Episodios

  • 603. The #1 Lesson You Can Learn from Amazon Prime Day to Increase Your Sales in July
    Jul 15 2024

    Amazon Prime Day has arrived (well almost, since it technically kicks off tomorrow!), but if you’re wondering why Amazon holds Prime Day in July or why Walmart Deals happens in July or why people talk about Christmas in July, we’re actually digging into that today because there is a strategic reason behind it!

    So what’s the reason?! Well there’s been a long time saying that J months are slow for product-based business owners, especially in the month of July, because not a lot of people are looking to buy or spend money during that time. So Prime Day was created to incentivize people to buy more during a month they don’t typically shop in!

    In this episode, we dive deeper into what you can learn from Prime Day, how you can get your products on Amazon, if you want to, and how you can take advantage of Prime Day to create offers and promotions for your products, even if you aren't selling on Amazon! You don’t want to miss this episode.

    Resources:

    • Are you ready to never feel behind big box stores again by knowing the right products to put in front of your customers at the right time?! Grab our customizable Selling Cycle, where we'll walk you through what you should be marketing and when, for ALL times of the year. Click here to grab your Selling Cycle today!
    • Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge which starts TODAY!

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this episode:

    Hubspot’s Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today.

    HubSpot Inbound Conference

    Imperfect Action Listen to Imperfect Action wherever you get your podcasts.

    Imperfect Action

    Más Menos
    19 m
  • 602. “Help! I’m trying to do everything and hoping something sticks- but it’s not working.” | Coaching Session
    Jul 11 2024

    Hey, product bosses! I’m back with another incredible coaching session for you today with Ines of Barkin’, who sells stylish and practical feeders and treat pouches for you and your pup! If you feel like you’ve been throwing spaghetti at the wall or trying to do everything, but nothing is working, then this episode is for you!

    Ines has been seeing steady growth through wholesale but feels like she has been spreading herself too thin trying to figure out how to continue growing and increasing her sales, especially when nothing seems to be working.

    Together, we dive deep into why you need to determine your specific path to profit, the importance of knowing your data and numbers, and why sometimes making small tweaks and refining what you’re currently doing is actually what’s going to make the biggest difference!

    Listen in as we discover Ines’s next BEST step to make the biggest impact in her business and why oftentimes it’s not about doing ALL the things, but rather becoming really focused and getting really good at what you’re already doing to reach that next level in your business.

    Resources:

    • Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, click here and use the code THEPRODUCTBOSS for 15% off.
    • Support Ines’s business by clicking here.
    • Follow Barkin’ on Instagram: @shopbarkin.
    • Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge today!

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this episode:

    Hubspot’s Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today.

    HubSpot Inbound Conference

    Imperfect Action Listen to Imperfect Action wherever you get your podcasts.

    Imperfect Action

    Más Menos
    1 h y 7 m
  • 601. The #1 Thing That Has Changed My Life This Year
    Jul 8 2024

    If you’ve ever heard me say “usually the biggest obstacle getting in the way of your dreams or growth is actually yourself,” but you aren’t really sure what that means then listen up. In today’s episode, I’m sharing the #1 thing that has changed my life this year and chances are, it’s not what you think!

    As a business owner, we’re often taught that to be successful we have to hustle hard, nonstop and for years on end. And well yes, this is true to an extent, there’s an entire piece missing that’s going to be the game changer for you reaching the level of success you’ve been looking for. Today, we dig deeper into that missing piece and why if you truly want to reach your dreams, you need to be pouring into your cup to not only nourish your business, but also your body and soul.

    In this episode, we discuss how to merge self care, and truly understanding who you are as a person with your goals for your business to expand your experiences and truly transform into your future self. When you begin to transform and truly lean into the energy of the universe providing for you, you allow yourself to open up and be fully accepting of everything you’ve imagined.

    And I want to help you do this at The Product Boss Expansion Retreat this August, at my house in Los Angeles. You can find all of the details and save your spot here. You don’t need to do this journey alone, product boss, let’s experience this transformation and expansiveness together!

    Resources:

    • Did you know that your dream life is closer than you think? Come spend 2 magical days of immersion with me, at my home in sunny Los Angeles, where you’ll be supported, guided and connect with other superstar product-based entrepreneurs like you, and work on building and transforming your business in a new way so that you can live the life you've always dreamed of. Click here if you are ready to dream big, pursue your passions, and create a life of unlimited possibilities!
    • Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge today!

    Connect:

    • Website: theproductboss.com
    • Instagram:
    Más Menos
    28 m
  • 600. “Sales are down and I don’t know what to do.” | Coaching Session
    Jul 4 2024

    Listen up, product bosses! Today’s episode is a must listen if your product business sales are down. We’re back with another coaching session, and this time we’re talking to Gina of Seasons Jewelry. Now Gina has been in my community for a long time and actually started her first product biz as a hobby! Fast forward to today, and Gina is now not only a full time product boss (goodbye corporate world!), but she also just recently acquired her second business which is where she had previously bought the jewelry for her side hustle product biz from (cool, right?). Her goal, like most product bosses, is to make more sales but she’s not quite sure where to start.

    In this episode, we dive into Gina’s current situation to figure out what she needs to do next, where she needs to focus, and ways she can really grow this business past the plateau that she feels she’s in.

    And even though Seasons Jewelry is a 39 year old business and a well established brand, this episode is a good reminder that sometimes you need to go back to the foundations, aka the basics, to identify what’s not working in order to figure out your next step forward, no matter what level your business is at.

