Episodios

  • How To Thrive on TikTok Shop: What You Need To Know

    How To Thrive on TikTok Shop: What You Need To Know
    Aug 12 2024

    In this engaging episode, Jonathan explores the selling potential of TikTok Shop with guru Mina Elias. Mina provides guidance on how to get started, what to look for, and insights into how to build a strong ad presence on the platform. The AMZ FBA expert gives sellers everything they need to know to harness TikTok's platform to maximize their sales and gain unrivaled visibility for their brand by following a simple simple steps. Learn about seasonal campaigns, effective affiliate partnerships, and the importance of creative content, all while getting the inside scoop on the latest trends and opportunities in TikTok Shop.

    Episode 18 of The Seller’s Edge, Mina and Jonathan talk about:

    • 01:34 - The Threat TikTok Shop Posed to Amazon

    • 04:18 - Why FBA Sellers Need to Start Selling on TikTok

    • 06:05 - The Benefits of Selling on the Platform

    • 07:33 - TikTok’s Impact on Amazon Search Trends

    • 09:47 - Why the Platform Can Easily Elevate Brand Visibility

    • 12:16 - How to Get Started Selling on TikTok Shop

    • 13:35 - Setting Up Mutli-Channel Fulfillment

    • 14:46 - Recruiting Influencers as Affiliates

    • 17:08 - How to Transform Content into TikTok Ads

    • 19:42 - Leveraging Audience Insights to Boost Conversions

    • 22:44 - The Product Category that Performs Best on TikTok

    • 24:16 - Why Amazon Can’t Compete with TikTok

    • 28:04 - When Should Sellers Launch on TikTok Shop?

    • 30:16 - How to Utilize TikTok Trends and Seasonality

    • 31:50 - The Costs Associated with Selling on TikTok Shop

    Key Takeaways:

    1. There is a lot of money to be made on TIkTok Shop. Younger consumers are more likely to make purchases on the platform and its presence in ecommerce is certain to keep accelerating.

    2. Strategically Engage and Validate Influencers. There are plenty of affiliates that might match your criteria, but double-check to make sure that they are legitimate. It is important to see how large and engaged their following is.

    3. Prioritize Reviews. Social proof is as essential on TikTok as it is on Amazon or any other ecommerce platform. Be sure to establish the credibility of your brand on TikTok Shop with customer reviews.

    4. Test and Monitor Ad Performance. It will be necessary to test creatives to see what will appeal most to your audience and lend to conversions. Start small, test, analyze the data, and then iterate.

    5. Take Advantage of Seasonality and Trends. Trends are a huge part of the TikTok culture. Be sure to capitalize on the opportunities that they present. The same goes for seasonality.

    6. Social Media is the Future. Whether we like it or not, the lives of consumers are going to be heavily invested in platforms like TikTok and a brand presence on them is essential. It will be important to recognize these cultural shifts and adapt to them.
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    39 m
  • Beyond Best Practices: Supercharging Amazon PPC

    Beyond Best Practices: Supercharging Amazon PPC
    Jul 22 2024

    In this insightful episode of The Seller's Edge, Jonathan D'Ambrosio sits down with Amazon advertising expert Elizabeth Greene to discuss the complexities of running PPC campaigns on Amazon. They explore the mechanics of sponsored products on listings and search pages, examining how these ad strategies impact visibility and consumer engagement. Elizabeth provides a detailed look at current PPC features and the two discuss the potential of AI in transforming how consumers find and purchase products.

    Elizabeth shares her personal experiences and professional insights, highlighting the challenges sellers face with PPC campaigns. They also discuss the exciting yet uncertain future of AI in advertising, emphasizing the need for adaptability and innovation in ad strategies. With a wealth of information, Elizabeth offers actionable tips for Amazon sellers to optimize their advertising efforts and stay competitive in a hyperactive marketplace.

    Don't miss out on this valuable discussion!

    Episode 17 of The Seller’s Edge, Elizabeth and Jonathan talk about:

    • 01:15 - Balancing Data with Instincts

    • 03:26 - Why Data is Often Misleading on Amazon

    • 08:07 - Catchall Auto-Campaigns for Your Entire Catalog

    • 10:50 - How to Avoid Ad Waste

    • 12:05 - Catchall Auto-Campaigns for Individual Products

    • 12:46 - Same Keyword, Different Ad Type

    • 15:34 - Common Advertising Mistakes that Sellers Make

    • 16:17 - “Ranking Doesn’t Equal Sales. Sales Equal Sales.”

    • 17:29 - Focus on Growth at Product Level Rather than at Brand Level

    • 18:37 - Competitor Conquesting (Test It and See!)

    • 20:42 - How Much Does Organic Cannibalization Matter?

