Episodios

  • Is The Way We Market Business Changing?
    Sep 17 2025

    If you’ve been feeling like you’re doing all the things on social media and still not seeing the results you want — you’re not alone.


    Marketing used to feel easier. Remember when you could post a grainy photo with a filter and still get engagement? Or when the pandemic made it seem like clients were everywhere? But now, the noise, the competition, and the sheer amount of options leave so many entrepreneurs exhausted, questioning if it’s even worth it.


    As a mom, you already carry so much — the constant decision-making, the mental load, and the pressure to be present at home while scaling a business you care deeply about. The last thing you need is a marketing strategy that feels like shouting into the void.


    The truth? Marketing hasn’t stopped working. It’s just shifted. And if you learn to adapt, you can stop chasing trends, start standing out with clarity, and finally position yourself as the obvious choice for the clients you’re meant to serve.


    Inside this episode, I’ll show you:

    • Why today’s marketing looks and feels so different than it did just a few years ago

    • The real reason “posting more” isn’t working anymore (and what works instead)

    • How decision fatigue impacts your buyers (and how to cut through it with ease)

    • The #1 skill that makes your content resonate and attract clients ready to buy

    • Why storytelling, specificity, and emotional resonance matter more than metrics

    • How to market in a way that feeds your sales funnel and protects your energy as a mom and CEO

    You don’t need to be louder. You need to be clearer, more connected, and more intentional with your messaging.


    And if you’re ready to step into Your Most Profitable Quarter Yet, join me for my free live masterclass, where I’ll walk you through exactly how to adapt your marketing and sales strategies so you can grow your business sustainably — without sacrificing more of your time or relationships:


    https://www.kelseakoenreich.com/your-most-profitable-quarter-yet


    Chapters:

    00:00 The Evolution of Social Media Marketing

    04:35 Building Trust and Connection in Marketing

    09:16 The Shift from Noise to Emotional Resonance

    13:45 Positioning and Specificity in Marketing

    18:14 Strategies for a Profitable Quarter


    Keywords:

    #MomEntrepreneur #MillionaireMom #MomCEO #WomenInBusiness #BusinessPodcast #EntrepreneurPodcast #MarketingStrategy #SalesStrategy #ProfitableBusiness #SustainableSuccess #WorkLifeBalance #CEOAndMom #ContentThatConverts #BusinessGrowth #ScaleYourBusiness #ClarityOverNoise #ProfitOverHustle #MagneticMarketing #BusinessWithoutBurnout #PeaceAndProfit


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    20 m
  • How To Tell If Your Business is Profitable Enough
    Sep 10 2025

    Most days, it feels like you’re running two full-time jobs — CEO and mom — and neither one ever really turns off. And while you’re putting in the effort, pouring into clients, and showing up for your family, you can still find yourself wondering… is all this actually worth it?


    The truth? It’s not about how much revenue you’re bringing in. It’s about how much you’re keeping. Because revenue might look impressive, but profit is what gives you peace.


    In this episode of The Mom Founders Table, we’re breaking down how to know if your business is actually profitable enough. Because chasing big revenue numbers means nothing if you’re left exhausted, underpaid, and stretched too thin.


    We’ll talk about:

    • The difference between revenue and profit (and why profit is your sanity)

    • A simple 3-question audit to check your margins, pay, and recurring income

    • Common profit-killers like overdelivery, underpricing, and unused expenses

    • How to pay yourself consistently (yes, even when business feels unpredictable)

    This isn’t about hustling harder. It’s about building a business that truly supports your life — not drains it.


