In this third episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther and team from Pilates Can in Canberra, Australia, discuss the tremendous impact of gathering 5-star Google reviews on both business growth and client satisfaction. Claire, the lead instructor, and Tara, the sales and marketing manager, alongside David, explore the benefits of this process for instructors and clients alike.

They delve into the importance of positive instructor-client relationships, the role of a cohesive admin team, and how excellent reviews can attract more clients, increase session offerings, and ultimately strengthen the business's financial stability.

The episode emphasizes the effectiveness of mentoring, maintaining a positive culture, and the long-term gains from investing in ongoing improvements. The hosts encourage listeners to adopt similar strategies to enhance their own clinical Pilates studios.

Tweetables

“We really do have something very special here with all of those aspects of the admin team, the clients, the instructors, and the whole process that works together to really provide these results that the clients (prospective clients) would need to know about, documented in these Google reviews.”

David Gunther – Director Pilates Can / Pilates Business

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In this second episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther explores reasons why clients may hesitate to provide a 5-star Google review for a clinical Pilates studio using the Pilates Can studio business as the example.

Together with Pilates Can’s other owner and Lead Instructor Claire Gunther, and Sales and Marketing Manager Tara Smith, they discuss real and hypothetical cases, emphasizing how feedback from clients can help improve services. Various scenarios, such as technological challenges and personal privacy concerns, are analyzed.

The episode also highlights the importance of setting client expectations and the collaborative process between instructors, the business, and clients. Lastly, it introduces next week's discussion on the benefits of a synergistic relationship between clients, instructors, and the business.

Tweetables

“It's a collaborative process. It's a partnership between our instructors, the business, and the clients to help them build that excellent Pilates exercise habit. That's something that we try to deal with right up front, but even that being the case, (false) expectations might still come through.”

David Gunther – Director Pilates Can / Pilates Business

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Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/21

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In this first episode of a new series of "Replicating the Stars in Your Pilates Instructor Team”, the team at Pilates Can discusses how to replicate their successful 5-star Google review process across their clinical Pilates instructor team.

Chief Instructor Claire Gunther and Tara Smith, Sales and Marketing Manager join host David Gunther to explore the marketing and sales strategies behind collecting these reviews, the unexpected benefits for clients and the studio’s culture, and overcoming technological challenges.

They emphasize the importance of written client feedback in conveying the studio’s excellence and dedication built over 25 years.

Tweetables

“The written review is really important. In our case, it's helped to explain the culture to other prospective clientele, as well as to the existing clientele who are also reading and writing their own reviews.”

David Gunther – Director Pilates Can / Pilates Business

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Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/20

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In this episode of The Pilates Business Podcast, our host David Gunther focuses on the essential nature of communication and process duplication within the instructor team. Special guest Adam Tuttle from ActiveCampaign shares his journey, highlighting the importance of understanding and explaining the 'why' behind processes to ensure team alignment and performance.

Through personal anecdotes from his time at ActiveCampaign and interactions with team members, critical insights are discussed on setting realistic standards, teaching the importance of company platforms, and fostering a strong team culture.

Tara Smith from Pilates Can adds to the conversation by emphasising the benefits of respectful dialogue and continuous improvement. The episode concludes with a real-time example of a 5-star review for Pilates Can, celebrating the success and collective hard work of the team.

Tweetables

“If they're looking for some other type of service, really, then we encourage them to go and find that other type of service. We don't try to sell them to something that's really not going to help them.”

David Gunther – Director Pilates Can / Pilates Business

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Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/19

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In this episode of The Pilates Business Podcast, our host David Gunther discusses with Tara Smith from Pilates Can their journey towards achieving over 100 5-star Google reviews in 90 days with the help of automation tools like ActiveCampaign and strategic customer engagement techniques.

They recap previous discussions on email automation, the importance of communication cadence, and using SMS to bridge the gap in customer communication. Special guest Adam Tuttle from ActiveCampaign provides insights on creating effective SOPs and the benefits of automating processes wisely.

The episode also covers real-life examples of how adapting automation and communication strategies have led to a significant increase in positive Google reviews. The discussion emphasises learning from past mistakes, the importance of customer feedback, and the role of detailed process documentation in achieving business goals.

Tweetables

“The problem that we've solved here for clinical Pilates studios is that we've had a fantastic relationship with our clientele, but the clientele have not been inclined to do Google reviews. It's just something that they don't really do, unless they have a reason to do that.”

David Gunther – Director Pilates Can / Pilates Business

Get the Full Show Notes

Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/18

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This episode of The Pilates Business Podcast discusses how the clinical Pilates studio business Pilates Can successfully achieved over 50 five-star Google reviews in 30 days and is on track to surpass 100 reviews in 90 days.

The guests explore the strategic use of CRM (Client Relationship Management) and email marketing, including the 'art' and technical aspects of ActiveCampaign, to solicit reviews effectively. They discuss the importance of email conciseness, the potential of incorporating SMS messaging for direct engagement, and share insights on planning for scalability and future-proofing marketing automations.

The episode also touches on learning from mistakes and continuously improving communication strategies to efficiently achieve business goals and stand out in the marketplace.

Tweetables

“That brings us to the great importance of short circuiting that email flood and a bridge over that email flood that's coming into people's inboxes, and that bridge is the proactive text, SMS, that we haven't been using so well.”

David Gunther – Director Pilates Can / Pilates Business

Get the Full Show Notes

Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/17

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This episode of The Pilates Business Podcast covers a comprehensive strategy that Pilates Can, a clinical Pilates studio based in Canberra, Australia, employed to dramatically increase their five-star Google reviews by over 600% in just three weeks, going from 7 to over 50 reviews.

The approach involves using targeted email and SMS campaigns, leveraging CRM tools like ActiveCampaign and SurveyMonkey, and integrating automation and personal instructor follow-ups. It provides insights on crafting effective messages, timing communications, and utilising automation to enhance customer engagement without overwhelming them.

Also discussed are practical tips on using automation goals to streamline the process and the importance of balancing with ActiveCampaign's automated communications with personal touchpoints. By sharing actionable steps, the aim is to empower other Pilates studios to replicate this success, aiming for 100 Google reviews in less than 90 days.

Tweetables

“There's a lot of things being done by the system that we don't have to do, and that's just amazing. I can feel my shoulders releasing and relaxing as I think about that.”

David Gunther – Director Pilates Can / Pilates Business

Get the Full Show Notes

Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/16

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Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.

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David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign.

Highlighted is a case study from Pilates Can, featuring insights from their marketing manager, Tara Smith, and returning special guest, expert Adam Tuttle from ActiveCampaign, who shares in-depth knowledge on leveraging CRM tools.

The discussion covers practical applications of CRM automations for various business needs, including automating Google review requests, managing customer journeys, and streamlining operations. The conversation emphasises the importance of keeping CRM automations simple, purposeful, and customer-centric, while also exploring strategies for personalised communication and A/B testing to optimise marketing efforts.

Real-world examples and advice on implementing these practices provide valuable insights for small business owners and marketers aiming to enhance their customer relationships and business growth through effective use of CRM systems such as ActiveCampaign.

Tweetables

“There's a lot of things being done by the system that we don't have to do, and that's just amazing. I can feel my shoulders releasing and relaxing as I think about that.”

David Gunther – Director Pilates Can / Pilates Business

Get the Full Show Notes

Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/15

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This podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.

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Want to learn more about Pilates Business?

Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.

Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.

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