Episodios

  • Scaling Your Small Business: What Does Scale Mean & How To Do It
    Sep 25 2024

    Scaling a small business goes beyond just gaining more clients or expanding your team—it’s about creating a sustainable foundation for growth.


    This episode breaks down what scaling truly means for service-based businesses and how you can prepare to handle growth without sacrificing quality or burning out.


    From refining your operations and automating systems to optimizing lead generation and team building, we'll walk you through actionable steps to take your business to the next level.


    Discover how to grow your revenue while keeping costs manageable, and ensure your business thrives in the long run. Whether you're a roofer, massage therapist, or dog groomer, this episode is for you if you’re ready to scale your business effectively and profitably.


    Tune in to learn how to transition from doing it all yourself to leading a business that runs smoothly—allowing you to focus on strategy and growth!


    ***Leave us a review on your favorite podcast platform, screenshot it, email it to connect@succeedingsmall.co, and you could win merch from our small business success collection as a thank you for tuning in!


    Mentioned in this Episode:

    Cultivating Growth: How SOPs and Systems Scaled This Landscaping Company. Listen now using the link below:

    https://succeedingsmall.co/importance-of-systems-in-business/


    Connect with Madeleine @Succeeding Small

    Website: succeedingsmall.co

    Facebook: @SucceedingSmall

    Instagram: @succeedingsmall

    LinkedIn: succeeding-small

    Pinterest: @succeedingsmall

    TikTok: @succeedingsmall

    YouTube: @succeedingsmall


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    26 m
  • Cultivating Growth: How SOPs and Systems Scaled This Landscaping Company
    Sep 11 2024

    In this insightful episode, we sit down with Justin Sturgill, co-owner of Incline Landscaping, to dive deep into his entrepreneurial journey. From failures in the clothing industry to record-breaking success in landscaping, Justin shares the invaluable lessons he’s learned in building systems and processes that drive growth, empower employees, and streamline operations. If you're a service-based business looking to scale, you won’t want to miss this episode!


    What you’ll learn:

    -The power of Standard Operating Procedures (SOPs) for efficient scaling

    -How systems and processes can reduce mistakes and increase employee retention

    -The importance of hands-on and video learning for on-field employees

    -Tips for overcoming the fear of letting go and hiring your first team members

    -Creating a business that gives you more time with family and opportunities to give back


    Ready to take your business to the next level? Tune in now to hear Justin’s inspiring journey and start implementing the systems that will allow your business to thrive! Don’t forget to subscribe, leave a review, and share this episode with other entrepreneurs looking to scale. Let’s succeed together!


    ***Leave us a review on your favorite podcast platform, screenshot it, email it to connect@succeedingsmall.co, and you could win merch from our small business success collection as a thank you for tuning in!


    Connect with Madeleine @Succeeding Small

    Website: succeedingsmall.co

    Facebook: @SucceedingSmall

    Instagram: @succeedingsmall

    LinkedIn: succeeding-small

    Pinterest: @succeedingsmall

    TikTok: @succeedingsmall

    YouTube: @succeedingsmall


    Connect with Justin Sturgill

    Website: inclinelandscaping.com/about-us

    Facebook: @InclineLandscapingandLawnMaintenance

    Instagram: @InclineLandscaping


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    31 m
  • 10 Reasons Why Your Site Isn't Converting
    Sep 4 2024

    Struggling with a website that isn't converting visitors into customers? You’re not alone. In this episode, we dive into the top 10 reasons why your site may be underperforming and not generating the leads you need.


    From cluttered navigation to a lack of clear calls to action, slow load times, poor mobile experiences, and more—these common issues could be driving potential customers away. But don’t worry; we have the solutions to turn things around. By addressing these key areas, you can transform your website into a powerful tool that attracts more leads, increases revenue, and drives your business forward.


    Tune in to learn actionable tips that will help you optimize your site for better conversions. Plus, download our handy checklist to ensure your website is performing at its best. Let’s make your website work for you!


    ***Here is your FREE guide: 10 Ways to Increase Conversions on Your Site succeedingsmall.co/conversions


    ***Leave us a review on your favorite podcast platform, screenshot it, email it to connect@succeedingsmall.co, and you could win merch from our small business success collection as a thank you for tuning in!


    Connect with Madeleine @Succeeding Small

    Website: succeedingsmall.co

    Facebook: @SucceedingSmall

    Instagram: @succeedingsmall

    LinkedIn: succeeding-small

    Pinterest: @succeedingsmall

    TikTok: @succeedingsmall

    YouTube: @succeedingsmall


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    31 m
  • Unlocking Local SEO: How to Rank Your Service-Based Business on Google
    Aug 28 2024

    If your small business isn't showing up on Google, you're leaving money on the table. Local SEO isn't just a buzzword—it's essential for scaling your small business in today’s digital age.

