In this energizing conversation, Ann Fellman, Chief Marketing Officer at Bloomerang, provides a data-forward look at what donors will expect in 2026—and what that means for the business of fundraising. The conversation opens with a “hopeful reframe” rooted in fresh research: Bloomerang conducted a national survey of 1,000 U.S.-based donors in November 2025, and the findings point to a bright, measurable shift—not a collapse—in generosity.

Ann’s central message is numbers-backed and morale-boosting: donor behavior is changing, but people still want to give. As she puts it, “It’s not a decline in generosity. It’s a shift in how generosity shows up.” For nonprofit leaders, that shift demands smarter relationship strategy, not louder volume. Younger donors, especially Gen Z and Millennials, are “more relational,” seeking belonging and alignment. Ann expands the classic “time, talent, treasure” framework with two additional drivers—testimony and ties—because social proof and community can be the catalyst that converts interest into giving.

Several statistics land like actionable business insights. Gen Z respondents were twice as likely as Baby Boomers to give after a positive interaction, and 21% said they were influenced by a celebrity or peer. Millennials showed strong values alignment, with 43% prioritizing shared values. Meanwhile, channel strategy needs a reset: donation sites and nonprofit websites remain leading channels, with 48% of Millennials gravitating toward website giving. Yet the surprise data point for 2026 planning is direct mail: Gen Z reported being twice as likely as older generations to give via direct mail—often because tactile outreach can lead to digital conversion through QR codes.

Trust also emerges as a major retention lever. Ann shares that 70% of Americans have done recurring giving, signaling confidence in mission and stewardship, while Gen Z is the most likely generation to stop giving when trust erodes. The operational mandate is clear: personalized, timely, segmented communication that respects attention. In Ann’s words, “Personalization is not a nice to have… it’s going to be a must to have.”

#TheNonprofitShow #NonprofitFundraising #DonorEngagement

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
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Every nonprofit says they want board meetings that are strategic, energizing, and worth everyone’s time. And yet… so many board meetings still feel like a quarterly endurance test: long decks, last-minute prep, and a live meeting that turns into a read-aloud.

We visit with Robert Wolfe, CEO and founder of Zeck—to reimagine how boards and leadership teams communicate—because meeting design is not a “nice-to-have.” It’s a capacity issue. When leaders burn 100–150 hours building decks and board members struggle to engage with clunky PDFs, the mission pays the price.

Robert shares the origin story behind Zeck, built from his experience as an operator who lived the board-meeting grind firsthand. He’s refreshingly blunt about the tools we still tolerate: “No one in the world would wake up in the morning and read their news in a PowerPoint slide deck.” And he makes a bold comparison that lands for any executive team trying to modernize: “Zeck is to board meetings as DocuSign is to signing your contracts and agreements.”

The conversation focuses on what matters for nonprofit business operations: saving staff time, boosting board participation, and moving governance work out of the live meeting and into smarter pre-work. Robert walks through practical innovations like pre-voting (so approvals don’t eat the first 45 minutes), analytics that show engagement (and create healthy peer pressure), and AI features that support content creation—without turning every boardroom comment into a permanent artifact.

If your board meetings create dread, drag down morale, or result in rubber-stamp decisions, this episode offers a modern path forward—one that respects time, improves decision-making, and helps leaders stay focused on outcomes, not formatting.

#TheNonprofitShow #Zeck #BoardGovernance

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The Great Wealth Transfer is already in motion, and Gen X is standing in the receiving line! Wendy F. Adams, CFRE, CEO of Cultivate for Good and longtime friend of the show, brings a leader’s lens and a fundraiser’s candor to a question many nonprofits still avoid: Who inherits donor loyalty, and what are we doing to earn it? She shares a personal story that makes the business case impossible to ignore—after her mother passed, Wendy discovered a long list of recurring gifts to multiple organizations. The dollars were real, consistent, and meaningful. The relationship? Nearly invisible.

Wendy introduces a practical concept that flips stewardship into a forward-looking strategy: the “beneficiary checkup.” Instead of waiting until a donor is gone and the organization is forced into an awkward conversation, Wendy challenges nonprofits to invite beneficiaries into the relationship now—while the donor can celebrate impact, and while the next decision-maker can form a real connection.

The episode presses on a tough truth: recurring donors are often treated as “set it and forget it,” and that quiet neglect can become a revenue cliff when a family member inherits the decision. Wendy also speaks directly to Gen X expectations: they want clarity, outcomes, and honesty, not glossy language. As she puts it, “Proof beats poetry.” And when it comes to legacy decisions, she’s blunt: “Give it to us straight and keep us a part of the dialogue.”

For leaders and boards, the call is simple: build confidence around assets, legacy tools, and storytelling that shows what happens because someone invested. The wealth is moving. The question is whether your nonprofit will be part of the next chapter—or quietly left behind.

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com
Visit us on the web:The Nonprofit Show