In this episode of The Pursuit of Badasserie, we’re flipping the script on what it really means to grow your business.

Everyone’s chasing global reach–the viral post, the massive audience, the international impact–but most business owners haven’t even tapped the goldmine sitting right in their own backyard.

We’re diving into what we call the 7-Mile Radius, the idea that your biggest growth opportunities are often within seven miles of where you are right now. Whether you run a local business or an online brand, your local network is your most underutilized asset.

Here’s the truth: you don’t need more followers; you need more real-world advocates. Local credibility builds trust faster than any online funnel, and trust converts a whole lot better than cold traffic.

We’ll walk you through how to map your own 7-mile radius, identify collaboration opportunities, and start building partnerships that grow both your local presence and your digital authority. You’ll learn how to turn proximity into partnership, connection into credibility, and community into your biggest competitive advantage.

If you’ve been focused on going wide, this episode will help you go deep — right where you already are.

Key Takeaways

Local is the new leverage.Your local community isn’t small, it’s concentrated. Local credibility builds faster, lasts longer, and converts better.

Map your 7-mile radius.Literally. Pull up a map, draw a circle, and list the businesses, professionals, and potential partners around you. Opportunities are closer than you think.

Collaboration beats competition.Your neighbors aren’t your rivals, they’re your growth allies. Cross-promote, co-host events, or share audiences. Everyone wins.

Small circles create big impact.Local relationships compound fast. One strong connection can lead to a cascade of new clients, referrals, and visibility.

You don’t need to be everywhere — you just need to own where you are.The most successful global brands often start with deep local roots.

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In this episode of The Pursuit of Badasserie, we’re unpacking one of the most overused, and misunderstood phrases in entrepreneurship: “finish strong.”

Here’s the truth: most people hear “finish strong” and immediately think “hustle harder.” They push, sprint, overcommit, and end up crawling into the new year completely drained. But that’s not strength. That’s burnout.

We’re breaking down what it really means to finish strong, and how to start fresh in a way that builds momentum instead of more pressure. It’s not about doing more; it’s about finishing intentionally. It’s about wrapping up what matters, letting go of what doesn’t, and setting yourself up so that next year feels easier, lighter, and more focused.

We’ll walk you through how to audit your year (ruthlessly but kindly), and figure out what actually deserves to come with you into 2026. We’re sharing how we learned that growth doesn’t always mean adding more, and why simplifying, systemizing, and creating space often lead to the biggest breakthroughs.

If you’ve been feeling the pull to “push through” but your gut is begging you to slow down and get strategic, this one’s for you.

Key Takeaways:

• Finishing strong doesn’t mean doing more. It means finishing intentionally and closing loops with purpose.

• Audit your year with honesty. Ask yourself, “Would I do this again?” If not — it doesn’t belong in your next plan.

• Systemize your wins now. Capture what worked while it’s fresh so you’re not rebuilding from scratch in January.

• Protect your energy. You don’t have to finish tired to finish strong.

• Start fresh — don’t start over. The magic is in momentum, not reinvention.

  
  

If you joined us for the Finish Strong: Start Fresh Global Summit, thank you! And if you missed it, reach out to us to grab the replay or the workbook. This summit was packed with the tools you need to close the year with clarity, not chaos.

Finishing strong isn’t about ending on a high note — it’s about ending with intention. And starting fresh isn’t about being new — it’s about being ready.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

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In this episode of The Pursuit of Badasserie, we’re getting real about Black Friday, and what it actually teaches us about business, buyer psychology, and how entrepreneurs show up when the pressure’s on.

Every November, the internet goes a little wild. Everyone’s shouting, inboxes are full, and small business owners everywhere are asking themselves, “What should I do for Black Friday?” And too often, the answer is… panic. Throw something together. Offer a big discount. Hope for the best.

But here’s the truth: you don’t have to play that game.You can choose to lead it instead.

In this episode, we talk about why most small business owners react to Black Friday instead of strategizing for it, and how to flip that script. We’ll show you how to think differently about your offers, your pricing, and your customer relationships so you’re not just chasing sales for one weekend, but building momentum that lasts all year.

We’re sharing real-world examples, mindset shifts, and strategies that help you stay profitable, confident, and calm… even when everyone else is losing their minds.

If you’ve ever felt pressured to “do something” for Black Friday just because everyone else is, this conversation will help you step back, breathe, and make smarter, more intentional moves.

• Stop reacting. Start leading. Learn how to turn panic marketing into a clear, strategic plan.

• You don’t need to compete with Amazon. You just need to understand your customers better.

• Discounts don’t build loyalty. Value does.

• Black Friday can feed your pipeline — not just your stress levels. Use it to build long-term connections and recurring revenue.

• Protect your energy. Plan your promos early so you can actually enjoy your Thanksgiving weekend.
  

If this episode hits home, don’t miss our Finish Strong: Start Fresh Global Summit coming up November 18th and 19th — where we go even deeper into designing profitable strategies that carry you into the new year with clarity and confidence. Join for free here: https://finishstrongstartfresh.com/2025

Tune in now and learn how to stop reacting to the market and start leading it — on Black Friday and beyond.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Key Takeaways: Want to sponsor us? Find out how HERE.