    In this episode, we break down actionable strategies like optimizing your Google Business Profile, using local keywords, building citations, and securing valuable backlinks. Whether you're a plumber, attorney, or any service provider, these high-level SEO tips can help you dominate local searches and attract more customers.

    Tune in and unlock the potential of local SEO to grow your small business today!

    Mentioned Resources:

    ***8 Untapped Ways to Get More Google Reviews for Your Service Business

    https://succeedingsmall.co/8-untapped-ways-to-get-more-google-reviews-for-your-service-business/

    ***Don't let a poorly managed Google Business Profile hold your business back. Download your FREE Google Business Profile Guide today! ➡️ https://succeedingsmall.co/gbpguide/

    Connect with Madeleine @Succeeding Small

    Website: succeedingsmall.co

    Facebook: @SucceedingSmall

    Instagram: @succeedingsmall

    LinkedIn: succeeding-small

    Pinterest: @succeedingsmall

    TikTok:@succeedingsmall

    YouTube: @succeedingsmall


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    30 m
  • How to Create a Marketing Strategy That Drives Revenue for Your Small Business
    Aug 21 2024

    Are you ready to discover the secret to crafting a marketing strategy that doesn’t just get noticed, but actually drives revenue for your small business? In this episode of the Succeeding Small podcast, we dive into why many small businesses struggle with cash flow issues and poor planning, and explore how to develop a strategy that truly supports your goals.

    You’ll learn these key marketing strategies for your small business:

    1. How to conduct effective market research: Discover how analyzing your competitors, both local and in larger markets, can give you valuable insights into successful marketing tactics that you can implement and improve upon.

    2. Why buyer personas are essential: Understand the importance of targeting your marketing efforts by creating detailed buyer personas that help you connect with your ideal customers and drive revenue growth.

    3. How to choose the right marketing strategy: Learn how to align your marketing strategy with your business model and goals, whether that’s through social media, SEO, paid ads, or other channels, and how to adapt it as your business evolves.

    Tune in to gain actionable insights and a roadmap to boost your small business’s success!

    ***Ready to find the perfect marketing strategy for your small business? Take our free marketing strategies quiz at succeedingsmall.co/marketingquiz and receive expert guidance tailored to your unique goals—no pressure, just practical advice to help you grow!

    ***Stop guessing and start targeting your ideal clients with precision! Download our FREE Buyer Persona Guide at succeedingsmall.co/buyerpersona and get the insights you need to elevate your marketing strategy today!

    Connect with Madeleine @Succeeding Small Website: succeedingsmall.co

    Facebook: @SucceedingSmall

    Instagram: @succeedingsmall

    LinkedIn: succeeding-small

    Pinterest: @succeedingsmall

    TikTok:@succeedingsmall

    YouTube: @succeedingsmall


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    15 m
  • Scaling to Sell: How to Build & Sell a Service Business
    Aug 14 2024

    Are you ready to discover the secret strategies behind building a service-based business that not only thrives but is also primed for a lucrative sale? In this insightful episode, we dive deep into the journey of scaling and selling a service-based business with Brandon Kirk, the owner of the award-winning air duct cleaning company, Planet Duct. Brandon shares his wealth of experience from building multiple successful companies to strategically preparing them for sale.


    Whether you’re just starting out or are in the midst of scaling your business, this episode is packed with actionable advice and real-world examples that will guide you through the complexities of exiting your business successfully.


    In This Episode, You Will Learn:


    1. How to Plan Your Exit Strategy from Day One:

    Discover why thinking about your exit strategy early on is crucial and how it influences your business decisions.

    2. The Importance of Building Strong Systems and Teams:

    Learn how to create efficient processes and develop a team that can operate independently, making your business more attractive to potential buyers.

    3. Financial Preparation for Selling Your Business:

    Understand the key financial aspects that buyers scrutinize, and how to ensure your business is financially healthy and ready for sale.

    4. Best Practices for Negotiating a Sale:

    Get insider tips on how to negotiate the sale of your business effectively, ensuring you receive the true value for your hard work.

    5. How to Manage the Transition to New Ownership:

    Learn what steps to take to ensure a smooth handoff to the new owner, including dealing with employees, digital assets, and maintaining business continuity.


    Tune in to learn how to scale your service-based business strategically and position it for a profitable sale, ensuring long-term success and financial security.


