In this episode, discover a remarkably simple yet powerful marketing framework inspired by the book 'Lean Marketing.' Steve, an avid reader and marketing expert, introduces the 'What, When, Who' strategy—an easy-to-follow method to streamline your marketing efforts for consistent, repeatable results. Learn how to organize and manage your marketing activities with just three columns on a spreadsheet or piece of paper. This user-friendly approach is perfect for solo entrepreneurs and small businesses starting out and looking to delegate tasks as they grow. Implement this straightforward system and watch your marketing efforts flourish over time.

00:00 Introduction to a Simple Marketing Strategy
00:22 The Power of Reading and Lean Marketing
01:38 Introducing the What, When, Who Framework
02:29 Implementing the Framework in Your Business
04:31 Adapting and Delegating Tasks
05:43 Final Thoughts and Encouragement

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In this video, discover why shifting from merely offering website design to providing comprehensive business solutions can transform your web design business. Learn how focusing on solving clients' problems, embracing subscription-based marketing services, and creating compelling sales pitches can lead to increased client satisfaction and business growth. We discuss practical strategies, such as defining your service menu or using intentionally vague retainers, and the importance of separating marketing services from web design agreements. Tune in to find out how to grow your impact and income by evolving beyond traditional web design.

00:00 Introduction: Beyond Just Website Design
00:13 The Shift to Problem-Solving Solutions
02:14 Subscription-Based Marketing Services
02:26 Choosing the Right Services for Your Clients
03:23 Building a Team and Outsourcing
04:16 Getting Started: Frameworks and Retainers
04:22 Defining Your Service Menu
05:59 Intentionally Vague Retainers
07:16 Sales Pitches for Different Approaches
08:08 Pricing and Invoicing Tips
09:46 Conclusion: Growing Your Business and Impact

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In this episode of the Subscription Web Design Podcast, we address the growing concerns among web designers about the impact of AI on their jobs and industry. We reflect on the historical pace of technological advancement and emphasize the importance of adapting to AI-driven tools to stay competitive. While acknowledging AI's rapid evolution, we explore its role in making businesses more efficient and the potential for creative new business models. By focusing on innovative and advanced web solutions, designers can safeguard their careers in the near future. Tune in to learn how to embrace AI as a powerful ally rather than a threat.

00:00 Introduction: Is AI Taking Over Web Design?
00:17 The Impact of AI on Technology and Innovation
01:26 Adapting to AI: No Do-Overs
02:53 The Future of Web Design in the Age of AI
03:43 AI as a Tool for Web Designers
05:44 Staying Ahead: Using AI to Your Advantage
07:29 Creative Business Models and AI
08:06 Conclusion: Planning for the Future

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In this episode of the Subscription Web Design Podcast, we have a deep and engaging conversation with Stephanie Hudson, co-founder of FocusWP, and explore the world of white label services. Discover how white labeling can benefit agency owners and freelancers by freeing up time and enhancing business offerings. Learn from Stephanie's unique approach to subscription web design through 'website leasing.' Additionally, we discuss subscription-based design models, with insights from DesignJoy's high-cost, low-interaction formula, and the evolving impact of AI on web development. Tune in for practical advice and innovative strategies to help you stay ahead in the dynamic landscape of web design and development.

00:00 Introduction and Guest Welcome

00:41 Defining White Label Services

01:28 Focus WP: Who We Serve

02:46 Understanding White Label Work

03:51 Challenges and Benefits of White Labeling

06:09 Business Principles for Web Designers

09:21 Starting Focus WP: The Origin Story

12:46 Expanding Services and Team Dynamics

17:20 The Importance of Delegation

35:46 Becoming a White Label Partner

51:00 Generalist Budget Version

51:45 Marketing and Niche Websites

53:08 White Label Relationships

53:37 Rebranding and Business Structure

55:38 Subscription vs. Lease Model

56:10 Recurring Revenue Strategies

01:19:58 AI and the Future of Web Design

01:28:34 FocusWP Services and Conclusion

Bonus Link: https://focuswp.co/swd2024/

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In this episode of the Subscription Web Design Podcast, we explore how to approach web design like a 'choose your own adventure' game. This insightful discussion will delve into the critical roles a business owner must play: technician, manager, and owner. We'll touch on the teachings of Michael Gerber's 'The E Myth Revisited,' emphasizing the need for intentional decision-making and strategic business management. You’ll learn how to balance these roles, avoid common pitfalls, and structure your business for growth and profitability. Whether you're a solo entrepreneur or aspiring business owner, this episode will provide you with valuable strategies to make your web design business thrive.

00:00 Introduction to Subscription Web Design Podcast
00:05 The Choose Your Own Adventure Approach to Web Design
01:15 The Importance of Reading 'The E Myth Revisited'
02:26 Understanding the Three Roles in Your Business
04:48 Applying the Three Roles to Web Design
07:46 Balancing Your Time Across Roles
08:38 Deciding Your Long-Term Role in the Business
11:21 The Impact of Your Role on Pricing
12:46 Conclusion and Final Thoughts

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In this episode of the Subscription Web Design Podcast, we dive into the invaluable lessons learned from failures in the web design business. Discover the top three mistakes to avoid: not diversifying income sources, inconsistent use of the Profit First method, and lacking a concrete marketing plan. Learn how these pitfalls impacted my journey and get actionable advice to sidestep them in your own business. Plus, find out the importance of journaling for mental clarity and the benefits of the Profit First financial approach. Tune in and equip yourself with strategies to succeed in subscription web design!

00:00 Introduction and Importance of Failure

03:01 Lesson 1: Diversifying Income Streams

06:47 Lesson 2: Consistency with Profit First

11:27 Lesson 3: Creating a Marketing Plan

15:10 Conclusion and Final Thoughts

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In this episode of Subscription Web Design, we're diving into five common false beliefs that keep web designers struggling financially. Drawing from years of experience, we'll explore why many web designers find it hard to make ends meet and the mindset shifts needed to break free from this cycle. From the myth that there aren’t enough clients, to the trap of trying to be everything to everyone, we challenge these misconceptions head-on. We also discuss the importance of thinking like a business owner and not just a creative, as well as the need for proactive marketing and relationship building. Join us to debunk these myths and start steering your web design business toward financial stability.

00:00 Introduction and Episode Overview
00:23 The Reality of Being a Web Designer
03:22 False Belief #1: Not Enough Clients
07:34 False Belief #2: Being Everything to Everyone
08:44 False Belief #3: Gurus Are Always Right
11:57 False Belief #4: Web Design Isn't Like Other Businesses
15:03 False Belief #5: Telling People What You Do Is Enough
17:11 Conclusion and Final Thoughts

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Join us in this episode of Subscription Web Design as we walk you through the entire process of taking a web design project from the initial client agreement to final delivery and case study creation. Learn key steps including the discovery call, paid discovery, contract signing, project management setup, designing, building, and finalizing the website. Whether you're a complete beginner or looking to refine your process, this guide offers insightful tips and practical advice to help you succeed in your web design business.

00:00 Introduction and Episode Overview
01:20 Starting with the Discovery Call
05:07 The Importance of Paid Discovery
08:13 Contract and Initial Setup
10:30 Project Management and Execution
17:55 Finalization and Launch
19:44 Case Study and Conclusion

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