In this episode of the Pilates Business Podcast, we delve into the strategies for converting prospects into clients at a clinical Pilates studio.

Hosts David Gunther, Tara Smith, and Claire Gunther from Pilates Can discuss the entire conversion funnel, from initial inquiry to commitment, emphasising the importance of consistency, strategic planning, and team involvement.

The team reviews their current processes, highlighting key strategies like the use of Google reviews for credibility, the significance of initial private sessions, and the necessity for clear communication and follow-up.

They also explore the challenges and solutions for making efficient transitions from private to semi-private sessions, ensuring the entire process is streamlined for both clients and the business. Join us next week to further explore how to refine and enhance these conversion processes.

Tweetables

“Throughout the sales process and even through the initial inquiry there and perhaps attracting the (prospective) client to our website to consider our services, we're always letting the client know that they've got the opportunity to opt out. We really want to work with people that really want to work with us, because that helps us help them get a result. ”

David Gunther – Director Pilates Can / Pilates Business

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Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/25

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Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.

Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.

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In this fifth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther and their team celebrate their accomplishment of receiving over 100 5-star Google reviews in just three months. They draw parallels with the importance of focusing on details in achieving success and delve into the nitty-gritty of how they replicated this success with their team.

The discussion covers the importance of having clear processes, preparing instructors, dealing with client objections, and ensuring continuity even when key team members are away.

They also touch upon future-proofing their review processes for other platforms like Facebook. For a visual summary, the episode includes a link to a graph illustrating their journey. The episode wraps up with practical tips for sustaining review processes and managing business operations smoothly.

Pilates Can Google Reviews Graph

Tweetables

“We are celebrating at Pilates business and Pilates Can because we've just achieved over 100 5-star Google reviews in a period of just three months from when we started. We're celebrating this win, just like Mark Cavendish has just celebrated his 35th stage win at the Tour de France.”

David Gunther – Director Pilates Can / Pilates Business

Get the Full Show Notes

Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/24

Send us a Text Message.

Want to learn more about Pilates Business?

Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.

Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.

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In this fourth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther along with Sales and Marketing Manager Tara Smith, discuss how to solve common challenges faced by clinical Pilates businesses through well-defined Standard Operating Procedures (SOPs).

They delve into the specifics of their Google review automation process designed to increase 5-star reviews, explaining how it aids in client engagement and business visibility in a competitive marketplace.

Claire shares her experience and the positive impact of having a structured process, emphasizing the importance of personalization and team involvement. Listener takeaways include an understanding of the benefits of SOPs and strategies to replicate successful processes within their Pilates teams.

Tweetables

“The automation was designed to be an integral part of the standard business processes, SOPs, to dramatically increase the achievement of 5-star Google reviews for our clinical Pilates studio business.”

David Gunther – Director Pilates Can / Pilates Business

Get the Full Show Notes

Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/23

Send us a Text Message.

Want to learn more about Pilates Business?

Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.

Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.

Are you getting all the shows? Subscribe today!