How do you make sure your show evolves along with your listener? As an independent podcast creator, chances are you wear a lot of hats. You’re the host, of course, as well as the producer, the audio editor, the marketer, the designer… When you’re so focused on doing all the things for your show, it can be easy to forget that your podcast isn’t about you at all. It’s about your listener. Being a podcaster means you’re responsible not just for putting out a show you think your ideal listener will connect with, but for diving deep into your current listener and making sure that your episodes evolve alongside them. In the last episode before the summer break, Mary takes you through the many steps she follows when she conducts a podcast audit, so that your show can evolve to serve your audience better. Take these pro tips on a test drive to guide the evolution of your podcast: How to learn more about your current and ideal listenerWhy defining success is directly linked to podcast growthHow to evaluate your show, inside and out Links worth mentioning from the episode: Take Mary’s listener survey and be entered to win a deck of her Voice Connection Cards and a 30-minute strategy session - https://forms.gle/GrCcLd4GXybGmfvb8Schedule a complimentary strategy session - https://www.organizedsound.ca/contact/ Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound ProductionsPodcast cover art by Emily Johnston of Artio Design Co.Show notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VA Transcript: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: In podcasting, creating your show can feel so much about that overwhelm because of what the host does. Many shows are a one person show. So not only are you the host, but also the audio editor, the writer, the producer, showrunner, marketer, executive assistant, and the list really does just go on and on. But remember, your podcast is actually about your listener, not you. Without your listeners, your podcast is basically a fancy place to leave yourself some voice notes. If that's what you're looking for, great. I mean, hit stop on this episode and move on. But if you want to grow alongside your podcast, you need to learn more about your listeners so that you can evolve along with them. So today we're getting into auditing your own podcast so that you can grow and learn from it. This is episode 82 of The Podcasters Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> Thanks for joining me today on this episode. And, yeah, it's about auditing your podcast. [INTRO MUSIC ENDS] And part of that process is learning about your listeners. So, before we get started into the meat of the episode, I want to learn from you. I'd love to hear what your feedback is. And really, that is the main theme of the episode. So, knowing your show and auditing your podcast comes down to knowing your listeners. I'm doing a listener survey to learn more about you. This way, I can create more episodes with you in mind. What do you want to hear more of? What can I improve on? What do you actually not like to hear? You know, all the good stuff, all the feedback. And as a thank you for taking your time to share your thoughts. The survey is anonymous, but if you provide me your contact information, you'll be submitted to one entry to win a deck of my Voice Connection Cards. They'll give you a boost of compassion before you hit that record button. It's kind of like a little affirmation card deck for you. Plus, I'll also throw in a 30-minute strategy session to talk to me about voice or podcasting and everything in between. So that's for you to choose. Kind of like a choose your own adventure session. You bring your questions and fire them at me, and I'll help support you on your voice and podcasting journey. So head on over to visiblevoicepodcast.com/offers, and on that page will be a link to the survey. So, like I said, as part of the theme of this episode, you can also go through my listener survey. And yeah, use it for yourself, too. Why not? Go through the survey, fill it all out. But then you can use those questions as a template for your own listener survey, if you want. It's okay. You can steal my ideas, because point number one here, this whole episode, is to know your audience, ...
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