World-renowned pricing expert Ulrik Lehrkov-Schimdt discusses his fascinating Saas pricing guide-book, The Pricing Roadmap with uniquely insightful tips and tricks about pricing software products.

Ulrik, who holds a Master's degree from Harvard and who has consulted over 150 clients on pricing over the past seven years, is known for his pragmatic approach to pricing software products.

In this podcast Ulrik discusses the difference between fencing vs. laddering products; what the Value Metric Chain is and how it can be used to determine the product's pricing structure and why pricing does not need to be simple, it just needs to be simple to sell. Anyone involved with structuring software product packages and setting up pricing for them cannot afford to miss our listening to the experienced wisdom of Mr. Lehrskov-Schmidt.
And those interested in reading The Pricing Roadmap, you can find it Here: https://a.co/d/cq37RXm

The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:

• Create packaging that makes your chief of sales high-five your chief of product
• Pick pricing metrics that drive demand and expansion
• Tap into every part of your customers’ budget
• Validate new pricing before launch and migrate old customers

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, pre-revenue venture, or an established market leader.