The Pursuit of Badasserie: The Podcast

Episode 100: Badass Actions for Business Growth Challenge

Welcome to our 100th episode of The Pursuit of Badasserie! We are beyond excited to hit this incredible milestone. Statistically, most podcasts don’t make it to their 100th episode, so we are incredibly proud to celebrate this moment with all of you. In this episode, we reflect on our entrepreneurial journey, the countless hours of work, and all the small steps that have brought us to this point. It’s not the big, flashy wins that make the difference in business, but the consistent, small actions we take every day.

To mark this special occasion, we’re launching a 100-Day Badass Business Growth Challenge that you can download for free. We’ve put together 100 small tasks—each taking 30 minutes or less—that will help you move the needle in your business, create new habits, and up-level your growth before the end of the year.

In addition, you can join us on Instagram for a very special book giveaway from some of the incredible authors we have featured in Season 1, 2, and even Season 3! Head to www.instagram.com/thepursuitofbadasserie to enter now!

If you’re ready to see where your business can go with small, consistent steps, this challenge is for you! As always, we’re here to support you on your entrepreneurial journey. Thank you for sticking with us for 100 episodes. Let’s keep growing together!

Key Takeaways:

• Hitting the 100th episode is a huge milestone, and we couldn’t have done it without our amazing listeners.

• Success in business is about the small, consistent actions—not big, life-changing moments.

• We’re excited to share our 100 Badass Actions for Business Growth Challenge—bite-sized tasks to help you create real momentum in your business.

• Enter the BOOK GIVEAWAY on Instagram

• Join us as we reflect on our 50+ years of combined entrepreneurial experience and the lessons we’ve learned along the way.

Download the Challenge: Get your free 100 Badass Actions for Business Growth Challenge PDF [here]. This challenge will help you make small, powerful changes in your business every day, with tasks that take 30 minutes or less.

Subscribe to Our Newsletter: If you’re already subscribed to our newsletter, you’ll receive the challenge directly in your inbox!

Resources Mentioned:

• The Pursuit of Badasserie Book Series: Check out our award-winning, best-selling books to help you create badass business abundance.

• Upcoming giveaways for our listeners and newsletter subscribers—don’t miss out!

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

The Pursuit of Badasserie: The Podcast

Episode 99: Embracing the CEO Mindset for Business Success

In this episode of The Pursuit of Badasserie: The Podcast, we dive deep into the CEO mindset and its significance for us as entrepreneurs and small business owners. Whether you're running a one-person show or leading a small team, embracing this mindset can have a profound impact on your business's growth and success. We explore essential traits like strategic thinking, ownership, accountability, and effective delegation, and discuss why these qualities are vital for long-term success and building a sustainable, scalable business. We'll also reflect on how the CEO mindset helps us navigate challenges, make tough decisions, and inspire our teams to reach new heights. Tune in to learn how adopting the CEO mindset can take your business to the next level.

In this episode, we discuss:

• Strategic Thinking: Focus on big-picture goals, long-term visions, and strategic allocation of resources.

• Ownership & Accountability: Own your role, stay in your lane, and be responsible for the outcomes of your business decisions.

• Delegation: Learn to delegate effectively and trust your team to handle tasks, allowing you to focus on high-level strategies.

• Adaptability & Agility: Be prepared to make quick decisions, adapt to changes, and navigate challenges with resilience.

• Inspiring Leadership: Lead by example, motivate your team, and create a culture of high performance and engagement.

• Growth Mindset: Embrace continuous learning, see failure as an opportunity, and always strive for improvement.

Why It Matters: Adopting a CEO mindset equips you with the tools and perspectives needed to drive your business toward long-term success. It enables you to work smarter, not harder, and helps you navigate challenges while seizing growth opportunities. By embracing this mindset, you can build a more resilient, scalable, and successful business.

If you enjoyed this episode, please leave us a review and share it with fellow entrepreneurs. Don’t forget to subscribe to "The Pursuit of Badasserie" for more insights and tips on growing your business.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Episode 98: Strategies for Effective Word-of-Mouth Marketing

In this episode of The Pursuit of Badasserie: The Podcast, we dive into the power of word-of-mouth marketing and why it’s crucial for your business. While many entrepreneurs believe that word-of-mouth marketing is effortless, we explore how this passive approach can lead to missed opportunities. We share strategies to proactively amplify word-of-mouth and leverage social proof to build a stronger brand identity and community. From asking for testimonials to engaging with your local community, we discuss practical ways to ensure your business remains front and center in people’s minds. Plus, we touch on the importance of understanding how others perceive your brand and how to align that perception with your business values.

Whether you’re just starting out or looking to enhance your current approach, this episode is packed with actionable insights to help you maximize the impact of word-of-mouth marketing.

In this episode, we discuss:

• The Misconception of Passive Word-of-Mouth: We discuss the common mistake of relying solely on word-of-mouth marketing without actively contributing to it, and how this can leave money on the table.

