If you’ve ever felt like you’re posting on social media but not getting real results, this episode will feel very familiar. Posting every now and then. Boosting posts and hoping they work. Avoiding video because it feels uncomfortable. Relying on word of mouth and telling yourself online marketing isn’t really necessary.

In this episode, I give you insight into one of my workshops and we break down the biggest digital marketing mistakes property managers and business owners are making and what actually works when it comes to growing visibility online.

This is Part 2 of the series, where the focus is on social media strategy, video content, Meta ads, the AI tools that help your business get found online, and how to build a simple, consistent digital marketing strategy that works in the background of your business. One that helps you attract the right clients, grow brand awareness, and become the go to property manager in your local area.

From organic social media content and Instagram Reels, to Facebook and Instagram ads and AI tools for content creation, this episode clearly explains what modern digital marketing looks like and why consistency and strategy matter more than ever.

”Digital marketing isn't just a plug and play thing that you can copy and paste from YouTube or Google. It takes time to build the right systems, strategy and make them all work for your business. The difference between businesses that stay invisible online and those that become visible is this: They simply stop treating marketing like a hobby and start treating it like a growth engine" - Kylie Walker

We cover:

1. Why posting consistently on social media matters and how platforms like Instagram and Facebook reward active accounts
2. Which social media metrics actually matter on Instagram and Facebook and how to use them to decide what to post next
3. What viral content really means on social media and why reaching non followers helps grow your audience
4. How short form video on Instagram Reels, TikTok, and YouTube Shorts builds brand awareness faster
5. Why boosting posts is different from running Meta ads and how paid ads support long term business growth
6. How combining organic social media posting with paid ads helps you grow faster than using just one approach
7. The key AI tools I use and how they can help with content creation, research, CRM systems, and business automation

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie:

This episode is one of our most downloaded for a reason! I’m joined by Kasey McDonald, QLD State Manager at CoreLogic, who brings over 27 years of real estate expertise to the table. We dive into how property managers and BDMs can leverage data to grow their rent roll, improve client relationships, and stand out in a competitive market. Kasey shares practical, real-world strategies that prove growth isn’t just about working harder–it’s about working smarter. If you’re ready to future-proof your business and unlock new opportunities, this episode is a must-listen!

Listen to the full episode:

Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9f

Apple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639

Watch on YouTube: https://www.youtube.com/@thatpropertymum

Connect With Kasey McDonald:

https://www.linkedin.com/in/kasey-mcdonald-857a3337/?originalSubdomain=au

kamcdonald-au@corelogic.com

https://www.corelogic.com.au/

https://www.facebook.com/corelogicaustralia/

https://www.instagram.com/corelogicau/?hl=en

If you feel like you’re doing all the right things online but still not getting the visibility, leads, or enquiries you expected, this episode is for you!

Because the problem is not that digital marketing is too complicated. It’s that most property professionals are still thinking like brick and mortar business owners in a digital world.

Your clients are no longer walking past your office window. They are finding you through Google, AI searches, reviews, and social media before they ever make contact.

In this episode, I give you insight to one of my workshops and discuss why visibility online starts with a mindset shift and what it really means to think like a digital marketer. From online funnels and content strategy to AI search, SEO, and lead nurture, this conversation breaks down the systems you need to be building now if you want your business to stay relevant, trusted, and profitable in the years ahead.

Once upon a time SEO was called search engine optimisation. It’s now called search everywhere optimisation. If you’re not showing up in AI searches, you’re not going to exist in the next digital evolution - Kylie Walker

We cover:

1. Why property managers and real estate businesses need to start thinking like digital marketers to stay visible and relevant online
2. How fear of change can keep you stuck in outdated marketing habits even when it’s not working
3. The 3 stages of the online marketing funnel and how each stage helps turn leads into paying clients
4. How to build brand awareness so people who don’t know your business yet can find you online and recognise your brand
5. Why showing up online consistently builds more trust than posting polished perfect content on your socials
6. The role of social media, video content, paid ads, and websites in driving traffic and capturing leads
7. Tools that simplify content planning, scheduling, video creation, and CRM management
8. How to nurture leads in the middle of the funnel using education, expertise, and connection
9. Why webinars, investor training, video series, and email nurture build authority faster than sales posts on socials
10. How AI and automation are reshaping lead nurture and client engagement
11. What really happens at the bottom of the funnel and why retention is your biggest growth strategy

👉🏼 Join the Digital Marketing and AI Academy here:

https://courses.thatpropertymum.com.au/digitalmarketingyes

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https:

Growth is the buzzword in every property management boardroom right now–but let’s be real, it’s never felt harder to achieve. In one of our most downloaded episodes, I chat with Steven Marinucci, a rent roll finance specialist and trusted advisor in the commercial banking space. Steven pulls back the curtain on how to fund a rent roll, what banks are really looking for, and why growing without a plan can be riskier than standing still. If you want to scale your business sustainably, this conversation is your roadmap.

Listen to the full episode:

Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9f

Apple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639

Watch on YouTube: https://www.youtube.com/@thatpropertymum

Connect With Steven Marinucci:

https://www.linkedin.com/in/steven-marinucci-marra-finance/?originalSubdomain=au

https://marra.finance/

Have you ever sat across from an investor who’s just had a tenant stop paying rent, damage the property, and disappear, and felt that knot in your stomach because you know what comes next? The paperwork. The tribunal. The waiting. The emotional load. And often, no real financial recovery at the end of it.

