In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI’s place in digital marketing; from its evolution and the future of content creation, to the ethical considerations we need to be aware of as the technology develops, it’s all in this episode, so tune in!

In this episode:

05:51 The importance of understanding AI’s strengths and weaknesses.

15:54 Using AI for planning content creation long-term, not just for short-term efficiency.

24:20 AI processes for content and workflow automation, saving time and adding value for clients.

36:51 Learning from biases - why we can be hopeful for an ethical AI future with human innovation.

49:35 Why Google faces threat from GPT and OpenAI in the search and publishing space.

59:21 Future predictions - the importance of using the right prompts is key to all AI.

More about our panellists:

Dan Taylor - https://www.linkedin.com/in/danielrwtaylor/

Dan is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges.

Mike Curtis - https://www.linkedin.com/in/michael-curtis-0571882b/

Mike is the Head of SEO at 7DOTS, and a professional dork.

Jonjo Rowlands - https://www.linkedin.com/in/jonjo-r-32686a205/

Jonjo is Head of SEO at boxChilli. He manages a team of 14 account managers and SEO executives and looks after clients across a wide range of industries.

Irin Rahman - https://www.linkedin.com/in/irin-rahman-861b7151/

Senior leader in Data, Technology, AI, Digital Marketing & Strategy practices with extensive experience across multiple industries. She has a keen interest in data driven insight into digital marketing technologies.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.

In this episode:

07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.

18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.

31:08 Exploring potential content cross-pollination and the associated risks.

49:12 When it’s time to get a new website

53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective.

Resources mentioned:

https://www.screamingfrog.co.uk/seo-spider/

https://www.semrush.com/

https://www.searchpilot.com/

More about our panellists:

Claire Carlile – https://www.linkedin.com/in/clairecarlile

Claire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity.

Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/

Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer.

Sally Raymer – Linkedin.com/in/sally-r-seo

Sally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.

Dave Cousin - https://www.linkedin.com/in/davecousin/

Dave has been with Oban International since 2021 as Head of Organic. With 20 years’ of experience, he is an expert in International SEO and has previously worked with some of the world’s biggest, most global brands.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.

In this episode:

11:41 GA4’s improved UI and data collection framework - why it’s better for event-based tracking.

25:00 How analytics data should influence strategy.

40:34 Why it’s important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.

41:29 KPI’s evolve over time – why you need to distinguish between channel and business metrics.

53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future.

Resources mentioned:

https://developers.google.com/analytics/devguides/collection/ga4

https://www.heap.io/

More about our panellists:

Patrick Stox – https://www.linkedin.com/in/patrickstox/

Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor.

Anna Rowlinson – https://www.linkedin.com/in/anna-rowlinson/

Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities.

Gareth Beck – https://www.linkedin.com/in/garethb/

Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.

Natasha Burtenshaw-deVries - https://www.linkedin.com/in/natashaburtenshawdevries/

Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.