Episodios

  • REVISITED: #110 – Mastercast: Awakening an unquenchable thirst for knowledge w/ Simon Topley (2021)
    Jun 26 2025

    Later this year we’re going to run a cohort of our Level 7 apprenticeship programme before the funding rules become far more restrictive in 2026. So, what better time to hear from someone who’s been through the programme, as we revisit Phil’s conversation with Simon Topley on The Sales Transformation Podcast!

    ORIGINAL SHOW NOTES:

    Join us on The Sales Transformation Podcast for another of our Mastercast episodes, spotlighting one of our amazing master’s programme graduates. This week it’s the turn of Simon Topley, Sales Centre Manager at Royal Mail.

    Simon began his career at Royal Mail as a postman before shifting into sales. Many years later he found himself on another transformational journey, as managing some new sales apprentices inspired him to begin a level 7 apprenticeship himself, which included studying for his master’s degree.

    Highlights include:

    • [17:39] – Doing a master's can open your mind
    • [27:04] – Learning has a ripple effect in an organisation
    • [30:24] – How a culture of learning can improve sales performance

    To find out more about our Level 7 sales apprenticeship, click here.

    Connect with Philip Squire on LinkedIn

    Connect with Simon Topley on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Más Menos
    55 m
  • #166 – Mastercast: Values, CrossFit, and what makes a great marketing leader w/ Eddie Guevarra
    Jun 19 2025

    Consalia’s Head of Marketing Eddie Guevarra once again joins Phil on this week’s episode of The Sales Transformation Podcast, but this time he’s the one being interviewed!

    That’s because Eddie has recently completed his Master’s in Sales Transformation – unusual for a marketer!

    Together they discuss how Eddie took inspiration from his love of CrossFit, as well as Phil’s own Sales Mindsets, to examine the values that exceptional marketing leaders need to possess.

    Highlights include:

    • [01:17] – There’s no textbook that can tell you how to be the kind of marketing leader you want to be
    • [08:08] – CrossFit and leadership: more related than you might think
    • [25:53] – Sometimes getting insights from interviews requires reading between the lines

    Connect with Philip Squire on LinkedIn

    Connect with Eddie Guevarra on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Más Menos
    51 m
  • #165 – Sneak Peak: Global Sales Transformation XX
    Jun 12 2025

    It’s the twentieth year of Global Sales Transformation, so this week Eddie and Phil sat down to discuss the history of the event and some of the highlights they’ve seen over the years.

    They then move on to talk about this year’s theme, which will focus on how salespeople can keep selling in an ethical, human way while taking advantage of the latest developments in AI.

    Highlights include:

    • [05:41] – Looking back on two decades of GST
    • [09:56] – This year’s theme: Winning The Right Way
    • [15:13] – Refreshing Phil’s research into how companies want to be sold to

    Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.

    Connect with Philip Squire on LinkedIn

    Connect with Eddie Guevarra on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Más Menos
    27 m
  • #164 – Sales Frequency: Troubling news for leadership apprenticeships
    Jun 5 2025

    This week on The Sales Transformation podcast we have another episode of Sales Frequency for you. That’s because this week’s topic was particularly close to our hearts: the recently announced change in funding rules for Level 7 apprenticeships.

    From January 2026 apprenticeship funding for all Level 7 programmes will no longer be available to anyone over the age of 21. This includes Consalia’s Level 7 sales apprenticeship.

    Jesus, Will, and Phil discuss the impact this is going to have on both individual sales leaders and organisations looking to upskill their management teams.

    Highlights include:

    • [04:36] – People need different skills training at different stages of their careers
    • [14:05] – What are now going to be the alternatives for sales leadership training?
    • [24:52] – There are benefits to choosing a programme without the restrictions associated with apprenticeship funding

    Follow us on LinkedIn to catch all future episodes of Sales Frequency, live on Thursday mornings at 8:30 AM UK time!

    Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.

    Connect with Jesus Llamazares on LinkedIn

    Connect with Will Squire on LinkedIn

    Connect with Philip Squire on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Más Menos
    33 m
  • REVISITED: #118 – Mapping out challenges through coaching w/ Claudia Filsinger
    May 29 2025

    This week on The Sales Transformation Podcast we’re revisiting another coaching episode from last year – Phil’s interview with Claudia Filsinger.

    ORIGINAL SHOW NOTES:
    This week on The Sales Transformation Podcast Phil speaks to Claudia Filsinger, the Founder and Managing Director of coaching and consultancy firm Moving Maps.

    Having lectured in business, career management and coaching at Oxford Brookes Business School and become an accredited executive coach herself, Claudia founded Moving Maps to help clients problem-solve using systemic coaching methods.

    Highlights include:

    • [11:08] – Both sides must define what they want to get out of coaching
    • [31:14] – How to use systemic coaching to map out challenges and opportunities
    • [43:07] – Critical reflection is a coach's superpower

    Connect with Simon Wheeler on LinkedIn

    Connect with Claudia Filsinger on LinkedIn

    Find out more about Moving Maps:

    https://moving-maps.com

    If you’d like to find out more about Claudia’s coaching methodologies, you can find some of the articles she has written below:

    Questions, questions, questions

    https://www.journalofsalestransformation.com/questions-questions-questions/

    Creating an effective coaching culture

    https://www.journalofsalestransformation.com/creating-an-effective-coaching-culture/

    Mapping out the Solutions

    https://www.journalofsalestransformation.com/mapping-out-the-solution/

    The gift of anxiety

    https://www.journalofsalestransformation.com/the-gift-of-anxiety/

    The remote line manager as a coach

    https://www.futureofworkhub.info/comment/2016/5/25/the-remote-line-manager-as-coach-how-to-square-the-triangle-of-coaching-direct-reports-across-geographies-and-cultures

    If you’re interested in joining our Coaching Programme, you can find out more here:
    https://www.consalia.com/coaching

    Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Más Menos
    56 m
  • #163 – GST XVII:  Using vision and coaching to combat the Great Resignation w/ Simon Wheeler
    May 25 2025

    This week on The Sales Transformation podcast it’s another piece of coaching content from the archives, as we take a look back at Simon Wheeler’s talk from Global Sales Transformation XVII.

    Simon explores how coaching, together with vision, could be the solution to high employee turnover rates in the sales sector.

    Highlights include:

    • [05:27] – Salary inflation isn’t a sustainable solution to attrition
    • [15:35] – Vision can be an important factor for salespeople thinking of leaving your organisation
    • [18:30] – The V2GROW coaching method


    If you’re interested in joining our Coaching Programme, you can find out more here:
    https://www.consalia.com/coaching

    Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.

    Connect with Simon Wheeler on LinkedIn

    Connect with Philip Squire on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Más Menos
    30 m
  • #162 – Introducing Sales Frequency
    May 15 2025

    This week on The Sales Transformation podcast we’re bringing you the debut episode of Sales Frequency, our new LinkedIn Live show hosted by Consalia’s Head of Consulting Jesus Llamazares exploring the latest issues in the world of sales.

    In this first episode Jesus is joined by Consalia’s Head of Sales Will Squire to dissect the evolving trade relationship between the UK and the US, exploring how geopolitical tensions, tariff policies, and supply chain disruptions are influencing modern sales strategies.

    Highlights include:

    • [10:00] – The tariff wars could create chaos in global supply chains
    • [17:34] – Could the Sales Mindsets help world leaders make trade deals?
    • [26:56] – We are joined by our South Korean correspondent...

    Follow us on LinkedIn to catch all future episodes of Sales Frequency, live on Thursday mornings at 8:30 AM UK time!

    Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.

    Connect with Jesus Llamazares on LinkedIn

    Connect with Will Squire on LinkedIn

    Connect with Philip Squire on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Más Menos
    34 m
  • #161 – GST XI: Coaching and Leading Indicators w/ Paul Devlin
    May 8 2025

    It’s another piece of coaching content from the archives for you this week on The Sales Transformation Podcast, but this time it’s not a previous episode: it’s a talk from Global Sales Transformation XI, all the way back in 2016!

    Paul Devlin, then of SAP, now CEO of Causeway Technologies, talks us through how he used coaching to transform low-performing teams, the importance of leading indicators, and why if it talks like a duck and it walks like a duck, it probably isn’t a swan.

    Highlights include:

    • [07:23] – Too many salespeople receive zero coaching
    • [14:15] – Meetings are no use if you’re meeting with the wrong people
    • [25:39] – Coaching isn’t micromanaging

    If you’re interested in joining our Coaching Programme, you can find out more here:
    https://www.consalia.com/coaching

    Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket.

    Join us next Thursday at 08:30 AM BST for the first episode of our new LinkedIn Live show, Sales Frequency!

    Connect with Philip Squire on LinkedIn

    Connect with Paul Devlin on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Más Menos
    30 m