So many women in business get caught up in the shiny things — the perfect branding, the polished visuals, the clever tagline. And while those matter, they’re not what makes your business stand out. Your values are.

In a world full of options and constant noise, your values are what help your brand cut through — they’re the reason the right clients feel instantly connected to you. When you understand what you stand for and how it shows up in your work, you create a business that’s not only profitable but deeply fulfilling.

In this episode, we’ll dive into:

• Why your values are the foundation of sustainable, aligned growth

• How misalignment in your values leads to frustration and burnout

• The connection between your personal values and your most profitable clients

• How to identify your “operating system” as a CEO and live it through your business

• A step-by-step process to turn your values into brand stories that attract your ideal clients

Your values are more than words on your website — they’re what transform your business from another option into the obvious choice.

And if you’re ready to scale a business that’s not just bigger but truer to who you are, that’s exactly why I’m building The Founder’s Boardroom — a mastermind for women who are already winning but know they can’t (and don’t want to) do it alone.

Join the waitlist to be the first to know when doors open.

Because where you’re going requires support — and a boardroom of women who get it.

Chapter:

00:00 Tech Troubles and Time Management

02:47 The Power of Values in Business

06:17 Identifying and Aligning Core Values

10:39 Differentiating Through Values and Stories

18:10 Creating Your Unique Business Identity

24:05 Building a Value-Driven Business for Growth

Keywords:#WomenEntrepreneurs #MomCEO #ValuesDrivenBusiness #WomenInBusiness #LeadershipForMoms #BusinessMindset #CEOCoach #WomenWhoLead #AlignedSuccess #SustainableGrowth #BusinessPodcast #FemaleFounders #PurposeDrivenBusiness #EntrepreneurLife #MomBusinessOwner #WorkLessEarnMore #MomBoss #WomenEmpoweringWomen

If your marketing isn’t converting, this might sting a little — but it’s the truth: you don’t know your people as deeply as you think you do.

For years, surface-level marketing worked. You could describe your audience by age, income, and location and still see results. But those days are gone. The market is louder, smarter, and more saturated — and buyers are craving connection, not clichés.

If you can’t describe what your ideal client is thinking on a random Tuesday afternoon — what’s stressing her out, what she dreams of, what keeps her up at night — then your message won’t land. Because people don’t buy products. They buy solutions to the problems they’re living through right now.

In this episode, I’ll walk you through:

• Why surface-level demographics no longer drive sales

• How to identify your client’s beliefs, fears, and daily thought patterns

• The emotional and psychological depth your marketing needs to actually connect

• What truly makes your brand stand out in a crowded space

• How to shift from information-based messaging to empathy-driven storytelling

This episode is a reminder that real marketing isn’t about algorithms — it’s about understanding humans.

And if you’re ready to surround yourself with women who get it — who are building businesses that grow without sacrificing what matters most — that’s exactly why I’m building The Founder’s Boardroom.

It’s a mastermind for women who are already winning but know they can’t (and don’t want to) do it alone.

Join the waitlist here to be the first to know when doors open.

Chapters:

00:00 The Importance of Online Presence

03:58 Understanding Marketing Saturation

06:47 The Shift from Demographics to Psychographics

12:27 The Day in the Life Exercise

17:03 Bridging the Gap: Current vs. Desired Reality

21:31 Understanding Buyer Behavior

25:01 A New Opportunity for Women Entrepreneurs

Keywords:#BusinessPodcast #WomenEntrepreneurs #MomCEO #MarketingStrategy #RevenueGrowth #EntrepreneurPodcast #ScaleYourBusiness #WorkLessEarnMore #WomenInBusiness #CEO

You have one job in business - to keep selling. But for so many women entrepreneurs, sales feel heavy, icky, or even desperate. The truth? Sales is service. When you stop seeing it as “convincing” and start owning it as your responsibility to solve real problems, everything changes.

