In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Why Down Months Happen

• 1:57 - Seller Panic Button: To Push or Not to Push

• 5:03 - Utilizing Category Insights

• 14:00 - Exploring Product Opportunity Explorer

• 26:10 - Analyzing Brand Metrics for Performance Evaluation

• 34:21 - Strategic Responses to Market Changes

• 39:13 - Wrap-Up

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

• How To Achieve Low ACOS With Negative Keywords?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• How Can Product Images On Amazon Boost Conversion Rates?

• What Makes An Amazon PPC Manager Successful?

• How To Forecast Your Amazon PPC Approach (Classic)

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Rocky Mountains intro

• 0:19 - What secrets do low ACOS accounts hold

• 0:41 - How can negative keywords boost performance

• 1:07 - What's the difference between keywords and targets

• 2:05 - How important is the negative keyword multiple

• 3:15 - Can a 38x negative ratio be effective

• 9:41 - How do you find the best negative keywords

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

• Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

• The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign

• How Do We Calculate Amazon ACOS?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• How Can Product Images On Amazon Boost Conversion Rates?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Meet our guest: Laura Meyer from Envision Horizons

• 0:50 - How to balance technical and creative strategies in Amazon PPC

• 2:05 - Overcoming the challenges of combining tech and creativity

• 3:35 - Inside look: Running a full-service Amazon agency

• 4:45 - What are "centers of excellence" in Amazon marketing?

• 6:11 - How to avoid siloed departments and boost teamwork

• 8:51 - The power of pod structure for effective collaboration

• 10:29 - Training tips for performance marketers

• 12:02 - Key roles you need in your Amazon marketing team

• 14:41 - Why brand awareness is crucial for PPC success

• 18:10 - Boosting growth with DSP and AMC

• 21:16 - The role of affiliate marketing and creator connections

• 24:45 - How to test creative elements using PickFu

• 27:00 - Measuring ROI: Balancing creative and technical efforts

• 29:32 - Why a good account manager is essential

• 32:14 - Using first-party data to enhance Amazon campaigns

• 35:29 - Future trends in Amazon advertising you need to know

• 37:46 - Final thoughts and top advice for Amazon sellers

​​🦡 Resources & Links

• 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

• How Can Product Images On Amazon Boost Conversion Rates?

• What Makes An Amazon PPC Manager Successful?

• How To Forecast Your Amazon PPC Approach (Classic)

• Why Should You Rethink Your Approach To PPC On Amazon?

• What Is The Role Of Data In Amazon Campaign Management?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Laura Meyer

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno