The Search Economy Por arte de portada

The Search Economy

De: David Riggs and Brett McGrath
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  • Resumen

  • Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue.
    Pneuma
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Episodios
  • Educating the Market on the Impact of The Search Economy

    Educating the Market on the Impact of The Search Economy
    Jul 29 2024

    In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated topics for clients.

    Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

    For more content coming from the Pneuma team check out the website.

    You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

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    35 m
  • How to Gain Executive Buy In for SEO with Crystal Carter, Head of SEO Communications at Wix

    How to Gain Executive Buy In for SEO with Crystal Carter, Head of SEO Communications at Wix
    Jul 22 2024

    In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO. She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth.

    Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

    For more content coming from the Pneuma team check out the website.

    You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

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    51 m
  • The Role of Great Content in The Search Economy

    The Role of Great Content in The Search Economy
    Jul 15 2024

    We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead.

    Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

    For more content coming from the Pneuma team check out the website.

    You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

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    31 m
Liderazgo Marketing Economía
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