In this episode of the Native Experience podcast, we are thrilled to be joined by Mark Saba, CEO of Lexigo.

We explore Mark’s book "Native Experience Marketing," that unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. This involves forming dynamic teams, co-designing strategies, and mastering grassroots distribution to ensure that messages resonate authentically with the target audience.

We discuss the importance of authentically reaching, including, and engaging diverse audiences in their native languages and cultures. Mark also emphasizes the importance of cultural intelligence to understand and promote the nuances, values, and beliefs of different communities.

It was a pleasure to have Mark on to talk about his book and his approach to authentically promoting the native experience. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.

Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!

ABOUT OUR GUEST:

Mark Saba, LEXIGO’s Founder and CEO, and the creator of the Native Experience, is a Native Melbournian with Coptic-Egyptian roots. Mark has worked in the translation and localisation industry for almost 20 years. The industry is rooted in native communication, creating messages for diverse audiences, not just in their native tongue but in terms that resonate with them.

Mark’s diverse background made it easy to dive into the world of translation, but with the job came many questions about the state of the industry and the road it’s going down with the introduction of Multicultural Marketing.

In his recent book, Native Experience Marketing, Mark shares his unique expertise and invites you to be part of the movement that is changing the face of modern marketing.

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!


LINKS:

• Lexigo.com
• nx@lexigo.com
• www.lexigo.com/nx

On this episode of The Native Experience Podcast, we have the pleasure of welcoming back Tim Brookes, the founder of the Endangered Alphabets Project.

Join us as we delve into Tim’s work preserving endangered languages and the cultures they represent through an exploration of writing systems. We also discuss what the future of writing looks like, especially in regards to the rise of digitization and a global decline of personal investment in writing.

As well as exploring the effects of digitization on writing, Tim also emphasized the importance of respectful and effective engagement with indigenous communities to support cultural revitalization and inclusivity.

Tim Brookes is a true champion of native experiences and is the guiding light for endangered alphabets. Tune in and prepare to be moved by a narrative that goes beyond the ink and into the heart of humanity’s diverse expressions.

Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!

ABOUT OUR GUEST:

Tim Brookes was born in England and educated at Oxford before moving to the United States in 1980.

An editor, guitarist, teacher, soccer coach and author of 17 books and numerous articles and essays, he founded the Endangered Alphabets Project in 2010 with his first exhibition of carvings in indigenous and minority scripts.

Since then he has exhibited and spoken about the Endangered Alphabets at more than 150 colleges, universities, libraries, museums, and galleries including Oxford, Cambridge, Yale, Harvard, the Smithsonian Institution and the Library of Congress, while working with a wide range of cultures to create games and educational materials for learning minority scripts.

His latest book is Writing Beyond Writing: Lessons from Endangered Alphabets.

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

LINKS:

• Lexigo.com
• nx@lexigo.com
• www.lexigo.com/nx

On this episode of The Native Experience podcast, we welcome back Edwin Trebels, the Translations Director at the Philadelphia Church of God.

Edwin, an expert in organizational development and localization, shares insights into the LangOps workflow and implementation, discussing the use of tools like Blackbird and DeepL to automate translation processes. The conversation delves into the impact of these automated systems, the accuracy of translations, and the potential for further customization in the future.

We explore the challenges many organizations face in promoting a culture of experimentation. Including hesitation among employees, the critical importance of leadership to create a safe space for trying new ideas, and the need for open communication and knowledge-sharing.

Edwin's expertise in language operations and his innovative approach to workflow automation showcases the power of technology in enhancing the Native Experience in work environments.

If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.

Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!

ABOUT OUR GUEST:

As the Translations Director at the Philadelphia Church of God (PCG), a global non-profit, Edwin Trebels directs the localization department which offers localization from English into nine languages. He’s worked in localization for almost 20 years. In 2023, his team translated and published about four and half million words, divided by nine languages, and interpreted about two million words.

Edwin is mostly engaged in, and loves, project/vendor/change management and strategy, but has a strong focus on prepress, training and some marketing on the side.

