Have you ever looked at someone in property management and wondered how they’re juggling a growing rent roll, a busy home life, and all the day to day pressure without completely falling apart? The truth is, it’s never as effortless as it looks from the outside. Behind every “successful” story is a lot of courage, clarity, and choosing to back yourself even when it feels uncomfortable.

When you peel back the layers, so much of property management comes down to showing up on the tough days, keeping things moving even when the juggle feels heavy, and finding your way through the challenges you never quite feel ready for. It’s in those imperfect, behind the scenes moments where the real growth usually happens.

In this episode, I chat with Kirsty about what it really takes to build a rent roll from scratch, navigate imposter syndrome, and grow a business that still allows her to be present for her family. You’ll hear how she leaned on community, set boundaries that protected her energy, created systems that supported her and learned to trust her capability even when it didn’t feel natural. Her journey is proof that you can build something steady, sustainable and successful without sacrificing your life in the process.

“  I’ve had to learn that I won’t be for everybody, and everybody won’t be for me either. I just stick with my people now. That’s helped me overcome it a little bit, because you realise you are worth it… everyone’s worth is just different..” - Kirsty Mattiazzo 

We cover:

• How Kirsty first started in real estate and transitioned into property management operations
• What motivated Kirsty to launch her own boutique property management agency in Darwin
• The exact steps Kirsty took to scale her rent roll from 0 to around 250 property managements
• How to balance portfolio growth, routine inspections and client communication while raising a family
• Home routines that help manage a high property management workload without burning out
• How imposter syndrome affects decision making, conflict resolution and client relationships in Property management
• The leadership lessons Kirsty learned from running big property management operations and a boutique property management business
• How to navigate decision fatigue from maintenance approvals, tenant applications and daily property management tasks so you can stay on top of your workload
• How working with buyer’s agents and interstate investors supported her rent roll growth and property management portfolio expansion

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Find out about our Done for You Lead Generation -

If you're a real estate agent looking to stand out online and win more business, this episode is a must-listen. I’m joined by digital marketing powerhouse Steve Carroll, who brings more than 20 years of global experience helping real estate professionals build powerful personal brands and grow their influence online.

Steve and I dive into what it really takes to build a magnetic digital presence–from polishing your online profiles to creating content that actually connects with your ideal clients. We explore how consistency, authenticity, and clear positioning can completely change the way you attract new business. Trust me, it’s not about being everywhere–it’s about being intentional with your online presence.

Plus, Steve shares the consumer insights that top-performing agents are leveraging right now to rise above the noise. You’ll also hear about his leadership in Australia’s #1 property industry event and his inspiring charity work with Hands Across the Water. It’s packed with gold, and it’s no surprise this episode has become one of our most downloaded to date!

 ”Every real estate agent has to create a digital shop window that grabs the person who's researching. You’ve got to make them stop and think, ‘Look at me – I’m worth checking out.’" - Steve Carroll

We cover:

• Empowering women in the property management industry.
• Balancing career and family responsibilities.
• Strategies for growing a real estate business.
• Mastering fear and boosting confidence.
• Importance of creating a compelling digital presence.
• Maintaining up-to-date and professional contact information.
• Crafting effective elevator pitches or "Netflix trailers."
• Sharing valuable content that resonates with the audience.
• Leveraging LinkedIn and other social media platforms for networking.
• Building authenticity and personal connections through storytelling.

Join my new Course - DIGITAL AND AI ACADEMY🔥

Take a look at everything you’ll get inside here

If you missed my NEW Masterclass - 5 Mistakes Keeping You Invisible Online🔥

Watch the REPLAY HERE

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your...

Have you ever looked at someone online and wondered how they built such a confident, consistent presence, one that feels real, effortless, and impossible to ignore? The truth is, it doesn’t start with followers or fancy marketing. It starts with clarity, courage, and the decision to show up when no one’s watching.

5 years ago, I walked away from my business, my marriage ended, and I was emotionally and financially stretched. The idea of showing up online, sharing my story, my face, and my voice terrified me. But I started small, writing about property management, leadership, and mindset. Those early posts grew into courses, a thriving done-for-you services business, and this podcast.

In this episode, I share how I built an iconic online presence from scratch, no followers, no marketing plan, just consistency and connection. You’ll learn the exact steps I used to grow my personal brand online, build trust through authentic content, and use digital marketing strategies that attract the right clients.