• Strategies to Amplify Word-of-Mouth: Learn how to turn word-of-mouth marketing into a powerful tool for your business by leveraging social proof, asking for testimonials, and creating a strong brand identity.

• Building Community: We explore the role of community engagement in enhancing word-of-mouth marketing and how showing up consistently and authentically can keep your business top of mind.

• Leveraging Social Proof Across Channels: Discover how to strategically use testimonials and reviews across multiple platforms to amplify your brand’s reach and reputation.

• Understanding Brand Perception: We discuss the importance of knowing how your brand is perceived by others and how to align this perception with your core values.

Takeaways:

• Don’t leave word-of-mouth marketing to chance; be proactive in asking for testimonials and encouraging customers to share their experiences.

• Engaging in your local community and aligning your actions with your brand’s core values can significantly boost your word-of-mouth efforts.

• Regularly check in with your audience to understand how they perceive your brand and use that feedback to refine your marketing strategies.

Action Steps:

1. Ask your satisfied customers for testimonials and reviews.

2. Engage with your community both online and offline to strengthen your brand presence.

3. Conduct a simple survey to find out what your audience thinks of your brand and how you can better align with their perceptions.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

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Episode 97 - Unlocking Publicity Secrets with Jill Lublin

In this episode of The Pursuit of Badasserie, we are joined by Jill Lublin, a world-renowned publicity expert with over 25 years of experience. Jill shares her journey from law school dropout to becoming a global media magnet. With thousands of appearances alongside celebrities like Tony Robbins and Jack Canfield, Jill has helped over 100,000 clients implement her signature formula for media success. Tune in to discover the secrets of crafting a magnetic message, leveraging personal stories for media attention, and practical steps to build visibility even without a PR budget.

In this episode, we discuss:

• Jill’s journey from law school to becoming a publicity expert.

• The importance of crafting a message that resonates and solves problems for your audience.

• Real-life examples of how personal stories can drive media success.

• Practical tips for small business owners to start building publicity, including utilizing NationalDayCalendar.com, Google Alerts, and Connectively.us.

Resources Mentioned:

• National Day Calendar

• Google Alerts

• Connectively.us (formerly Help a Reporter Out)

Guest Info:

• Jill Lublin: Publicity expert, international speaker, and four-time best-selling author.

• https://JillLublin.com

• https://Linkedin.com/in/jilllublin

• http://twitter.com/JillLublin

• http://instagram.com/jilllublin

• http://facebook.com/publicitycrashcourse

Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit-generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.

FREEBIE: Publicity Action Guide

https://PublicityCrashCourse.com/freegift

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.

Episode 96 - Understanding and Maximizing Your Client Capacity

Welcome back to The Pursuit of Badasserie: The Podcast! We’re your hosts, Lynn Howard and Amanda Furgiuele, and we’re diving headfirst into season three with more actionable business strategies and a healthy dose of badasserie.

In today’s episode, we’re tackling one of our favorite topics: client capacity. If you’ve ever struggled with balancing your client load, feeling overwhelmed, or trying to figure out how to hit your financial goals, this episode is for you. We break down the concept of client capacity—understanding how much time you can realistically spend with each client, both in front of and behind the scenes, while still delivering top-notch service.

We also explore:

• How to assess your current capacity and what steps to take if you’re maxed out

• The importance of aligning your capacity with your financial goals

• Leveraging technology and team support to increase your capacity

• The crucial role of processes and systems in managing your workload

• How to factor in your team’s capacity alongside your own

• Energetic time management and why not all clients require equal effort

This episode is packed with insights and actionable steps to help you understand and maximize your client capacity, whether you’re a solopreneur or managing a growing team. Plus, we discuss the importance of knowing your numbers, including your retention rates and the percentage of your current capacity.

Got questions about client capacity or want to share your own aha moments? We’d love to hear from you! Drop us a comment and let us know where you’re excelling or where you might need a little extra help.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.

Episode 95: Interviews on Money 20/20

A few months ago, we had the honor and pleasure to be a part of Money 20/20 in Bangkok. Money20/20 is the world’s leading, premium content, sales and networking platform for the global money ecosystem. From in-depth analytics to inspirational speakers, Money 20/20’s world-class insight and networking opportunities help customers stay ahead – powering strategies and relationships and switching mindsets. Money20/20 promises the clearest and most distinctive focus on what’s next across the world of Payments, FinTech, and Financial Services.

