On this week’s episode of the Sales Transformation Podcast we are joined by Dr Philip Styrlund and Shakeel Bharmal, who are CEO and Senior Vice President of the Summit Group, respectively.

Their discussion with Phil Squire centres around how the critical interface between marketing and sales is more essential than ever. In particular, they focus on making marketing more relevant to sales to ensure that both teams are aligned in their strategic outlook.

Highlights include:

• [07:14] The new world of selling needs a marketing mindset
• [09:56] Three pillars for the future of selling
• [24:32] Ai will increase the value of “wisdom” in salespeople

Connect with Philip Squire on LinkedIn

Connect with Philip Styrlund on LinkedIn

Connect with Shakeel Bharmal on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation podcast Will, Phil, and Jesus sat down to discuss a few Consalia updates ahead of our Global Sales Transformation XX event next week.

As well as talking about GST (10 days away at time of recording but now less than a week away!), they also cover our new partnership with Aviso and Phil’s recent research project.

Highlights include:

• [10:54] Why we’ve partnered with Aviso
• [27:04] What’s Phil most excited for at GST this year?
• [33:40] A sneak peak at Phil’s research findings

If you’d like to find out more about how Consalia and Aviso can help you build an AI-powered sales force, click here to request a meeting.

There are still a few tickets remaining for GST XX on Thursday 27th November at the London Stock exchange! Click here to secure your spot.

Connect with Philip Squire on LinkedIn

Connect with Jesus Llamazares on LinkedIn

Connect with Will Squire on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation podcast we’re bringing you a recording of our Sales Frequency episode from a few weeks ago with special guest Maxim Tarasevich, EVP of Sales at Aviso.

He joined Jesus and Will to discuss how it’s more important than ever for salespeople to appeal to CFOs and finance teams during their pitches, and how they can build business cases that include that the stats that will help them overcome this common stalling point for deals.

Highlights include:

• [05:01] Find out what’s important to your client early
• [32:51] Don’t assume that CFOs only care about financial metrics
• [37:08] Every customer is different, so their numbers will be different too

If you’d like to find out more about how Consalia and Aviso can help you build an AI-powered sales force, click here to request a meeting.

Connect with Jesus Llamazares on LinkedIn

Connect with Will Squire on LinkedIn

Connect with Maxim Tarasevich on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

We have another Mastercast episode for you this week on The Sales Transformation Podcast as Phil is joined by Sherry Nematalla, Global Accounts Manager at Vodafone.

Sherry explains how she came to write her dissertation, stressing the differences between mentoring and coaching and how embedding a coaching culture can transform sales teams as well as customer relationships.

Highlights include:

• [15:42] The difference between mentoring and coaching
• [31:10] Creating a coaching culture
• [39:52] Bringing coaching into customer engagement

Connect with Philip Squire on LinkedIn

Connect with Sherry Nematalla on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation Podcast we’re bringing you a recording of our recent webinar with our AI partners Aviso on the topic of cutting through coverage myths and KPI games.

Phil joins Aviso CPO Ofer Zilberman to discuss the ways in which many traditional pipeline stats can be misleading, and how the Sales Mindsets can help you stop putting energy into making the stats look good and start putting it into generating real value.

Highlights include:

• [05:09] KPI pressures can make people prioritise looking good
• [18:01] The pipeline health pentagon
• [37:47] Measuring pipeline discipline maturity

Connect with Philip Squire on LinkedIn

Connect with Ofer Zilberman on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

We’ve officially entered Q4, so this week we’re bringing you some of the best moments from July, August and September on The Sales Transformation Podcast!

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

Following the announcement of our partnership with Revenue Intelligence platform, Aviso, hosts Jesus Llamazares and Will Squire welcome Ofer Zilberman, Chief Product Officer at Aviso, to mark a bold new partnership between Consalia and Aviso. Together, they explore how to integrate AI authentically into sales processes — and how to equip salespeople to work with intelligent agents, not be replaced by them.

From understanding the evolution of AI technologies to tackling last-mile adoption issues and the role of sales mindsets in coaching AI agents, this conversation is essential for sales leaders seeking to future-proof their teams in an era of exponential change.

Timestamps & Topics:

• [07:00–17:00] — How AI agents drive efficiency and effectiveness across the sales cycle (e.g. CRM automation, account planning, conversational insights)
• [33:00–41:00] — Embedding Consalia sales mindsets into AI agents to humanise adoption and scale coaching impact
• [24:00–33:00] & [44:00–49:00] — Why AI adoption fails, and how Aviso’s platform architecture solves for integration, scalability, and ROI

Follow Jesus Llamazares on LinkedIn

Follow Will Squire on LinkedIn

Follow Ofer Zilberman on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.