Are you an Amazon brand owner struggling with rising costs, tightening ad budgets, and the challenge of building authentic social proof? In this powerful episode of The Seller’s Edge podcast, host Jonathan sits down with Joy Pak, the CEO at GetReviews, a leading SaaS platform designed to help Amazon sellers automatically generate compliant, verified customer reviews.

Joy brings over ten years of marketing experience focusing on ecommerce growth and compliance within Amazon’s complex ecosystem. Together, they dive into the critical importance of customer reviews for winning on Amazon in 2025, revealing eye-opening statistics (like how 93% of shoppers depend on reviews before buying), practical tactics to quickly grow review volume, and the realities of navigating Amazon’s strict policies around review solicitation.

Learn why review quantity matters just as much as ratings, how to use compliant package inserts effectively, and why embracing negative reviews can actually boost your brand’s authenticity. Joy also explains how AI and Amazon’s evolving algorithms now weigh reviews differently, and how sellers can optimize their listings with detailed, keyword-rich customer feedback.

If you want to transform social proof into your greatest conversion tool, protect your Seller Account from TOS violations, and adapt to the newest Amazon marketplace challenges, this episode is a must-listen. Whether you’re launching a new product or scaling an established brand, Joy’s tactical insights and real-world examples provide a roadmap for sustainable growth and competitive advantage.

What you’ll learn:

• The “100 Review Rule” and why hitting that benchmark drives trust and sales

• Compliant review generation methods that Amazon allows (and those it doesn’t)

• How to turn negative reviews into a positive brand asset

• The role of AI in review summarization and ranking factors

• How GetReviews helps automate and optimize review collection safely

## 🕒 TIMESTAMPS:

[00:00] Introduction to Joy Pak from GetReviews

[01:10] The Importance of Social Proof

[02:26] Tariffs Causing Sellers to Cut Corners

[04:41] Compelling Case Studies

[06:47] Why Products Need More Than 100 Reviews

[07:46] How Reviews Support PPC

[09:51] Bad Reviews Can Be Good

[11:18] Do Star Ratings Matter More than Reviews?

[15:26] The Challenge of Getting Reviews

[20:18] Competitors & Black Hat Tactics

[22:35] How AI Shopping Assistants Work

[25:30] How GetReviews Helps Sellers

[28:54] Walkthrough Demonstration of GetReviews

[38:03] Joy’s Advice to Brand Owners

[39:59] Recap and Closing Remarks

👤 ABOUT JOY PAK & GETREVIEWS:

Joy Pak is the CEO of GetReviews, helping e-commerce sellers (Amazon, Shopify, Walmart and more) collect more reviews via package inserts, QR codes, and surveys. Learn more at https://www.getreviews.ai/ and use the code: VL15 to get 15% off your first three months.

With deep expertise in ecommerce marketing and seller compliance, GetReviews is a trusted partner for brands seeking authentic growth and improved product discoverability.

Are you ready to future-proof your Amazon business? In this episode of The Seller’s Edge, host Jonathan sits down with Joanna Lambadjieva—founder of Ecom Optimized and a leading expert in AI-driven Amazon strategies—to explore how artificial intelligence is transforming product listing optimization and what that means for e-commerce sellers in 2025 and beyond.

Joanna brings a wealth of experience working with top e-commerce brands across Europe and North America, helping them leverage cutting-edge AI tools like ChatGPT, Claude, and Amazon’s new AI, Rufus. Together, Jonathan and Joanna dive deep into the shifting puzzle that is Amazon SEO, the evolving role of keywords, and the rise of AI gatekeepers that now influence what products customers see.

In this episode, you’ll discover:

• Why traditional keyword stuffing is no longer enough for Amazon success

• How to use customer reviews, Reddit threads, and backend attributes to create listings that resonate with both shoppers and AI algorithms

• Actionable strategies for optimizing your listings for Amazon’s Rufus AI

• How to identify and target your core customer persona for higher conversions

• The ethical considerations of using AI-generated content and synthetic UGC

• Jo’s predictions for the future of agentic AI and what sellers should do now to stay ahead

Whether you’re a seasoned Amazon seller or just starting your e-commerce journey, this episode is packed with actionable advice, real-world examples, and expert commentary on what’s working now—and what’s coming next.