Outside of work, Edwin loves spending time with his wife, four children (12, 9, 5 and 11 months), family and friends. They have three dogs (mainly due to him), two rats and a cat (mainly due to his wife) and he’s been smoking BBQ food most weekends. Edwin and his wife also take combined voice classes and Edwin is trying to make more time for his guitar before it gathers too much dust.

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

LINKS:

• Visit our website: Lexigo.com
• Get the Native Experience Marketing book: lexigo.com/nx
• Contact us: nx@lexigo.com

On this episode of The Native Experience podcast, we have the honor of welcoming Edwin Trebels, the Translations Director at the Philadelphia Church of God.

Edwin brings us on an inspiring journey through his life, showcasing the deep connection between language, leadership, and cultural sensitivity. With a career spanning two decades in the field of localization, he has translated millions of words and played a pivotal role in connecting communities across linguistic divides.

In our conversation, we dive into the rich tapestry of Edwin's life, colored by international living experiences, a love for music, and thirst for self-improvement. Edwin also shares invaluable insights into the dynamics of global interaction, emphasizing the importance of cultural awareness in our professional lives.

Whether you're a language enthusiast, a leader in your field, or simply looking for inspiration to navigate the cultural currents of our world, this episode is for you. Don't miss out on the wisdom and life lessons shared by Edwin in this rich and enlightening conversation.

If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.

Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!


ABOUT OUR GUEST:

As the Translations Director at the Philadelphia Church of God (PCG), a global non-profit, Edwin Trebels directs the localization department which offers localization from English into nine languages. He’s worked in localization for almost 20 years. In 2023, his team translated and published about four and half million words, divided by nine languages, and interpreted about two million words.

Edwin is mostly engaged in, and loves, project/vendor/change management and strategy, but has a strong focus on prepress, training and some marketing on the side.

Outside of work, Edwin loves spending time with his wife, four children (12, 9, 5 and 11 months), family and friends. They have three dogs (mainly due to him), two rats and a cat (mainly due to his wife) and he’s been smoking BBQ food most weekends.


ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

LINKS:

• Visit our website
• Get the Native Experience Marketing book
• Contact us: nx@lexigo.com

On this episode of The Native Experience podcast, we have the pleasure of speaking with Sheron Sultan, founder of Yatimba!

We navigate the complex dance of identities that comes with a multicultural background, which Sheron personifies with her African, German, and Indian heritage. We also discuss the importance of breaking cultural stereotypes and fostering cultural awareness, especially among youth.

Sheron shares her personal experiences of self-definition in the face of societal pressures and her journey from South Africa to Australia, and how, with Yatimba!, she’s encouraging school children to take pride in their cultural traditions, languages and names.

Sheron's passion for cultural diversity, her advocacy for embracing one's identity, and her approach to cultural education make this episode a rich and enlightening experience.

If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.

Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!

ABOUT OUR GUEST:

Sheron, a South African native with a blend of African, German, and Indian heritage, has consistently embraced her multicultural identity. From an early age, she confronted the challenges of self-definition in a society that demanded conformity, embarking on a purposeful journey to devise strategies that not only empowered herself but also served as inspiration for others.

Since 2010, Sheron has been serving as a student well-being facilitator and the driving force behind Yatimba!, an organization committed to fostering wellness, self-development, cultural awareness, and movement programs. Her dedication to aiding others has seen her collaborate with youth centers and community organizations across New South Wales, Australia.

Sheron's background and personal odyssey have ignited her fervor for championing diversity, resilience, and self-discovery. Through her multifaceted approach, she endeavors to cultivate an inclusive and supportive environment, leaving an enduring impact on the well-being and development of the youth she engages with.

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

LINKS:

• Lexigo.com
• nx@lexigo.com

On this episode of The Native Experience Podcast, we have the pleasure of welcoming Tim Brookes, the founder of the Endangered Alphabets Project.

Join us as we discuss Tim's work preserving endangered alphabets and the cultures they represent. Tim shares his stories collaborating with the Abenaki people - the Indigenous people of the Northeastern Woodlands of Canada - and their powerful connection between language, culture, and identity.