In this episode, I’m breaking down:

• Why sales resistance is rooted in scarcity, fear, and comparison
  

• How your confidence and self-belief shape your sales results
  

• The mindset shift that transforms chasing sales into attracting sales
  

• Practical tweaks to your sales conversations that instantly increase conversions
  

If you’ve ever felt like sales drain you, or like you’re chasing every single client, this conversation will reframe the way you think about selling - and help you unlock more revenue with ease.

Ready to multiply your revenue without multiplying your workload? Multiply is my 10-week sales accelerator for service-based business owners. Inside, I’ll help you refine your messaging, marketing, and sales process so you can position yourself as the obvious choice — and increase your sales with confidence and clarity.

Enroll now and join us live: https://www.kelseakoenreich.com/multiply

Chapters:

00:00 The Importance of Sales in Business

03:45 Shifting Mindsets Around Sales

07:11 Women Entrepreneurs and the Pressure to Succeed

10:55 Sales as Service: A New Perspective

14:21 Building Confidence and Self-Belief

19:17 Closing the Confidence Gap

23:23 Effective Communication in Sales

26:55 Overcoming Scarcity Mindset in Sales

Keywords:

#BusinessPodcast #WomenEntrepreneurs #MomCEO #SalesStrategy #RevenueGrowth #EntrepreneurPodcast #ScaleYourBusiness #WorkLessEarnMore #WomenInBusiness #CEO

There’s nothing more draining than pouring your heart into your business and still feeling stuck at the same revenue month after month. Deep down, you know you’re meant for more.

One of my clients stayed stuck at $20K months for years. After a few key shifts, she hit her first $100K month — with $70K in profit — while working less than half the hours.

This is proof: scaling doesn’t require more hustle, it requires an aligned strategy. In this episode, I’m sharing the exact levers that will help you break through plateaus and grow sustainably.

Here’s what we dive into:

• Why hitting a plateau in business doesn’t mean you’re failing — and why it’s actually a sign you’re ready for something bigger
  

• The three key levers that will multiply your revenue faster than anything else: pricing, conversions, and scaling what already works
  

• How to recognize where you’re the bottleneck and shift into systems, processes, and team support that free you to lead
  

• Why scaling your revenue isn’t about adding more to your plate — it’s about doing less, better
  

• How to use data to make smarter business decisions instead of constantly reinventing the wheel

  
  

Wanting to multiply your revenue isn’t selfish—it’s about impact, legacy, and creating a life that overflows for both your family and business.

If you’re ready to stop spinning your wheels and grow your sales sustainably, join me inside Multiply, my 10-week sales accelerator for service-based business owners.

Enroll here: https://www.kelseakoenreich.com/multiply

Chapters:

00:00 Breaking Through Business Plateaus

04:04 Strategic Shifts for Revenue Growth

07:36 Key Levers to Increase Revenue

13:33 The Importance of Data in Sales

18:10 Introducing the Multiply Program

Keywords:

#BusinessPodcast #WomenEntrepreneurs #MomCEO #SalesStrategy #RevenueGrowth #EntrepreneurPodcast #ScaleYourBusiness #WorkLessEarnMore #WomenInBusiness #CEO

If you’ve been feeling like you’re doing all the things on social media and still not seeing the results you want — you’re not alone.

Marketing used to feel easier. Remember when you could post a grainy photo with a filter and still get engagement? Or when the pandemic made it seem like clients were everywhere? But now, the noise, the competition, and the sheer amount of options leave so many entrepreneurs exhausted, questioning if it’s even worth it.

As a mom, you already carry so much — the constant decision-making, the mental load, and the pressure to be present at home while scaling a business you care deeply about. The last thing you need is a marketing strategy that feels like shouting into the void.

The truth? Marketing hasn’t stopped working. It’s just shifted. And if you learn to adapt, you can stop chasing trends, start standing out with clarity, and finally position yourself as the obvious choice for the clients you’re meant to serve.