Key Topics Covered:

• AI-powered Amazon listing optimization

• Using data from reviews and Reddit for deeper customer insights

• The impact of Amazon’s Rufus AI on product discovery

• The future of keywords and backend attributes

• Personalization and niche targeting strategies

• Maintaining authenticity and ethics in AI marketing

• Preparing your brand for the next wave of e-commerce automation

👤 ABOUT JOANNA LAMBADJIEVA:

Joanna Lambadjieva is the founder of Amazing Wave, an agency specializing in AI-driven ecommerce solutions for Amazon and online brands. With deep expertise in marketing and technology, Joanna helps businesses seamlessly integrate AI, streamline operations, and train teams for the future of ecommerce. Her mission: empower sellers to unlock growth and stay ahead in the AI-powered marketplace.

Visit the Amazing Wave website: https://amazingwave.digital/

## 🕒 TIMESTAMPS:

• [00:00] AI In Ecommerce

• [00:55] AI Has Transformed Listing Optimization

• [03:07] How Does AI Understand Listings

• [04:47] Leveraging Reddit

• [05:31] Aggregating Insights with GummySearch

• [07:01] Backend Optimization and Keywords

• [09:40] Leveraging AI for Keyword Optimization

• [10:31] Titles Should Be Written By Humans

• [11:08] Discussing Rufus Patent

• [11:58] The Key To Optimizing Titles

• [12:50] Brandon Young’s Optimization Framework

• [14:28] Highlighting Benefits In The Title

• [16:24] Appealing To Specific Demographics

• [19:27] Disconnect Between Listing Elements

• [22:14] Pain Points For Implementing AI

• [24:30] Ethical Concerns

• [26:07] How AI Can Hurt Brand Reputation

• [27:45] What’s Next For AI In Ecommerce?

• [30:44] Recap and Closing Remarks

If you’re an e-commerce seller tired of seeing your ideas and hard work ripped off by knockoffs, this conversation is your playbook for real brand protection and growth.

Our guest, Shannon Roddy, is the VP of Sales & Marketing at Avenue7Media—a powerhouse agency with over 450 years of combined Amazon and Walmart experience. Avenue7Media helps brands win with everything from advanced Amazon advertising (DSP & CTV) to catalog health, customer engagement, and competitive strategy. Shannon has worked with over 250 companies and empowers entrepreneurs to launch, grow, and defend their brands online.

In this episode, you’ll learn:

• Why “dupe culture” is exploding and how to fight back as an Amazon seller

• The difference between protecting your product and protecting your brand—and why the latter matters more

• How to trademark your brand, secure patents, and use intellectual property as a strategic defense

• Actionable steps for creating a memorable brand name and logo that stand out in any category

• How to build emotional connection and loyalty through storytelling and customer experience

• Proven strategies to go premium, add value, and make your brand impossible to ignore—even in crowded markets

Whether you’re just starting out or running an established Amazon storefront, Shannon’s insights will help you outsmart imitators, safeguard your brand, and build a business that lasts.

Key topics covered:

• Amazon brand protection

• E-commerce strategy and growth

• Trademarks, patents, and IP for sellers

• How to stop copycats and hijackers

• Building brand equity and emotional connection

• Avenue7Media’s 7Avenues™ framework

• Real-world tips for Amazon and Walmart sellers

👤 ABOUT SHANNON RODDY & AVENUE7MEDIA:

Vanessa is a true thought-leader in the Amazon community with years of hands-on experience working with brands of all shapes and size. In addition to lending her voice to ecommerce discourse, Vanessa is also the founder of Online Seller Solutions.

Whether you’re a new seller needing ad hoc support or a Fortune 100 brand seeking custom solutions, Avenue7Media’s comprehensive approach and proven track record make them the trusted choice for over 10,000 brands.

Visit the Avenue7Media website: https://avenue7media.com

🕒 TIMESTAMPS:

• [00:00] Build An Unbeatable Amazon Brand

• [01:04] The Rise of the Dupe Culture

• [04:39] Brand Protection Vs Brand Identity

• [06:44] Brand Trademarks

• [10:45] What Prospective Sellers Should Consider

• [15:28] Defending Against Knockoffs

• [17:51] A Moat of Defensibility

• [21:38] New-To-Brand Customers

• [22:51] Amazon Brand-Tailored Promotion

• [24:01] Converting Bad Customer Experiences

• [29:00] The Right Way to Engage Customers

• [30:45] Product Assortment

• [35:15] Customer Preferences Are Always Changing

• [37:07] How Can Legacy Brands Compete with Knockoffs?

• [41:06] Customer Loyalty Is At An All-Time Low

• [46:44] Recap and Closing Remarks

In this episode of The Seller’s Edge podcast, we look at the top mistakes that can derail even the most promising Amazon businesses, and reveal how savvy sellers use market intelligence to stay ahead. Our expert guest, Erika Van Rampelbergh, a seasoned e-commerce strategist, shares real-world insights on why so many Amazon sellers go broke and how you can fix it with advanced market research and data-driven decision-making.