 ”Iconic online presence is about being recognisable, relatable, and real. It's about building trust before you ever make a sale. It's about showing up as you, with a clear message, a consistent voice and content that actually connects. Because if people don't know who you are, they can't work with you..” - Kylie Walker

We cover:

• What building an iconic online presence in property management really means and how to stand out with authenticity
• The 5 essential steps to grow your personal brand and attract more management leads online
• How to create a clear and confident brand message that positions you as a trusted industry expert
• Why consistency and visibility are key to successful property management marketing
• How to create authentic content that builds trust, drives engagement, and converts clients
• The importance of having a strong website and online hub that acts as your digital home base where people learn about you, your services, and how to work with you
• Simple AI tools and automation systems to save time and streamline your marketing
• The mindset shifts that help you overcome imposter syndrome and confidently show up online

Join my new Course - DIGITAL AND AI ACADEMY🔥

Take a look at everything you’ll get inside here

If you missed my NEW Mastercalss - 5 Mistakes Keeping You Invisible Online🔥

Watch the REPLAY HERE

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo:...

Have you ever felt like you're doing all the right things in your business – listing, leasing, managing – yet still feel invisible in a crowded market?

Let me tell you a secret... It’s not just about being good at what you do – it’s about letting people see the magic that makes you different.

In this episode, we’re talking about something that can truly transform your career and your business – personal branding. And I’m not just talking about pretty headshots or a colour palette (although we’ll touch on that too). I’m talking about the kind of brand that builds trust, draws in dream clients, and keeps your name front of mind – even when the market gets tough.

We’re diving into how your story, your values, and your vibe can create deeper connections and serious impact. I’ll walk you through the simple but powerful ways to boost your online presence, showcase your unique voice, and finally stand out in a sea of sameness.

Whether you're an independent BDM, a property manager wanting to grow your influence, or leading a team ready to shine – this episode is packed with actionable steps to help you start building a brand that’s authentic, magnetic, and unforgettable.

 ”The Agents that can use AI well will win the new era. And that means using AI well to do the things that AI can do so it can free you up to do the things that AI can't do. And so what I see is the ‘AI can't do’s’ is the building relationships and having real empathy with your clients. If AI can free you up to do more of that, then I think that's how you win.” - Sam Mclean

We cover:

• The role of AI tools in enhancing productivity and efficiency in property management and real estate.
• Importance of large language models (LLMs) like ChatGPT and Claude for communication and content creation.
• Development and application of custom AI agents for automating tasks such as email management and client communication.
• Use of customer profiling tools to personalize client interactions and improve service outcomes.
• AI's capabilities in conducting market research and competitive analysis for real estate professionals.
• The significance of maintaining consistency and transparency across online platforms for better client trust and AI rankings.
• Strategies for overcoming fear and overwhelm associated with adopting AI technologies.
• The future potential of AI in real estate, focusing on personalization and emotionally intelligent interactions.
• Recommendations for personal development resources and tools to enhance skills in the context of real estate.
• The balance between leveraging AI for operational tasks and maintaining human connection in client relationships.

Join my new FREE Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses:...

When I first heard about AI, I felt completely overwhelmed. Every day there seemed to be a new app, a new term to learn, and everyone was suddenly talking about robots replacing us. I remember opening ChatGPT for the first time, full of curiosity, only to close it 30 seconds later thinking, nope, too hard.

Fast forward to now, and I honestly can’t imagine running my property management business without it. Artificial intelligence has become my team of little digital assistants helping me write emails, plan my week, analyse data, and even organise holidays. It’s not here to take over our jobs; it’s here to make life easier.

In this episode I’m sharing the 3 best AI tools for property managers that I use every single week. The ones that actually save me time, not waste it. These are practical, easy to use tools that can transform how you work, communicate, and even manage your personal life.

 ” I believe AI is not here to replace you. It's here to support you. Think of it like this. AI is that overachieving intern or team member who works 24/7, doesn't need training and can whip up a blog post or client newsletter, help you write a tricky email and do 10 property viewings..”-Kylie Walker

We cover:

• How I use ChatGPT for competitor research, content planning, and business strategy even when I’m not feeling creative.
• Why Copy.ai is the go to for writing social media posts, emails, and captions that sound just like you
• How Crystal Knows helps you understand people better from recruitment and team building to client communication so you can connect more effectively.
• The mindset shift that helped me stop fearing AI and start using it to support my real estate and property management business.
• A simple 3 step AI action plan you can try this week to save time, stay organised, and get more done.

Join my new FREE Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media:

Let’s talk about standing out in property management… because blending in? That’s so last year. If you’ve ever wondered how to build a personal brand that actually attracts clients (instead of chasing them), then you’re going to love this. Authenticity is the new marketing strategy, and when you show up as the real you, magic happens–hello trust, engagement, and loyal clients who rave about you.

