Recently, a growing trend has swept across social media, with female content creators promoting the "Trad Wife" lifestyle. This movement glorifies traditional gender roles, where women are encouraged to focus on homemaking, child-rearing, and supporting their husbands, all under the promise of simplicity and a return to so-called "traditional values."

Although this lifestyle might initially seem comforting or appealing, it carries significant risks to women’s autonomy, self-worth, and societal progress. The "Trad Wife" narrative perpetuates and reinforces harmful gender stereotypes, reducing women’s primary value to their domestic roles and their ability to serve their husbands.

Tune in as Andrea shares her own cautionary tale, and how this trendy lifestyle can be detrimental to women of all backgrounds.

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RESOURCES IN TODAY’S EPISODE

The Times: Meet the Queen of the ‘Trad Wives’ (and Her Eight Children)

Podcast: The Rise and Fall of Ruby Franke

TikTok: TradWife Trend

Piers Morgan Uncensored: “Men Tend to be Better People!”

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ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

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