Inside this episode, I’ll show you:

• Why today’s marketing looks and feels so different than it did just a few years ago
  

• The real reason “posting more” isn’t working anymore (and what works instead)
  

• How decision fatigue impacts your buyers (and how to cut through it with ease)
  

• The #1 skill that makes your content resonate and attract clients ready to buy
  

• Why storytelling, specificity, and emotional resonance matter more than metrics
  

• How to market in a way that feeds your sales funnel and protects your energy as a mom and CEO
  

You don’t need to be louder. You need to be clearer, more connected, and more intentional with your messaging.

And if you’re ready to step into Your Most Profitable Quarter Yet, join me for my free live masterclass, where I’ll walk you through exactly how to adapt your marketing and sales strategies so you can grow your business sustainably — without sacrificing more of your time or relationships:

https://www.kelseakoenreich.com/your-most-profitable-quarter-yet

Chapters:

00:00 The Evolution of Social Media Marketing

04:35 Building Trust and Connection in Marketing

09:16 The Shift from Noise to Emotional Resonance

13:45 Positioning and Specificity in Marketing

18:14 Strategies for a Profitable Quarter

Keywords:

#MomEntrepreneur #MillionaireMom #MomCEO #WomenInBusiness #BusinessPodcast #EntrepreneurPodcast #MarketingStrategy #SalesStrategy #ProfitableBusiness #SustainableSuccess #WorkLifeBalance #CEOAndMom #ContentThatConverts #BusinessGrowth #ScaleYourBusiness #ClarityOverNoise #ProfitOverHustle #MagneticMarketing #BusinessWithoutBurnout #PeaceAndProfit

Most days, it feels like you’re running two full-time jobs — CEO and mom — and neither one ever really turns off. And while you’re putting in the effort, pouring into clients, and showing up for your family, you can still find yourself wondering… is all this actually worth it?

The truth? It’s not about how much revenue you’re bringing in. It’s about how much you’re keeping. Because revenue might look impressive, but profit is what gives you peace.

In this episode of The Mom Founders Table, we’re breaking down how to know if your business is actually profitable enough. Because chasing big revenue numbers means nothing if you’re left exhausted, underpaid, and stretched too thin.

We’ll talk about:

• The difference between revenue and profit (and why profit is your sanity)
  

• A simple 3-question audit to check your margins, pay, and recurring income
  

• Common profit-killers like overdelivery, underpricing, and unused expenses
  

• How to pay yourself consistently (yes, even when business feels unpredictable)
  

This isn’t about hustling harder. It’s about building a business that truly supports your life — not drains it.

Ready to keep more of what you earn (without adding more hours to your plate)? Join my free live masterclass: Your Most Profitable Quarter Yet → kelseakoenreich.com/your-most-profitable-quarter-yet

Chapters:

00:00 Introduction and Technical Challenges

01:36 Understanding Profitability and Business Health

07:06 The Importance of Financial Clarity

10:46 Real-Life Example: Profitability in Action

11:47 Distinguishing Between Revenue and Profit

16:04 Conducting a Profitability Check

20:04 Identifying Profit Killers

24:16 Final Thoughts and Call to Action

Keywords:

#MomEntrepreneur #MillionaireMom #CEOAndMom #MomFoundersTable #WomenInBusiness #ProfitableBusiness #BusinessGrowth #WorkLifeBalance #SustainableSuccess #FemaleFounder #ProfitOverRevenue #ScalingWithSoul

Too many women in business are winging it, and it’s costing them peace, profit, and presence.

I know because I’ve been there. Running the day-to-day without looking up to ask: What am I working toward? What truly matters to me, my family, and my business?

The truth is, when you skip planning, you trade your big vision for survival mode. You leave money on the table. You lose time with your kids. You keep repeating the same exhausting cycle.

