Episodios

  • Top 11 Chiropractic Marketing Ideas
    Jul 29 2024

    Are you a Chiropractic Practice Owner who faces these struggles...

    • Past patients never coming back
    • Hiring for your clinic
    • Meeting your revenue goals
    • Competition — It seems like there’s a new chiropractic clinic on every block
    • Attracting the right kind of patients (We love cash-pay clients!)
    • Building their brand
    • Standing out from competitors
    • Developing CONSISTENT revenue to take home to your spouse and family


    Fortunately, the solution to all of these issues often rests on implementing some fresh new chiropractic marketing ideas. The right marketing strategies help you not only make more money from your past and existing clients but also to attract new ones.

    If you’re looking for more ideas to market your chiropractic business, here are 10+ practical ideas to get you started.

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    21 m
  • 3 Tips to Be An Effective Clinic Marketing Coordinator w/ Blake Willis
    Jul 22 2024

    Are you a marketing coordinator who wants to attract new patients & succeed at your job?

    Then this podcast is for you! Neil interviews Practice Promotions Account Executive and former Marketing Coordinator Blake Willis.

    He'’ll share his tips on how Clinic Marketing Coordinators can...

    • Boost doctor referrals
    • Stand out from the crowd of pharmaceutical reps
    • Track the metrics that matter

    So if YOU are a Marketing Coordinator or if you’re thinking about HIRING a Marketing Coordinator, listen to this podcast all the way through!


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    41 m
  • Top 5 Summer Marketing Ideas for PTs, Chiros, and Surgeons
    Jul 15 2024

    Do you struggle with LOW patient volume in the summer?

    You don't have to! Listen to this podcast to learn 5 great summer marketing ideas, which will help PTs, Chiros, and Surgeons BOOST their patient volume.

    Neil will share how to...

    1. Leverage your customer / patient list
    2. Be topical
    3. Be social
    4. Create an irresistible summer offer
    5. Leverage digital advertising for boosts



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    11 m
  • How to Use Google Ads to Grow Your Business w/ Colin Sisco, DPT
    Jul 8 2024

    Do you want to GROW your business? Google Ads are the #1 way to boost your patient volume. This week, Neil talks to Colin Sisco: a physical therapist, owner of Kaizen Physical Therapy in Seattle, and a 4-year Practice Promotions client!

    Since starting with Practice Promotions' Google Ads PRO System in 2020, Kaizen PT’s Google Ads have generated over 1000 conversions online, which translates to hundreds of extra patients in the clinic!

    In this podcast, Colin will share...

    • How Google Ads bring 15 - 20 new patients every month
    • Why owners should NOT run their own ads
    • The impact of Google Ads on his business

    PLUS he'll also share his top tips on empowering your team!

    You don't want to miss this episode.

    Want to learn more about Google Ads for medical practices? Check us out at: https://practicepromotions.net/services/google-ads/

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    43 m
  • Struggling to Hire? Win the Battle for Top Talent With a DPT Internship Program w/ Ujjwal Shakya, PT
    Jul 1 2024

    Are you struggling to hire RIGHT employees?

    We get it. The battle for talent is real -- and the supply of high-quality practitioners is low. But when you have an internship program, you'll create a steady stream of new employees to your practice. In this podcast episode, successful Practice Owner Ujjwal Shakya will teach you....

    • How he set up his residency-like PT internship program
    • How to get started with an internship
    • How to connect with local universities

    Whether you’re a PT, chiro, or another medical practice owner, you can learn a lot from Ujjwal’s approach to creating an internship program.

    About Ujjwal Shakya

    Ujjwal Shakya is a physical therapist and founder of MMA & Sports Rehab, a successful Physical Therapy practice in Arlington, Virginia.

    We could talk a lot about Ujjwal’s success. He’s got two Doctorate degrees– one in physical therapy and one in manual therapy. he won the Best of Arlington Award two years in a row in the Physical Therapist category. And in his free time, he practices mixed martial arts and Muay Thai!

    But today we’re going to talk about the unique, residency-like internship program that Ujjwal has set up for Doctor of Physical Therapy students at his practice. He has a passion for teaching and wants to impart a holistic approach to physical therapy. He won Outstanding Clinical Educator Award in 2012 from Marymount University and same award in 2024 from George Washington University



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    53 m
  • Role of ChatGPT & AI in Your Clinic Marketing
    Jun 24 2024

    Should you be using ChatGPT in your clinic? If so...how?

    In this week's episode, you'll learn about...

    • How AI will impact your clinic's Google Rank & SEO
    • Pros and cons to using ChatGPT for in-clinic and digital content
    • Using AI to generate social media content


    AI is one of the hottest topics in Clinic Marketing -- so you don't want to miss this episode!

    About this week's guests

    Matthew Goodemote, PT
    is the Director of Copywriting here at Practice Promotions. He and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read. Today he’ll share how YOU should and SHOULDN’T use AI to write copy.


    Jacob Siner is the Director of Marketing here at Practice Promotions. He’s been keeping up with how AI can help us create more personalized marketing AND reduce our workloads.



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    46 m
  • Don't Be Boring! Build An Unforgettable Clinic Brand w/ McKenna Dance
    Jun 17 2024

    Is your clinic brand STRONG? Or is it...forgettable?

    In this week's episode, Neil interviews McKenna Dance, the Director of the Patient Engagement Team here at Practice Promotions. They'll talk about...

    • What is branding vs marketing?
    • Why is “branding” important to a medical clinic?
    • How can a clinic create an UNFORGETTABLE brand?

    Plus, McKenna will share how our clients Elliott Physical Therapy and Foundation Physiotherapy have built strong, unforgettable brands in their communities.

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    45 m
  • 3 Tips to Stop Treating 40 Hours a Week
    Jun 10 2024

    Do patients only want to see YOU? Do you struggle to hand patients off without feeling impersonal? Do your staff run YOU, instead of you running your staff?

    Most practice owners stay small because they can't control their staff or systems.

    But you -- yes, YOU -- don't have to be that way. In this podcast, Neil will draw from his own 20+ years in business ownership to teach you how to stop treating 40 hours a week. You have the power to take back control of your time and your business.

    Let's dive in.

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    25 m