In this week’s episode we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns.

🦡 Highlights ​​

• 0:00 – Intro

• 0:14 – Story of a Core Community member facing PPC challenges

• 0:52 – Rising CPCs explained

• 2:15 – Market research insights

• 3:17 – Using Product Opportunity Explorer

• 5:02 – Microphone niche case study

• 6:49 – Trends and conversion rates

• 8:33 – Demand and competition overview

• 9:30 – Pulse check on market share

• 10:25 – Top products and click share

• 11:45 – Monthly account analysis tips

• • 13:42 – Market opportunities
  • 14:39 – Outro

• 🦡 Resources & Links

• • 🦡 GET AD BADGER ➡️

  • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

  • Using Product Opportunity Explorer to iterate and expand your product line

  • How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

  • How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

  • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

  • Subscribe to our newsletter

  • Transform your workflow with our comprehensive Amazon Advertising checklist

  • Review all our show notes

  
  

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  Host and Executive Producer: Michael Erickson Facchin

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno

Hey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step.

What’s really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact.

He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising — and shows a cleaner, faster way to get insights using spreadsheets.

Mike even covers pivot table examples, double pivots, and placement analysis, giving you a practical workflow you can start using right away.

🦡 Highlights ​​

• 0:00 – Introduction

• 0:58 – The goal of an audit

• 2:27 – What an Amazon PPC audit actually is

• 3:01 – Observing, recommending, and taking action after audits

• 4:04 – How to download a bulk file from Amazon Advertising

• 6:01 – Why regular bulk file downloads are useful

• 6:33 – Analyzing at a high level: “lay of the land”

• 6:55 – Campaign structure analysis: auto vs manual targeting, match types, placements

• 8:07 – Using pivot tables for Amazon PPC analysis

• 14:22 – Common pivot table audits: match type summary

• 19:44 – Double pivot tables: skew + campaign name for detailed insights

• 24:42 – Pivot analysis for multi-ASIN creatives and video ads

• 25:00 – Outro

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Audit Your Amazon PPC Account: The 5 Step Guide

• How Can An Amazon Campaign Audit Help My Business?

• Live Amazon PPC Campaign Audit

• Reconstructing Campaign Architecture for Multi-ASIN Portfolios

• 6 Principles to Follow For Amazon PPC Campaign Structure

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth.

Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon marketing, this episode is full of insights you don’t want to miss!

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro & welcome to Gonza Martinez

• 02:15 – Gonza’s first Amazon brand purchase story

• 06:00 – How to audit Amazon PPC campaigns

• 10:20 – Finding growth opportunities

• 14:00 – Competition analysis & smart strategies

• 18:30 – Tips to boost sales fast

• 22:00 – Leading a team & learning on the job

• 26:00 – Reviving ad accounts after buying a brand

• 30:15 – Key mistakes to avoid in Amazon PPC

• 34:00 – Advanced campaign tips & tricks

• 38:20 – Gonza’s personal insights & advice

• 42:00 – Closing thoughts & goodbye

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Gonza Martinez, e-commerce entrepreneur

• Five Practical Fixes for Messy Amazon Accounts

• When Higher Total ACOS Means More Profit

• How to Save Your Campaigns with Bulk Files for Black Friday and Cyber Monday

• Smart Strategies for Branded Spend in Amazon Ads

• B2B Placements in Amazon PPC

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Gonza Martinez

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.

If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro

• 02:15 – Clifford’s background & experience with Amazon accounts

• 06:00 – Common mistakes in messy Amazon accounts

• 09:30 – Fix 1: Cleaning up ad campaigns

• 13:20 – Fix 2: Optimizing product targeting

• 17:10 – Fix 3: Using automatic campaigns strategically

• 21:30 – Fix 4: Managing “Previously Viewed” placements

• 26:00 – Fix 5: Testing and leveraging Creator Connections

• 31:20 – Additional tips & tricks for account organization

• 36:40 – Clifford’s advice for long-term success

• 41:15 – Q&A / Audience questions

  44:00 – Key takeaways
  🦡 Resources & Links

  • 🦡 GET AD BADGER ➡️
  • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
  • Our guest today is Clifford Donovan. Lead Amazon Media Buyer at Pilothouse Digital.
  • Why the ‘Perfect’ Amazon PPC Account Is a Myth?
  • Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
  • The One Activity That Will Fix Your ACOS in 2025
  • The Easiest Amazon PPC Fix You’re Probably Ignoring
  • What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
  • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
  • Subscribe to our newsletter
  • Transform your workflow with our comprehensive Amazon Advertising checklist
  • Review all our show notes

  
  

  -

  Host and Executive Producer: Michael Erickson Facchin

  Guest Co-Host: Clifford Donovan

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno

In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS.

They break down why lower isn’t always better, how chasing the lowest number can actually hurt profitability, and why looking at organic growth, conversion rate, and sales velocity matters just as much as ad spend.

Together they unpack real examples where a higher Total ACOS led to bigger profits and share practical insights on how to think smarter about your strategy.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro

• 00:43 – Olena shares why most clients want to lower Total ACOS and why this can be misleading

• 01:50 – Discussion on real account data showing profit growing even as Total ACOS rises

• 04:30 – Olena explains Amazon’s algorithm, sales velocity, and conversion rate impact

• 06:11 – Why cutting spending isn’t always the healthiest strategy

• 09:58 – Michael unpacks the math of Total ACOS: ad spend, paid sales, organic sales

• 12:20 – Olena shares strategies with generic keywords, seasonality, and brand vs. non-brand terms

• 14:00 – What happens when ad spend is reduced too aggressively

• 16:40 – Michael highlights solutions: reporting, SEO, CTR/CVR optimization, price, and competitive tracking

• 19:30 – Olena on long-term thinking, patience, and manual checks for ad positions

• 20:50 – Final thoughts

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Olena Shmaiun, Amazon PPC Manager of Ad Badger

• The One Activity That Will Fix Your ACOS in 2025

• 35 Negatives to 1 Positive: The Secret to Lower ACoS

• How TACoS Relates to Your Ad Performance

• Why Is Your ACOS So High?

• How TACoS Relates to Your Ad Performance

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Olena Shmaiun

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I’ll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over.

We’ll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don’t have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends.

Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Introduction

• 1:30 - Сhallenges with Black Friday and Cyber Monday

• 3:00 - The concept of “Save State” for campaigns

• 5:00 - What a bulk file is, its structure, and key functions

• 7:00 - Examples of editing budgets and bids in a bulk file

• 9:00 - How to download and reapply bulk files, working with offline edits

• 12:58 - Wrap-up

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Why and How to Use New Bulk Sheet Features in Amazon Ads

• 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It

• 3 Bulk File Myths, Debunked

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno