This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro

00:20 – How Mike and Priscilla met

02:00 – Why Priscilla built her system

05:00 – Why static click rules fail

06:10 – Visibility vs ACOS

07:00 – Keyword classification explained

09:00 – Customizing rules per brand

11:00 – Finding hero keywords

12:30 – High volume unprofitable targets

14:00 – Click requirements by match type

15:30 – Cross-analysis logic

19:00 – Why pros need fast machines

20:30 – Intentional bidding

22:00 – Bid summary sheet

24:00 – Why some bid changes = 0%

31:30 – Reviewing performance index

34:00 – Campaign purpose logic

37:00 – Competitor vs branded clicks

39:00 – Organic ranking influence

44:00 – Inventory-based adjustments

46:00 – Placement strategy

47:30 – Bid frequency

48:30 – Using AI for formulas

51:00 – Outro

🦡 Resources & Links

🦡 GET AD BADGER ➡️

Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

Our guest today is Priscilla Wagner of Relentless B2C

The Simplified Q4 Bids & Budget System for Amazon Sellers

The One Activity That Will Fix Your ACOS in 2025

One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Priscilla Wagner

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business.

Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon.

🦡 Highlights ​​

• 0:00 – Intro

• 0:18 – Caroline’s $750K tiny home gamble

• 0:54 – $75K ad spend, 1 sale, ACOS 180%

• 3:33 – How Ad Badger fixes broken PPC campaigns

• 5:59 – Stopping wasted spend & managing long sales cycles

• 8:25 – Scaling high-ticket items for market dominance

• 10:44 – Dashboard, ACOS control & pricing

• 12:20 – Onboarding, keyword cleanup & Ngram analyzer
• 14:19 – Next steps & excitement to start

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• The One Activity That Will Fix Your ACOS in 2025

• 35 Negatives to 1 Positive: The Secret to Lower ACoS

• Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

• What strategies can help minimize wasted spend in Amazon PPC?

• Amazon PPC Secrets No One Tells You—Explode Your Brand Growth

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.

I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.

You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smarter PPC. It’s basically the difference between Mario without a mushroom… and Mario after the mushroom.

If you're stuck at Rank 8 and dreaming of Rank 4 — this is your episode.

And hey — if you want to climb that ladder even faster, you’ve got an exclusive 25% off Ad Badger software until December 5. A perfect power-up for your Amazon journey.

🦡 Highlights

• 0:00 – Walk at Pace Bend Trailhead
• 0:40 – Amazon growth = climbing a ladder
• 1:30 – Understanding the Sales Ladder
• 2:30 – Example niche: top products & sales percentages
• 3:30 – How to move up the ladder: from Rank 8 to Rank 4
• 4:30 – Reverse ASIN lookup & keyword profiling
• 5:30 – Strike zone opportunities & high-converting keywords
• 6:30 – Optimizing titles, PPC, and content updates
• 7:30 – Competitor analysis: reviews, offers & pricing
• 8:30 – Product variations & continuous iteration
• 9:30 – Chart your course up the Sales Ladder

• ​​🦡 Resources & Links

• • 🎁Get 25% off until December 5! Optimize your Amazon PPC, track keywords, and climb the sales ladder faster with Ad Badger.

  • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

  • Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads

  • Using Reverse ASIN on Your Own Product for New PPC Keywords

  • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

  • Subscribe to our newsletter

  • Transform your workflow with our comprehensive Amazon Advertising checklist

  • Review all our show notes

  
  

  -

  
  

  Host and Executive Producer: Michael Erickson Facchin

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno

In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro

01:31 – Why Q4 2025 is crucial for Amazon marketers

05:01 – AMC Audiences – segmentation & targeting

12:01 – Creating high-impact deals in AMC

18:31 – Success stories using AMC audiences & deals

23:01 – Advanced tips: Optimizing campaigns for peak Q4 performance

28:01 – Common pitfalls and how to avoid them

32:01 – What to watch in AMC & Amazon marketing

34:31 – Wrap-up

• 
  

  🦡 Resources & Links

  
  

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Sean Stone, founder of Stone's Goods

• The Simplified Q4 Bids & Budget System for Amazon Sellers

• What are The Biggest Trends in Amazon PPC Q4 of 2021

• Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?

• Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

• 
  

  -

  
  

  Host and Executive Producer: Michael Erickson Facchin

  Guest Co-Host: Sean Stone

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno

In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising. Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro
• 02:15 – Are Amazon advertisers becoming more like electricians?
• 08:10 – Inside Amazon’s new AI creative studio
• 12:37 – The rise of AI assistants for sellers and account optimization
• 17:22 – How Amazon now builds listings from a Shopify URL
• 20:55 – AI in Product Opportunity Explorer
• 24:48 – Why AI still needs human logic and interpretation
• 29:30 – Practical ways to use AI in PPC today
• 33:18 – The marketer of tomorrow: technical + creative
• 37:02 – Adapting before AI does it for you

• 
  

  🦡 Resources & Links
  

  • 🦡 GET AD BADGER ➡️

  • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

  • Our guest today is Joshua Rawe, co-founder AmpliSell

  • A tool I use every month to better manage my Amazon PPC campaigns

  • We Tested AI Video Ads — Here’s What Improved Our ROAS

  • Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

  • Amazon Product Page Optimization in a Rufus AI World

  • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

  • Subscribe to our newsletter

  • Transform your workflow with our comprehensive Amazon Advertising checklist

  • Review all our show notes

  
  

  -

  
  

  Host and Executive Producer: Michael Erickson Facchin

  Guest Co-Host: Joshua Rawe

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions.

We discuss when high impressions don’t translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing why regularly analyzing search query data is key to Amazon success.

🦡 Highlights ​​

• 0:00 – Intro

• 00:35 – How often Maryna uses search query data

• 01:18 – Why search query data is powerful for understanding the customer’s voice

• 03:12 – Finding hidden gem keywords and a real client example

• 09:05 – Low impression share but high CTR & conversion rate: what it means

• 13:30 – High impression share but low CTR: identifying listing issues

• 16:16 – High impression share and CTR but low conversion: fixing the listing

• 17:58 – Losing market share while search volume grows: strategic insights

• 22:04 – Maryna’s advice for collecting and using search query data

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!

• How Can I Best Use The Search Query Performance Report?

• How Do I Export Search Query Performance Dashboard Data?

• Why Amazon’s Search Query Performance Dashboard is Awesome

• One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Maryna Nelep

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this week’s episode we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns.

🦡 Highlights ​​

• 0:00 – Intro

• 0:14 – Story of a Core Community member facing PPC challenges

• 0:52 – Rising CPCs explained

• 2:15 – Market research insights

• 3:17 – Using Product Opportunity Explorer

• 5:02 – Microphone niche case study

• 6:49 – Trends and conversion rates

• 8:33 – Demand and competition overview

• 9:30 – Pulse check on market share

• 10:25 – Top products and click share

• 11:45 – Monthly account analysis tips

• • 13:42 – Market opportunities
  • 14:39 – Outro

• 🦡 Resources & Links

• • 🦡 GET AD BADGER ➡️

  • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

  • Using Product Opportunity Explorer to iterate and expand your product line

  • How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

  • How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

  • 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

  • Subscribe to our newsletter

  • Transform your workflow with our comprehensive Amazon Advertising checklist

  • Review all our show notes

  
  

  -

  
  

  Host and Executive Producer: Michael Erickson Facchin

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno