Today I’m excited to welcome Rachel Marie Martin, known for her impactful quotes and inspiring social media presence. We’ll discuss Rachel’s famous quote that hit 20 million views and dive into her journey through personal challenges and how they inspired her writing.

Rachel Marie Martin is the writer behind the site FindingJoy.net and author of Get Your Spark Back (releasing 8/27/24), Mom Enough and The Brave Art of Motherhood. She is a founding partner in Audience Industries – a company designed to train and equip entrepreneurs in their ventures. Her articles have been translated into over 25 languages and her site reaches millions of visitors per month.

Her content has been featured in The Today Show, NPR, The Huffington Post, Star Tribune, Tiny Buddha, iVillage, Stuff New Zealand, John Tesh, PopSugar, Motherly, Parents, What to Expect, Independent Journal Review, Dr. Greene, Power of Positivity, Her View From Home, and many more. She speaks worldwide encouraging others to live each day with purpose and drive.

• Rachel’s famous quote: "Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living."
• The power of authentic and relatable content in connecting with your audience.
• The importance of consistency and community engagement in growing your social media presence.
• Tailoring your content to fit the specific platform and audience.

• Rachel’s quote came from a difficult personal experience with her oldest son.
• We talk about the emotional process of dealing with life's unexpected challenges.
• How writing and sharing personal stories can help you find strength and resilience.

• Rachel’s approach to organic growth on Facebook through genuine audience interaction.
• The importance of rejecting automated content sharing to maintain authenticity.
• Building a brand that stands out by staying true to its core values and mission.

• How Rachel succeeded in monetizing her Facebook page without using paid ads.
• The importance of investing time and effort into building and nurturing a community.
• Tips on responding to followers and fostering engagement.

• Know and understand your audience: where they are and what they need.
• Embrace trial and error to find what works for your specific audience.
• Develop a consistent posting schedule tailored to your audience’s habits and preferences.
• Treat your social media presence like a business with regular, reliable engagement.

• "Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living."
• "Facebook needs an audience. They need people to come there. They're not going to make it impossible for the creators."
• "It's really about being consistent. You can't manage that page and be like, 'I'm just going to do this and then take three months off' and then come back and wonder why it's not growing."

• Rachel’s website: https://findingjoy.net
• Connect with Rachel on Facebook: https://facebook.com/findingjoyblog
• Connect with Rachel on IG: @finding_joy
• Join my upcoming free LIVE masterclass to scale your business: https://www.lindseyanderson.live

We recapped Rachel’s...

In this episode, I’m diving into the importance of asking tough questions during sales calls. We’ll explore how crucial it is to have clarity and truly understand your client's current and future states. I’ll also cover the gap selling technique and how effective it is for high-ticket sales. Plus, I’ll emphasize why it’s so important to quantify the gap and present tailored solutions.

• Ask the Tough Questions: Don’t shy away from asking your clients about their downturns or issues. Understanding these challenges is key to offering meaningful help.
• Follow-Up Questions: Always ask follow-up questions to ensure you have clarity and a deeper understanding of your client's situation.
• Current and Future State: Focus on both the current struggles and the desired future state of your client.
• Quantify the Gap: Calculate the gap between where the client is and where they want to be. Use specific metrics and details to make this gap clear.
• Present Solutions Effectively: Tailor your solutions to directly address the client's identified problems using their own words.
• Handling Objections: Empathize with objections and dig deeper to understand the real concerns behind them.

Let’s talk about changing those negative perceptions about salespeople. It’s so important to embrace the salesperson label for business growth. I’ll share some personal anecdotes about how I overcame my own aversion to sales.

To effectively use gap selling, you need to understand both the current state and future state of your prospects. Use their language to prescribe solutions effectively and avoid generic pitches by tailoring the offer to their specific needs.

• Always use a sales script to guide your conversations.
• Host your sales calls on the phone rather than Zoom for better engagement.
• Document client responses for future reference.
• Continuously iterate on your sales questions and techniques.

• "You will close more individuals on a sales call by asking them questions they have never been asked before."
• "You get to choose who you are. When you choose to be a good salesperson, everything in your business will change."
• "Most people end up hiding behind marketing because they're afraid of sales."
• "Quantify the gap as much as possible because it's going to serve you when it comes time to actually offer your services and cover that gap."
• "A prospect will only believe what comes out of their mouth. They will not believe anything that comes from you."

• Check out LindseyAnderson.live for upcoming masterclasses.
• My digital marketing agency is here to help scale your business if you’re an expert, coach, or consultant.
• Don’t forget to subscribe to The Millionaire Maker Show on your favorite podcast platform.

Embrace the role of a salesperson to grow your online business. Use the art of gap selling to truly understand and address your client's needs. Implement these practical tips for more effective sales calls and always look to improve your sales approach through iteration and learning.

Today we're diving into a super important topic: preparing for the September sales surge. We'll be talking about how to overcome that summer slowdown, get ready for Q4, and leverage September to make the biggest impact on your sales.

• The September sales surge is prime time for selling services online.
• It's crucial to prepare in advance for the September sales surge.
• Long-term planning is necessary to avoid business chaos and ensure consistent growth.
• Maintaining a dependable online presence throughout the summer is key.
• Always making an offer, even during slow periods, is essential.
• The Invite-Only Event is a powerful conversion strategy.

• September is critical for sales for service-based businesses.
• The summer slowdown affects everyone; competitors and customers seem to disappear.
• By September, people are ready to invest in services and routines.

• It's essential to warm up your audience before September.
• If you wait until September to start, it’s too late.
• Having a strategy and plan for the rest of the year is important.

• Long-term thinking is crucial for moving out of business chaos.
• Businesses that plan ahead and strategize succeed more consistently.
• Planning the rest of the year during the summer can set you up for fall success.

• AI and competition are changing the landscape.
• Building trust and intimacy with prospects is key.
• Focus on live interactions, DMs, and relationship building.

• Decreased sales and revenue are common in the summer.
• There’s pressure on Q4 to make up for the summer lull.
• It's essential to continue making offers and engaging with your audience.

• Always have a conversion event, even during the summer.
• The Invite-Only Event: a weekly, rinse-and-repeat masterclass.
• This strategy allows for iteration and improvement over time.

• "September is a sizzling hot time to sell services. The kids are back in school, people are off vacation, and they’re ready to invest in themselves."
• "If you wait until September to get your audience warmed up and your conversion events in order, it's much too late."
• "Businesses that plan ahead and think long-term are the ones that avoid chaos and see consistent growth."
• "Intimacy will sell your services better than anything. Focus on live interactions and building relationships."
• "Always make an offer. Your audience needs to know exactly what you do and how you can help them."

• Visit my website for upcoming LIVE workshops: LindseyAnderson.live
• Previous episodes of The Millionaire Maker Show discussing invite-only events and other conversion strategies.

Preparing for the September sales surge is incredibly important. Adopting long-term planning and always making offers can set you up for success. Don't forget to visit LindseyAnderson.live for free workshops and further training. And remember, building intimacy and trust with your prospects is crucial in today's competitive landscape.

In this episode, I discuss the importance of consistent pitching and making offers, highlighting my Invite-Only Event strategy and the 54-minute masterclass approach. I place emphasis on the importance of improving through iteration and metrics.

• The Invite-Only Event strategy is a game-changer for consistent client acquisition.
• The ideal duration for these events is 54 minutes, tested and proven effective.
• Intimacy and personal touch are crucial for successful sales in the current market.
• It’s important to take a well-structured, repetitive approach to masterclasses.

• Sales success comes from consistent offers and pitches
• The Invite-Only Event provides a structured, repeatable approach
• Regular execution and improvement through tracking metrics are key
• Focus on personalization and intimacy to stand out in a competitive market

• Example: "How to Get Everything You Want in Life" vs. "How to Achieve More Than Success"
• Broad titles attract less qualified leads
• Specific, targeted titles attract the right audience

• Example: "How to Reclaim Your Health Over 50, Even When Your Body Seems to Be Failing You" vs. "How to Reclaim Your Health Over 50, Even if Your Doctor Says There is Nothing You Can Do"
• Refine your messaging to attract high-quality prospects

• "Sales really happen when you're making an offer and pitching consistently."
• "The Invite-Only Event is a masterclass that you give on rinse and repeat."
• "The power in the Invite-Only Event is all about intimacy."
• "Use a script. Use a script."
• "If you don't think offering a 50-minute call is a gift, you have some inner work to do."

• Previous podcast episodes on the One True Client Method: https://www.lindseya.com/podcast
• Go to LindseyA.com/coaching to apply for your Invite-Only Event mapping strategy session

Today, we're diving into the emotional cycle of business, making strategic decisions for growth and scalability, and discussing the unique challenges of being an online entrepreneur. I’ll emphasize the importance of sticking to a strategy and system, and recognizing and managing emotional patterns in business.

How to Prepare Your Business for the Ups & Downs Coming in the Next 3 Months - Key Takeaways:

• Understand the emotional cycle in business.
• Learn how emotional decisions impact business success.
• Discover why having a consistent strategy and system is crucial.
• Prepare your business for the fall sales peak.
• Recognize and break emotional patterns in your business.

