On today’s episode Jake continues a 4-part series on marketing with a stellar lineup of guests. Today’s guest Anna Cates Williams of Cedar Grove Law discusses current trends in legal advertising and website design, finding your voice in the legal marketplace, and a game plan for finding time to develop your law firm’s marketing. Whether you are trying to improve the effectiveness of your Google LSAs or discover efficiencies to improve your intake process and client capture rate, Anna’s incredible wisdom will provide you with immediate steps to improve your legal marketing. Have pen and paper ready for this episode so you don’t miss any golden nuggets!

On today’s episode Jake begins a 4-part series on marketing with a stellar lineup of guests. Kicking it off, Uli Seusterof How to Manage a Small Law Firm joins the show to discuss referral-based marketing. Uli’s tips for generating referral relationships and cases are practical and time tested. If you think that referral marketing is how established law firms build their client base at no cost, then you are wrong on all counts. Learn why Uli thinks that most lawyers do not budget enough time or money to build referral relationships and how to use your referral network to generate more work than you can handle.

Fresh on the heels of discussing the power of creating a resilient community, Jake shares part of a recent meeting of the Freedom Fighters Mastermind Group. During the meeting, Jake outlined the origination of the Freedom Fighters Book Club and how this group has evolved into a more intentional business development meeting of likeminded law firm owners. If you are interested in joining the Freedom Fighters Mastermind Group, reach out to Jake to learn more.

On this week’s episode, Jake concludes his four-part Endurance series by discussing the power of creating a resilient community. If you want to be able to face difficult challenges, you need the right people in your corner when the time to stand up and fight comes. Jake offers 5 tips for building a resilient team that can thrive in the face of adversity. If you want the blueprint for a winning culture and a plan for attracting and training warriors, turn up the volume on the dial and dive in!

On this week’s episode, Jake continues a four-part Endurance series on becoming a better endurance professional by doing hard things. In this episode, Jake reflects on lessons from his recent experience of running the Grindstone 100 ultramarathon. Jake applies the lessons taught while “grinding” to business, the practice of law and life.

1. The hardest thing that’s ever happened to you is the hardest thing that’s ever happened to you. Put your difficult circumstances into perspective.

2. Level up the competition. Look for a group of worthy rivals.

3. Belief precedes ability. If you plan to accomplish big goals, your confidence in achievement must come before you realize the dream.

4. 2-point conversion for the W versus kicking the extra point to tie. If you want to win, there are times that you need to take calculated risks in order to achieve victory.

5. Don’t overbook yourself or your team. If you have a monumental task, don’t go into it physically taxed or mentally burnt out.

6. The power of positivity. Speak life into your mind and into the world.

7. The power of prayer. Gratitude and a focus on others in times of trial is a recipe for success.

8. Keep moving forward. If you are stuck in a difficult situation, the way out is movement. If you stay where you are your circumstances will not improve.

9. Relish the gnarly. If you go searching for a challenge, be prepared for the moment when you have your back against the proverbial wall.

10. Soak in beautiful moments. Don’t miss out on the beauty that life has to offer because you are focused on the pain.

11. Bonus: Develop a championship routine. “You shouldn’t wait until you’re a champion to act like one.” – Sally McRae

On this week’s episode, Jake continues a four-part Endurance series by focusing on becoming a better endurance professional through the study of tough people. Jake does a deep dive on the leadership and business lessons that can be learned through the unbelievable story of Ernest Shackelton as told in Alfred Lansing’s bestselling book Endurance. If you want to see the human spirit at its finest, you must find stories of the best leaders in the most difficult and desperate of circumstances.

Fortitudine Vincimus. This Latin phrase is the family motto of Ernest Shackleton translated as “by endurance we conquer.” As his family, friends, and team in Western North Carolina deal with the unbelievable damage caused by Hurricane Helene, Jake launches this four-part series on building the discipline of endurance to surviving trying times and step up in moments of extreme adversity. As William Barclay once said “Endurance is not just the ability to bear a hard thing, but to turn it into glory.”

Criminal defense lawyers are professional storm chasers. We seek out anxiety provoking situations. If all were well in our clients’ lives they would not be calling us. “Trial” is the culmination of our profession. But we are often poor emergency responders when it comes to putting out fires or dealing with stormy situations in our own law practices. In this episode, Jake gives you the playbook for quelling the current and future storms that seek to destroy your law firm. Put on your rain gear and hunker down for this week’s episode!