Send a text

What happens when a nonprofit needs to raise eight figures fast… and decides to do it with unicorn horns, a donor “blessing,” and a whole lot of joy?

We are joined by Brenda Goldsmith, Executive Director of the El Rio Foundation, the fundraising arm of El Rio Health, a federally qualified community health center (FQHC) in Tucson. Brenda walks us through the business model realities of community health centers—how they’re designed to keep people out of the hospital, how they serve patients “from birth to death,” and why fundraising looks different when many patients live at or below the federal poverty level.

Then the conversation turns into a masterclass in campaign strategy and community education. El Rio needed to support a 91,000-square-foot integrated health center expansion—part of a $50 million community investment—without federal capital support. The foundation was asked to raise $10 million quickly, despite never having run a major capital effort at that scale.

Instead of leading with heaviness, Brenda and her team built a campaign brand that made giving feel welcoming and social. The “Blessing Project” was born after a simple discovery: “Does anyone know what a herd of unicorns is called?… we Googled that and we found out a herd of unicorns is called a blessing.” From there, the foundation created a clear participation on-ramp: a $1,000 commitment for five years made you an “El Rio unicorn,” complete with a unicorn horn photo moment.

Underneath the fun was serious execution: board and senior leadership made first commitments, the team held 100+ face-to-face meetings in roughly 70 days, offered multi-year giving options, used tours to teach donors what an FQHC really does, and engaged younger ambassadors through the El Rio Vecinos (ages 25–40). The results speak for themselves: a stretch goal raised, a revised goal, and a growing donor community that wanted to be part of something that made their neighbors healthier.

Brenda says it best: “Make it fun, make it joyous—put the fun in fundraising.”

00:00:00 Welcome
00:02:18 El Rio Foundation at 25 years and why tenure matters in development
00:03:30 What a community health center is and how it differs from a hospital
00:06:00 Why FQHC fundraising is different and why tours matter
00:08:22 Board ambassadors and the El Rio Vecinos young professional arm
00:09:30 The Blessing Project begins a major expansion with a fast timeline
00:13:00 Unicorns as a campaign identity and the “blessing” discovery
00:15:35 Leadership and board commit first over $700K in early momentum
00:18:10 100+ face-to-face meetings and why multi-year gifts worked
00:23:10 Unlocking employee giving over $1M committed from staff
00:27:25 Campaign branding icon vocabulary momentum and joy

#TheNonprofitShow #FundraisingStrategy #CapitalCampaigns

Find us Live daily on YouTube!

Find us Live daily on LinkedIn!

Find us Live daily on X: @Nonprofit_Show

Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com
Visit us on the web:The Nonprofit Show

Send a text

Gift acceptance policies sound like paperwork—until a donor tries to turn your organization into their personal dare! In this episode, Julia C. Patrick and Tony Beall get practical about why this policy is a frontline operating tool for modern fundraising teams: it protects mission alignment, strengthens governance, and keeps staff out of reactive, high-pressure decision-making.

Julia opens with a classic “strings attached” scenario that shows why boundaries must be set before the check arrives. “I don’t think you could do that because we make the big donor sign this thing called a gift acceptance policy,” she recalls, describing how even naming rights and donor direction can be clarified in advance. Tony adds real-world texture: unusual asks aren’t hypothetical. Policies exist to protect the organization and the humans raising the money.

From there, the conversation shifts into the business mechanics: ethics and values alignment, legal compliance, and the operational difference between restricted and unrestricted gifts. The cohosts stress that gifts are no longer just cash—especially during the Great Wealth Transfer—so nonprofits must prepare for nontraditional assets like real estate, collectibles, royalty streams, and other property types that carry valuation, liquidation, storage, and reputational implications. The conversation gets real about “wackadoo gifts” and the hidden costs that can turn a “donation” into a liability.

They also address governance: who drafts the policy (development, finance, CEO), how it gets board approval, and why annual review matters. They’re candid that boards can modify policies “at will,” which makes proactive clarity even more essential. Most importantly, they frame the policy as an empowerment tool. “It empowers you to feel good about how you’re responding… it’s in alignment with senior leadership… it’s in alignment with the board,” Tony says, emphasizing how preparedness reduces risk and speeds decision-making when donor conditions get complicated.

Finally, they discuss where the policy should live: typically internal—available when asked, shared in a professional PDF format, but not pushed into donor packets or posted publicly as a default.

#GiftAcceptancePolicy #FundraisingLeadership #TheNonprofitShow

Find us Live daily on YouTube!

Find us Live daily on LinkedIn!

Find us Live daily on X: @Nonprofit_Show

Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com
Visit us on the web:The Nonprofit Show

Send a text

Leadership transitions don’t have to be terrifying revenue cliffs. In this conversation, Travis Craddock, CFRE and Founder of Craddock Strategies, reframes interim development leadership as a powerful strategic advantage—not a temporary patch.

Too often, organizations view interim fundraising support as “a warm body in an empty seat.” Travis challenges that mindset directly. “It prevents rushed or misaligned hires that can be expensive,” he explains, positioning interim leadership as a disciplined pause that protects both donor relationships and long-term revenue health.

Fundraising is built on trust. When leadership shifts, donors notice. Travis prioritizes immediate communication, transparency, and clarity so nothing falls through the cracks. Renewals are tracked. Grants are monitored. Donors are reassured. Strategy stays in motion.

But here’s where the real opportunity emerges.

An interim professional arrives without emotional baggage. That means clearer data analysis, honest conversations about ROI, and strategic evaluation of legacy traditions. Should the gala continue? Is it delivering meaningful return? Are event attendees being cultivated into major donors? These are business questions—asked gracefully, but directly.

Travis describes himself as “gracefully honest,” and that honesty becomes catalytic. Interim work isn’t simply maintenance. It’s an opportunity to elevate roles, revise job descriptions, shift from event-driven tactics to relationship-based fundraising, and align hiring with long-term strategic direction.

He emphasizes data-driven decisions, CRM fluency, relationship-centered fundraising, and partnership with CEOs and boards. In many cases, he becomes the strategic driver—project-managing fundraising momentum while executives focus on mission execution.

Three months may be the minimum engagement window. Six months may be ideal. But within that time, organizations can stabilize revenue, recalibrate strategy, build infrastructure, and hire with intention.

Anything is possible when nonprofits embrace transition as transformation!

00:00:00 Welcome and Introduction to Interim Fundraising
00:02:30 What Craddock Strategies Provides Nonprofits
00:04:03 Interim Leadership Beyond a Temporary Fix
00:06:48 Expanding the Definition of the Fundraising Team
00:09:21 Strategy Versus Firefighting in Development
00:11:09 Evaluating Events and Return on Investment
00:14:18 Communicating with Donors During Transition
00:17:18 Hiring Timelines and Interim Engagement Length
00:18:32 Revising Job Descriptions to Match Strategy
00:23:01 Technology Investment and Infrastructure Mindset

Find us Live daily on YouTube!

Find us Live daily on LinkedIn!

Find us Live daily on X: @Nonprofit_Show

Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com
Visit us on the web:The Nonprofit Show