encouraging others to live each day with purpose and drive.

• Rachel’s famous quote: "Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living."
• The power of authentic and relatable content in connecting with your audience.
• The importance of consistency and community engagement in growing your social media presence.
• Tailoring your content to fit the specific platform and audience.

• Rachel’s quote came from a difficult personal experience with her oldest son.
• We talk about the emotional process of dealing with life's unexpected challenges.
• How writing and sharing personal stories can help you find strength and resilience.

• Rachel’s approach to organic growth on Facebook through genuine audience interaction.
• The importance of rejecting automated content sharing to maintain authenticity.
• Building a brand that stands out by staying true to its core values and mission.

• How Rachel succeeded in monetizing her Facebook page without using paid ads.
• The importance of investing time and effort into building and nurturing a community.
• Tips on responding to followers and fostering engagement.

• Know and understand your audience: where they are and what they need.
• Embrace trial and error to find what works for your specific audience.
• Develop a consistent posting schedule tailored to your audience’s habits and preferences.
• Treat your social media presence like a business with regular, reliable engagement.

• "Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living."
• "Facebook needs an audience. They need people to come there. They're not going to make it impossible for the creators."
• "It's really about being consistent. You can't manage that page and be like, 'I'm just going to do this and then take three months off' and then come back and wonder why it's not growing."

• Rachel’s website: https://findingjoy.net
• Connect with Rachel on Facebook: https://facebook.com/findingjoyblog
• Connect with Rachel on IG: @finding_joy
• Join my upcoming free LIVE masterclass to scale your business: https://www.lindseyanderson.live

We recapped Rachel’s...

In this episode, I’m diving into the importance of asking tough questions during sales calls. We’ll explore how crucial it is to have clarity and truly understand your client's current and future states. I’ll also cover the gap selling technique and how effective it is for high-ticket sales. Plus, I’ll emphasize why it’s so important to quantify the gap and present tailored solutions.

• Ask the Tough Questions: Don’t shy away from asking your clients about their downturns or issues. Understanding these challenges is key to offering meaningful help.
• Follow-Up Questions: Always ask follow-up questions to ensure you have clarity and a deeper understanding of your client's situation.
• Current and Future State: Focus on both the current struggles and the desired future state of your client.
• Quantify the Gap: Calculate the gap between where the client is and where they want to be. Use specific metrics and details to make this gap clear.
• Present Solutions Effectively: Tailor your solutions to directly address the client's identified problems using their own words.
• Handling Objections: Empathize with objections and dig deeper to understand the real concerns behind them.

Let’s talk about changing those negative perceptions about salespeople. It’s so important to embrace the salesperson label for business growth. I’ll share some personal anecdotes about how I overcame my own aversion to sales.

To effectively use gap selling, you need to understand both the current state and future state of your prospects. Use their language to prescribe solutions effectively and avoid generic pitches by tailoring the offer to their specific needs.

• Always use a sales script to guide your conversations.
• Host your sales calls on the phone rather than Zoom for better engagement.
• Document client responses for future reference.
• Continuously iterate on your sales questions and techniques.

• "You will close more individuals on a sales call by asking them questions they have never been asked before."
• "You get to choose who you are. When you choose to be a good salesperson, everything in your business will change."
• "Most people end up hiding behind marketing because they're afraid of sales."
• "Quantify the gap as much as possible because it's going to serve you when it comes time to actually offer your services and cover that gap."
• "A prospect will only believe what comes out of their mouth. They will not believe anything that comes from you."

• Check out LindseyAnderson.live for upcoming masterclasses.
• My digital marketing agency is here to help scale your business if you’re an expert, coach, or consultant.
• Don’t forget to subscribe to The Millionaire Maker Show on your favorite podcast platform.

Embrace the role of a salesperson to grow your online business. Use the art of gap selling to truly understand and address your client's needs. Implement these practical tips for more effective sales calls and always look to improve your sales approach through iteration and learning.

Today we're diving into a super important topic: preparing for the September sales surge. We'll be talking about how to overcome that summer slowdown, get ready for Q4, and leverage September to make the biggest impact on your sales.

• The September sales surge is prime time for selling services online.
• It's crucial to prepare in advance for the September sales surge.
• Long-term planning is necessary to avoid business chaos and ensure consistent growth.
• Maintaining a dependable online presence throughout the summer is key.
• Always making an offer, even during slow periods, is essential.
• The Invite-Only Event is a powerful conversion strategy.

• September is critical for sales for service-based businesses.
• The summer slowdown affects everyone; competitors and customers seem to disappear.
• By September, people are ready to invest in services and routines.

• It's essential to warm up your audience before September.
• If you wait until September to start, it’s too late.
• Having a strategy and plan for the rest of the year is important.

• Long-term thinking is crucial for moving out of business chaos.
• Businesses that plan ahead and strategize succeed more consistently.
• Planning the rest of the year during the summer can set you up for fall success.

• AI and competition are changing the landscape.
• Building trust and intimacy with prospects is key.
• Focus on live interactions, DMs, and relationship building.

• Decreased sales and revenue are common in the summer.
• There’s pressure on Q4 to make up for the summer lull.
• It's essential to continue making offers and engaging with your audience.

• Always have a conversion event, even during the summer.
• The Invite-Only Event: a weekly, rinse-and-repeat masterclass.
• This strategy allows for iteration and improvement over time.

• "September is a sizzling hot time to sell services. The kids are back in school, people are off vacation, and they’re ready to invest in themselves."
• "If you wait until September to get your audience warmed up and your conversion events in order, it's much too late."
• "Businesses that plan ahead and think long-term are the ones that avoid chaos and see consistent growth."
• "Intimacy will sell your services better than anything. Focus on live interactions and building relationships."
• "Always make an offer. Your audience needs to know exactly what you do and how you can help them."

• Visit my website for upcoming LIVE workshops: LindseyAnderson.live
• Previous episodes of The Millionaire Maker Show discussing invite-only events and other conversion strategies.

Preparing for the September sales surge is incredibly important. Adopting long-term planning and always making offers can set you up for success. Don't forget to visit LindseyAnderson.live for free workshops and further training. And remember, building intimacy and trust with your prospects is crucial in today's competitive landscape.