    • 23:51 - Sending Positive Signals to the Algorithm

    • 27:53 - Amazon’s push to get Sellers Using Prime Video Ads

    • 32:06 - The Evolution of Amazon’s Ads

    • 36:13 - What Should Sellers be Prepared for?

    Key Takeaways:

    • Develop a holistic ad strategy
    • Adapt the approach to your brand and product lifecycle
    • Embrace data but trust your instincts
    • Invest in strong listing content
    • Be wary of AI targeting
    • Test Prime Video ads

    About Elizabeth Greene

    Elizabeth Greene is an Amazon advertising specialist with extensive experience in helping sellers optimize their ad strategies. As the co-founder of Junglr, she provides expert insights and practical solutions for navigating the complexities of Amazon's advertising ecosystem. Learn more about her work at Junglr.
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    44 m
  • Brand Spotlight: Ox Sox

    Brand Spotlight: Ox Sox
    Jul 1 2024

    Join host Jonathan D’Ambrosio as he chats with Matthew Tesvich, founder of Ox Sox. From battling smelly feet to creating socks that are comfortable, odor-neutralizing, and eco-friendly, Matthew shares his journey. Tune in for valuable insights into product perfection, brand protection, and the art of testing assumptions. Whether you’re a sock aficionado or an aspiring entrepreneur, this episode has something for you!

    1. Inspired by Personal Experiences (01:13)

    Matthew’s childhood struggle with foot odor led him to think outside the sock. How could he create something that tackled this common problem head-on?

    2. Becoming an Entrepreneur (03:11)

    Matthew’s transition from athlete to entrepreneur wasn’t easy. But passion fueled his drive to create something extraordinary.

    3. A Long Sourcing Process (03:48)

    Sourcing materials for Ox Sox was no walk in the park. Matthew shares the ups, downs, and dead-ends he encountered.

    4. The Need for Product Testing & Feedback (06:01)

    Why testing matters: Matthew’s insights into perfecting the product and listening to early adopters.

    5. Creating a Name for the Brand (07:43)

    Behind the scenes: How Ox Sox got its catchy name and why it matters.

    6. Creating a Product that Solves Multiple Problems (09:16)

    Matthew’s triple-threat socks: Comfort, odor control, and durability. The magic formula behind Ox Sox.

    7. Understanding What Success Looks Like (10:54)

    Success isn’t just about sales numbers. Matthew’s perspective on measuring impact.

    8. Making National Headlines on Black Friday (12:30)

    How Ox Sox stole the spotlight during the holiday shopping frenzy.

    9. Iterating on Competitive Value Propositions (14:08)

    Staying ahead of the game: Matthew’s approach to refining Ox Sox’s unique selling points.

    10. Being Driven by Larger Values (17:30)

    Beyond profits: Matthew’s commitment to sustainability and purpose.

    11. The Importance of Customer Demographics (19:13)

    Know your audience: How Ox Sox tailors its marketing to specific customer segments.

    12. Matthew’s Original GTM Strategy (22:05)

    Getting Ox Sox off the ground: Matthew’s go-to-market strategy.

    13. Listening to Your Customers (25:56)

    Customer feedback as a compass: How it shapes Ox Sox’s evolution.

    14. Fighting Counterfeit Sellers with Brand Protection (28:28)

    Matthew’s battle against copycats and protecting the Ox Sox brand.

    15. An Early Understanding of Shipping Fees (31:57)

    Shipping logistics: Matthew’s early lessons in cost management.

    16. Valuable Lessons from Initial Order Miscalculations (33:11)

    The school of hard knocks: Matthew’s takeaways from inventory mishaps.

    Key Takeaways:

    • Avoid assumptions about customer behavior.

    • Prioritize durability and effectiveness in your product.

    • Maximize publicity and press opportunities.

    • Stay customer-focused at all times.

    • Authenticity drives sales.

    • Delegate to the experts when needed.
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    40 m
  • Brand Spotlight: Modern Mammals

    Brand Spotlight: Modern Mammals
    Jun 13 2024

    In this episode of The Seller's Edge, host Jonathan D'Ambrosio speaks with Joe Moriarty and Wes Haddon about their journey in creating a standout hair care brand. Tune in to hear about their strategies for building customer loyalty, managing online criticism, and the importance of a focused product line.

