We’ve officially entered Q4, so this week we’re bringing you some of the best moments from July, August and September on The Sales Transformation Podcast!

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Following the announcement of our partnership with Revenue Intelligence platform, Aviso, hosts Jesus Llamazares and Will Squire welcome Ofer Zilberman, Chief Product Officer at Aviso, to mark a bold new partnership between Consalia and Aviso. Together, they explore how to integrate AI authentically into sales processes — and how to equip salespeople to work with intelligent agents, not be replaced by them.

From understanding the evolution of AI technologies to tackling last-mile adoption issues and the role of sales mindsets in coaching AI agents, this conversation is essential for sales leaders seeking to future-proof their teams in an era of exponential change.

Timestamps & Topics:

• [07:00–17:00] — How AI agents drive efficiency and effectiveness across the sales cycle (e.g. CRM automation, account planning, conversational insights)
• [33:00–41:00] — Embedding Consalia sales mindsets into AI agents to humanise adoption and scale coaching impact
• [24:00–33:00] & [44:00–49:00] — Why AI adoption fails, and how Aviso’s platform architecture solves for integration, scalability, and ROI

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Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation Podcast we’re bringing you a webinar recording from last week, where Dan Hodgetts from the Institute of Sales Professionals hosted Consalia’s Dr Louise Sutton and Natalie Murray, along with current Level 6 Sales Apprentice Charlotte Smith from Experian.

Louise and Natalie introduce the Level 6 degree apprenticeship in B2B sales that Consalia run in partnership with Middlesex University, before highlighting the recent launch of the L4 Advance pathway designed to allow Level 4 apprenticeship graduates to join the second year of the Level 6 programme.

Charlotte then shares her experience as an apprentice, including the programme’s work-based learning format, the critical thinking it fosters, and how the second year built on the learnings from the first.

Highlights include:

• [03:44] – The apprenticeship pathway for junior sales professionals
• [11:15] – The differences between university and apprenticeship learning
• [22:31] – How the Level 6 Apprenticeship develops skills year-on-year

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Connect with Charlotte Smith on LinkedIn

You can find out more about our L4 Advance apprenticeship pathway here.

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Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

We have another Mastercast episode for you this week on The Sales Transformation Podcast as Phil speaks to Rajesh Patil from Adobe.

Rajesh’s Master’s dissertation explored leadership from an unusual point of view: that of mindfulness and spirituality. He explains how meditation and texts like the Bhagavad Gita have guided his leadership style, and the practical outcomes that this approach has had for his team.

Highlights include:

• [05:45] – Thinking about the “human angle” in leadership
• [24:52] – “The purpose of life is to remember what needs to be remembered.”
• [39:23] – Three useful questions for feedback on your leadership

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Connect with Rajesh Patil on LinkedIn

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Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation Podcast it’s Dr Grant Van Ulbrich’s turn to interview Phil in a conversation that originally appeared on Grant’s Scared So What Podcast!

Grant and Phil discuss leadership, coaching, and transformation within the sales industry, including the critical role of leadership in managing change. There’s also discussion of the importance of managing personal change when trying to change an organisation, which lies at the heart of Scared So What.

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Connect with Grant Van Ulbrich on LinkedIn

You can find all the episodes of The Scared So What Podcast on Spotify, or wherever you get your podcasts.

You can find out more about Grant at www.drgrant.com, and learn about Scared So What at www.scaredsowhat.com.

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Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

In this episode of the Sales Transformation Podcast's Mastercast series, Phil speaks to Joanna Hillman, Director of European Development at Reed & Mackay, about her Master’s dissertation on leading cross-cultural teams.

Jo explains how her dissertation broadened her understanding of cultural nuances, and how taking these differences into account can make you a more effective communicator. She argues that cultural intelligence frameworks are underrepresented in sales training, and as teams grow increasingly global they need to feature more heavily.

Highlights include:

• [04:17] – The moment that flagged the need for better international leadership skills
• [18:43] – There are major differences between countries when it comes to communication styles
• [48:15] – Doing the master’s was a great anchor in times of uncertainty

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Connect with Joanna Hillman on LinkedIn

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Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation Podcast Phil speaks to Stacey Hughes, Vice President, Learning & Development at Medscape about some of the important traits of an excellent leader.

They talk about Medscape’s own podcast, Hear From Her, which highlights women in leadership roles within the healthcare industry, before moving on to the importance of having “north star” purpose and support network. They also discuss how leaders can elevate others through sponsorship, as well as some of the ways a leader can improve their own executive presence and charisma.

Highlights include:

• [14:49] – The importance of vision and purpose for women in leadership roles
• [20:17] – The lesson to be learned from jigsaw pieces
• [31:47] – Life’s too short to not be positive!

You can listen to the Hear From Her podcast on Spotify, or wherever you get your podcasts.

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Connect with Stacey Hughes on LinkedIn

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Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

It’s the Academy team’s turn to take to the microphones this week on The Sales Transformation Podcast as Dr Louise Sutton, Hilary Watkinson, and Natalie Murray discuss the power coaching has to transform careers.

The team discuss some of the misconceptions around coaching, and share their personal experiences with coaching including some of their favourite books, tools, and frameworks. They also emphasise the importance of creating a coaching culture within your wider organisation and how listening is an extremely important skill.

Highlights include:

• [02:29] – The difference between mentoring and coaching
• [15:35] – Listening and coaching skills are useful outside of work, too
• [28:58] – Coaching can take as little as 5 minutes

Connect with Louise Sutton on LinkedIn

Connect with Natalie Murray on LinkedIn

Connect with Hilary Watkinson on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.