Growing a property management business often starts out exciting. More properties, a bigger team, strong results. But as the business grows, so does the responsibility. There are more decisions to make, more people relying on you, and less room to step away. And that becomes even harder when you're also trying to be present for your family.

In this episode, we explore what happens when a business keeps growing but the structure doesn’t keep up. We also talk about how small changes in leadership, systems, and mindset can completely transform how your business feels to run, both at work and at home.

I’m joined by Rebecca Halton, CEO, Licensee and Auctioneer at the helm of one of WA’s top-performing LJ Hooker offices and the number one Property Management Business in the LJ Hooker network across Australia. Bec shares her incredible journey growing the business in Perth from around 400 to 4,000 properties under management.

She gives us a behind-the-scenes look at what growth really felt like. From the pressure of doing too much herself, to the impact it had on family life, and the game-changing decisions that helped her build a business that runs smoothly without needing her in every part of it.

“You don’t just wake up with freedom. You have to design it, and you have to know exactly what you’re building towards” - Rebecca Halton

We cover:

1. How Bec grew an LJ Hooker property management business from around 400 to 4,000 properties under management and why the business had to operate very differently as it scaled
2. What Bec learned once the rent roll reached size, including the reality of losing 20–30 properties every month through sales and landlords exiting
3. Why bringing in new managements doesn’t automatically mean growth, and how the numbers can be misleading if you don’t understand what’s leaving
4. How many new managements Bec’s business needs each month just to stay the same size and why that was a turning point in how she thought about growth
5. Why one business development manager is never enough in a large rent roll, and how relying on one person limits business growth
6. How Bec structured business development across a team inside an LJ Hooker network to support a growing rent roll
7. What it looked like when Bec was personally running sales, property management, finance, HR, and payroll and why that model eventually broke
8. How motherhood, family life, and burnout forced Bec to redesign the business so it no longer relied on her being across everything and support her life long term

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate

If you’ve ever come back from a break full of motivation only to feel completely overwhelmed by day two, this episode is for you. The emails are piling up, the to-do lists are multiplying, the kids are still on school holidays, and you’re wondering how it all got so chaotic so quickly.

In this episode, I’m sharing a behind-the-scenes look at my first week back at work and the powerful mindset shift that helped me reset. Instead of writing another to-do list, I created a stop doing list. I’ll walk you through what I’ve decided to let go of this year and why making space for what truly matters is more important than ever.

You’ll also hear the one question that helped me reconnect with my goals and gain clarity about what’s next. If you’re ready for more focus, less hustle, and a more intentional approach to business and life in 2026, you’re going to love this conversation.

”But I'm going to let go of some things, and just because I can do it doesn't mean that I should like managing everything myself instead of delegating..." - Kylie Walker

We cover:

1. Came back from holidays full of motivation but hit overwhelm by day two
2. Juggling emails, to-do lists, and school holiday chaos led to a mini meltdown
3. Realised I don’t want to keep doing everything just because I can
4. Created a Stop Doing List instead of another to-do list and it shifted everything
5. Asked myself what the 2026 version of me would stop doing today
6. Letting go of overcommitting, people-pleasing, and trying to prove my worth through productivity
7. Unsubscribed from noise, reset my socials, and created more space for what matters
8. This episode is about doing business and life with more intention and less overwhelm

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media:

If you’ve ever felt like you’re posting on social media but not getting real results, this episode will feel very familiar. Posting every now and then. Boosting posts and hoping they work. Avoiding video because it feels uncomfortable. Relying on word of mouth and telling yourself online marketing isn’t really necessary.

In this episode, I give you insight into one of my workshops and we break down the biggest digital marketing mistakes property managers and business owners are making and what actually works when it comes to growing visibility online.

This is Part 2 of the series, where the focus is on social media strategy, video content, Meta ads, the AI tools that help your business get found online, and how to build a simple, consistent digital marketing strategy that works in the background of your business. One that helps you attract the right clients, grow brand awareness, and become the go to property manager in your local area.

From organic social media content and Instagram Reels, to Facebook and Instagram ads and AI tools for content creation, this episode clearly explains what modern digital marketing looks like and why consistency and strategy matter more than ever.

”Digital marketing isn't just a plug and play thing that you can copy and paste from YouTube or Google. It takes time to build the right systems, strategy and make them all work for your business. The difference between businesses that stay invisible online and those that become visible is this: They simply stop treating marketing like a hobby and start treating it like a growth engine" - Kylie Walker

We cover:

1. Why posting consistently on social media matters and how platforms like Instagram and Facebook reward active accounts
2. Which social media metrics actually matter on Instagram and Facebook and how to use them to decide what to post next
3. What viral content really means on social media and why reaching non followers helps grow your audience
4. How short form video on Instagram Reels, TikTok, and YouTube Shorts builds brand awareness faster
5. Why boosting posts is different from running Meta ads and how paid ads support long term business growth
6. How combining organic social media posting with paid ads helps you grow faster than using just one approach
7. The key AI tools I use and how they can help with content creation, research, CRM systems, and business automation

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie:

This episode is one of our most downloaded for a reason! I’m joined by Kasey McDonald, QLD State Manager at CoreLogic, who brings over 27 years of real estate expertise to the table. We dive into how property managers and BDMs can leverage data to grow their rent roll, improve client relationships, and stand out in a competitive market. Kasey shares practical, real-world strategies that prove growth isn’t just about working harder–it’s about working smarter. If you’re ready to future-proof your business and unlock new opportunities, this episode is a must-listen!

