The Snarketing Podcast  Por  arte de portada

The Snarketing Podcast

De: Matt Wurst Valerie Vespa
  • Resumen

  • The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that. Instead, these longtime industry veterans will highlight some of the fun, interesting, weird, and ridiculous things happening in the space. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
    Matt Wurst, Valerie Vespa
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Episodios
  • Episode 25: Cherian Thomas, Sr Director - RMN and DOOH
    Jul 17 2024

    Talking all things media and innovation with Cherian Thomas, Senior Director - Retail Media Network & DOOH at T-Mobile and Co-Founder of Octopus Interactive. 🚀 Cherian shares his fascinating journey, touching on: * Unlocking marketing strategies for Uber and Lyft riders through innovative in-ride entertainment. * Navigating cultural challenges from startup to T-Mobile acquisition. * Engaging riders and drivers with interactive, branded content. * Leveraging Digital Out-of-Home (DOOH) advertising for brand success. * Revolutionizing marketing with T Advertising Solutions amidst rising CAC. Don't miss this episode packed with insights and engaging conversations! 🎧

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    50 m
  • Episode 24: Jason Schragger, CCO at Saatchi & Saatchi Los Angeles+Dallas
    Jul 2 2024

    In this episode of The Snarketing Podcast, we engage with Jason Schragger, Chief Creative Officer at Saatchi & Saatchi L.A. / Dallas, exploring a spectrum of topics from innovative storytelling in Paralympics campaigns to entrepreneurial ventures by children and the transformative impact of technology in creativity. Jason discusses leadership and communication in the dynamic advertising industry, emphasizing the importance of understanding cultural contexts and emotional storytelling to connect deeply with diverse audiences. Highlights include insights into Toyota's brand evolution through Olympic sponsorship, the role of advanced tools like Adobe in personalizing creative strategies, and the significance of refined communication skills in professional settings. Tune in to gain valuable perspectives on how creativity, leadership, and technology are shaping the future of advertising. Subscribe for more insightful episodes with a snarky twist!


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    46 m
  • Episode 23: Doug Jossem, Head of Food at Walmart Connect
    Jun 12 2024

    Catch Doug Jossem, the Head of Food at Walmart Connect, "rolling back" the curtain on retail media! 🛒

    Join Matt Wurst and Valerie Vespa as they uncover:

    • Retail Media Revolution: Walmart's vision for future growth.
    • Doug’s Walmart Walkabouts: Why Doug strolls Walmart aisles weekly.
    • Customer Connection: Innovative in-store and digital strategies.
    • AI Insights: The real potential of AI in retail.
    • Shrinkage: Has Doug ever stolen anything from a Walmart?
    • Shelf-help: Strategies for marketers and media executives.
    • Data Meets Creativity: Walmart’s balanced marketing approach.
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    49 m

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