In this episode of The Pursuit of Badasserie: The Podcast, we’re diving into the game-changer that too many entrepreneurs overlook—recurring revenue.

Here’s the truth: unpredictable cash flow kills businesses. Recurring revenue creates stability, scalability, and the freedom to plan for growth instead of scrambling for the next sale. Whether it’s subscriptions, memberships, retainers, or creative add-ons, there’s a way for every business to build recurring income streams.

We share personal stories from running service-based companies, coaching practices, and even security and fitness businesses—showing you just how powerful recurring revenue can be when it’s done right. You’ll learn:

• Why recurring revenue is the backbone of consistent cash flow.

• The psychology behind subscriptions (and why customers stay—even when they shouldn’t).

• How recurring models increase lifetime customer value and even boost your business valuation.

• Smart ways to audit your offers and add recurring streams without creating more work.

• The dos and don’ts of pricing so you don’t sabotage your own profitability.
  

This isn’t about copying Netflix or Amazon. It’s about taking control of your business model and creating stability that frees you up to take risks, innovate, and scale.

If you don’t already have recurring revenue built in—or if you know it’s time to level yours up—this episode will push you to rethink the way you structure your business.

Now we want to hear from you: Do you already have recurring revenue in place? Where can you add it? Share your takeaways with us in the comments or DM—we love hearing how you’re building your badass business.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

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Are you winging it in sales and hoping for the best? In this episode of The Pursuit of Badasserie, we break down sales cycles and how understanding them can make your revenue more predictable and your business more efficient.

You’ll learn:

• What a sales cycle really is—and why most business owners overlook it

• The key stages of your sales cycle: lead generation, qualification, nurturing, pitching, closing, and follow-up

• Common mistakes that sabotage sales, including not asking, overcomplicating, or assuming “no” is final

• How tracking and analyzing your cycle can fix leaks and improve conversions

• Why sales isn’t pushy or sleazy—it’s essential for keeping your business alive
  

If you want to stop guessing and start closing consistently, this episode is a must-listen.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.

Are you torn between competing and collaborating in your business? In this episode, we dive into the reality of healthy competition versus scarcity mindset competition—and how the right collaborative strategies can actually grow your impact, rather than diminish your edge.

What you'll learn in this episode:

• How to shift your mindset from “either/or” to “both/and” when it comes to competition and collaboration.

• Practical ways to collaborate: cross-promotions, referral systems, joint offers, and packages.

• Why collaboration doesn’t always have to involve payment—it’s about building trust and community.

• How to protect your brand and reputation while engaging in collaborative work.

• The concept of “co-opetition”: keeping your competitive edge while creating value through collaboration.

• Real-life examples of successful collaboration that lifted entire communities and businesses.
  

Key takeaway: Healthy competition keeps you sharp, but collaboration can multiply your impact. The goal isn’t to eliminate competition—it’s to leverage relationships, trust, and joint opportunities to grow your business and help others thrive.

Tune in to discover how you can embrace both competition and collaboration to create more value for your clients—and for your business.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.