Episodios

  • Episode 429: More Changes to the SDM Show
    Jun 25 2024

    Rob Cairns talks about more changes to the SDM Show. This includes the addition of a new monthly segment.

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    4 m
  • Episode 428 Copywriting with Todd Jones All About Origin Stories
    Jun 24 2024

    Todd Jones talks to Rob Cairns about Why You Need an Origin Story. Show Highlights: 1. Why you need an origin story for your business. 2. The value of an origin story. 3. What goes in an origin story?

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    29 m
  • Episode 427: Document Accessibility With Colleen Gratzer
    Jun 20 2024

    Rob Cairns talks to Colleen Grazter about making documents accessible.


    Show Highlights:

    1. What makes a document accessible?
    2. How to make a document accessible.
    3. All about colours and fonts and accessibility.
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    41 m
  • Episode 426: The SDM Show is Going On The Road
    Jun 18 2024

    Rob Cairns is taking the SDM Show on the road and will be recording at WordCamp Canada.

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    4 m
  • Episode 425 How To Grow Your Agency With Ryan Waterbury
    Jun 13 2024

    Rob Cairns talks to Ryan Waterbury about growing an agency. Show Highlights: 1. When to hire. 2. What kinds of skills to hire for? 3. Partnerships. 4. Automation

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    23 m
  • Episode 424: Consitency in Marketing
    Jun 11 2024

    Rob Talks about Why Consistency in Marketing Matters. Show Highlights: 1. Why Consistency Matters. 2. How to be consistent. 3. Planning your marketing.

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    5 m
  • Episode 423: Copywriting with Todd Jones - What is Coywriting?
    Jun 10 2024

    Rob Cairns talks to Todd Jones in their bi-weekly segment "Copywriting with Todd Jones". Show Highlights: 1. What is copywriting? 2. Components of copywiring. 3. What makes good copywriting?

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    29 m
  • Episode 422 Pricing and More Pricing With Andrew Palmer
    Jun 6 2024

    Rob Cairns talks to Andrew Palmer about pricing. Show Highlights: 1. Do not fight the race to the bottom. 2. What to consider when pricing. 3. Should we do Black Friday sales?

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    48 m