Luke Edgar knows how to tell a story; he has one about everything, and it’s awesome. The dude always maximizes the gun meter. If you listened to Part 1, you know what I’m talking about. Part 2 with Luke talking more about Festical, one of events that fills the pages of his proven brand building-sell through strategy playbook and then we move on to discussing his moves to Atomic, Rossignol, Ogio, Skullcandy and Traeger. It’s another fun conversation, and Dave Billinghurst asks the Inappropriate Questions.

Luke Edgar Show Notes:

4:00: Festical, corporate snowboarding, Alaska, and Atomic

18:30: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley: The brand that invented the category! Only the best for Powell Movement listeners. Check out Stanley1913.com

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

28:00: Ogio, Rossignol (DC, Roxy Meryvn), and Skullcandy

39:00: Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Elan Skis: Over 75 years of innovation that makes you better.

Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)

44:00: Earbuds in Canada, Bare Bones Living, and Traeger

64:00 : Inappropriate Questions with Dave Billinghurst

Luke Edgar has had a legendary career in building lifestyle brands and keeping them not only relevant but in demand. What makes Luke’s story so wild is that while his history goes back to the early days of snowboarding, the reason he pursued a career in “action sports” is because he learned to surf while he was in the army. And when he got out, his life revolved around snowboarding when the sport was in its infancy in the PNW. On the podcast we talk about the early PNW snowboard scene, modeling, Craig Kelly, trade shows, getting sponsored, K2 and so much more. John O’Connor asks the Inappropriate Questions.

Luke Edgar Show Notes:

4:00: He’s been up to so much lately adventure wise and his avalanche story

24:00: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley: The brand that invented the category! Only the best for Powell Movement listeners. Check out Stanley1913.com

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

28:00: Does he need a job, learning survival skills in HS, joining the Army, becoming an Army lifeguard, and surfing

36:00: Leaving the Army and diving headfirst into snowboarding in the PNW, and the antics of Wool Boy

38:30: Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Elan Skis: Over 75 years of innovation that makes you better.

Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)

44:00: Male Modeling, Craig Kelly was a Burton guy, Ranquet, sponsors, John Logic, and working at the Vogue

55:00: Having a dream about working K2, 27-year-old intern, getting a job and a Lincoln Continental,

65:00: Was there a stigma working for K2, his philosophy of building brands, his big events that tie it all together and Festical

75:00: Inappropriate Questions with John O’Connor

Tom van Steenbergen is known for going huge and setting records with the gigantic front flips that have become his signature. We chatted a week after Tom won his first X Games Gold Medal and a time when everything seems to be firing for Tom. While he’s not known for being a big talker, you wouldn’t know it as Tom is not afraid to share. On the podcast, we talk about dirt bikes, BMX racing, Canada, sponsorship, his long Rampage career, injuries, and a whole lot more. Older brother Bas asks the Inappropriate Questions

Tom van Steenbergen Show Notes:

4:00: What it takes to win X Games Gold, his top 3, his inspiration, Rampage v X, and family history

17:30: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley: Save 30% off at Stanley1913.com

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

20:30: Dirt bikes in The Netherlands, BMX, moving to Canada, fitting in, his first mountain bike, slopestyle, and Crankworks

Elan Skis: Over 75 years of innovation that makes you better.

39:00: Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Outdoor Research: Born in the PNW to keep you warmer and dryer and function better than the rest

42:00: Sponsorship, shooting with Anthill Films, being calculated and his signature event

54:00: Rampage, going huge, his horrific Rampage injury and others

71:00: Inappropriate Questions with Bas van Steenbergen

Tommy Czeschin was born into a life of mountains and lakes, so it’s no surprise that he loves snowboarding and water sports-but what’s shocking is that he was able to go pro in both. Not too bad for the quiet kid with talent who started ski racing and was the forerunner for the Jr Olympics before seeing snowboarding and making the switch. Within 5 years, he was traveling the world with the US Snowboard Team, standing on the top of World Cup podiums, winning X Games medals, and eventually making the 2002 Olympic Team. After his snowboarding, he was an early adopter of wake surfing and these days, he gets paid to ride behind a boat among other things. It’s kind of like Deion Sanders, Bo Jackson, or a Shaun White-type story, only different. Don Wallace asks the “Inappropriate Questions”

Tommy Czeschin Show Notes:

4:00: Wake Surf trips, growing up near Mammoth, ski racing, and snowboarding

12:00: Early contests, Mammoth snowboard team, making the US Snowboard Team and the traveling family

19:00: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley: The brand that invented the category! Only the best for Powell Movement listeners. Check out Stanley1913.com

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

22:00: Pranks, his personality, sponsors, so many different events, 2002 Olympics, money, faith, and the end of snowboarding

38:30: Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Elan Skis: Over 75 years of innovation that makes you better.

Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)

41:30: Athletes, coaching success, The order of Ikos, wake surfing, Crowley Wake, Liquid Force,

48:00: So many categories within wake, working with boat brands, other jobs, and The Great Race

55:00: Inappropriate Questions with Don Wallace

Red Gerard has won every slopestyle event out there: The Olympics, X Games, Dew Tour, World Cups, Grand Prix, you get the idea and Red is only 23 years old. While his life will be defined by his Olympic Gold, Red’s snowboarding career isn’t all about contests. He’s just as comfortable taking his trick vocabulary to the backcountry and laying it down for his film segments. The beauty of Red is that while he’s young, he’s also kind of throwback. A kid who takes pride in competing, filming, and having a good time off the hill…On the podcast we talk about coming up in a big family, snowboarding, getting screwed by judges, sponsorship, contests and so much more. Chris Waker asks the Inappropriate Questions

Red Gerard Show Notes:

4:00: Travis Rice, judging, Ohio, family, Colorado, pride in doing both contests and filming, sponsor boxes, and his crew

19:30: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley: Save 30% off at Stanley1913.com

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

24:30: Getting in the US Rookie Team, Red Bull to Mountain Dew to Rockstar, filming, contests,

Elan Skis: Over 75 years of innovation that makes you better.

39:00: Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)

42:00: Gold Medal at 17, media tour, winning a core event, sponsorship, X Games,

60:00: Inappropriate Questions with Chris Waker

The X Games is the pinnacle event in action sports, and while it’s not what it once was, the new ownership group, MSP Sports Capital, plans to not only turn that around but make the X Games property bigger than ever. There’s a lot of excitement around the new regime and its plans, and the X Games media team invited me down to get my unbiased take on what X Games has turned into. As I do with all my events, I make sure to talk to athletes, legends, behind-the-scenes players, and more to uncover the future of X and give you insight into what X was like this year. Think everyone from X Games ownership to P-Rod, RWilly, Selema, and many more.

X Games Show Notes:

14:00: Jeff Moorad, Executive Chairman of the X Games and Principal of MSP Sports Capitol

18:00: Ryan Williams

20:30: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley: Save 30% off at Stanley1913.com Using the code SNOW30 at checkout

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

23:30: Ryan Dickerson, Sonic CMO

27:30: Shaun Neff, Branding Legend, X Games Owner

30:00: Rick Thorne, BMX Legend

34:00: Mike Jaquet, Industry insider

38:30: Elan Skis: Over 75 years of innovation that makes you better.

Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Outdoor Research: Developed in the PNW to keep you dry in the wettest condition in the world

42:00: Selema Masekela, Legendary Human

45:30: Damon Way, Skate and Snow Legend

48:00: Jack Mitrani, Pro Snowboarder, X Games Host

51:30: Ryan Sheckler, Skate Legend

55:30: Bucky Lasek, Skate Legend

58:00: Paul Rodriguez

61:00: Lenny Rivas, Skateboarder

63:00: Tom Van Steenbergen

67:00: Dylan Stark

69:00: Garrett Reynolds

73:00: Mitchie Brusco

Ace Kvale has lived the ultimate ski bum life but he’s no bum, Ace is a legend. A Midwest kid who hitchhiked his way west at 18 for bigger mountains and a better lifestyle. After a few years of resort hopping, Ace made his way to Europe, connected with Marko Shapiro, and became part of the original Clambin Crew. He started out living in a chalet in Verbier, traveling the world skiing for the camera, and he climbed in the summertime. Eventually, Ace’s life transitioned to working behind the lens and is an award-winning photographer who focuses his talents on shooting adventure. This podcast is one of those must-listen history lessons from one of the original stoked ski bums. Stanley Larsen asks the Inappropriate Questions.

Ace Kvale Show Notes:

4:00: Kasha Rigby, skiing in MN, Tyrol Ski Club, freestyle, hitchhiking out west, and climbing

12:00: Chamonix, Verbier, meeting Marko, meeting Faulkner, and starting to shoot photos

21:30: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley: Save 30% off at Stanley1913.com Using the code SNOW30 at checkout

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories, and sugar.

24:30: Year 2 in Verbier, Belle Uva, free stuff, making money as a model, becoming a photographer, and being an athlete

Elan Skis: Over 75 years of innovation that makes you better.

40:30: Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)

43:30: Marko, outside of ski photography, Telemarking, leaving Europe, Coombs and Valdez

56:00: Himalayan Cataracts project, searching for trails, off the grid, quick hitters, and Jerry Garcia

77:00: Inappropriate Questions with Stanley Larsen

Bobby Brown was a dominant force at contests starting in 2010, and by 2017, it looked like he was on his way to his second Olympic Games, until that dream was taken away by injury. Knowing that traditional contests weren’t in his future, Bobby pivoted and took his tricks to the backcountry. Now, his pro ski life is totally different than when we talked in 2017, and this time around, we discuss his latest project, sponsor changes, breaking his back, Dynamic Medium, and a whole lot more. Peter Olenick asks a couple Inappropriate Questions

Bobby Brown Show Notes:

4:00: Once in a lifetime experiences, best ski year of his life, White Gold, and quick success

12:00: Going back to normal, firsts, triple cork 14, friend energy, and Olympic run ending injury

20:00: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley: Save 30% off at Stanley1913.com Using the code SNOW30 at checkout

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

23:00: Cartilage transplant surgery, moving to Telluride, making the shift away from contests, Crosson, Dynamic Medium, and clean-cut Bobby Brown

Elan Skis: Over 75 years of innovation that makes you better.

41:00: Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)

44:00: What is successful online, starting from scratch, breaking his back, sponsors and money,

55:00: Top to bottom, Red Bull Cascade, and the road gap

61:00: Inappropriate Questions with Peter Olenick