    Key Takeaways:

    1. Always Keep The Customer In Mind

    2. Be Aware Of And Play Into Your Strengths

    3. If You’re Not An Expert, Find One

    4. Never Stray From Your Brand’s Core Values

    5. Increasing The Number Of Products Decreases Conversions

    6. Brands Stand Out By Being Original

    7. As You Gain Momentum, Safeguard The Foundation That Made It Possible

    8. Dedicate Significant Efforts To Customer Loyalty; It Is Your Greatest Asset

    Discussion Points:

    • 01:47 - Competitiveness of the Product Market

    • 02:22 - Identifying the Needs of Consumers

    • 04:03 - Starting to Build a Product and Brand

    • 06:47 - Previous Seller Experiences

    • 08:53 - Knowing that a Market Gap Existed

    • 10:25 - Customer Obsession: The First Sign of Success

    • 12:13 - Identifying Knowledge Gaps & Pain Points

    • 15:20 - Reducing Product Variations for Optimal Performance

    • 21:40 - Having a Strong Sense of Your Brand’s Core Values

    • 25:27 - Creating a Name for the Brand

    • 27:01 - Scaling Up while Maintaining Operational Discipline

    • 31:29 - Capturing Market Share from Brand Name Competitors

    • 34:20 - Leveraging Social Media for Education & Brand Recognition

    • 38:13 - Embracing Minimalism for Long Term Gains

    • 40:32 - The Unrivaled Power of Customer Loyalty
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    47 m
  • Steven Pope’s Tips for FBA Sellers: How to Make Money on AMZ

    Steven Pope’s Tips for FBA Sellers: How to Make Money on AMZ
    May 30 2024
    Steven Pope, the founder of My Amazon Guy, joins this in-depth conversation, to share his big brain thinking and offer actionable insights to take your Amazon business to the next level. Key Takeaways: PPC Advertising Strategies: Discover the power of setting up auto campaigns for every SKU, even those you might overlook. Learn how a simple $0.05 bid can generate an extra $700 a month!Product Targeting and Ad Placement: Avoid common pitfalls in product targeting and leverage new ad formats like Prime Video ads to gain a competitive edge.Global Market Expansion: Learn why Japan is a booming market for Amazon sellers and get tips on how to expand internationally while managing shipping costs effectively.Localization and Future Trends: Explore the future of Amazon advertising with localized keyword data and targeted PPC strategies.Focus and Specialization: Steven emphasizes the importance of sticking to your core competencies and outsourcing tasks where necessary to build a robust, specialized business. About My Amazon Guy: My Amazon Guy is a comprehensive Amazon seller consultancy that provides a full range of services including PPC management, SEO, and content creation. Founded by Steven Pope, the agency is known for its expertise in navigating the complexities of the Amazon marketplace and helping sellers achieve remarkable growth. Don't miss this episode filled with valuable tips and strategies from one of the top experts in the field. Whether you're a seasoned seller or just starting out, there's something here for everyone. Make sure to like, comment, and subscribe for more insights and expert advice on Amazon selling! Follow us on social media: Twitter: @TheSellersEdgeInstagram: @TheSellersEdge FULL TRANSCTRIPT: JONATHAN: So I know that you are somebody who has many thoughts on the ongoing complexities of Amazon. I think that it continues to evolve. And I think even Jeff Bezos was quoted as saying that they are in the business of helping people buy things. They are not in the business of helping people sell them. STEVEN POPE: Amazon is the most customer centric platform in the world and sellers are left by the wayside. And that's a moat though, right? Like if you can overcome that challenge as a seller, you're going to be wildly successful. If you have a good product and you still can't overcome that challenge, that's where the biased, my Amazon guy pitch comes in and you hire an agency and we'll help you out. But that's pretty much it. You have a lot of a deck stacked against you because Amazon is putting up roadblocks. The Chinese are coming in hot, hurting margins. Amazon is adding fees, making margins hard from that side. And there's just a lot of people that want a piece of that piece. JONATHAN: Yeah, for sure. I mean, especially with, I mean there's a lot of things going on. They're adding additional fees right now. And that's just something that I feel like Amazon keeps getting greedier and greedier when they don't want to help Amazon sellers. But they're also just like, I don't even know about the additional promotional sales beyond Prime Day. Is that something that you think sellers will benefit from or do you think that's okay and, but like Amazon will, obviously STEVEN POPE: Yes, Amazon will crush it. They're going to push a lot of Amazon products. They'll sell a bunch of kindles. They'll send a bunch of, sell a bunch of Amazon basics. But the average day, Joe, Amazon seller does not win on Prime Day at all. Yes, their sales will be higher on Prime Day. I want to be clear about that. But if you look at the long view, if you look at the seven day stretch, they're static week over week, right. So you're stealing from Peter to pay Paul, as they say. Right. Like you're not going to come out ahead. Now, should you take advantage of Prime Day? Yes. Should you run a discount? Maybe. Should you add some additional PPC spend on Prime Day? Probably. But you'll notice that I do all that with an Eeyore saying of like, yeah, okay, Optimus prime, you know, like begrudgingly. So yes, you probably should pay, play the game. But it's not necessarily the top thing I would focus on. JONATHAN: What do you think is the number one thing that Amazon kind of has going against sellers? Like, is it the fact that. I mean, everything about Amazon is cumbersome for sellers from seller central being just the cumbersome platform that it is to seller support not being entirely efficient. I'm just curious, what's the one thing that if we could fix it would make life infinitely easier? STEVEN POPE: Well, the first one that comes to my mind would be seller support. Right? Like, I. I am so tired of getting copy paste garbage out of seller support. Like half the emails in Chinese and like, you know why, right? Like they've sold out to China. They don't care about us as an Amazon seller brand business or anything. Really. That would be the easiest one to fix, too. All we got to do is install chat GPT...
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    35 m
  • Small Business Tax Hacks: A Roadmap to Financial Success