We tackle the pressing issues facing indigenous communities in raising awareness about their languages and scripts, and how Tim's artistic endeavors blend advocacy with education. We also talk about World Endangered Writing Day and Tim’s latest book, Writing Beyond Writing: Lessons from Endangered Alphabets.

Tim Brookes is a true champion of native experiences and is the guiding light for endangered alphabets. Tune in and prepare to be moved by a narrative that goes beyond the ink and into the heart of humanity’s diverse expressions.

Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!

ABOUT OUR GUEST:

Tim Brookes was born in England and educated at Oxford before moving to the United States in 1980.

An editor, guitarist, teacher, soccer coach and author of 17 books and numerous articles and essays, he founded the Endangered Alphabets Project in 2010 with his first exhibition of carvings in indigenous and minority scripts.

Since then he has exhibited and spoken about the Endangered Alphabets at more than 150 colleges, universities, libraries, museums, and galleries including Oxford, Cambridge, Yale, Harvard, the Smithsonian Institution and the Library of Congress, while working with a wide range of cultures to create games and educational materials for learning minority scripts.

His latest book is Writing Beyond Writing: Lessons from Endangered Alphabets.

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

LINKS:

• Lexigo.com
• nx@lexigo.com
• www.lexigo.com/nx

On this episode of The Native Experience Podcast, we welcome Ruhee Meghani, Lead Facilitator & Founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations.

Join the conversation as we unravel the language of inclusion and the rich tapestry of well-being. Our dialogue spans Ruhee's eclectic expertise in psychology, business, yoga, and human-centered design, highlighting how our backgrounds shape our perceptions of wellness and opportunity.

From Mumbai to Melbourne, Ruhee's personal journey is a testament to the profound impact of cultural context on our approach to health, ethics and inclusivity. We explore the intersection of well-being and access, discussing how our shared humanity and curiosity are the true drivers of innovation and change.

We hope this conversation with Ruhee stirs your curiosity and underscores the significance of nurturing a society that cherishes every voice.

If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.

Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!

ABOUT OUR GUEST:

Renowned for her straightforward communication style, which complements her strong drive and persistence in achieving equity goals, Ruhee Meghani is the founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations.

With a strong academic background in Business Management & Marketing, psychology, she has excelled in diverse sectors such as advertising, sports management, technology, hospitality, retail, and the wellness industry.

Ruhee's experience of being a Yoga teacher & facilitator for over 11 years and passion for human centered design helps her to bring a deep understanding of wellness philosophy within her facilitation skills.

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

LINKS:

• Lexigo.com
• nx@lexigo.com
• www.lexigo.com/nx

On this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.

If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part 2, we explore the intricacies of marketing a lifestyle brand across cultures, and why understanding regional accents is more than just a party trick—it's essential for authenticity in a global marketplace.

We underscore the importance of accents and dialects in connecting us to our roots and each other. From the amusing confusion of mispronunciations to the evolving landscape of broadcast media embracing regional voices, we highlight the vibrancy and importance of linguistic diversity. With a nod to science fiction's foresight and a call to amplify the stories of diverse communities, we propose a year of listening deeply to voices from all walks of life, enriching our global dialogue.

If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.

ABOUT OUR GUEST:

Mike Todd is a Senior Adviser for Consumer Products at Dearin & Associates. He specializes in assisting consumer products companies in expanding their operations and market presence on a global scale.

Mike’s role involves leveraging market insights, strategic planning, and cross-functional collaboration to facilitate the growth and international expansion of these companies.

With more than 30 years of experience working with consumer products companies internationally, Mike is acutely aware of the challenges business owners face as they try to scale abroad. He provides world-class consultancy services to companies that want to work internationally.

Beyond being a Consumer Products guru, Mike has also worked in the Navy on a nuclear submarine and has visited every continent (including the North Pole!)

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

LINKS:

• Connect with Mike on LinkedIn
• Lexigo.com
• nx@lexigo.com