In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated topics for clients.

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For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO. She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth.

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For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead.

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For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss why CEOs should care about search. They discuss the importance of CEOs making SEO a part of the broader company strategy and ways that we can communicate the value to leaders who might not understand the potential growth impact.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

In the latest episode of The Search Economy, David talks with Amanda Liew Hill, Director of Ecommerce & Lifecycle for First Day. Amanda shares how she thinks about helping her DTC brand stand out, get attention, and create new customers. Today's conversation is about tactics, mentality, and philosophies for getting found by your next customer.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the roles of both SEO and Social Media in getting your next customer's attention. They discuss the intent of each discipline and why it's important to understand how each discipline can impact the types of conversations that are happening about your brand.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.