    Small Business Tax Hacks: A Roadmap to Financial Success
    May 16 2024

    Join us for an insightful episode where we sit down with Gary Milkwick from 1-800Accountant to explore the complex world of small business finance. In this episode, you'll learn about the unique tax challenges that small businesses face and practical solutions to navigate them. We'll also discuss the significant rise in entrepreneurship and how this surge is reshaping the business landscape.

    Gary sheds light on why many small business owners hesitate to hire accountants despite the potential benefits, and what this decision could mean for their financial health. Additionally, we delve into the latest technological advancements that are transforming financial management for small businesses, making it easier and more efficient than ever before.

    1-800Accountant specializes in providing personalized accounting services to help businesses of all sizes achieve financial success. Whether you're a seasoned entrepreneur or just starting, this episode is packed with valuable insights to help you thrive.

    Tune in now to gain expert advice and stay ahead in the competitive business world!
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    35 m
  • SELLING WITH PURPOSE: WAYS TO BUILD A BETTER BRAND ON AMZ

    SELLING WITH PURPOSE: WAYS TO BUILD A BETTER BRAND ON AMZ
    Apr 25 2024

    Get a stronger sense of ecommerce branding and marketing strategies with Shannon Curley, the Director of Marketing at Carbon6. Shannon brings a wealth of experience across diverse industries, including toys, tech, and gaming. Listen to her full conversation with host Jonathan D’Ambrosio, as they discuss understanding customers, crafting a message, and how to stand out from the crowd.

    Episode 12 of The Seller’s Edge, Shannon and Jonathan talk about:

    • 01:26 - The Impact of Branding

    • 02:20 - Educating Consumers about FBA Sellers

    • 04:25 - The Foundation of a Brand

    • 05:27 - Ideal Ways of Knowing Your Customers

    • 06:43 - Balancing Aesthetics with Information

    • 07:36 - Why Having an ‘About Us’ Page is so Important

    • 08:28 - The Risks of Exclusion

    • 09:07 - How Companies Endanger Profits

    • 11:36 - Always Be Authentic

    • 13:06 - Copy vs. Visual Design

    • 15:33 - The Power of Before/After Images

    • 17:03 - How to Use Colors in Branding & Logos

    • 20:17 - Why Brands Fail to Compete

    • 22:13 - The Potential for Growth in E-Commerce

    Key Takeaways:

    1. Know Your Customer And What They Want

    2. Establish A Dtc Brand And Sell On Amz

    3. Concentrate On Providing Information & Value

    4. Be Inclusive

    5. Don’t Underestimate Images

    6. Be Original To Stand Out.

    7. Learn How To Drive Change
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    26 m
  • The eCommerce Playbook: Expert Tips for Brand Success

    The eCommerce Playbook: Expert Tips for Brand Success
    Apr 10 2024

    Join host Jonathan D’Ambrosio on The Seller’s Edge as he sits down with Jillian Losik, the Amazon expert and strategic mind behind Emarketplace Management. Together, they explore the intricacies of successful ecommerce, covering topics from ad strategies to sustainable growth. Discover how to elevate your brand with innovative tactics and strategic insights from Jillian.

    Key Takeaways:

    • The importance of having a strong product and strong values
    • Effective ad strategies for those on a tight budget
    • Why treating your DTC site as a competitor is a mistake of the past
    • Insightful tactics for dominating keywords and converting cart abandonments

    If you're looking to elevate your ecommerce game, be sure to connect with Jillian and her team at Emarketplace Management. Visit their website at eMarketplaceManagement.com for a free account audit or connect with Jillian Losik directly on LinkedIn.

    Jillian's LinkedIn:

    linkedin.com/in/jillian-losik

    EMM website:

    https://emarketplacemanagement.com/


    Don't miss this opportunity to gain valuable insights and strategies that can help take your online business to new heights. Tune in to The Seller’s Edge with Jonathan D’Ambrosio and stay ahead in the world of ecommerce.
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    33 m