In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI’s place in digital marketing; from its evolution and the future of content creation, to the ethical considerations we need to be aware of as the technology develops, it’s all in this episode, so tune in!

In this episode:

05:51 The importance of understanding AI’s strengths and weaknesses.

15:54 Using AI for planning content creation long-term, not just for short-term efficiency.

24:20 AI processes for content and workflow automation, saving time and adding value for clients.

36:51 Learning from biases - why we can be hopeful for an ethical AI future with human innovation.

49:35 Why Google faces threat from GPT and OpenAI in the search and publishing space.

59:21 Future predictions - the importance of using the right prompts is key to all AI.

More about our panellists:

Dan Taylor - https://www.linkedin.com/in/danielrwtaylor/

Dan is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges.

Mike Curtis - https://www.linkedin.com/in/michael-curtis-0571882b/

Mike is the Head of SEO at 7DOTS, and a professional dork.

Jonjo Rowlands - https://www.linkedin.com/in/jonjo-r-32686a205/

Jonjo is Head of SEO at boxChilli. He manages a team of 14 account managers and SEO executives and looks after clients across a wide range of industries.

Irin Rahman - https://www.linkedin.com/in/irin-rahman-861b7151/

Senior leader in Data, Technology, AI, Digital Marketing & Strategy practices with extensive experience across multiple industries. She has a keen interest in data driven insight into digital marketing technologies.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.

In this episode:

07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.

18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.

31:08 Exploring potential content cross-pollination and the associated risks.

49:12 When it’s time to get a new website

53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective.

Resources mentioned:

https://www.screamingfrog.co.uk/seo-spider/

https://www.semrush.com/

https://www.searchpilot.com/

More about our panellists:

Claire Carlile – https://www.linkedin.com/in/clairecarlile

Claire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity.

Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/

Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer.

Sally Raymer – Linkedin.com/in/sally-r-seo

Sally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.

Dave Cousin - https://www.linkedin.com/in/davecousin/

Dave has been with Oban International since 2021 as Head of Organic. With 20 years’ of experience, he is an expert in International SEO and has previously worked with some of the world’s biggest, most global brands.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.

In this episode:

11:41 GA4’s improved UI and data collection framework - why it’s better for event-based tracking.

25:00 How analytics data should influence strategy.

40:34 Why it’s important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.

41:29 KPI’s evolve over time – why you need to distinguish between channel and business metrics.

53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future.

Resources mentioned:

https://developers.google.com/analytics/devguides/collection/ga4

https://www.heap.io/

More about our panellists:

Patrick Stox – https://www.linkedin.com/in/patrickstox/

Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor.

Anna Rowlinson – https://www.linkedin.com/in/anna-rowlinson/

Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities.

Gareth Beck – https://www.linkedin.com/in/garethb/

Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.

Natasha Burtenshaw-deVries - https://www.linkedin.com/in/natashaburtenshawdevries/

Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you’re keen to learn more about SEO within the ecommerce landscape and the KPI’s and metrics needed to measure success, this episode is for you.

In this episode:

24:33 Why simplifying and minimizing jargon builds trust.

31:31 The full picture – monitor organic sessions for success, but consider impact on other business areas.

34:00 Improved results for retailers - focus on average order values and adjust marketing based on product performance.

40:00 It’s not all about traffic - Incremental testing, proof of concept and clear SEO goals should be tied to company objectives.

50:06 Why it’s important to trust in your product and have well-managed site.

Resources mentioned:

https://www.screamingfrog.co.uk/seo-spider/

https://cloud.google.com/generative-ai-studio

https://chatgpt.com

More about our panelists:

Neha Khanna – https://www.linkedin.com/in/nkkhanna/

Neha, a seasoned Technical Product Manager at Wayfair with a passion for innovation, leads Gen AI and digital marketing use cases. She's SEO/SEM expert and prolific contributor to Search conferences, podcasts, panels and more.

Caleb Chatfield – https://www.linkedin.com/in/calebchatfield/

Caleb is a Solution Consultant for the SEO analytics and automation software company Botify. Caleb has supported some of the world's largest websites to maximise their organic traffic through analysis and subsequent deployment of Botifys tools.

Lorcan Fearon – https://www.linkedin.com/in/lorcan-fearon-1ab998168/

Lorcan is a Senior SEO Specialist & Operations Lead at the UK arm of StudioHawk, Australia's largest SEO agency.

Lucia Dello – https://www.linkedin.com/in/luciadello/

Lucia specialises in turning complex data into meaningful insights to optimise company strategy and operations.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you’re keen to learn more about building relationships with PR professionals and the importance of building quality links - or if you’re a small business looking for pro tips to improve your content marketing activity, this episode is for you.

In this episode:

01:15 How businesses can future-proof their content marketing and PR strategies.

08:40 Key metrics for measuring the success of content and how they differ based on the type of content.

