In this episode of The Pursuit of Badasserie, we sit down with Miriam Schulman, artist business coach and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity. Miriam shares her personal journey from Wall Street to full-time artist, and how she built a sustainable creative business through sales, strategy, and mindset.

We dive into Miriam’s Belief Triad — the idea that you must believe in yourself, your customer, and your audience. She explains why most creatives struggle with sales not because their work isn’t good enough, but because they don’t fully believe their customers are capable of making a purchase decision without fear.

Miriam also breaks down common mistakes artists and entrepreneurs make when selling, including focusing too much on features and “why” instead of the customer’s transformation. We talk about pricing, the “starving artist” mindset, and why cheap doesn’t make selling easier. We also explore how embracing your “inner weirdo” and being willing to polarize is actually a strength in business.

If you want to sell with confidence, price like a premium brand, and build a repeatable sales engine without feeling salesy — this episode gives you practical tools and a mindset shift that will change how you show up in your business.

Key Takeaways

• Customers don’t fear price — they fear making a mistake

• The “Belief Triad” is the missing link: self + customer + audience

• People buy transformation, not features

• Cheap isn’t easier to sell — premium positioning creates desire

• Scarcity mindset leads to underpricing; abundance mindset creates confident pricing

• You don’t need to be liked by everyone — polarizing attracts the right buyers

• Consistency + self-awareness + steady action is how you build sustainable income

• Miriam’s Book: Artpreneur

• Free Pricing Guide: shulmanart.com/pricing

• Learn More: http://artpreneurbook.com

  
  

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Resources Mentioned
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In this episode of The Pursuit of Badasserie, we sit down with April Roberts, coach, entrepreneur, and alignment expert. April shares her journey from practicing law to building a coaching business — a transition driven by a growing sense that her work wasn’t aligned with her values or her truth.

We dig into why alignment isn’t a “nice-to-have” — it’s a business strategy. When your work, your values, and the people you surround yourself with aren’t aligned, success starts to feel hollow. April explains how deep self-reflection and honesty can uncover what you actually want — not what you think is realistic or expected.

We also talk about the power of community and coaching for high-achieving women who often feel isolated at the top. April shares how mastermind groups and mentorship can help break through resistance, reshape identity, and accelerate growth. Then we dive into her bold approach to goal setting: setting “delusional” goals that force you to expand, evolve, and level up.

This episode is for anyone who’s tired of playing small, settling for “good enough,” or chasing success that doesn’t feel like them. If you’re ready to align your life and business with your values, build support systems that push you forward, and dream bigger than you thought possible — this conversation will challenge you and inspire you to take the next brave step.

Key Takeaways

• Alignment isn’t a luxury — it’s a necessity for sustainable success

• Self-reflection helps you uncover what you truly want (not what feels “realistic”)

• The right community accelerates growth and breaks isolation

• Coaches and mentors matter, even for high achievers

• “Delusional” goals are often the ones worth going after

• Loving and fully expressing yourself is a radical act of leadership

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In this episode, Dawn Ledet breaks down why self-trust is not an emotional state; it’s a repeatable system. She explains how high-achievers get stuck trying to “feel” confident before they act, and how that mindset keeps them in a cycle of procrastination, perfectionism, and burnout. Dawn shares her proven framework for building self-trust through decision-making, follow-through, and having your own back — using real data, not drama, to evaluate progress. She also teaches how to reframe internal dialogue, interpret resistance as data, and create a clear, sustainable path toward goals.

Key Takeaways

• Self-trust is a three-part system: Make Decisions → Follow Through → Have Your Own Back The final step is the most important because it builds resilience, momentum, and confidence.

• Discomfort is data, not a problem. Resistance signals a need for clarity, a process tweak, or growth — not failure.

• Your inner voice has no tone. Dawn teaches how to remove judgment by hearing it like a robot, then “talk back” to uncover what it’s really asking for.

• Measure outcomes with 5 types of data instead of “worked / didn’t work.” Behavioral, Resistance, Energy, Process, and Identity data give the real picture.

• The Inner Room concept helps listeners move from chaos to clarity by separating noise (Lobby) from wisdom (Inner Room).

Self Trust Identity Map https://www.theselftrustcoach.com/identity-map

The Inner Room Practice https://www.theselftrustcoach.com/invite-silence-in

The Self Trust Solution Podcast https://www.youtube.com/@TheSelfTrustSolution

Listeners can also connect with me on Instagram

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

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