    Join us as we dig deeper into Gina’s business, provide actionable tips, and help her- and you- figure out where to focus to start increasing those sales again. Let’s do this together!

    Resources:

    • Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
    • Support Gina’s business by clicking here.
    • Follow Seasons Jewelry on Instagram: @SeasonsJewelry.
    • Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge today!

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this episode:

    Imperfect Action Listen to Imperfect Action wherever you get your podcasts.

    Imperfect Action

    Hubspot’s Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today.

    HubSpot Inbound...

    Más Menos
    52 m
  • 599. The Power of Community for Product-Based Business Owners with Gina Bianchini of Mighty Networks
    Jul 1 2024

    Today, I’m so excited to be chatting with Gina Bianchini, an incredible entrepreneur who has her MBA from Stanford and is also the creator and founder of Mighty Networks! If you’re not familiar with Mighty Networks, it’s an all-in-one platform that serves small and medium businesses through offering digital memberships, online courses, community and subscriptions.

    In this episode, Gina and I dive into the benefits of building and creating a community that aligns with your products and mission, especially for my subscription-based product bosses, as well as the importance of community and who you’re surrounding yourself with on your product biz journey.

    Join us as we show you the power of community and the role it plays in owning a product-based business plus Gina even shares with you her 5 components for building a successful community and the 5 mindset changes you need to have to take your community to the next level.

    Resources:

    • Check out Mighty Networks
    • Connect with Gina Bianchini on LinkedIn
    • Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this episode:

    Hubspot’s Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today.

    HubSpot Inbound Conference

    Imperfect Action Listen to Imperfect Action wherever you get your podcasts.

    Imperfect Action

    Más Menos
    51 m
  • 598. “I'm a single mom on my way to a million dollars. How do I make this easier?” | Coaching Session
    Jun 27 2024

    Hey product bosses! I'm back with another action-packed coaching session with Nicole from Lunah, an amazing skincare company in London, Ontario, Canada! Nicole's established herself as the skin care expert in her community and beyond and is on her path to building her million-dollar dream business...all while navigating being a single mom.

    During our time together we discuss Nicole's journey to where she is now and the strategies that she can implement to get her to where she wants to grow her product-based business - all while blending her other responsibilities.

    We deep dive into niching down your products, how to create an irresistible customer experience, and how hiring help at home or outsourcing the smaller tasks in your day will create time for you to reach your dreams.

    Listen in as we discover Nicole's next steps to grow her business and how you can apply these strategies to create your own money-making machine.

    Resources:

    • Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
    • Support Nicole’s business at lunahlife.com
    • Follow Nicole on Instagram: @lunahlife
    • Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024 and learn the secrets to turning your product-based business into a money-making machine.
    • If you’d like to learn more about Instacart you can check them out here.

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this episode:

    Another Bite

    Listen to Another Bite wherever you get your podcasts

    Another Bite Podcast

    Hubspot

    Get started for Free with Hubspot CRM

    Hubspot 2024

    Mentioned in this episode:

    Another Bite

    Listen to Another Bite wherever you get your podcasts.

    Another Bite...

    Más Menos
    43 m
  • 597. If You Don't Have an Audience to Sell to, Do This.
    Jun 24 2024

    True or False: You need a HUGE social media following to reach your business goals...I'm excited to tell you that it is FALSE! In today's episode, I'm busting the myth that you need to be on social media to succeed in your product-based business and I'm showing you just how to discover your ideal customers, make more sales, and reach or even surpass your product business dreams.

    I'll share examples of my own journey to success before the days that social media took the world by storm (aka when going viral wasn't even a thing) and how my students have proven time and time again that you can create your profitable money-making machine once you know your own path to profit!

    Tune in if you are ready to discover how to grow your business beyond your wildest dreams, even without a social media presence, and the strategies my students and I have used to get there!

    Resources:

    • Sign up for The Product Boss Newsletter.
    • Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this episode:

    Another Bite

    Listen to Another Bite wherever you get your podcasts

    Another Bite Podcast


    Hubspot

    Get started for Free with Hubspot CRM

    Hubspot 2024

    Mentioned in this episode:

    Hubspot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    Another Bite

    Listen to Another Bite wherever you get your podcasts.

    Another Bite Podcast

    Más Menos
    32 m
  • 596. "My sales are down! Is it the algorithm, the economy—or is it me?" | Coaching Session
    Jun 20 2024

    Listen up, Product Bosses! We're back with another coaching session, and this time we're talking with Heather of Leetie Lovendale. Heather has been in business for around 20 years and is making multiple six figures. Her goal is to reach a million, but right now, she's on course to make less than she did last year.

    In this episode, we dive into Heather's situation to uncover what might be holding her back. Is it a bad economy, the influence of platforms like Faire and Amazon, or something else entirely? We’ll explore the possible reasons for her plateau and discuss strategies to get her back on track and moving toward her million-dollar goal.

    Join us as we analyze Heather's business, provide actionable advice, and help her—and you—navigate through these challenges. Let’s figure this out together!

    Resources:

    • Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
    • Support Heather’s business at leetielovendale.com
    • Follow Leetie Lovendale on Instagram: @leetielovendale
    • Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this episode:

    Another Bite

    Listen to Another Bite wherever you get your podcasts.

    Another Bite Podcast

    Hubspot

    Get started for Free with Hubspot CRM

    HubSpot 2024

    Más Menos
    57 m