    Ready to keep more of what you earn (without adding more hours to your plate)? Join my free live masterclass: Your Most Profitable Quarter Yetkelseakoenreich.com/your-most-profitable-quarter-yet

    Chapters:

    00:00 Introduction and Technical Challenges

    01:36 Understanding Profitability and Business Health

    07:06 The Importance of Financial Clarity

    10:46 Real-Life Example: Profitability in Action

    11:47 Distinguishing Between Revenue and Profit

    16:04 Conducting a Profitability Check

    20:04 Identifying Profit Killers

    24:16 Final Thoughts and Call to Action


    Keywords:

    #MomEntrepreneur #MillionaireMom #CEOAndMom #MomFoundersTable #WomenInBusiness #ProfitableBusiness #BusinessGrowth #WorkLifeBalance #SustainableSuccess #FemaleFounder #ProfitOverRevenue #ScalingWithSoul


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    27 m
  • A Look BTS At My Quarterly Planning Process
    Sep 3 2025

    Too many women in business are winging it, and it’s costing them peace, profit, and presence.


    I know because I’ve been there. Running the day-to-day without looking up to ask: What am I working toward? What truly matters to me, my family, and my business?


    The truth is, when you skip planning, you trade your big vision for survival mode. You leave money on the table. You lose time with your kids. You keep repeating the same exhausting cycle.


    In today’s episode, I’m pulling back the curtain on my personal quarterly planning process — the exact system I use and teach my private clients. This isn’t just about creating a plan you’ll never use. This is about gaining clarity, confidence, and a roadmap that actually gives you your time and energy back.


    Here’s what we dive into:

    • The 3 pillars of every powerful quarterly plan (and how they’ll help you stop spinning in circles).

    • Why clarity with your dream number is non-negotiable if you want more take-home income (not just bigger revenue).

    • How to align your marketing, sales, and capacity so you’re building sustainably — not burning out.

    • Why reflection is your biggest business accelerator (and the one thing most mom CEOs skip).

    This episode will give you the tools and perspective to step out of the cycle of “busy but not profitable” and into intentional growth.


    Because you don’t need to do more. You need to do the right things with focus and strategy.


    If you’re tired of winging it and ready for Your Most Profitable Quarter Yet, join me for my free masterclass: https://www.kelseakoenreich.com/your-most-profitable-quarter-yet


    I’ll teach you the exact steps to create more profit without adding more hours to your plate.


    I can’t wait to see you there.


    Chapters:

    00:00 The Importance of Planning

    03:19 Quarterly Planning Process

    07:35 Setting Goals and Financial Clarity

    11:18 Marketing and Sales Strategies

    14:16 Assessing Capacity and Efficiency

    17:06 Condensing Goals for Clarity


    #MomEntrepreneur #BusinessPlanning #QuarterlyPlanning #CEOTime #ProfitStrategy #WorkLifeBalance #ScalingSustainably #MomCEO #BusinessGrowth #TimeFreedom #StrategicPlanning #EntrepreneurLife #WomenInBusiness #HighProfitBusiness #FulfillmentAndSuccess #DreamNumber #MarketingStrategy #SalesStrategy

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    20 m
  • BTS: How We Are Setting Up My Business To Scale
    Aug 27 2025

    Every mom entrepreneur I work with wants freedom, and freedom comes from structure, not grinding until we have nothing left to give. In this episode, I’m pulling back the curtain on what it actually looks like to set up a business for long-term, sustainable scaling… without the overwhelm, without the sleepless nights, and without missing all the things that matter most.


    I know what it feels like to hit that point of “this isn’t working anymore.” Right now, I’m in a season where things are working — and that’s exactly why I’m choosing to expand. I want to take you inside my process and the exact steps I’m walking through to scale intentionally.


    In this episode, I’ll share:

    • Why capacity and time are two very different things (and how knowing the difference changes how you scale)

    • The behind-the-scenes systems, processes, and client delivery pieces I’m tightening up to eliminate stress and mess before growing further

    • How I’m realigning my offers, marketing, and sales strategy for predictability (no more cash flow roller coaster)

    • The power of retention and client experience — and why 100% of my clients renew

    This is the work no one talks about. The unsexy backend cleanup, the systems alignment, the planning that makes growth not only possible, but sustainable.


    If you’ve ever tried to scale a business while juggling mom life and felt like you were building on quicksand — this episode is going to feel like the breath of fresh air you’ve been craving.