This episode is hands-down one of our most downloaded–and it’s no surprise why. It’s real, it’s raw, and it’s packed with practical tips you can implement right now. Our guest–known online as “the OCD PM”–has built a standout social media presence by embracing who she is, quirks and all. And guess what? It’s working. She shares how being unapologetically herself has helped her grow her business, connect with clients, and build a brand that people actually remember.

You’ll walk away with a fresh perspective on marketing, a boost of inspiration to own your story, and a few laughs along the way. In this episode of "The Property Management Podcast with That Property Mum," we’re diving into why being yourself online is your biggest business advantage–and how to do it without overthinking it.

“When you're always looking at that perfect person with the perfect home, you start evaluating yourself and actually feel quite bad.”

- Kenslee Oxley

We cover:

• Balancing career and family in the property management industry
• Strategies for growing a property management business
• Mastering fear and boosting confidence in professional settings
• The importance of authenticity on social media
• Evolution of personal branding within the property management space
• Sharing relatable and humorous content to connect with audiences
• The shift from curated content to genuine, everyday experiences on social media
• Prioritizing mental well-being over societal beauty standards
• Using social media to showcase personality and customer service skills
• Tips for spontaneous content creation that reflects real life

Join my new FREE Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Find out about our Done for You Lead Generation -

If you’re constantly chasing leads, refreshing your inbox, or replying to DMs late at night, this episode is for you. I know exactly what that feels like because I used to do it too.

When I first started in real estate, everything relied on me, if I stopped marketing, following up, or networking, the leads stopped too. It was exhausting and unpredictable. The turning point came when I realised I didn’t need more work; I needed more structure. That’s when I discovered the power of funnels and automation in property management marketing and it changed everything.

In this episode, I’m breaking down the exact marketing funnel framework I use in my property management business today. You’ll learn how to attract leads with value based content, capture leads through lead magnets, nurture client relationships with authenticity, and convert leads into clients with clarity, all while leveraging AI tools for real estate marketing that make everything faster and easier.

This is the system that helped me go from chasing leads to attracting them, even while I’m offline or on holidays.

 ”One of the things that I have found that's working really well for the clients that we currently work with is creating short videos, breaking down property investment myths. The engagement on some of these videos, especially on platforms like reels and TikTok, is getting huge engagement. These worked because our clients weren't selling. They were serving.”-Kylie Walker

We cover:

• What a marketing funnel really is and how it helps clients move from stranger to paying customer
• The four stages of every successful sales funnel: Attraction, Connection, Nurture, and Conversion
• How to create educational content for property managers that positions you as the go to expert
• Lead magnet ideas that attract high-quality leads so you can grow your property management email list and position yourself as a real estate marketing expert.
• How to build an email nurture sequence that builds trust over time
• The three most common funnel mistakes and how to avoid them
• The AI marketing tools I use every week including ChatGPT, Kajabi, and Canva to save hours
• How to show up consistently and create sustainable growth in your real estate business

Join my new FREE Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo:

SEO has always felt like this mysterious digital code I wasn’t quite sure how to crack – and if you’re anything like me, you might feel the same. As women juggling careers, families, and running a business, we don’t exactly have time to decipher algorithms! That’s why I wanted to bring in an expert to simplify things and give us clear, practical strategies to grow our online visibility without the tech overwhelm.

As property managers, we rely so heavily on word of mouth and referrals, but let’s be honest – Google is the new word of mouth. Showing up on the first page can be the difference between someone calling you… or never finding you at all. In our fast-paced industry, we need marketing tools that work even when we’re not. That’s where smart SEO comes in – it’s not just about keywords, it’s about creating content that connects and converts.

In this episode of The Property Management Podcast, I chat with SEO expert James, who breaks down the basics of search engine optimisation specifically for beginners in our industry. We cover everything from how Google ranks websites to using keyword tools, conducting SEO audits, optimising images, building backlinks, and leveraging online reviews. It’s packed with practical, actionable advice to help you grow your property management business online – even while you’re juggling everything else life throws at you.

“You have to make it seem as natural as possible because the algorithm can tell if you’re trying too hard to jam words in.” - James Bealey

We cover:

• Introduction to Search Engine Optimization (SEO) for beginners
• Explanation of how Google’s search engine functions and indexing process
• Importance of using tools like Google Keyword Planner for keyword research
• Conducting basic SEO audits to identify missing elements
• Emphasis on quality content and the ideal word count for web pages
• Proper use of keywords and avoiding keyword stuffing
• Importance of internal and external linking for SEO benefits
• Optimizing images for search engines with descriptive file names and alt tags
• Overview of off-site SEO and the significance of building backlinks
• The role of Google reviews and trusted review platforms in enhancing website authority

Join my new FREE Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: