We have another Mastercast episode for you this week on The Sales Transformation Podcast as Phil speaks to Rajesh Patil from Adobe.

Rajesh’s Master’s dissertation explored leadership from an unusual point of view: that of mindfulness and spirituality. He explains how meditation and texts like the Bhagavad Gita have guided his leadership style, and the practical outcomes that this approach has had for his team.

Highlights include:

• [05:45] – Thinking about the “human angle” in leadership
• [24:52] – “The purpose of life is to remember what needs to be remembered.”
• [39:23] – Three useful questions for feedback on your leadership

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This week on The Sales Transformation Podcast it’s Dr Grant Van Ulbrich’s turn to interview Phil in a conversation that originally appeared on Grant’s Scared So What Podcast!

Grant and Phil discuss leadership, coaching, and transformation within the sales industry, including the critical role of leadership in managing change. There’s also discussion of the importance of managing personal change when trying to change an organisation, which lies at the heart of Scared So What.

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You can find all the episodes of The Scared So What Podcast on Spotify, or wherever you get your podcasts.

You can find out more about Grant at www.drgrant.com, and learn about Scared So What at www.scaredsowhat.com.

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Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

In this episode of the Sales Transformation Podcast's Mastercast series, Phil speaks to Joanna Hillman, Director of European Development at Reed & Mackay, about her Master’s dissertation on leading cross-cultural teams.

Jo explains how her dissertation broadened her understanding of cultural nuances, and how taking these differences into account can make you a more effective communicator. She argues that cultural intelligence frameworks are underrepresented in sales training, and as teams grow increasingly global they need to feature more heavily.

Highlights include:

• [04:17] – The moment that flagged the need for better international leadership skills
• [18:43] – There are major differences between countries when it comes to communication styles
• [48:15] – Doing the master’s was a great anchor in times of uncertainty

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Connect with Joanna Hillman on LinkedIn

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This week on The Sales Transformation Podcast Phil speaks to Stacey Hughes, Vice President, Learning & Development at Medscape about some of the important traits of an excellent leader.

They talk about Medscape’s own podcast, Hear From Her, which highlights women in leadership roles within the healthcare industry, before moving on to the importance of having “north star” purpose and support network. They also discuss how leaders can elevate others through sponsorship, as well as some of the ways a leader can improve their own executive presence and charisma.

Highlights include:

• [14:49] – The importance of vision and purpose for women in leadership roles
• [20:17] – The lesson to be learned from jigsaw pieces
• [31:47] – Life’s too short to not be positive!

You can listen to the Hear From Her podcast on Spotify, or wherever you get your podcasts.

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Connect with Stacey Hughes on LinkedIn

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It’s the Academy team’s turn to take to the microphones this week on The Sales Transformation Podcast as Dr Louise Sutton, Hilary Watkinson, and Natalie Murray discuss the power coaching has to transform careers.

The team discuss some of the misconceptions around coaching, and share their personal experiences with coaching including some of their favourite books, tools, and frameworks. They also emphasise the importance of creating a coaching culture within your wider organisation and how listening is an extremely important skill.

Highlights include:

• [02:29] – The difference between mentoring and coaching
• [15:35] – Listening and coaching skills are useful outside of work, too
• [28:58] – Coaching can take as little as 5 minutes

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Sales Frequency is on a break for the summer, so this week on The Sales Transformation Podcast we’re bringing you some highlights from the series so far.

Jesus and Will will be back in September for more episodes, so stay tuned!

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In this episode of the Sales Transformation Podcast's 'Mastercast' series, Phil welcomes Nick Rose, Sales Director at Sharp UK, to share insights from his master's dissertation on the impact of sales onboarding on business success.

Nick discusses his personal journey into sales without structured training, the high attrition rate in sales, and the enormous costs associated with onboarding typical sales recruits. Through his master’s research he discovered key gaps in onboarding, which led to him overhauling the process with a Sales Academy programme.

Highlights include:

• [01:18] – Nick’s own onboarding into sales experience
• [33:40] – Identifying a diversity issue in sales
• [41:33] – Designing a Sales Academy based on master’s research

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Connect with Nick Rose on LinkedIn

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As we’re now over halfway through 2025 Will, Phil, and Jesus sat down to discuss the year so far in this week’s Roundtable episode of The Sales Transformation Podcast.

How has Jesus found his first six months at Consalia? Have the predictions Will and Phil made back in January come to pass? And what do the team think the rest of the year will have in store for the company, the sales sector, and the economy?

Highlights include:

• [03:22] – Making bold decisions in tough times
• [19:38] – Consalia is becoming more agile
• [25:42] – How is AI affecting sales practices?

Connect with Philip Squire on LinkedIn

Connect with Jesus Llamazares on LinkedIn

Connect with Will Squire on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.