Special Guests:

Jasmine Ariff

Founder of Aleph Digital

www.instagram.com/alephstory

Kelly Rattanee

Founder KR Wellness & Modern Muse

https://www.facebook.com/kellyrattanee/

Money 20/20

www.instagram.com/money20_20

In this episode, we discuss:

• Start-ups and tech

• Money, wealth, and abundance

• Entrepreneurship and money

• Freedom in finances

• Money as an instrument of exchange

• How money works

• Single motherhood

• Navigating money

• Respect for money

• Being a woman in business

• Cash flow in a start-up business

• Managing your cash and allocations

• Working with business coaches and consultants to position yourself

• Venture Capitalism and bootstrapping

• Entrepreneurial mindset

• The reality of “coming from money”

• Pitching your business

• Unhealthy relationships with money

• The subconscious relationship with money

• Grit and perseverance

• Seeking help as a start-up or small business

• The value of having a coach or consultant

• Scaling your business

• Energetic shifts

• What money doesn’t fix

• Tips for entrepreneurs and start-ups

• Starting lean and go as you grow

• Hire right away and outsource what you can to focus

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

  Want to sponsor us? Find out how HERE.

Episode 94: Engaging Your Clients During the Holidays

In this episode of The Pursuit of Badasserie: The Podcast, we dive into the importance of keeping our clients engaged and happy during the holiday season (and always). We'll share practical strategies to maintain strong relationships, from personalized communication to thoughtful holiday offers. We explore how to make the most of this busy time of year by strengthening connections, increasing client loyalty, and ensuring that our clients feel valued and appreciated. Together, we’ll uncover ways to boost retention and set ourselves up for success as we head into the new year.

In this episode, we discuss:

Communication and Engagement:

• Regular, transparent communication is crucial year-round.

• Personalized touches like remembering birthdays and favorite interests can deepen client relationships.

Showing Appreciation:

• Going beyond standard client satisfaction to build long-term engagement.

• Small gestures like handwritten notes or personalized gifts can have a significant impact.

Strategic Client Management:

• Identifying top clients and going the extra mile for them.

• Using tools like Google Alerts to stay updated on client interests and milestones.

Holiday-Specific Engagement:

• Tailoring interactions based on client preferences and cultural considerations.

• Offering unique holiday promotions or gifts that resonate with individual clients.

Building Lasting Relationships:

• The importance of consistent client engagement in building loyalty and advocacy.

• Strategies for maintaining client relationships throughout the year to support business growth.

Curious about learning more? Join us in The Holiday Hustle, a LIVE, 8-week course experience full of holiday revenue-generating guidelines, proven marketing framework, and stand-out pricing strategies to create the best holiday sales season for your business yet!

https://www.badassamplifier.com/holiday-hustle

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.

Episode 93: Holiday Hustle: Preparing Your Business for Year-End Success

In this episode of The Pursuit of Badasserie, we are covering a crucial (and slightly un-chronological) topic of preparing your business for the holiday season. While it may only be August, now is the perfect time to strategize and ensure you're ready to capitalize on the year-end buying frenzy. Discover why planning ahead is essential, how to leverage consumer emotions, and why the second half of the year can make or break your business.

In this episode, we discuss:

• The Importance of Early Planning: Learn why waiting until the last minute to plan your holiday strategy can lead to missed opportunities and lost revenue. We discuss how early preparation allows you to seize the holiday buying season's full potential.

• Understanding the Holiday Buying Season: Explore the dynamics of the holiday shopping period, which kicks off with back-to-school sales and peaks from November to January. Discover why this time is crucial for businesses worldwide, especially in consumer-driven markets like the United States, Europe, and Canada.

• Leveraging Consumer Emotions: Find out why the holiday season is the perfect time to tap into the emotional aspect of consumer behavior. We share insights into how businesses can use this emotional buying period to their advantage while maintaining integrity and building lasting customer relationships.

• Inventory Strategies for Product-Based Businesses: If you have a product-based business, discover the importance of clearing inventory to make way for new stock. We discuss how to avoid holding onto stagnant products and the benefits of refreshing your offerings for the holiday season.

• Creative Approaches to Stand Out: Get tips on how to infuse creativity into your holiday marketing efforts. We explain how leveraging the holiday spirit can set your business apart and attract more attention during this competitive time.

• The Second Half of the Year: Business Opportunities: We discuss how the second half of the year is not just about holiday sales but also an opportunity to assess your financial situation and plan for the future. We share our approach to meeting with accountants and strategizing for tax advantages.

Actionable Tips:

• Start planning your holiday promotions and inventory needs now to stay ahead of the competition.

• Consider how you can emotionally connect with your audience and create memorable experiences that drive sales.

• Evaluate your pricing and sales strategies to ensure you're maximizing profits during this high-demand season.

• Don't be afraid to lean into the holiday spirit and use creative marketing tactics to capture attention and boost sales.

Connect with Us:

If you need help planning your holiday strategy or want to learn more about boosting your business profits, reach out to us. They're here to help you make the most of this critical time for your business. Subscribe to The Pursuit of Badasserie and join our community of entrepreneurs ready to thrive in the holiday season!

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.

Call to Action:

Share this episode with fellow business owners who could use a strategic boost for the holiday season. If you have questions or need personalized advice, slide into our DMs or visit our website to connect with us. We love helping businesses grow and succeed!

Want help with YOUR Holiday Sales?

Join our FREE Masterclass: Double Your Holiday Sales today! www.badassamplifier.com/holiday-sales