    Are you ready to step into Your Most Profitable Quarter Yet? Join me for my upcoming masterclass where I’ll walk you through the exact strategies to clean up your systems, strengthen your sales, and scale with sustainability.


    Chapters:

    00:00 Introduction and Appreciation

    03:01 Recognizing Limitations and Opportunities

    04:49 Streamlining Business Operations

    08:48 Realigning Offers and Addressing Pain Points

    10:52 Team Dynamics and Delegation

    12:59 Client Retention and Experience

    15:05 Long-Term Marketing and Sales Planning


    Keywords: #MomEntrepreneur #MomAndCEO #MillionaireMom #MompreneurLife #MomBossLife #WomenInBusiness #FemaleEntrepreneurship #BusinessGrowthStrategy #SustainableScaling #ProfitableBusiness #EntrepreneurshipTips #BusinessSystems #SalesAndMarketing #PredictableRevenue #ScalingYourBusiness #TimeFreedom #WorkLifeBalance #MomLifeAndBusiness #AmbitiousMoms #CEOWithKids


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    22 m
  • How Becoming A Mother Made Me A Better Entrepreneur
    Aug 20 2025

    As a mom and CEO, you are doing the two hardest jobs in the world — and doing them at the same time.


    But in the middle of the launches, late nights, and the endless to-do lists, how often do you pause to actually recognize yourself?


    In this heartfelt episode, I’m taking you behind the scenes of my own journey as a mother of three and multi-millionaire entrepreneur to talk about the lessons I’ve learned (sometimes the hard way) about boundaries, priorities, and what it really takes to build a business that supports your life — not the other way around.


    Here’s what we’ll cover:

    • Why celebrating yourself isn’t just a confidence boost — it’s a business growth strategy

    • How motherhood taught me to protect my priorities fiercely (and why it’s made me a better leader)

    • The real truth about boundaries (and why they aren’t about shutting people out

    • Making decisions with your long-term vision in mind — not just the quick wins

    • Why parenting will always be harder than entrepreneurship — and how that perspective changes the way you work

    • The mindset shift that lets you handle both tantrums and business challenges without losing yourself


    If you’ve ever felt like you were failing at both motherhood and business, this conversation will remind you: You are doing better than you think. You’re not just building a business — you’re building a life. And the version of success you’re chasing should make you feel fulfilled in both.


    📌 Your Invitation: DM me on Instagram @KelseaKoenreich and tell me — which do you think is harder: parenting or entrepreneurship? I want to hear your take.


    Chapters:

    00:00 Celebrating the Journey of Motherhood and Entrepreneurship

    04:27 The Evolution of Motherhood and Business

    08:33 Redefining Boundaries for a Balanced Life

    12:13 Prioritizing Self-Care in Motherhood

    16:08 Long-Term Vision in Business Decisions

    20:20 Navigating Parenting Challenges with Emotional Intelligence

    22:22 The Dynamic Nature of Entrepreneurship and Parenting

    24:11 The Emotional Demands of Parenting vs. Entrepreneurship

    26:25 Breaking Free from Corporate Mindsets in Entrepreneurship


    Keywords: #MomEntrepreneur #MillionaireMom #BoundariesInBusiness #SustainableSuccess #BusinessThatLovesYouBack


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    29 m
  • How To Increase Client Retention
    Aug 13 2025

    You’re building a business, raising a family, and holding it all together. You’re giving everything to everyone… and still wondering why your business feels like it’s always needing more — more leads, more clients, more hustle.


    But what if you didn’t have to constantly chase?


    What if your clients stayed — not just for a program or package, but for year after year… because they felt seen, held, and served at the highest level?


    In today’s heart-to-heart, I’m diving into something that doesn’t get talked about enough in the world of entrepreneurship: retention.


    Because the truth is — building a business that keeps growing doesn’t come from constantly selling. It comes from creating client experiences so rich, so aligned, and so deeply human… they can’t help but stay.