• Uninformed Optimism:
• You’re excited about new strategies and programs.
• You focus on the benefits without recognizing the costs.
• Positive emotions drive massive action.
• Informed Pessimism:
• You realize the effort required to change.
• Positive emotions turn into pessimism.
• The cost of change becomes apparent.
• Valley of Despair:
• This is the lowest emotional point in the cycle.
• It’s the stage where you’re most likely to give up.
• Pain and emotional discomfort are at their highest.

• Recognize it as a temporary phase and push through.
• Act unbothered to maintain calm and productivity.
• Keep a long-term perspective and focus on consistent actions.
• Understand that today’s efforts have ripple effects into the future.

• Helps you maintain a calm and collected demeanor.
• Allows for better decision-making and leadership.
• Prevents the anxiety alarm from derailing productivity.
• Train your body to remain calm under stress by controlling your thoughts and reactions.

• Experience the emotional highs and lows of a 10-day live launch.
• Get a day-by-day breakdown of the typical emotional journey during a launch.
• Learn the importance of maintaining momentum and showing up consistently.
• Discover the “hockey stick” sales pattern and how to maximize the closed cart phase.

• Our hands-on approach to developing and implementing marketing and sales systems.
• Provide access to my processes, systems, and team.
• Build a real, scalable, and legacy online business.
• Get emotional support and guidance throughout the launch cycle.

• "Being an entrepreneur and an online business owner, it's not for the faint of heart."
• "You end up being emotionally driven by decisions in your business."
• "Having a strategy that you stick to and a system that you stick to every single day is what's going to bring those consistent sales."
• "Acting unbothered allows you to act cool, calm, and collected and do those things that you know need to be done."
• "Building a business is a long game, and maintaining a long-term perspective is crucial."

• Head over to LindseyA.com for a free masterclass on preparing your business for record sales this fall.
• Connect with me on Instagram: https://www.instagram.com/the.lindsey.anderson

Embrace and understand the emotional cycles in business. Recognize the importance of resilience and a long-term perspective. Adopt an unbothered attitude to maintain calm and productivity. Strategic planning...

In this episode, I welcome special guest, Linda Cohen. We discuss the importance of incorporating kindness into company culture. We explore strategies and methods to elevate the workplace environment, overcome common obstacles in promoting kindness, and provide practical tips for leaders and managers to foster kindness.

Our guest is Linda Cohen, an expert on kindness in the workplace. With over a decade of experience working with companies to integrate kindness, Linda is a keynote speaker and consultant with a focus on company culture. She is also the author of books on kindness and gratitude.

• Kindness in company culture can significantly improve employee relations and productivity.
• Recognition and communication are crucial elements of promoting kindness.
• Simple practices like breath work and gratitude can have a profound impact on organizational dynamics.
• Managing interpersonal relationships is key to a harmonious work environment.
• Empathy and understanding towards employees' personal challenges enhance overall workplace morale.

• Identifying and addressing areas where recognition is lacking.
• Finding new ways to talk about kindness without it feeling repetitive.
• Helping employees adopt a mindset of kindness and empathy.

• Implementing recognition programs to highlight positive behaviors.
• Encouraging effective and compassionate communication.
• Introducing breathwork techniques to manage stress and maintain calmness.
• Establishing gratitude practices within the workplace to foster a positive atmosphere.

• Create a big post-it note board in the lunchroom for employees to share what they are grateful for.
• Encourage the use of gratitude journals and incentivize participation with rewards.
• Introduce breathwork techniques like box breathing to help manage stress.

• "Kindness is contagious. It's really important that we elevate that space."
• "Most people are kind. We need to find common ground and see the good in each other."
• "Treating employees with kindness makes them better employees, better human beings, and better family members."
• "You can control how you act or react in any situation, even if you can't control the situation itself."
• "Kill them with kindness. Sometimes being kind to someone who is unkind can help break them open to a higher, more positive self."
• "Recognition is one of the main ways to bring kindness into your company."
• "Communication is crucial, especially when having difficult conversations with empathy and compassion."
• "Taking three deep breaths can change how you physically feel and enter a situation."
• "Gratitude practices can transform workplace culture and increase engagement."

• Linda's website: lindacohenconsulting.com
• Linda's LinkedIn: Linda M Cohen
• Connect with Linda on Instagram: @kindnessfromcohen
• Find Linda on Facebook: https://www.facebook.com/Lindacohenconsulting
• Join my upcoming Invite-Only Event LIVE masterclass: https://www.lindseyanderson.live/generator

Emphasizing the journey over the destination in building a...

In this solo episode, I’m diving into how to attract a higher-paying client. We’ll cover the importance of self-belief and program quality, and strategies to help you attract those higher-paying clients.

