Every year, business owners blame the holidays for slow sales, low engagement, and lost momentum. But here’s the truth: the holiday season isn’t the problem — the decisions you make during it are.

In this episode of The Pursuit of Badasserie, we’re calling out the naughty list habits that quietly sabotage your business during the most emotionally-driven buying season of the year. From pulling back on marketing to panic-discounting and ghosting your warm leads, these choices don’t protect your business — they stall it.

We break down why the “slow season” myth refuses to die (even though buying psychology proves otherwise), how successful businesses use the holidays to build momentum, and what you should be doing right now to avoid the January scramble.

If you want to end the year energized instead of exhausted — and start Q1 ahead instead of behind — this episode is your wake-up call.

What We Cover in This Episode:

Why “slow season” is a mythConsumer spending doesn’t stop during the holidays — it shifts. People buy faster, emotionally, and for convenience.

The Naughty List Holiday Habits:

• Assuming “everyone’s checked out” and stopping marketing

• Getting hooked on discount addiction instead of value-driven offers

• Overcommitting during the holidays — then under-delivering

• Pausing content until January (and losing visibility)

• Ignoring warm leads who are ready to buy

• Ending the year burned out instead of building momentum
  

Why the holidays are prime time for upsells

Your existing customers want speed, ease, and solutions — not cheaper prices.

What successful businesses do differently during the holidays:

• Run retention-focused campaigns

• Pre-sell Q1 offers and programs

• Lean into urgency, emotion, and clarity

• Make it easy for buyers to say yes
  

How to avoid the January panic cycleMomentum isn’t built in January — it’s built in December.

Key Takeaways:

• The holidays don’t kill sales — inconsistency does

• Discounting is not a strategy; positioning is

• Warm leads are gold during the holidays — don’t ghost them

• Retention beats acquisition every time

• Ending the year strong is a choice, not a calendar event
  

Scaling — and selling — through the holidays isn’t about doing more. It’s about doing the right things consistently while everyone else disappears.

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In this episode of The Pursuit of Badasserie, we’re talking about the systems that actually help your business grow — and the ones that just create noise.

Most small business owners are drowning in tools. There’s a CRM for this, a project tracker for that, automations that don’t connect, and subscriptions for platforms no one uses. It’s easy to think you need more to scale, but often, growth starts with less.

We dig into what it really means to build systems that support you, not suffocate you. We talk about how to spot when your operations are helping you move forward versus when they’re just adding complexity, and how to simplify your structure so your business can run smoother and scale smarter.

We also break down how to decide when it’s time to upgrade versus when it’s time to strip things back, and why clear communication and strong leadership almost always outperform fancy software.

If your backend feels bloated or you’re constantly juggling too many moving parts, this episode will help you get back to clarity — and remind you that simplicity is a growth strategy.

Key Takeaways

Simplify to scale.

More software doesn’t equal more success. A clear process beats a complex tech stack every time.

You might be over-systemized if:

You’re paying for tools you barely touch, spending more time maintaining systems than using them, or constantly troubleshooting integrations.

You might be under-systemized if:

You’re the bottleneck in every process, nothing runs without you, or growth feels chaotic instead of exciting.

People before platforms.

The best systems aren’t digital; they’re human. Clear roles, strong communication, and accountability make every tool more effective.

Know when to upgrade and when to simplify.

Ask, “Is this breaking because we’re growing, or because it was never the right fit?” Not every problem needs new software.

Scaling isn’t about stacking more tools. It’s about creating systems that make your business lighter, clearer, and more profitable — so you can focus on what truly moves the needle.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

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In this episode of The Pursuit of Badasserie, we’re talking about the part of business that no one glamorizes — the in between.

Everyone loves to celebrate the big launches, the viral wins, the record-breaking months… but what about the quiet ones? The slow seasons, the awkward pauses, the months that feel like nothing’s happening?

That’s actually where the real growth happens… if you know what to do with it.

We’re breaking down how to shift your mindset around those “flat” seasons and use them to strengthen the core of your business. Because sustainable growth isn’t built in the spotlight; it’s built in the background.

You’ll learn how to identify your business rhythm, use downtime to optimize systems, reconnect with your audience, and prepare for your next big wave of momentum. We’ll also talk about the financial and energetic side of the lull–how to create stability, creativity, and leverage when the noise dies down.

If you’ve ever looked at your slow season and thought, “What am I doing wrong?,” this episode will reframe that lull as your most valuable season of all.

Key Takeaways

Redefine growth.

Growth doesn’t always mean more sales. Sometimes it looks like refining your offers, improving your systems, or deepening your relationships.

Understand your rhythm.

Every business has natural cycles — busy seasons, prep seasons, rest seasons. Instead of panicking during a lull, plan for it.

Use slow time strategically.

• Optimize: Audit and upgrade your workflows or client experience.

• Educate: Upskill yourself or your team.

• Connect: Strengthen partnerships that will fuel your next season.
  

Keep marketing momentum.Stay visible, even when you’re not actively selling. Share behind-the-scenes moments, lessons learned, or what’s coming next. Quiet months are for nurturing, not disappearing.

Be smart with your finances.

Use your peak-season profits to build a cushion or reinvest strategically. Creating runway gives you freedom and peace of mind when business slows.

Energy is your biggest leverage.

When you’re not chasing sales, you have space to innovate. Use that space to get creative, revisit your “why,” and build what’s next.

Your slow season isn’t a setback — it’s your setup.Ask yourself: What can I strengthen, automate, or create right now that will make my next busy season easier and more profitable?

Make sure to subscribe to our YouTube or Spotify and leave us a review!

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