In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data?

The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work.

We’ll see you in The PPC Den!

🦡 Highlights

• 00:00 - Introduction

• 00:36 - Overview of the new SKU Economics Report tool

• 3:03 - Amazon ad management roles

• 7:17 - Impact of cash flow on ad strategies for brands

• 9:00 - Amazon Fees and Profit Calculation

• 18:09 - Identifying profitable and unprofitable products

• 22:24 - Analyzing Total ACOS using the SKU Economics Report

• 27:00 - Optimizing ad spend based on the report's insights

• 28:22 - Percentage of total fees

• 30:00 - How to connect with Elizabeth

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• What is the role of data in Amazon campaign management?

• What strategies can help minimize wasted spend in Amazon PPC?

• How To Align Team Goals Using Amazon PPC Data Tools?

• What Should You Do First When Amazon PPC Sales Drop?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno​​

In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Introduction

• 00:10 - Series Kickoff: Amazon PPC Wasted Spend

• 00:47 - Defining Wasted Spend

• 01:26 - Understanding Conversion Rate and Its Importance

• 03:04 - Identifying and Analyzing Wasted Keywords

• 06:30 - Analyzing Search Term Reports

• 09:24 - Strategies to Minimize Non-Converting Spend

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• How Does Conversion Rate Influence ACOS On Amazon?

• How To Align Team Goals Using Amazon PPC Data Tools?

• What Should You Do First When Amazon PPC Sales Drop?

• How To Achieve Low ACOS With Negative Keywords?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Conversion Rate Importance

• 03:09 - Small Brand Hurdles

• 05:01- Price Testing Effects

• 07:27 - Shopify vs. Amazon

• 10:00 - Competitive Analysis

• 13:16 - Leveraging Reviews

• 15:30 - Conversion Strategies

• 18:33 - Avoiding Price Wars

• 22:34 - PPC and Organic Growth

• 31:22 - Traffic and Final Tips

🦡 Resources & Links 🦡 GET AD BADGER ➡️

• How To Align Team Goals Using Amazon PPC Data Tools?

• What Should You Do First When Amazon PPC Sales Drop?

• How To Achieve Low ACOS With Negative Keywords?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• How Can Product Images On Amazon Boost Conversion Rates?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Andy Craig

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Introduction

• 1:00 - Small talk: gifts in Japan and China

• 4:22 - Assembling a killer PPC team

• 9:02 - Navigating conflicting objectives in PPC

• 11:35 - Steps to get your team aligned

• 14:00 - Mastering brand analytics and search query performance

• 18:00 - real-world success stories

• 24:00 - Future trends in PPC game

• 34:00 - Role of technology in scaling efforts

• 36:00 - Documenting processes for team efficiency

• 40:00 - Strategies for team collaboration

• 42:00 - Benefits of SOP documentation

• 50:00 - Closing thoughts

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• What Should You Do First When Amazon PPC Sales Drop?

• How To Achieve Low ACOS With Negative Keywords?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• How Can Product Images On Amazon Boost Conversion Rates?

• What Makes An Amazon PPC Manager Successful?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Why Down Months Happen

• 1:57 - Seller Panic Button: To Push or Not to Push

• 5:03 - Utilizing Category Insights

• 14:00 - Exploring Product Opportunity Explorer

• 26:10 - Analyzing Brand Metrics for Performance Evaluation

• 34:21 - Strategic Responses to Market Changes

• 39:13 - Wrap-Up

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

• How To Achieve Low ACOS With Negative Keywords?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• How Can Product Images On Amazon Boost Conversion Rates?

• What Makes An Amazon PPC Manager Successful?

• How To Forecast Your Amazon PPC Approach (Classic)

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Rocky Mountains intro

• 0:19 - What secrets do low ACOS accounts hold

• 0:41 - How can negative keywords boost performance

• 1:07 - What's the difference between keywords and targets

• 2:05 - How important is the negative keyword multiple

• 3:15 - Can a 38x negative ratio be effective

• 9:41 - How do you find the best negative keywords

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

• Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

• The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign

• How Do We Calculate Amazon ACOS?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• How Can Product Images On Amazon Boost Conversion Rates?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Meet our guest: Laura Meyer from Envision Horizons

• 0:50 - How to balance technical and creative strategies in Amazon PPC

• 2:05 - Overcoming the challenges of combining tech and creativity

• 3:35 - Inside look: Running a full-service Amazon agency

• 4:45 - What are "centers of excellence" in Amazon marketing?

• 6:11 - How to avoid siloed departments and boost teamwork

• 8:51 - The power of pod structure for effective collaboration

• 10:29 - Training tips for performance marketers

• 12:02 - Key roles you need in your Amazon marketing team

• 14:41 - Why brand awareness is crucial for PPC success

• 18:10 - Boosting growth with DSP and AMC

• 21:16 - The role of affiliate marketing and creator connections

• 24:45 - How to test creative elements using PickFu

• 27:00 - Measuring ROI: Balancing creative and technical efforts

• 29:32 - Why a good account manager is essential

• 32:14 - Using first-party data to enhance Amazon campaigns

• 35:29 - Future trends in Amazon advertising you need to know

• 37:46 - Final thoughts and top advice for Amazon sellers

​​🦡 Resources & Links

• 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

• How Can Product Images On Amazon Boost Conversion Rates?

• What Makes An Amazon PPC Manager Successful?

• How To Forecast Your Amazon PPC Approach (Classic)

• Why Should You Rethink Your Approach To PPC On Amazon?

• What Is The Role Of Data In Amazon Campaign Management?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Laura Meyer

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Introduction
• 1:20 - Reviewing Cricut Maker images
• 3:00 - Importance of brand images
• 5:10 - Optimizing listings for user experience
• 7:30 - Conversion rates and competition
• 10:00 - Comparing traditional and modern products
• 14:00 - Effective image strategies
• 19:00 - Highlighting products through design
• 24:00 - Creating compelling image stacks
• 30:00 - Learning from competitor examples

🦡 GET AD BADGER ➡️

https://www.adbadger.com/pricing-product-tour/

• What Is The Role Of Data In Amazon Campaign Management?

• What Makes An Amazon PPC Manager Successful?

• Why Should You Rethink Your Approach To PPC On Amazon?

• Can Agencies Serve As Teachers In Amazon Selling?

• What Amazon PPC Updates Do You Need For 2024?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno