In this episode, discover a remarkably simple yet powerful marketing framework inspired by the book 'Lean Marketing.' Steve, an avid reader and marketing expert, introduces the 'What, When, Who' strategy—an easy-to-follow method to streamline your marketing efforts for consistent, repeatable results. Learn how to organize and manage your marketing activities with just three columns on a spreadsheet or piece of paper. This user-friendly approach is perfect for solo entrepreneurs and small businesses starting out and looking to delegate tasks as they grow. Implement this straightforward system and watch your marketing efforts flourish over time.

00:00 Introduction to a Simple Marketing Strategy
00:22 The Power of Reading and Lean Marketing
01:38 Introducing the What, When, Who Framework
02:29 Implementing the Framework in Your Business
04:31 Adapting and Delegating Tasks
05:43 Final Thoughts and Encouragement

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In this video, discover why shifting from merely offering website design to providing comprehensive business solutions can transform your web design business. Learn how focusing on solving clients' problems, embracing subscription-based marketing services, and creating compelling sales pitches can lead to increased client satisfaction and business growth. We discuss practical strategies, such as defining your service menu or using intentionally vague retainers, and the importance of separating marketing services from web design agreements. Tune in to find out how to grow your impact and income by evolving beyond traditional web design.

00:00 Introduction: Beyond Just Website Design
00:13 The Shift to Problem-Solving Solutions
02:14 Subscription-Based Marketing Services
02:26 Choosing the Right Services for Your Clients
03:23 Building a Team and Outsourcing
04:16 Getting Started: Frameworks and Retainers
04:22 Defining Your Service Menu
05:59 Intentionally Vague Retainers
07:16 Sales Pitches for Different Approaches
08:08 Pricing and Invoicing Tips
09:46 Conclusion: Growing Your Business and Impact

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In this episode of the Subscription Web Design Podcast, we address the growing concerns among web designers about the impact of AI on their jobs and industry. We reflect on the historical pace of technological advancement and emphasize the importance of adapting to AI-driven tools to stay competitive. While acknowledging AI's rapid evolution, we explore its role in making businesses more efficient and the potential for creative new business models. By focusing on innovative and advanced web solutions, designers can safeguard their careers in the near future. Tune in to learn how to embrace AI as a powerful ally rather than a threat.

00:00 Introduction: Is AI Taking Over Web Design?
00:17 The Impact of AI on Technology and Innovation
01:26 Adapting to AI: No Do-Overs
02:53 The Future of Web Design in the Age of AI
03:43 AI as a Tool for Web Designers
05:44 Staying Ahead: Using AI to Your Advantage
07:29 Creative Business Models and AI
08:06 Conclusion: Planning for the Future

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Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away.