In this podcast, my guest Paul Green of MSP Marketing Edge reveals his weekly marketing systems for B2B businesses, key strategies to attract customers, and the importance of creating consistent content. With practical insights on systematizing marketing and sales processes, this is a must-watch for any business owner looking to grow their company.

Learn how to map your B2B customer journey so you get more qualified prospects into your orbit. In this video, host Raj Khera and his guest Richard Brasser (Partner, Carlton Richards, and Past Partner, Boston Consulting Group - BCG), we share deep questions that enable you to understand the experience your customer goes through to select you as their vendor. If you are in SaaS or an MSP, we'll address these critical topics to help you get more qualified prospects into your pipeline: What questions do you need to ask yourself to really understand your prospect's customer journey? What messages will resonate with your buyers so that the right prospects are attracted to you? Where/when/how should you interact with them? What processes make the most sense to help a prospect warm up to you? What does that journey look like through deal closing? How can you use AI and other technologies in a meaningful way to accelerate the journey?

Our previous podcast on creating the Ideal Client Profile, or ICP, that was mentioned in the opening is here: https://youtu.be/2HePPXy5_Hw

Learn exactly how Jonathan Pierce closed $4 million in sales within 13 months and generated over $6 million in pipeline in the last 60 days using his innovative discovery call framework, PTV (Pain, Transformation, Value) - and it's easier than the MEDDIC and Challenger sales methods. He shares the precise questions he uses in a discovery call and the process that uncovers unique pain points that open the door to faster sales.

Links mentioned in the podcast: Raj Khera:

https://www.linkedin.com/in/rajkhera/

Jonathan Pierce: https://cloudsalescoach.com Podcast on closing $20-60k deals: https://youtu.be/DWyKdzPu92o Podcast on closing $500k deals: https://youtu.be/IIqLe7_Bya4

In this podcast, Brian Hoppe, an executive business coach for IT service companies and managed service providers, shares his journey from working at an MSP, buying a small MSP with five employees and growing it to 45 through acquisitions and partnerships, and eventually selling it to a private equity firm.

In this podcast, host Raj Khera and guest David Mountain, show how to simplify B2B marketing, especially for technical founders with technical products. David, a former Naval Intelligence Officer and a career B2B marketer, shares his extensive experience and success in transforming the complex product messaging of a company called Blue Stripe Software into three simple words that greatly improved sales metrics and attracted a powerful partner. He also emphasizes the importance of understanding customer needs, providing value, and constantly iterating on messaging for maximum impact. Towards the end, David shares the benefits of vendor booth time at trade shows for testing and refining product messaging.

Don't make your biggest hiring mistake. Learn the right way to hire your first sales rep. In this podcast, you'll hear best practices on the importance of timing, selecting the right candidates, developing an appropriate compensation package, establishing effective sales training systems, and using critical metrics to evaluate performance.

My guest, Matt Ryder, emphasizes the necessity of a clear job description, standardized sales scripts, performance assessment indicators, and being prepared to let individuals go if they don't perform. We also highlight the relevance of data, daily reporting, CRM tools, and how businesses can create an environment conducive for sales.

Most CRMs are a complete mess. But here's how you can set up yours so it actually works for you, giving you the insights and action items you need every day. Setting up a CRM is more than just entering data. It's about organizing that data in a way that turns every interaction into an opportunity for growth. You'll learn about segmenting and tagging leads with precision.

Luis Scott knows how to scale businesses. He grew his law firm to 200 attorneys and now helps other professional services firms grow beyond the $3 million mark. Luis is host of the 8-figure law firm podcast. And in this MoreBusiness.com podcast, he shares specific lead generation and business growth tactics that consistently propel small businesses to grow fast.