In property management, we’re taught that court is just part of the job. That it’s the “proper process”. That insurance is optional or a last resort. But what if that belief is actually costing property managers time, energy, and investor trust?

In this episode, I chat with Brenda Hunter, National Products and Sales Manager at the Property Insurance People, and a former property manager who understands exactly what it’s like to sit on both sides of the fence. We unpack the real difference between insurance claims versus going to court, why so many landlords are underinsured without realising it, and what property managers need to know to better protect their investors and themselves.

This conversation goes beyond theory. We talk about real claims, real mistakes, and real scenarios property managers face every day. If you’ve ever felt torn between “doing the right thing” and doing what actually gets results for your owner, this episode will give you clarity.

“Insurance is a backup plan. It’s peace of mind for the landlord but it’s also peace of mind for the property manager knowing there’s coverage when something goes wrong.” - Brenda Hunter

We cover:

1. Why insurance claims are often faster, less stressful, and more effective than tribunal action for recovering money after tenant default or damage
2. The critical difference between building insurance and landlord insurance, and why many landlords with houses are unknowingly underinsured
3. What landlord insurance actually covers, including rent default, loss of rent, tenant damage and contents
4. Why rent default is one of the most common and costly claims and what property managers should check in every policy
5. Common content coverage gaps that catch landlords out, including dishwashers, floating floors, underlay, wardrobes and owner supplied appliances
6. How insurers assess tenant damage and the difference between accidental, deliberate and malicious damage
7. The biggest mistakes property managers make when lodging claims and how documentation can make or break the outcome
8. When to lodge an insurance claim and why waiting for all the information can slow everything down
9. Why strata building insurance does not replace landlord insurance and where liability risks still sit

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses:

What happens when you stop playing small and truly own your worth–especially when it comes to money? In one of our most-downloaded episodes, I sit down with best-selling author and money mindset mentor Denise Duffield-Thomas to unpack the mindset shifts that help women charge premium prices, release money fear, and step into first-class lives. Together, we dive into why so many property managers undercharge despite delivering incredible value, the unconscious blocks that keep them stuck in hustle mode, and the simple, actionable shifts that can change not just your income, but the clients and life you attract.

Listen to the full episode:

Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9f

Apple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639

Watch on YouTube: https://www.youtube.com/@thatpropertymum

Connect With Denise Duffield-Thomas:

www.denisedt.com

Instagram: @denisedt

Facebook: @denisedt

Have you ever reached the end of the year feeling exhausted, like you worked hard but still didn’t feel fulfilled? Like you ticked goals off a list, chased milestones, stayed busy, yet something still feels misaligned. As planners come out and the pressure builds to reinvent yourself by January 1st, it’s easy to fall back into resolutions that come from pressure rather than presence.

In this episode, I share why I no longer believe in traditional New Year’s resolutions and what I do instead. After years of setting big goals, hustling to achieve them, and still feeling disconnected from myself, I realised the problem wasn’t discipline or motivation. It was alignment. Goals that look good on paper don’t mean much if they don’t emotionally connect to the person you’re becoming.

This episode invites you to slow down, reconnect with your future self, and cast a vision that actually feels supportive. Rather than asking what you want to achieve, I guide you to ask who you want to be and how you want to feel in your business, your body, and your boundaries as you move into 2026.

“ You don't need a new planner. You don't need 47 goals. You just need a vision that feels so aligned, it pulls you forward without forcing it. So this year I invite you to skip the resolutions and instead come home to yourself. Let 2026 be the year that you feel good in your business, your body, your boundaries. and your becoming.” - Kylie Walker

We cover:

1. Why most New Year’s resolutions fail and how pressure-based goal setting leads to burnout
2. The difference between setting goals and casting a vision for your future self so you can move toward what feels aligned and sustainable, not forced or draining
3. A guided visualisation to help you reflect on 2025 and consciously step into 2026
4. Journaling prompts to clarify who you’re becoming before deciding what you’ll do and the goals and intentions you set for yourself
5. How to set intentions instead of to do lists that leave you feeling overwhelmed
6. Questions to ask yourself before committing to any goal so it feels supportive, not stressful
7. Why alignment creates momentum without hustle and allows progress to feel natural and grounded rather than driven by pressure or burnout
8. The power of choosing non negotiables instead of endless goals and how they create focus, consistency, and a steady sense of direction throughout the year
9. How redefining what success means to you can help you create more spaciousness, clarity, and fulfilment

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses:

If you’ve ever hit a point where the hustle felt relentless and burnout was creeping in, you’re going to want to hear this. In one of our most downloaded episodes, I’m joined by Chris Henry from River Realty, who shares his deeply personal story of chasing success in real estate – until it nearly broke him. From hospitalisation to healing, Chris opens up about the turning point that led him to build a business focused on people, culture, and sustainability. This chat is a must-listen for anyone craving more balance, purpose, and longevity in their career.

Listen to the full episode:

Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9f

Apple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639

Watch on YouTube: https://www.youtube.com/@thatpropertymum

Connect With Chris Henry:

https://www.riverrealty.com.au/chris-henry/

https://www.instagram.com/chrisjameshenry/

https://www.facebook.com/chris.henry.167322

https://www.facebook.com/teamhenryriver