In this episode of The Pursuit of Badasserie, we talk about the moment every entrepreneur eventually hits– when the business looks fine from the outside, but internally, something feels off. Decisions feel heavier. Momentum feels forced. And pushing harder just creates more resistance.

That feeling isn’t failure. It’s feedback.

We introduce and break down our RESET Framework, a strategic approach to recalibrating your business without burning it down or starting over. RESET isn’t a one-time restart. It’s a continuous refresh — a leadership practice that keeps your business aligned, intentional, and moving forward.

We walk through each phase of RESET and explain how it helps business owners regain clarity, focus, and sustainable execution:

• Reflect & Reassess — separating effort from effectiveness and identifying subtle drift

• Eliminate the Noise — cutting distractions, outdated goals, and “just in case” commitments

• Systemize the Strategy — turning insight into repeatable systems that reduce burnout

• Energize the Execution — aligning energy, capacity, and leadership identity

• Track & Tweak — measuring what matters and adjusting without emotion or drama
  

This conversation is for entrepreneurs who are tired of grinding through misalignment, chasing momentum that doesn’t last, and carrying strategies that no longer fit the season they’re in.

If your business feels heavier than it should, this episode will help you pause with purpose, recalibrate intelligently, and move forward with clarity and confidence.

Key Takeaways

• Feeling “off” is a signal, not a failure

• Resetting is a leadership skill — not a breakdown

• Drift happens quietly through small compromises and reactive decisions

• Subtraction creates clarity faster than addition

• Systems protect energy and reduce decision fatigue

• Execution improves when identity and strategy are aligned

• Calm tracking and small tweaks outperform emotional pivots
  

If you’re ready to stop tolerating what no longer works and start leading with intention again, this episode gives you a clear place to begin.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Want to sponsor us? Find out how HERE.

In this episode of The Pursuit of Badasserie, we’re exposing a secret many entrepreneurs don’t want to admit: revenue alone doesn’t make a business successful. Cashflow does. Too many small businesses are bleeding profit quietly, and focusing only on top-line numbers is a vanity metric that hides serious financial holes.

From silent discounting to scope creep disguised as “good service,” from unused subscriptions to unprofitable offers, small leaks can add up to thousands of dollars lost every month. Emotional pricing, poor boundaries, and lack of follow-up only make matters worse. We share the top cashflow killers we see repeatedly in small businesses and why these invisible drains often go unnoticed until it’s too late.

In this episode, we break down how to track weekly money metrics, conduct quarterly expense audits, ruthlessly cut dead weight, and protect margins like the survival of the business depends on it… because it does. Through examples and stories, you’ll see how a business making $10K/month can unknowingly leak $2K–$3K, and exactly how to stop the bleed.

Key Takeaways

• Revenue isn’t profit. Tracking top-line growth while ignoring cashflow is a recipe for burnout and financial stress.
  

• Silent leaks are costly. Small inefficiencies– discounts, scope creep, unused tools– quietly drain resources.
  

• Pricing from insecurity kills profits. Charging too little or offering “good service” for free erodes cashflow.
  

• Boundary burnout is real. Unpaid labor, last-minute add-ons, and constant accessibility cost more than money– they cost energy and freedom.
  

• The Real Solution: Track weekly metrics, audit expenses quarterly, and cut dead weight decisively.
  

• Example in action: They walk through a real scenario where minor changes stopped $2K–$3K/month from leaking out of a business that appeared profitable on paper.
  

Entrepreneurs who want to finally see the truth in their numbers, plug their cashflow leaks, and take control of their profits won’t want to miss this episode.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Want to sponsor us? Find out how HERE.

In this episode of The Pursuit of Badasserie, we challenge the old belief that cold leads are lost causes. The truth? Cold leads aren’t cold; they’re simply un-nurtured, unqualified, or uninvited into a real conversation. Most entrepreneurs fail because they chase leads with automation, scripts, or “value vomit” messages that feel pushy instead of relevant.

We break down why traditional cold outreach is dead, and why behavioral psychology proves that people buy when they feel seen, not sold to. Learn how to revive unresponsive leads, build trust without spamming, and create a simple sequence that converts silence into action.

In this episode, we share a step-by-step funnel from curiosity to conversion, explain why most entrepreneurs give up too soon, and show how to make cold outreach feel human, relevant, and effective.

Key Takeaways

• Cold leads aren’t dead. Most are simply uninvited into a real conversation.

• Automation kills authenticity. Selling without context turns potential clients off before the relationship starts.

• Nurturing works: Lead with relevance, show trustworthiness, and offer a safe path forward.

• Avoid common mistakes: Don’t ask for a sale too soon, don’t assume silence = no, and don’t overwhelm with “value vomit.”

• Simple Funnel: Cold → curiosity → relevance → relationship → conversion.

• 3-message revival sequence: A clear, permission-based system to turn unresponsive leads into clients.

Entrepreneurs ready to stop wasting energy chasing dead leads, and start converting the prospects they already have, will find a roadmap for action in this episode.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Want to sponsor us? Find out how HERE.