Episodios

  • Storytelling: Misdirection

    Storytelling: Misdirection
    May 2 2026
    It's not important to win an argument in person. However, when writing a book or creating a presentation, you need to get a slightly new idea across. However, what if the client has a strong counter-opinion? In this episode we look at how to use misdirection to get across an idea that's new and make it feel like it was the client's idea all along.
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    15 m
  • Storytelling: Why the Ending Matters Most of All When You're Crafting a Story

    Storytelling: Why the Ending Matters Most of All When You're Crafting a Story
    Apr 25 2026
    Notice something strange when you tell a story. People are always waiting for you to finish because they want to know the point of the story. This subtle curiosity level gives us an advantage. It means that we can play director and change the path of the story. Every story seems to have a predefined pathway; yet what if we took one story and swung it in different ways? Wouldn't that be amazing? Let's find out how it's done.
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    7 m
  • How to Overcome the Obvious Fears of Group Consulting — Part 2

    How to Overcome the Obvious Fears of Group Consulting — Part 2
    Apr 18 2026
    One-on-one consulting seems logical, even superior to group consulting. It's why clients consistently prefer it. Which is why it seems almost reckless to move to group consulting. All the obvious fears bubble up madly. How can we tackle these fears and keep the client more than happy? Let's find out in this second episode.
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    19 m
  • How to Go from One-on-One to Group Consulting (and Have More Time for Yourself)

    How to Go from One-on-One to Group Consulting (and Have More Time for Yourself)
    Apr 11 2026
    No one needs to tell us that one-on-one consulting is extremely tiresome, even when it's rewarding. Each consulting session takes so much time: the preparation before, the downtime needed after, and the session itself. But will clients appreciate it—or even stay with you—if you suddenly change to group consulting? Let's find out how it's done, because yes, we've done it before, and so have many others.
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    14 m
  • Free or Paid? How to Know in Advance if Someone Will Pay — Part 2

    Free or Paid? How to Know in Advance if Someone Will Pay — Part 2
    Apr 3 2026
    Free or paid? That's the question that rattles around in our heads when we want to promote an information product. And if it's free, why free? What's the benefit for you? If it's paid, should you go high or low? Let's explore Part 1 and Part 2 of this seemingly eternal mystery.
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    11 m
  • Free or Paid? How to Know in Advance if Someone Will Pay — Part 1

    Free or Paid? How to Know in Advance if Someone Will Pay — Part 1
    Mar 29 2026
    It seems almost impossible to price a product—and even harder to decide when it comes to information products. How do you decide if you should give away the information free or charge for it? Let's explore the first two parts in Part 1 and Part 2.
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    20 m
  • Why going backwards is often a good sign of progress

    Why going backwards is often a good sign of progress
    Mar 21 2026
    When we think about the journey of a thousand miles, we often assume it means constant forward movement. We picture ourselves taking one step after another, continuing steadily until the journey is complete. But in reality, most journeys involve setbacks. At times, after making progress, it can feel as though we're actually moving backwards. Strange as it sounds, going backwards is a good thing. Let's find out why.
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    10 m
  • How to Make Additional Time Out of Thin Air.

    How to Make Additional Time Out of Thin Air.
    Mar 13 2026
    There's hardly anyone who says they have loads of time. We all want 36 hours per day and eight days a week, and yet most of the time the time we so desperately seek lies in plain sight. If you use your time well, you will find that you suddenly have lots of time to waste. Let's go on this weird journey to find time that already exists.
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    22 m