16:22 Challenges and opportunities in integrating social media and influencer outreach with PR efforts.

23:50 Differing perspectives on the effectiveness of reactive PR versus data-led campaigns.

38:55 Effective strategies for managing crisis situations and repairing a company's reputation after negative PR.

Resources mentioned:

https://www.reddit.com/

https://analytics.google.com/analytics/academy/course/5

Find out more about our panelists:

Karim Adib https://www.linkedin.com/in/karimadib/

Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO.

Victoria Roscow https://www.linkedin.com/in/victoria-roscow-196925114/

Victoria is Head of Content at Manchester-based digital marketing agency, Dark Horse. She leads on the on-page SEO and content marketing strategy for clients across the country.

Will Waldron https://www.linkedin.com/in/will-waldron-0b0088111/

Will has 10 years of experience in both traditional and digital PR, developing multi-channel campaign strategies to clients across multiple sectors based all over the world.

Sarah-Jayne Taylorson – https://www.linkedin.com/in/sarah-jayne-taylorson/

Sarah-Jayne is a Digital PR Consultant at NORTH. She has over 3 years in-house experience and enjoys putting her clients at the heart of the news agenda to secure high quality links in top tier outlets.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro’s. If you’re keen to learn more about link building as part of your digital marketing strategy, this episode is for you.

In this episode:

06:08 Why link context is crucial for search optimization.

12:59 Link building analysis - Quality vs quantity.

17:23 How internal linking enhances search engine understanding.

32:25 Proactive outreach to journalists yields 63% more replies.

42:28 Using AI - communication, outreach, and summarizing.

53:37 Paying for links – why this is a bad idea for your strategy.

01:03:38 How analysing competition links can help determine your strategy.

Resources mentioned:

https://pressbooks.com/

https://justreachout.io/

https://ifttt.com/

https://www.midjourney.com

Find out more about our panelists and connect with them here:

Olivia Bence - https://www.linkedin.com/in/olivia-bence-883260132/

Olivia has over six years of experience working in the industry and has worked in a variety of industries at leading PR agencies in Manchester, Olivia's passion for digital PR and innovative tactics on how to get links really shines through.

Vince Nero - https://www.linkedin.com/in/vinnero/

Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online.

Dixon Jones – https://www.linkedin.com/in/dixonjones

Author of Entity SEO. CEO of InLinks. Lifetime Achievement Award Winner.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you.

In this episode:

07:42 Interjecting expertise - HubSpot checklist resource for content productivity.

12:15 Reddit & Quora - trend leads to SEO changes.

17:24 Content creation shifts to AI-driven information generation.

19:42 How focusing on middle and bottom of funnel content can drive business KPIs.

22:14 The importance of managing stakeholder expectations for traffic KPIs

Resources mentioned in this episode:

https://www.amsive.com/insights/author/lily-ray/

https://searchengineland.com/author/barry-schwartz

More about our guests:

Experienced in both in-house and agency SEO, Bianca Anderson makes valuable contributions to driving innovation at HubSpot and has led the creation of HubSpot's EEAT Playbook. Bianca is also the Project Manager of the Blog Insights Report, which plays a crucial role in influencing 90% of all published or updated blog content.

Connect with Bianca here:

https://twitter.com/binksdoesseo

https://www.linkedin.com/in/bianca-anderson/

Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology.

Connect with Andy here:

www.orbitmedia.com

https://www.youtube.com/orbitmedia

https://www.linkedin.com/in/andycrestodina/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get a better understanding of how paid advertising can work for you, or to improve your current campaigns, this episode is for you.

In this episode:

05:15 Why understanding KPI's and testing is crucial in paid media.

09:03 How making confident, accurate decisions and using short-term data to validate long-term outcomes can lead to success.

12:50 Managing internal metrics, platform control, and budget allocation for success with awareness campaigns.

14:17 How to drive platform use by focusing on social media metrics and user engagement.

20:53 Balancing art and science - How to navigate the intersection between platform data and analytics.

Resources mentioned in this episode:

https://www.dentsu.com/blog

www.youtube.com/@eMarketingAssociation

More about our guests:

Julia is a Digital Director and has focused on Search and Performance Media for Enterprise-sized organizations for 16 years. These days, she focuses on optimizing inside platforms, while ensuring that different media works in harmony rather than in silos. Ask her about QSR, Public Sector, Luxury Travel, and Retail.

Connect with Julia here:

https://www.iprospect.com/en/ca/

https://www.linkedin.com/in/juliavyse/

Kevin Lee is a marketing mad scientist, entrepreneur, marketing expert, investor and cause marketing philanthropist. He is the co-founder of full-service marketing company, Didit, and founder of GivingForward.org, a cause marketing nonprofit that along with its predecessor We-Care has generated millions of dollars for nonprofits and billions for businesses.

Connect with Kevin here:

https://www.emarketingassociation.com/

https://www.linkedin.com/in/variousventures/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.