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What happens after the first donation may matter even more than the donation itself! Lauren Laski, Manager of Customer Success at Bloomerang, talks about how nonprofit organizations can build stronger donor relationships, improve retention, and create more reliable revenue over time.

Lauren brings both fundraising and technology experience to the conversation, and she offers a clear reminder that the first donation should never be treated as the finish line. Instead, it should be seen as the start of a longer relationship. Lauren explains the power of prompt gratitude. She shares that when a first-time donor is thanked within 48 hours, they are “four times more likely to make a second gift.” That one practice alone can completely change how a nonprofit approaches stewardship.

The conversation, with host Julia Patrick, also moves into recurring giving, which Lauren describes as one of the strongest tools for long-term donor retention and revenue stability. With recurring donors retaining at a much higher rate, nonprofits can reduce the feast-or-famine cycle that often comes with event-based or year-end fundraising. For organizations trying to build predictable cash flow, this is a major business lesson, not just a fundraising tactic.

Another highlight of the discussion is Lauren’s advice on donor segmentation. Rather than grouping supporters only by gift size, she encourages nonprofits to think about behavior, loyalty, interests, and motivations. That shift can help even smaller organizations communicate in more personal and effective ways. As Lauren says, “Even if you only have 200 donors, they’re not all the same.”

The duo also talk about the 80 /20 communication rule, where most donor communication should focus on impact and connection rather than constant asking. That approach helps organizations move from transactional fundraising to relationship-centered fundraising, which is far more sustainable over time.

Strong donor retention is built through thoughtful systems, timely communication, and habits that make supporters feel seen, valued, and connected to mission results. For nonprofit leaders who want to grow fundraising in a healthier and more strategic way, this conversation offers a terrific roadmap!

00:00:00 Welcome and episode introduction
00:01:48 Meet Lauren Laski from Bloomerang
00:03:16 Bloomerang’s AI tool Penny
00:05:28 The 48 hour gratitude rule
00:10:34 Why recurring giving is retention gold
00:13:40 Segmenting donors by behavior not just dollars
00:18:04 The 80 20 donor communication rule
00:20:49 How often major donors should hear from you
00:23:40 Aligning fundraising and marketing teams
00:27:14 Lauren’s GiveCon invitation and final takeaways

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
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What happens when four generations share one nonprofit workplace, but each generation brings a completely different relationship to work, authority, technology, flexibility, and purpose? In this eye-opening conversation, Julia Patrick sits down with Katie Warnock of Staffing Boutique to explore one of the most consequential workforce shifts facing nonprofit leaders right now: the rise of Gen Z in the sector.

Katie explains that this next-generation workforce is digital-first, mission-aware, highly collaborative, and deeply resistant to outdated systems and top-down leadership habits. For nonprofit organizations, that creates both friction and opportunity. If your internal operations are clunky, if your leadership style depends on “because that’s how we’ve always done it,” or if your organization cannot connect daily work to visible impact, younger talent may not stay long. As Katie puts it, “Mission alignment is huge.”

This discussion goes far beyond stereotypes about younger workers. Instead, it frames the issue as a strategic business matter for nonprofits. Retention, recruitment, management structure, workplace flexibility, and leadership communication all come into play. Katie makes a powerful distinction between work-life balance and work-life integration, noting that younger workers are not willing to sacrifice mental health, fitness, hobbies, or autonomy for a job title. They want work to fit into life, not life to be consumed by work.

The conversation also reaches into fundraising and donor behavior. Julia and Katie connect the workforce conversation to the next wave of philanthropic engagement, pointing out that younger donors often want proof, performance, and measurable outcomes rather than emotional appeals alone. Katie says it plainly: “They want to know the numbers before they launch a project.” That same instinct shows up in how they evaluate employers, missions, and charitable giving.

For nonprofit executives, this episode is a call to rethink leadership assumptions. The next generation is not waiting to adapt to legacy culture. Organizations that want to attract talent, retain strong performers, and earn long-term donor trust will need to respond with sharper systems, better communication, real flexibility, and visible evidence of impact.

00:00:00 Welcome
00:02:00 Who Is the Next Generation Workforce
00:03:27 Digital First Expectations and Tech Credibility
00:05:04 Real Time Information and Leadership Tension
00:08:26 Mission Alignment as a Retention Strategy
00:10:08 Portfolio Careers and Work Life Integration
00:12:32 Group Projects Collaboration and Managing Directives
00:17:10 Flexibility Remote Work and Performance Expectations
00:20:39 Why In Office Roles Are Harder to Fill
00:24:18 Data Driven Thinking and Younger Donor Expectations
00:27:15 What Nonprofits Must Change to Reach Gen Z

#TheNonprofitShow #NonprofitStaffing #WorkforceStrategy

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

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Leadership transitions can either rattle a nonprofit or reset it for real success, and this conversation makes the case for why professional interim leadership can be one of the smartest business decisions a board makes.! Joan Brown, Chief Operating Officer of Third Sector Company, and professional interim executive Kevin Lynch walk through what really happens when an interim steps into an organization during a period of stress, uncertainty, or executive turnover.

This discussion moves far beyond the idea that an interim is simply there to “hold things together.” Kevin makes it clear that the role is much bigger than that. A strong interim is assessing the organization, working closely with the board, identifying governance gaps, preparing the path for a future leader, and helping the organization become more stable and more attractive to top executive talent.

Joan brings a powerful governance lens to the conversation, reminding viewers that effective interim work starts with alignment and honesty. She says, “You have to agree on where you are.” Before a board and executive can move forward together, they need a shared view of the organization’s reality, including finances, culture, board practices, staff morale, and priorities.

Kevin also offers a practical look where nonprofit boards often stumble. He explains that many of the conditions that created problems for the prior executive will still exist for the interim unless expectations are reset early. That means boards must be willing to look at themselves, not just the staff or the previous CEO. Governance habits, budget assumptions, micromanagement, and bypassing the executive can all weaken the transition if left untouched.

For boards, executives, and leadership teams, this learning session is a wake-up call and a roadmap. Interim leadership is not a stopgap. Done well, it is a strategic bridge to stronger governance, better hiring, and long-term organizational health.

Find us Live daily on YouTube!

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com
Visit us on the web:The Nonprofit Show