In today’s episode, I’m pulling back the curtain on my personal quarterly planning process — the exact system I use and teach my private clients. This isn’t just about creating a plan you’ll never use. This is about gaining clarity, confidence, and a roadmap that actually gives you your time and energy back.

Here’s what we dive into:

• The 3 pillars of every powerful quarterly plan (and how they’ll help you stop spinning in circles).
  

• Why clarity with your dream number is non-negotiable if you want more take-home income (not just bigger revenue).
  

• How to align your marketing, sales, and capacity so you’re building sustainably — not burning out.
  

• Why reflection is your biggest business accelerator (and the one thing most mom CEOs skip).
  

This episode will give you the tools and perspective to step out of the cycle of “busy but not profitable” and into intentional growth.

Because you don’t need to do more. You need to do the right things with focus and strategy.

If you’re tired of winging it and ready for Your Most Profitable Quarter Yet, join me for my free masterclass: https://www.kelseakoenreich.com/your-most-profitable-quarter-yet

I’ll teach you the exact steps to create more profit without adding more hours to your plate.

I can’t wait to see you there.

Chapters:

00:00 The Importance of Planning

03:19 Quarterly Planning Process

07:35 Setting Goals and Financial Clarity

11:18 Marketing and Sales Strategies

14:16 Assessing Capacity and Efficiency

17:06 Condensing Goals for Clarity

#MomEntrepreneur #BusinessPlanning #QuarterlyPlanning #CEOTime #ProfitStrategy #WorkLifeBalance #ScalingSustainably #MomCEO #BusinessGrowth #TimeFreedom #StrategicPlanning #EntrepreneurLife #WomenInBusiness #HighProfitBusiness #FulfillmentAndSuccess #DreamNumber #MarketingStrategy #SalesStrategy

Every mom entrepreneur I work with wants freedom, and freedom comes from structure, not grinding until we have nothing left to give. In this episode, I’m pulling back the curtain on what it actually looks like to set up a business for long-term, sustainable scaling… without the overwhelm, without the sleepless nights, and without missing all the things that matter most.

I know what it feels like to hit that point of “this isn’t working anymore.” Right now, I’m in a season where things are working — and that’s exactly why I’m choosing to expand. I want to take you inside my process and the exact steps I’m walking through to scale intentionally.

In this episode, I’ll share:

• Why capacity and time are two very different things (and how knowing the difference changes how you scale)

• The behind-the-scenes systems, processes, and client delivery pieces I’m tightening up to eliminate stress and mess before growing further

• How I’m realigning my offers, marketing, and sales strategy for predictability (no more cash flow roller coaster)

• The power of retention and client experience — and why 100% of my clients renew
  

This is the work no one talks about. The unsexy backend cleanup, the systems alignment, the planning that makes growth not only possible, but sustainable.

If you’ve ever tried to scale a business while juggling mom life and felt like you were building on quicksand — this episode is going to feel like the breath of fresh air you’ve been craving.

Are you ready to step into Your Most Profitable Quarter Yet? Join me for my upcoming masterclass where I’ll walk you through the exact strategies to clean up your systems, strengthen your sales, and scale with sustainability.

Chapters:

00:00 Introduction and Appreciation

03:01 Recognizing Limitations and Opportunities

04:49 Streamlining Business Operations

08:48 Realigning Offers and Addressing Pain Points

10:52 Team Dynamics and Delegation

12:59 Client Retention and Experience

15:05 Long-Term Marketing and Sales Planning

Keywords: #MomEntrepreneur #MomAndCEO #MillionaireMom #MompreneurLife #MomBossLife #WomenInBusiness #FemaleEntrepreneurship #BusinessGrowthStrategy #SustainableScaling #ProfitableBusiness #EntrepreneurshipTips #BusinessSystems #SalesAndMarketing #PredictableRevenue #ScalingYourBusiness #TimeFreedom #WorkLifeBalance #MomLifeAndBusiness #AmbitiousMoms #CEOWithKids