Talking all things media and innovation with Cherian Thomas, Senior Director - Retail Media Network & DOOH at T-Mobile and Co-Founder of Octopus Interactive. 🚀 Cherian shares his fascinating journey, touching on: * Unlocking marketing strategies for Uber and Lyft riders through innovative in-ride entertainment. * Navigating cultural challenges from startup to T-Mobile acquisition. * Engaging riders and drivers with interactive, branded content. * Leveraging Digital Out-of-Home (DOOH) advertising for brand success. * Revolutionizing marketing with T Advertising Solutions amidst rising CAC. Don't miss this episode packed with insights and engaging conversations! 🎧

In this episode of The Snarketing Podcast, we engage with Jason Schragger, Chief Creative Officer at Saatchi & Saatchi L.A. / Dallas, exploring a spectrum of topics from innovative storytelling in Paralympics campaigns to entrepreneurial ventures by children and the transformative impact of technology in creativity. Jason discusses leadership and communication in the dynamic advertising industry, emphasizing the importance of understanding cultural contexts and emotional storytelling to connect deeply with diverse audiences. Highlights include insights into Toyota's brand evolution through Olympic sponsorship, the role of advanced tools like Adobe in personalizing creative strategies, and the significance of refined communication skills in professional settings. Tune in to gain valuable perspectives on how creativity, leadership, and technology are shaping the future of advertising. Subscribe for more insightful episodes with a snarky twist!

Catch Doug Jossem, the Head of Food at Walmart Connect, "rolling back" the curtain on retail media! 🛒

Join Matt Wurst and Valerie Vespa as they uncover:

• Retail Media Revolution: Walmart's vision for future growth.
• Doug’s Walmart Walkabouts: Why Doug strolls Walmart aisles weekly.
• Customer Connection: Innovative in-store and digital strategies.
• AI Insights: The real potential of AI in retail.
• Shrinkage: Has Doug ever stolen anything from a Walmart?
• Shelf-help: Strategies for marketers and media executives.
• Data Meets Creativity: Walmart’s balanced marketing approach.

In this episode of the Snarketing Podcast, we uncover the dark secrets and history of English etymology with Jess Zafarris, Director of Content at Ragan Communications and author of "Words from Hell: Unearthing the darkest secrets of English etymology."🌟 📌 Highlights include: - Etymology Fun: The twisted origins of everyday words. - Swear Words: Debunking myths around "shit" and "fuck". - Marketing Relevance: So many of today's marketing language has twisted origins. - Historical Linguistics: The evolution of "luxury" and its societal implications. - Fractional Leadership: The rise of dynamic marketing roles. - AI & Innovation: Jess explores the shift from efficiency to creativity in AI. - Internet Culture: The impact on language evolution and the rise of new dialects.

This episode of "The Snarketing Podcast" goes full creative: a dynamic conversation with Jaime Robinson, Co-Founder and CCO of JOAN Creative. Discover the inventive "Save the Florida Man" campaign, learn Jaime's top impactful marketing campaigns including Kiss and Barbie, and delve into the influence of winning prestigious awards on a creative career.

Explore the origins and philosophy behind JOAN, get a sneak peek into upcoming projects and campaigns, and uncover the importance of embracing your unique creative weirdness.

🎙️✨ Don't miss this episode packed with industry secrets and groundbreaking strategies. Subscribe now for more marketing insights and insider stories!

Get ready to dive deep with a marketing titan as Lou Paskalis takes us through a whirlwind of insights that only a true ad tech hall of famer could provide. Here's a sneak peek of what's in store:

🌐 American Express Excellence: Discover how frontline reps went above and beyond during the Southeast Asia tsunami—booking helicopters to save customers!

🚀 Ad Tech Insights: Learn from Lou's expansive career and his transition to Chief Strategy Officer at Ad Fontes Media.

🤔 War on Truth: Unpacking the era of "alternative facts" and its implications for media and marketing.

🎭 Narrative Mastery: How the art of crafting compelling narratives is crucial in a crowded marketplace.

🛠️ Creator Space Evolution: Explore the convergence of media, technology, and the blurring lines in B2B and B2C.

⏰ Rapid SaaS Launch: The story of launching a business in just 18 days—NASA-style teamwork in action!

📰 News Importance for Marketers: Driving business value and growth by reintegrating news into marketing strategies.

🤝 Unified Marketing Strategies: Lou discusses the need for a unified approach to marketing for sustainable growth.

🏦 Trust in Banking: How technology and transparency are reshaping consumer trust in financial institutions.

🌐 Future Tech Trends: Debating the next big shifts in technology with insights on RMN-CTV dynamics.

Don't miss this enlightening conversation packed with lessons, laughter, and Lou's legendary insights. Tune in and elevate your marketing game! 🔥 #SnarketingPodcast #MarketingInsights #LouPaskalis

In this episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa welcome Patrick Holly, head of creative at Upwork. Dive into the innovative "Wake and Make" coffee bag project and discover how it turned packaging into a marketing masterpiece.

Explore the future of collaboration as Patrick shares insights on managing remote creative teams, and why he doesn't like the term "gig economy."

Hear Patrick's take on the role of AI in creativity and learn how to view it as a tool, not a threat.

Get a behind-the-scenes look at building content platforms for superstars like Stephen Curry. For freelancers, Patrick reveals underrated skills to stand out on Upwork. Lastly, prepare for the future as we discuss adapting to the evolving landscape of job automation.

Tune in for an insightful conversation on creativity, collaboration, and the future of work.

Head just next door on this Snarketing Podcast episode featuring Andrew Rosen from Nextdoor. Discover how Nextdoor is revolutionizing the way we live, interact, and care for each other in our neighborhoods. Uncover the secrets to creating meaningful connections and fostering wellness in neighborhoods.

Tune in for a journey into the heart of community, health, and innovative marketing. Don't miss Andrew Rosen's insights on creating a kinder, healthier world.

#SnarketingPodcast #CommunityBuilding #HealthWellness #Innovation