In this episode, we explore the role of intrinsic and extrinsic motivation in building trust. Discover how these motivations drive behavior and influence trustworthiness. We discuss why intrinsic motivation alone might not be enough, the power of extrinsic motivators in habit formation, and how to ensure you're motivated for the right reasons. Whether you're looking to build better habits or deepen trust in relationships, understanding motivation is key. Tune in to learn how to align your motivations with trust.

In this episode, I am joined by Suzanne Smith, the founder and CEO of Social Impact Architects, to discuss the critical role of CSR (Corporate Social Responsibility) and ESG (Environmental, Social, and Governance) in building trust. We delve into how companies can genuinely integrate these principles to enhance their societal and environmental impact. Suzanne shares insights on the importance of authenticity, transparency, and local engagement, offering practical examples and strategies for companies to balance profit with purpose in a trust-driven economy.

In this episode, we’ll dive into the critical question: "Can We Trust Technology?" Join me and my guest, Beth Ziesenis, "Your Nerdy Best Friend," as we dissect recent high-profile tech incidents, including the $54 billion CrowdStrike bug, the AT&T cyber attack affecting 107 million subscribers, and the cyber attack that crippled Dallas' emergency services. Explore the complexities of modern software, the rise of AI-driven cybercrime, and why bugs and cyber attacks have become the new normal. Discover why your trust in technology hinges on the companies behind it and how you are now the front line of defense.

As I continued my Trust Premium research, I recently added more professions, such as lawyers and accountants. But I also extended the Trust Premium model, and in this episode, I will share the findings for lawyers and accountants and the extended Trust Premium model.

In this episode, we move from theory to practice. Learn how to identify the highest trust premium in your industry and discover the behaviors you need to change to attract high-trust customers. We'll also explore strategies to retain existing customers, even against competitors offering discounts. Using W. Edward Deming's wisdom, "If you can't describe what you are doing as a process, you don't know what you're doing," we'll outline a step-by-step process and introduce the Trust Habits method to build trustworthiness and maximize your trust premium. Tune in for practical steps to elevate your business's trust level and increase your Trust Premium.

The Trust Premium framework focuses on the value customers see in trusting the salesperson or professional, making them even willing to pay a higher price or fee. So, being trusted by the customer before purchasing is essential. Not only do customers buy from people they trust, but they are willing to pay that premium. But what happens after the purchase is done? It is imperative to maintain and grow trust after the purchase, whether you want them to make repeat purchases, even if this is a single purchase. In this episode, you will learn why.

Often, when you run your own business, you face the decision of doing something yourself or hiring someone to do it. It is not an easy decision. As a professional speaker, I face that decision on a weekly basis in different functions of my business. Over the years, I developed a three-step process to make those decisions: separate different functions, identify the alternatives for each one, and use criteria to make the decisions. In this episode, I will show you how.

Is it good to “Trust but verify?” When you verify, aren’t you showing that you don’t trust? In this episode, I will analyze this management approach. Does it really work? I found a 2004 research article that claimed that the more you verify, even in a high-trust self-managed team, the better the performance is. But I will also discuss what’s missing from that study, and will finally suggest that instead of “Trust but verify,” you should practice “Trust but specify.”