Learn how to spot and capitalize on emerging Amazon trends before your competitors even notice, avoid product launch disasters, and prevent costly overstocking mistakes. We discuss the market intelligence formula top sellers use to achieve consistent profits, and why launching another product without this knowledge could put your brand at risk. You’ll also discover how to use market intelligence to outperform competitors and unlock massive growth on Amazon.

We spotlight DataHawk, a leading analytics and optimization platform trusted by top brands and agencies. DataHawk empowers Amazon sellers to automate data collection, track trends, and make smarter, more profitable decisions across Amazon, Walmart, and other major marketplaces. Recently acquired by Worldeye Technologies, DataHawk continues to set the industry standard for tools that drive visibility, profitability, and operational excellence.

Whether you’re a new seller or a seasoned pro, this episode is packed with actionable strategies, practical tips, and expert advice to help you avoid common pitfalls and achieve long-term success on Amazon.

👤 ABOUT ERIKA VAN RAMPELBERGH:

Erika is an expert when it comes to e-commerce selling and how analytical data stacks can optimize brand performance. She has over a decade of hands-on experience selling on various platforms, including Amazon, but also helping grow small businesses and enterprise brands.

Visit the DataHawk website: https://datahawk.co

Connect with Erika on LinkedIn: https://www.linkedin.com/in/erikavanrampelbergh

🕒 TIMESTAMPS:

• [00:00] Erika Van Rampelbergh from DataHawk

• [01:09] The Importance of Market Intelligence

• [02:36] Improving Business Decisions

• [06:48] Impact of Product Variations

• [10:24] Complementing Intuition & Experience

• [12:45] Ensuring Successful Product Launches

• [15:29] Tracking Product Category Health

• [19:36] Benchmarking Competitors

• [22:29] Assessing Investments & Acquisitions

• [27:25] Predicting Broader Market Impacts

• [28:04] Monitoring Positive Trends

• [30:49] Maintaining the Highest Data Accuracy

• [35:29] Recap and Closing Remarks

Key Topics Covered:

• Why Market Intelligence Is Critical for Amazon Sellers

• How to Avoid Product Launch Disasters with Smart Market Research

• Spotting and Capitalizing on Profitable Amazon Trends

• Overcoming Overstocking Nightmares and Inventory Management Mistakes

• Outperforming Competitors with Data-Driven Strategies

• How DataHawk and AI-Powered Analytics Transform Amazon Businesses

Who Should Listen:
Amazon FBA sellers, e-commerce entrepreneurs, Amazon brand owners, and anyone looking to grow their business on Amazon with data-driven insights.

Keywords for SEO:
Amazon seller, market intelligence, FBA seller, Amazon brand, market research, product launch, profitable trends, overstocking, data-driven, competitor analysis, DataHawk, AI analytics, Amazon trends, inventory management

Guest Bio:
Our guest is a respected e-commerce strategist with extensive experience helping brands succeed on Amazon. With a passion for data-driven growth and a track record of building profitable online businesses, they bring actionable insights and real-world examples to every discussion.

In this essential episode of The Seller’s Edge, host Jonathan welcomes Kiri Masters—Amazon strategy expert, author, and digital retail innovator—to unpack the future of Amazon search and what it means for e-commerce brands and Amazon sellers.

Are you ready for the next big shift in Amazon’s marketplace? Amazon’s new AI shopping assistant, Rufus, is transforming the way customers find products, moving beyond keyword-based search to a more conversational, personalized, and intuitive experience. But what does this mean for your product listings, advertising strategies, and overall success as an Amazon seller?

👤 ABOUT KIRI MASTERS:

Kiri Masters is a leading authority in Amazon strategy and digital retail, with over a decade of experience helping brands succeed on Amazon. She’s the founder of Bobsled Marketing (acquired by Acadia), a published author, and a frequent contributor to industry publications. Kiri brings a wealth of knowledge on Amazon algorithms, e-commerce trends, and the practical steps sellers need to stay competitive.

Visit her website: https://kirimasters.com

In this episode, you’ll learn:

• What Rufus AI is and how it’s different from Amazon’s traditional search algorithm

• Why keyword stuffing is becoming obsolete—and what to do instead

• How click training data and real shopper behavior are shaping which products get seen and purchased

• The growing importance of accurate product attributes, compelling imagery, and authentic customer reviews

• How AI-driven personalization is changing product rankings and making old rank-checking tools less reliable

• What the future holds for Amazon advertising, retail media, and the evolving relationship between brands, consumers, and AI agents

🕒 TIMESTAMPS:

• [00:00] Rufus Is Changing Everything

• [01:05] How Does Rufus AI Work?