Listen to the full episode:

Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9f

Apple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639

Watch on YouTube: https://www.youtube.com/@thatpropertymum

Connect With Kasey McDonald:

https://www.linkedin.com/in/kasey-mcdonald-857a3337/?originalSubdomain=au

kamcdonald-au@corelogic.com

https://www.corelogic.com.au/

https://www.facebook.com/corelogicaustralia/

https://www.instagram.com/corelogicau/?hl=en

If you feel like you’re doing all the right things online but still not getting the visibility, leads, or enquiries you expected, this episode is for you!

Because the problem is not that digital marketing is too complicated. It’s that most property professionals are still thinking like brick and mortar business owners in a digital world.

Your clients are no longer walking past your office window. They are finding you through Google, AI searches, reviews, and social media before they ever make contact.

In this episode, I give you insight to one of my workshops and discuss why visibility online starts with a mindset shift and what it really means to think like a digital marketer. From online funnels and content strategy to AI search, SEO, and lead nurture, this conversation breaks down the systems you need to be building now if you want your business to stay relevant, trusted, and profitable in the years ahead.

Once upon a time SEO was called search engine optimisation. It’s now called search everywhere optimisation. If you’re not showing up in AI searches, you’re not going to exist in the next digital evolution - Kylie Walker

We cover:

1. Why property managers and real estate businesses need to start thinking like digital marketers to stay visible and relevant online
2. How fear of change can keep you stuck in outdated marketing habits even when it’s not working
3. The 3 stages of the online marketing funnel and how each stage helps turn leads into paying clients
4. How to build brand awareness so people who don’t know your business yet can find you online and recognise your brand
5. Why showing up online consistently builds more trust than posting polished perfect content on your socials
6. The role of social media, video content, paid ads, and websites in driving traffic and capturing leads
7. Tools that simplify content planning, scheduling, video creation, and CRM management
8. How to nurture leads in the middle of the funnel using education, expertise, and connection
9. Why webinars, investor training, video series, and email nurture build authority faster than sales posts on socials
10. How AI and automation are reshaping lead nurture and client engagement
11. What really happens at the bottom of the funnel and why retention is your biggest growth strategy

👉🏼 Join the Digital Marketing and AI Academy here:

https://courses.thatpropertymum.com.au/digitalmarketingyes

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https:

Growth is the buzzword in every property management boardroom right now–but let’s be real, it’s never felt harder to achieve. In one of our most downloaded episodes, I chat with Steven Marinucci, a rent roll finance specialist and trusted advisor in the commercial banking space. Steven pulls back the curtain on how to fund a rent roll, what banks are really looking for, and why growing without a plan can be riskier than standing still. If you want to scale your business sustainably, this conversation is your roadmap.

Listen to the full episode:

Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9f

Apple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639

Watch on YouTube: https://www.youtube.com/@thatpropertymum

Connect With Steven Marinucci:

https://www.linkedin.com/in/steven-marinucci-marra-finance/?originalSubdomain=au

https://marra.finance/

Have you ever sat across from an investor who’s just had a tenant stop paying rent, damage the property, and disappear, and felt that knot in your stomach because you know what comes next? The paperwork. The tribunal. The waiting. The emotional load. And often, no real financial recovery at the end of it.

In property management, we’re taught that court is just part of the job. That it’s the “proper process”. That insurance is optional or a last resort. But what if that belief is actually costing property managers time, energy, and investor trust?

In this episode, I chat with Brenda Hunter, National Products and Sales Manager at the Property Insurance People, and a former property manager who understands exactly what it’s like to sit on both sides of the fence. We unpack the real difference between insurance claims versus going to court, why so many landlords are underinsured without realising it, and what property managers need to know to better protect their investors and themselves.

This conversation goes beyond theory. We talk about real claims, real mistakes, and real scenarios property managers face every day. If you’ve ever felt torn between “doing the right thing” and doing what actually gets results for your owner, this episode will give you clarity.

“Insurance is a backup plan. It’s peace of mind for the landlord but it’s also peace of mind for the property manager knowing there’s coverage when something goes wrong.” - Brenda Hunter

We cover:

1. Why insurance claims are often faster, less stressful, and more effective than tribunal action for recovering money after tenant default or damage
2. The critical difference between building insurance and landlord insurance, and why many landlords with houses are unknowingly underinsured
3. What landlord insurance actually covers, including rent default, loss of rent, tenant damage and contents
4. Why rent default is one of the most common and costly claims and what property managers should check in every policy
5. Common content coverage gaps that catch landlords out, including dishwashers, floating floors, underlay, wardrobes and owner supplied appliances
6. How insurers assess tenant damage and the difference between accidental, deliberate and malicious damage
7. The biggest mistakes property managers make when lodging claims and how documentation can make or break the outcome
8. When to lodge an insurance claim and why waiting for all the information can slow everything down
9. Why strata building insurance does not replace landlord insurance and where liability risks still sit

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses:

What happens when you stop playing small and truly own your worth–especially when it comes to money? In one of our most-downloaded episodes, I sit down with best-selling author and money mindset mentor Denise Duffield-Thomas to unpack the mindset shifts that help women charge premium prices, release money fear, and step into first-class lives. Together, we dive into why so many property managers undercharge despite delivering incredible value, the unconscious blocks that keep them stuck in hustle mode, and the simple, actionable shifts that can change not just your income, but the clients and life you attract.

Listen to the full episode:

Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9f

Apple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639

Watch on YouTube: https://www.youtube.com/@thatpropertymum

Connect With Denise Duffield-Thomas:

www.denisedt.com

Instagram: @denisedt

Facebook: @denisedt