With the recent announcement that the theme for GST XIX is “Cracking the Code of Key Account Management”, we thought we’d dig through the archives and revisit a talk from GST XVI from Phil and Introhive’s Ryan O’Sullivan this week on The Sales Transformation Podcast!

Original episode description:

After a long 2 year wait, our beloved GST Event returned in the early half of October 2021. The theme of this year’s event was “Relationship Capitalisation”; is there is a way to put a financial and balance sheet value on the relationships you hold with key accounts?

Dr Philip Squire and Ryan O’Sullivan discuss the predictability of Key Account Sales Performance and provide understanding on why this is important. With the use of real-life examples throughout the talk, the pair provide contextual evidence of the importance of ‘Relationship Capitalisation.’

Dr Phil and Ryan discuss:

• What is ‘Relationship Capitalisation’?
• The Science (or lack of) in how relationships are measured
• The introduction of software and AI to help understand relationships

Connect with Philip Squire on LinkedIn

Connect with Ryan O'Sullivan on LinkedIn

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It’s time to hear from two more contributors to the Transformational Sales Leadership: Sales Leader Perspectives book on today’s episode of the Sales Transformation Podcast. This time it’s the turn of Rainer Stern and Sakis Tassoudis.

The book is an anthology, with each chapter by a different author bringing new insights from both their academic studies and practical industry experience.

Rainer talks to Phil about how leaders can deal with the disruption and uncertainty brought about by technology. Sakis then introduces us to his chapter around “humanifying” leadership – and why that is different to “humanising” it.

Highlights include:

• [08:02] – The three types of leaders Rainer investigated
• [11:16] – Trust is the ultimate currency in leadership
• [37:08] – Ethical leadership can make the world a better place for our children

Stay tuned for more interviews with the other contributors!

Transformational Sales Leadership: Sales Leader Perspectives is out now and available to purchase at Routledge: https://www.routledge.com/Transformational-Sales-Leadership-Sales-Leader-Perspectives/Eastman-McGowan-Rogers/p/book/9781032361406

You can read more about Sakis’s work on the Humanified Leadership website:
https://humleads.org/

Connect with Philip Squire on LinkedIn

Connect with Rainer Stern on LinkedIn

Connect with Sakis Tassoudis on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

Today on The Sales Transformation Podcast we have a recording of our recent live webinar with Siemens exploring their sales degree apprenticeship journey.

Consalia’s Academy Director, Dr Louise Sutton, hosts three guests from Siemens: Sales Apprentices Lucas Laurie and Mike Eastham, and Early Career Professionals Manager Johnny Mathieson. Together they discuss the experience of both running and studying a degree apprenticeship in sales, as well as the impact it has had on themselves and Siemens as a whole.

Highlights include:

• [16:22] – What it’s like to study an apprenticeship alongside people from other companies
• [29:43] – What organisational benefits are there to running a sales apprenticeship programme?
• [32:14] – How sales apprenticeships have helped Siemens address the challenge of recruiting and developing talent

Connect with Louise Sutton on LinkedIn

Connect with Johnny Mathieson on LinkedIn

Connect with Lucas Laurie on LinkedIn

Connect with Mike Eastham on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.