• Self-belief is crucial for commanding higher rates.
• High-quality programs are essential for attracting high-paying clients.
• Understanding your ideal client is critical.
• Effective positioning and messaging are key to attracting high-paying clients.
• Continuous improvement and refinement of your program and approach are necessary.

• Self-Belief: You need to believe in your program’s value and your worth to command high rates.
• Program Quality: Make sure your program delivers significant value and results.
• Ideal Client Identification: Clearly define and understand your high-paying ideal client.
• Demographics: Consider age, income level, interests.
• Positioning: Know where you stand in the market compared to competitors.
• Messaging: Craft precise, high-quality messaging that resonates with high-paying clients.
• Avoid language that attracts lower-quality clients.
• Align your brand visuals and messaging with a high-ticket image.

• It’s easier to market to less experienced clients, but that’s not the goal here.
• You might feel safer talking down to less experienced clients, but this limits your potential.
• Fear of missing out (FOMO) can make you try to include everyone in your messaging, but this dilutes your effectiveness.

• Use the “lawyer filter” to maintain professionalism in all your content.
• Produce high-quality content like blog posts and videos.
• Clients are willing to pay for professionalism and expertise.

• Always iteratively improve your programs based on client feedback.
• High-quality programs lead to high-quality referrals and testimonials.
• Showcasing testimonials from high-paying clients is invaluable.

• Understand the difference between selling low-ticket and high-ticket offers.
• Have a prescriptive sales process and a clear script.
• Listen to and analyze sales calls for continuous improvement.
• Close sales through effective communication and understanding client needs.

• "You will attract the kind of customers that you think you deserve."
• "If you knew what I knew about your problem, you would run, not walk, to my program."
• "You cannot sell to somebody who's not in your experience."
• "Sales is a skill. If you have not been trained in sales, you're missing out on money."

• Check out my live events and workshops at Lindseya.com.
• Apply for a Millionaire Maker Blueprint Strategy Session at Lindseya.com/coaching.

Continuous refinement is necessary to sell to a higher paying client. Use the One True Client method for effective niching, positioning, and messaging. Reflect your self-worth and program value in your marketing efforts. If you enjoyed this episode, please leave a review and stay tuned for more episodes.

Today, we're diving into why sales is a transformative skill, especially for women. We'll discuss the importance of confidence and independence through sales and cover how sales play a crucial role in personal and professional empowerment.

Our guest today is Ro Shah. Ro helps Money Coaches, Bookkeepers, and Accountants make sales and grow their businesses by learning sales strategies to book out. As an agency owner who has managed teams of 10+, she understands the value of growing fast and keeping your sanity at the same time. Her focus is on sales strategies and automated sales systems.

• Sales are essential for personal freedom and professional success.
• Systems and automated sales can help you maintain your sanity while scaling your business.
• Overcoming the stigma of sales and embracing it as a vital skill is crucial.

• Systems involve standard operating procedures for hiring, firing, and client management.
• Automated sales utilize technology like ManyChat and Kajabi to streamline sales processes.

• Systems ensure consistency and efficiency in business operations.
• They prevent the chaos of rethinking processes with each client change.

• Sales skills provide confidence and independence.
• Sales can empower you to leave undesirable situations.
• Whether you're an entrepreneur or in a 9-to-5 job, sales skills are essential.

• Ro shared her experience with microaggressions in the workplace, leading to her realization of the need for financial independence.
• She had a pivotal moment of female rage that led to the start of her business.
• Ro's mission is to empower more women entrepreneurs to reach the top of their industries.

• Ro transitioned from running an agency to coaching.
• She focuses on helping clients scale beyond their initial success.
• She addresses the coaching industry’s influx of inexperienced coaches.

• We cover common issues including hiring and reaching a plateau.
• Solutions involve hiring or automating to manage workload and scale your business.
• It's important to identify bottlenecks and address them.

• "Sales is so life-changing; people think it's icky, but I've been able to do so much more as a person because I have the confidence that I can sell."
• "As a woman, it's the best skill you could have. You never have to be in any situation you don't want to be in."
• "Female rage is so important because when you get really mad, you are going to be most susceptible to change."

• Subscribe to Ro’s youtube.com/@theroshah
• Follow Ro on instagram.com/theroshah
• Get the free email challenge for sales automation on Ro’s website: https://theroshah.com/
• Join my upcoming free LIVE masterclass, The High-Ticket Hit List here: https://www.lindseyanderson.live

Remember the transformative power of sales and systems. Embrace sales and implement efficient systems in your business. Hiring and automation are key to scaling. Empower yourself to take control of your financial future through sales.