• [03:56] Are Keywords Obsolete?

• [07:36] What Will Replace Keyword Ranking?

• [09:47] What Impact Will Rufus Have On Ads?

• [12:44] Does Rufus Prioritize Specific Listing Elements?

• [14:45] The Science Behind Click-Training Data

• [15:26] Visual Label Tagging

• [16:33] Keywords In The Image Stack

• [18:20] Leveraging Fringe Use Cases in Customer Reviews

• [21:00] Which Product Categories Will Rufus Impact Most?

• [23:46] How Will Rufus AI Evolve In 6-12 Months?

• [25:04] Open AI Operator’s Retail Capability

• [26:06] The Way Loyalty Programs May Change

• [29:25] Has This Altered Your Approach To Retail Media?

• [32:34] What Does This All Mean For The Future?

• [37:42] Recap and Closing Remarks

Key Takeaways:

• Focus on clear, accurate, and detailed product information

• Optimize listings for engagement and conversion, not just keywords

• Leverage customer reviews and real-world use cases to enhance your product’s appeal

• Prepare for a future where AI and personalization dominate Amazon search

• Stay agile and keep learning as the e-commerce landscape evolves

Episode Summary:

Are you an Amazon seller or e-commerce brand owner grappling with the ever-changing landscape of tariffs, supply chain disruptions, and rising costs? In this can't-miss episode of The Seller's Edge, host Jonathan teams up with global logistics expert Akbar Jessani to equip you with actionable strategies to not only survive but thrive in today's tumultuous market.

Discover the common pitfalls that Amazon sellers are falling into, and learn how to avoid them with proactive, creative solutions. From renegotiating contracts to exploring alternative sourcing strategies, this episode delivers the insights you need to protect your brand and bottom line.

Why You Should Listen:

Navigating the complexities of global sourcing and logistics can feel like a constant battle. In this episode, you'll gain a competitive edge with:

• Proven Tactics: Learn how to renegotiate rates with suppliers, warehouses, and 3PLs to cut costs.

• Sourcing Secrets: Explore alternative sourcing destinations like Vietnam, India, and Mexico, and discover the benefits of nearshoring and bonded warehouses.

• Market Share Protection: Understand why maintaining market share is crucial, and how to weather short-term losses for long-term gains.

• Compliance Strategies: Navigate customs compliance, HS codes, and invoice audits with confidence.

Key Takeaways:

• Don't rush into switching suppliers without conducting thorough due diligence.

• Prioritize market share even if it means absorbing some increased costs.

• Explore alternative sourcing and assembly options to reduce tariff impact.

• Renegotiate contracts with suppliers, warehouses, and fulfillment partners.

• Audit your invoices and HS codes to avoid overpaying on duties and prevent delays.

• Leverage expert partners for customs, logistics, and fulfillment.

*🔥 SPECIAL ANNOUNCEMENT:*

Viral Launch has just released a free tariff calculator specifically designed for Amazon sellers. Calculate the exact impact of tariff increases on your products at https://viral-launch.com/tariffs

🕒 TIMESTAMPS:

• [00:00] Introduction to Recent Tariff Increases

• [01:17] Common Mistakes Sellers Are Making

• [03:32] The Response to Tariffs

• [05:42] Moving Stock to Avoid Price Hikes

• [07:44] Brands Battling for Market Share

• [08:59] Innovative Approaches to Streamline Inventory

• [11:28] How Universal Shipping Supports Sellers

• [14:55] Understanding Access Codes for Shipments

• [16:28] Mistakes Related to Customs & Import Regulations

• [18:56] How Sellers Can Prepare for Trade Uncertainties

• [24:26] Ways That AI Can Revolutionize Inventory

• [25:17] Advice for Overwhelmed Sellers

• [28:52] The 3 Things Sellers Should Focus On

• [32:05] Sourcing Materials for Products

• [36:47] Recap and Closing Remarks

👤 ABOUT AKBAR JESSANI:

Akbar Jessani is a highly-experienced supply chain and logistics expert with over 20 years of experience in global sourcing and distribution. As the founder of Universal Shipping, Akbar has helped thousands of e-commerce brands optimize their international supply chains, working previously with corporate giants like Unilever before focusing his expertise on supporting D2C sellers.

Visit Universal Shipping website: https://www.usiship.com/about-us/