    ***Leave us a review on your favorite podcast platform, screenshot it, email it to connect@succeedingsmall.co, and you could win merch from our small business success collection as a thank you for tuning in!


    Connect with Madeleine @Succeeding Small Website: succeedingsmall.co

    Facebook: @SucceedingSmall

    Instagram: @succeedingsmall

    LinkedIn: succeeding-small

    Pinterest: @succeedingsmall

    TikTok:@succeedingsmall

    YouTube: @succeedingsmall


    Connect with Brandon Kirk Website: planetduct.com

    Facebook: @PlanetDuct

    Instagram: @planetduct

    LinkedIn: Planet Duct

    TikTok: @planetduct

    YouTube: Planet Duct


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    47 m
  • 8 Untapped Ways to Get More Google Reviews for Your Service Business
    Aug 7 2024

    Getting customers to leave reviews can feel like pulling teeth, but don't let that discourage you. Reviews are crucial for your business’s growth, influencing customer trust and search engine optimization (SEO). In this episode, we tackle the tough issue of generating reviews with eight innovative and untapped strategies to skyrocket your Google reviews and enhance your online presence.


    We dive into actionable tips like creating a direct link for reviews, empowering your employees to ask for reviews, and the importance of varying your review requests. Learn how to leverage tools and systems to automate the process, why monitoring your social media mentions can boost your review count, and the significance of planning strategic review campaigns.


    Key guidelines are covered, such as the importance of having a Google Business Profile, avoiding incentivizing reviews, and why negative reviews aren’t necessarily bad. Discover how to respond to reviews effectively to show your customers you care and boost your credibility.


    Ready to see those five stars? Tune in as we explore these tactical tips to make review generation an integral part of your business strategy. Let’s get into it and keep succeeding small!


    Connect with Madeleine @Succeeding Small Website: succeedingsmall.co

    Facebook: @SucceedingSmall

    Instagram: @succeedingsmall

    LinkedIn: succeeding-small

    Pinterest: @succeedingsmall

    TikTok:@succeedingsmall

    YouTube: @succeedingsmall


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    24 m
  • How to Succeed As A Small Business
    Jul 31 2024

    Are you a small business owner dreaming of success? This episode will help you define what success looks like for you and your business.


    Whether it's achieving financial freedom, creating a sustainable business model, or balancing work with life, success is unique to every entrepreneur.


    We explore how to cast a vision, set clear goals, and build systems to support your journey toward success. Learn how to overcome obstacles, embrace failure, and adapt to changes while keeping your ultimate vision in sight.


    Join us and start your journey to achieving the life and business you've always dreamed of.

    3 Key Takeaways


    Define Your Vision of Success: It's crucial to clearly define what success looks like for you and your business. This includes setting specific, achievable goals and understanding your ultimate vision.


    Create a Scalable Business Model: Developing systems and processes that allow your business to operate without your constant involvement is essential. This scalability ensures sustainability and prepares your business for growth or potential sale.


    Embrace Failure and Adapt: Understand that failure is part of the journey and use it as a learning experience. Being adaptable and resilient is key to navigating the challenges and changes in business. Keep your focus on long-term goals and continuously work towards them.


    In this episode you will learn about scalable operations and sustainable growth strategies, including the significance of marketing techniques like search engine optimization (SEO), how to embrace failure and adaptability to maintain focus on long-term goals.


    You will walk away with actionable strategies and insights to help you turn your entrepreneurial dream into a successful reality.


    Ready to turn your small business dreams into reality?

    Start by defining your vision of success and setting actionable goals. Don't forget to subscribe to Succeeing Small for more insights and tips on achieving business success.


    If you found this episode helpful, give it a thumbs up and share it with fellow entrepreneurs on the same journey. Let's succeed together!


    Website: succeedingsmall.co

    Facebook: https://www.facebook.com/SucceedingSmall/

    Instagram: https://www.instagram.com/succeedingsmall/

    LinkedIn: https://www.linkedin.com/company/succeeding-small/

    Pinterest: https://hu.pinterest.com/succeedingsmall/

    TikTok:https://www.tiktok.com/@succeedingsmall

    YouTube: https://www.youtube.com/@succeedingsmall


    00:36 Defining Success: What Does It Mean to You?

    03:33 Vision Casting: Creating Your Roadmap

    08:55 Setting Stepping Stones: Achieving Your Goals

    11:08 Building a Support System: Surround Yourself with Success

    14:10 Tracking Success: Key Metrics and KPIs

    17:00 Lead Generation: Sustainable Growth Strategies

    21:04 Scalable Operations: Preparing for Growth

    26:01 Embracing Failure: Adapt and OvercomeConnect

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    28 m