Luke Edgar knows how to tell a story; he has one about everything, and it’s awesome. The dude always maximizes the gun meter. If you listened to Part 1, you know what I’m talking about. Part 2 with Luke talking more about Festical, one of events that fills the pages of his proven brand building-sell through strategy playbook and then we move on to discussing his moves to Atomic, Rossignol, Ogio, Skullcandy and Traeger. It’s another fun conversation, and Dave Billinghurst asks the Inappropriate Questions.

Luke Edgar Show Notes:

4:00: Festical, corporate snowboarding, Alaska, and Atomic

18:30: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley: The brand that invented the category! Only the best for Powell Movement listeners. Check out Stanley1913.com

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

28:00: Ogio, Rossignol (DC, Roxy Meryvn), and Skullcandy

39:00: Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Elan Skis: Over 75 years of innovation that makes you better.

Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)

44:00: Earbuds in Canada, Bare Bones Living, and Traeger

64:00 : Inappropriate Questions with Dave Billinghurst

Luke Edgar has had a legendary career in building lifestyle brands and keeping them not only relevant but in demand. What makes Luke’s story so wild is that while his history goes back to the early days of snowboarding, the reason he pursued a career in “action sports” is because he learned to surf while he was in the army. And when he got out, his life revolved around snowboarding when the sport was in its infancy in the PNW. On the podcast we talk about the early PNW snowboard scene, modeling, Craig Kelly, trade shows, getting sponsored, K2 and so much more. John O’Connor asks the Inappropriate Questions.

Luke Edgar Show Notes:

4:00: He’s been up to so much lately adventure wise and his avalanche story

24:00: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley: The brand that invented the category! Only the best for Powell Movement listeners. Check out Stanley1913.com

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

28:00: Does he need a job, learning survival skills in HS, joining the Army, becoming an Army lifeguard, and surfing

36:00: Leaving the Army and diving headfirst into snowboarding in the PNW, and the antics of Wool Boy

38:30: Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Elan Skis: Over 75 years of innovation that makes you better.

Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)

44:00: Male Modeling, Craig Kelly was a Burton guy, Ranquet, sponsors, John Logic, and working at the Vogue

55:00: Having a dream about working K2, 27-year-old intern, getting a job and a Lincoln Continental,

65:00: Was there a stigma working for K2, his philosophy of building brands, his big events that tie it all together and Festical

75:00: Inappropriate Questions with John O’Connor

Tom van Steenbergen is known for going huge and setting records with the gigantic front flips that have become his signature. We chatted a week after Tom won his first X Games Gold Medal and a time when everything seems to be firing for Tom. While he’s not known for being a big talker, you wouldn’t know it as Tom is not afraid to share. On the podcast, we talk about dirt bikes, BMX racing, Canada, sponsorship, his long Rampage career, injuries, and a whole lot more. Older brother Bas asks the Inappropriate Questions

Tom van Steenbergen Show Notes:

4:00: What it takes to win X Games Gold, his top 3, his inspiration, Rampage v X, and family history

17:30: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley: Save 30% off at Stanley1913.com

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

20:30: Dirt bikes in The Netherlands, BMX, moving to Canada, fitting in, his first mountain bike, slopestyle, and Crankworks

Elan Skis: Over 75 years of innovation that makes you better.

39:00: Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Outdoor Research: Born in the PNW to keep you warmer and dryer and function better than the rest

42:00: Sponsorship, shooting with Anthill Films, being calculated and his signature event

54:00: Rampage, going huge, his horrific Rampage injury and others

71:00: Inappropriate Questions with Bas van Steenbergen