Everyone’s terrified of failure. But quite frankly it’s not failure that breaks most businesses, it’s growth.

Failure feels familiar, predictable, even safe to your subconscious. Growth, on the other hand, demands more capacity, more identity shifts and more responsibility than most CEOs are wired for. That’s why so many plateau, sabotage, or collapse at the exact moment things should be taking off.

In this episode, I’m pulling back the curtain on why growth exposes every subconscious crack you’ve been ignoring, the hidden patterns I see high level entrepreneurs run on repeat, and how to protect yourself so scaling doesn’t stall you, it sustains you.

If you’ve ever wondered why your business looks “perfect on paper” but still isn’t working this one is for you.

Topics covered in this episode:

• Why failure feels safer than growth to your subconscious.
• The capacity demands growth adds that no strategy can fix.
• The three hidden patterns CEOs fall into when they scale.
• Why strategy alone won’t save you if identity hasn’t caught up.
• How to rewire your subconscious so growth amplifies success, not sabotage

“Growth doesn’t break businesses because growth is bad. Growth breaks businesses because it amplifies what’s already there.” - Rebecca Haydon

• What Identity Work Actually Is (And Why Most People Get It Wrong)
• The Real Reason Why You Can’t Stay Consistent
• Why You Procrastinate (And What Your Subconscious is Really Protecting You From)
• Why You Always Feel Like There’s Never Enough Time (And How to Change It)

Connect with Rebecca Haydon:

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram | Facebook | YouTube

Find the full show notes & more resources at www.rebeccahaydon.com/podcast/

Are you confusing busyness with growth? In this episode of The Subconscious Expert, I break down what I call the illusion of momentum why your brain rewards you for ticking boxes, even when your business isn’t moving forward.

We’ll dive into the neuroscience behind false momentum, the subconscious thermostat that caps your results, and the identity shifts that actually create sustainable growth. If you’ve ever felt like you’re doing everything but still hitting the same ceiling, this conversation will change the way you see momentum forever.

Topics covered on The Illusion of Momentum:

• The neuroscience of why busyness feels like progress (but isn’t)
• How your subconscious ceiling acts like a thermostat for results
• The difference between activity tolerance vs. receiving tolerance
• Why real momentum comes from identity shifts, not more action
• Questions to uncover the identity running beneath your busyness
• How to build subconscious momentum that sustains growth long-term

Connect with Rebecca Haydon:

• Apply to work with me
• The Subconscious Membership
• Come say hi on Instagram | Facebook | YouTube

Find the full show notes & more resources at www.rebeccahaydon.com/podcast/

Are you sick of hearing about identity work from every coach on Instagram who hasn’t got a bloody clue what it actually means? I’m feeling a bit Ted talky today, so buckle in! The affirmations stuck on your bathroom mirror, the “fake it till you make it” blazer, the recycled quotes… they’re not cutting it, are they?

In today’s episode, I’m giving you the real behind-the-scenes understanding of how your subconscious identity actually works. Not the fluffy mindset tricks, but the precise process that’s keeping you stuck at those same income months. I’ll show you exactly why you know what to do but still can’t seem to do it, and reveal the three specific lenses your subconscious is using to run your business right now (spoiler alert: you don’t even know it’s happening).

Think of this episode as a masterclass on what identity work really means and why it’s the actual missing piece between strategy that absolutely flies or completely flops for you.

Topics covered on Identity Work:

1. What’s the real definition of identity work, and why do most coaches get it completely wrong?
2. Why does your identity act like invisible glasses that filter everything you see in your business?
3. Why do some entrepreneurs see failure, while others see proof using the exact same strategy?
4. What’s the difference between surface-level identity work and deep subconscious rewiring?
5. What three practical steps can you take today to start shifting your identity at the core level?

Connect with Rebecca Haydon:

• Apply to work with me
• The Subconscious Membership
• The Subconscious Institute
• Come say hi on Instagram | Facebook | YouTube

Find the full show notes & more resources at https://rebeccahaydon.com/podcast/what-identity-work-actually-is