    In this episode, I share:

    • Why retention starts before the sale — and why your first impression matters more than you think

    • How to build real loyalty without burning out trying to “do more”

    • What it looks like to build deep relationships with your clients — even in a scalable model

    • Why most women-led businesses are out of balance (and how to gently course-correct)

    • How your confidence as a mother and CEO directly impacts your ability to retain and lead

    • The importance of feedback loops, consistent communication, and serving from a place of true belief in yourself

    As a mom of three, I know the weight you carry. I know what it feels like to want to be present and profitable. Fulfilled and financially free. You’re not just here to build a business — you’re here to build a life that’s richly overflowing.


    You deserve a business that grows with you, not one that drains you.


    Ready to explore what this looks like inside your business?


    Let’s connect 1:1 and explore what’s next for you as a CEO and mother. [Book your Discovery Call here]


    Chapters:

    00:00 The Importance of Client Relationships

    03:11 Innovative Approaches to Client Retention

    05:06 Balancing Client Acquisition and Retention

    10:18 Creating Positive First Impressions

    12:25 Consistency and Communication in Client Interactions

    15:55 Proactive Feedback Loops for Client Engagement

    19:45 The Client Experience Begins Before Purchase

    23:17 Confidence and Mindset in Client Retention

    25:19 Recap and Reflection on Client Retention Strategies


    Keywords: client retention strategies, client experience, retain high-value clients, business growth for moms, sustainable business growth, millionaire mom entrepreneur, CEO mom coaching, strategic business advisor for moms, thought partnership for women CEOs


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    30 m
  • Managing Mom Guilt As an Ambitious Woman
    Aug 6 2025

    If you’ve ever felt the sting of mom guilt while building your business, you’re not alone—and you’re definitely not failing.


    In this episode, I’m opening up about my own journey as a mom of three who built and scaled multiple businesses while trying to balance presence at home.


    From missing back-to-school nights to questioning what true balance even looks like, I share the raw truth: mom guilt isn’t something we can eliminate. But it is something we can navigate.


    You’ll hear:

    • How to stop letting guilt spiral into self-judgment and instead use it as a signal for realignment

    • The hidden expectations and default definitions of “success” that keep us stuck in guilt cycles

    • Practical ways to create emotional availability for your kids without sacrificing your ambition

    • Why redefining balance and fulfillment is essential for long-term sustainability in both business and life


    By the end of this conversation, you’ll feel less alone, less behind, and more equipped to lead your business and family with clarity and peace.


    Share your story with me: DM me on Instagram with a moment where you’ve felt mom guilt and how you navigated it. Let’s change the conversation together.


    Chapters:

    00:00 Navigating Mom Guilt as an Entrepreneur

    05:45 Understanding Expectations and Guilt

    09:58 Redefining Balance and Success

    15:27 Embracing Imperfection in Motherhood


    Keywords: mom guilt, entrepreneurial motherhood, work-life balance for moms, redefining success, female entrepreneurs, motherhood mindset, women in business


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    17 m
  • Why Is My Team Not Operating The Way I Want Them To
    Jul 30 2025

    Let’s be honest… You didn’t hire a team to feel like you’re still carrying everything yourself.


    But if you’re finding yourself stuck managing fires, micromanaging tasks, and wondering why your team isn’t stepping up — this episode is for you.


    Today, I’m sharing:⚡ The real reasons your team isn’t meeting your expectations (even if you think you’ve been clear)⚡ How micromanagement and reactive leadership are costing you growth⚡ Why empowering your team starts with shifting how you communicate and set expectations⚡ How role misalignment and rushed promotions lead to frustration and bottlenecks⚡ What it really takes to lead a team that drives your business forward — without you in every detail


    Plus, I’m giving you my personal take on the leadership mistakes I’ve made (and what I wish I knew sooner).

    Ready to fix this for good?


    Grab my FREE Team Management Bundle — packed with plug-and-play templates and real leadership tools to help your team function better, communicate clearer, and run smoother.


    https://www.kelseakoenreich.com/team-management-bundle


    This episode will give you clarity, confidence, and the practical steps you need to finally lead your team the way you’ve been wanting to.


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    25 m