In this episode of the Remote Work Tribe podcast, we chat with Chris Cunningham, Founding Member of ClickUp and Head of Social Marketing. We discuss social media processes, building a culture of experimentation, supporting your team, why copying your competitors may not be a good idea, and more.

Episode timestamps:

• How did Chris stumble onto TikTok? (0:45)
• Was there any internal resistance to going on TikTok? (2:33)
• Principles to create content that stands out. (4:50)
• TikTok as a testing ground. (6:30)
• Why TikTok’s algorithm feels easier to crack. (7:39)
• What do marketers get wrong when creating content? (8:53)
• The importance of a culture of experimentation. (11:28)
• What is it like being a founder of a unicorn company? (12:50)
• Transitioning from sales to marketing. (15:42)
• Who does Chris follow to learn about marketing? (19:31)
• Where does Chris think Social Media Marketing is going? (21:32)
• How does Chris find talent early? (22:51)
• How can you tell if a person is a rising star on social media? (24:27)
• Creator burnout, and what does Chris do to avoid it? (26:00)
• Internal communication strategies. (28:15)
• Lightning round questions. (29:58)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/chrisclickup
• instagram.com/cunningham
• https://x.com/cunningham
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Carrie Kerpen, Founder of The Whisper Group. We discuss remote culture, agency culture, moving from in-person to remote, selling an agency, and more.

Episode timestamps:

• Interesting projects Carrie is working on. (1:30)
• How did Carrie know she was ready to sell her agency? (2:53)
• The impact of the pandemic on her decision to sell the agency. (4:52)
• Moving from in-person to remote overnight. (6:47)
• Processes that continued after going remote. (10:31)
• How did she communicate to her team she was selling the agency? (12:26)
• Earnout and the transition from business owner to employee? (16:16)
• What did she do the first few months of the earnout to make the transition smoother? (18:10)
• How was the process of acquiring another agency? (21:05)
• Things she learned from evaluating multiple digital agencies. (22:11)
• Intangible traits that agency owners may overlook that facilitate selling an agency. (23:06)
• Effects of the earnout on culture. (24:38)
• How confident was Carrie in leaving the company after the earnout? (25:35)
• Was burnout a determinant factor for selling it? (27:01)
• Lightning round questions. (28:42)

We hope you enjoy it!

Links mentioned on the podcast

• wearethewhispergroup.com
• carriekerpen.com/the-exit-whisperer-podcast
• linkedin.com/in/carriekerpen
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Brian Casel and Matt Pritchett about AI use cases, challenges, and opportunities. We discuss current ways to use AI to optimize your work, tasks where AI does not produce great quality answers, the nature of AI as a helper rather than a human replacement, potential future scenarios, and more.

Episode timestamps:

• How are Brian and Matt using AI today? (3:36)
• What are some of the limitations of AI (Brian)? (8:50)
• What are some of the limitations of AI (Matt)? (12:41)
• AI hallucinates. What can you do to make sure you improve output quality? (17:50)
• Over-automating or over-optimizing can be a problem (Brian) (23:41)
• Over-automating or over-optimizing can be a problem (Matt) (27:58)
• The importance of thinking and keeping your voice when using AI. (36:21)
• Exciting scenarios around the future of AI? (38:57)
• Final remarks. (47:48)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/briancasel
• linkedin.com/in/matthewrpritchett
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Chris Mercer, Co-Founder at ProfitSchool, MeasurementMarketing.io, and MeasureSummit. We discuss management strategies and systems, the importance of understanding capacities and capabilities, being open to the possibility of being wrong, and much more.

Episode timestamps:

• Interesting projects Mercer is working on. (0:40)
• Intro to Traction and why it did not work for Mercer. (2:10)
• Other systems Mercer tried that did not work. (4:39)
• What does Mercer´s team look like today, and what are some of the changes he went through when changing management style? (9:15)
• How does Mercer think about adding new people to the team? (11:15)
• Prioritizing what to do first as an entrepreneur building a company. (18:35)
• How can collaboration be ensured (meetings, async, etc.)? (21:50)
• What mindset shifts did Mercer go through to focus on working on the business? (27:43)
• The importance of self-awareness as a founder. (33:35)
• Lightning round questions. (35:45)

We hope you enjoy it!

Links mentioned on the podcast

• profitschool.com/rwt
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with William Chia, VP of Marketing at Styra. We discuss ABM marketing, navigating organizational change at scale, the importance of company retreats and unstructured time, showing up candidly to build connections with your team, and more.

Episode timestamps:

• Interesting projects William is working on these days. (0:35)
• Moving from a lead model to an ABM model. (1:25)
• How does he influence accounts using ABM tactics at Fortune 100 companies? (2:55)
• The process of aligning teams and departments behind ABM. (7:45)
• How much time did William spend building his social capital? (11:35)
• How can we influence change by building social capital? (12:45)
• What does William do at a company all hands (retreat) to nurture relationships with his team? (16:20)
• How to ensure team building exercises are effective and engaging. (19:40)
• How long should company retreats be, and how much structure and unstructured time should be allocated? (22:56)
• How to continue building remote collaboration across multiple time zones in remote settings? (25:15)
• The balance between transparency and oversharing. (29:29)
• Lightning round questions. (31:50)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/williamchia
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Ben Taylor, a YouTuber most commonly known as Pleasant Green. We discuss how he produces videos, the processes he has in place to find inspiration, other creators he looks up to and includes in his creative work, creating a team, and much more.

Episode timestamps:

• Ben’s initial idea for the YouTube channel. (0:50)
• How does he come up with ideas for new content? (2:25)
• What’s his favorite video on his channel? (3:20)
• How does Ben organize his production process? (4:30)
• Working with collaborators, freelancers, and researchers. (6:05)
• The process of moving from solo creator to working with a team. (7:10)
• Feedback processes and how to delegate more effectively and build trust. (8:55)
• What is Ben’s background? (11:11)
• What was his initial journey with Pleasant Green, and where did the name come from? (12:25)
• Titles and thumbnails on YouTube. (13:30)
• Tools to help him with SEO, titles, and thumbnails. (15:00)
• What are pig butchering scams, and why are they such a problem today? (16:32)
• Creators that he has learned from and admires. (18:17)
• Additional resources when it comes to learning how to tell great stories. (19:42)
• Lightning round questions. (21:35)

We hope you enjoy it!

Links mentioned on the podcast

• youtube.com/@PleasantGreen
• x.com/pleasantgreen
• instagram.com/pleasantgrn
• tiktok.com/@pleasantgreen_
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Bernard Huang, Founder of Clearscope. We discuss the evolution of SEO, the importance of understanding Google’s agenda, how copy-cat content is a nuanced dilemma, the underrated importance of content positioning, and more.

Episode timestamps:

• How has SEO evolved in the last five years? (1:08)
• How has this SEO evolution had an impact on Clearscope? (4:14)
• Copy-cat content and what Clearscope about it. (10:11)
• Content positioning and how underrated it is is in the SEO space. (17:08)
• Is SEO evolving or dying? (20:55)
• Lightning round questions. (24:25)

We hope you enjoy it!

Links mentioned on the podcast

• twitter.com/bernardjhuang
• linkedin.com/in/bernardjhuang
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Eric Doty, Content Lead at Dock. We discuss the importance of understanding what to measure, the future of content, and the delicate balance between doing things that work and innovating, AI and automation helpful use cases, his journey from academia to marketing, and more.

Episode timestamps:

• Exciting projects Eric is working on nowadays? (0:45)
• What metrics does he pay the most attention to now at Dock? (1:40)
• Eric’s content marketing philosophy. (6:08)
• What is his take on the future of content marketing? (8:12)
• SEO evolution. (10:40)
• AI helpful use cases. (14:00)
• What is his approach to innovation vs. following a playbook at Dock? (17:34)
• The importance of doing things that scale and are sustainable. (20:20)
• How does Eric operationalize content practices? (22:29)
• How to determine tasks worth automating. (25:49)
• Eric’s journey from the linguistics PHD path to content marketing. (30:16)
• Lightning round questions. (33:03)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/edoty
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.